Web content management (WCM) system is essential for the progress of any business organization, as it has evolved as a fundamental element for the development of digital marketing campaigns. The system enables the business organizations to easily edit and add different media content, through central interface, before finally publishing its content. It provides business organizations with flexibility and customization to frame the content.
Customer engagement is the key purpose for the business organizations to adopt WCM. With the constant development of digital world, customer engagement has become a key challenge for any business enterprise. This is attributed to rapid adoption of internet-enabled devices by the customers for online shopping, renewal of subscription and performing banking activities among others. Thus, creating a need for business enterprises to keep its customers involved with the appropriate personalized content.
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides overview and forecast of the Global Web Content Management market based on types and verticals. It also provides market size and forecast till 2025 for overall Web Content Management market with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America (SAM). The market by each region is later sub-segmented by respective countries and segments. The report covers analysis and forecast of 16 counties globally along with current trend and opportunities prevailing in the region.
Besides this, the report analyzes factors affecting market from both demand and supply side and further evaluates market dynamics effecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA and South America after evaluating political, economic, social and technological factors effecting the market in these regions.
Also, major Web Content Management market players influencing the market are profiled in the study along with their SWOT analysis and market strategies. The report also focuses on leading industry players with information such as company profiles, products and services offered, financial information of last 3 years, key development in past five years. Some of the key players influencing the market are Oracle Corporation, IBM Corporation, Aquia, Inc., Microsoft Corporation, Adobe Systems Incorporated, SDL PLC, Episerver, Inc., EMC Corporation, Sitecore Corporation A/S and OpenText Corp.