Digital transformation refers to company’s strategy to transform its activities, processes, models, and ecosystem by adopting a mix of digital technologies. Digital transformation integrates digital services as well as digital software that are turning out to be prevailing in many major verticals including BFSI sector, retail, manufacturing, government sector as these services and software improve the customer experience.
Some of the factors driving the market demand includes need for innovation in business activities, increasing adoption of smart devices, growing penetration of IoT, emerging digital technologies as well as changing preferences of the customers. However, cyber-security and data breaches still remain a cause of concern for the growth of the market. Furthermore, rising smart city initiatives and eGovernment in several developing economies, is further supporting the growth of the market.
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides overview and forecast of the global digital transformation market based on type, deployment and end-user. It also provides market size and forecast till 2025 for overall digital transformation market with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America (SAM). The market by each region is later sub-segmented by respective countries and segments. The report covers analysis and forecast of 16 counties globally along with current trend and opportunities prevailing in the region.
Besides this, the report analyzes factors affecting market from both demand and supply side and further evaluates market dynamics effecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA and South America after evaluating political, economic, social and technological factors effecting the market in these regions.
Also, major digital transformation market players influencing the market are profiled in the study along with their SWOT analysis and market strategies. The report also focuses on leading industry players with information such as company profiles, products and services offered, financial information of last 3 years, key development in past five years. Some of the key players influencing the market are IBM Corporation, Accenture PLC, SAP SE, Microsoft Corporation, Oracle Corporation, Capgemini, Adobe Systems Incorporated, Google, Inc., Dell, Inc. and Cognizant.