Emergence of Near Field Communication technology is anticipated to catalyze the adoptions of in-vehicle infotainment opening up further new service ranges whose market is forecasted to grow at a CAGR of 6.2%Published Date: Feb 2018
According to a new market research study titled ‘In-Vehicle Infotainment Market to 2025 – Global Analysis and Forecasts by Operating System, Interaction Type and Connectivity Technology’, the global in-vehicle infotainment market was valued at US$ 19.66 Bn in 2016 and is estimated to reach US$ 33.16 Bn by 2025. The report highlights the trends prevalent in the global in-vehicle infotainment market and the factors driving the market along with those that act as deterrents to its growth.
The spectrum of functionalities offered in an in-vehicle infotainment system does not limit to streaming multimedia, navigation and obtaining control of an HVAC system inside a car but is rather being stretched to broader horizons. The rising demands from the consumer for feature integration, technology advances in various streams such as communications, information technology and consumer electronics are soon anticipated to result in convergence of technologies. The market for NFC is rapidly emerging in Asia and globally driven by NFC-enabled mobile device growth and emerging new trends in the automotive sector. Trends such as car sharing, Bluetooth and Wi-Fi pairing, corporate fleet management and demand for personalization inside passenger cars act as the major drivers for the rapid usage of NFC based communication infotainment systems. NFC can connect vehicles and car keys to portable devices and infrastructure, opening up the possibility for a broad range of innovations in the field of connected car solutions.
In our study, we have segmented the in-vehicle infotainment market by operating system, interaction type, and connectivity technology. The market for in-vehicle infotainment has been segmented on the basis of various operating systems (OS) being used in the infotainment systems by the automotive OEMs worldwide. Globally, the infotainment systems are operated on the following four OS that are Microsoft, Linux, QNX, and Others by which the market is segmented. Significant advances have been made by technology companies to make the Human Machine Interface (HMI) for infotainment system easier for the driver to operate without the driver losing the sight off the road.
The various interface types being used for IVI systems form the basis of market segmentation and are touch-screen, Voice-enabled, physically button controlled and gestures. Additionally, the market for in-vehicle infotainments is broken down on the basis of connectivity technology into Bluetooth, Wi-Fi and NFC. On the basis of geography, the in-vehicle infotainment market is analyzed into North America, Europe, Asia- Pacific (APAC), Middle East & Africa (MEA) and South America (SAM).
The automobile industry is expected to witness a rapid growth and drive the growth of in-vehicle infotainments market. Players having a good hold over the in-vehicle infotainment market can look to venture into providing NFC solutions with their car models. The key players profiled in the report are Harman International, Alpine Electronics Inc., Pioneer Corporation, Denso Ten Corporation and Panasonic Corporation. Also, JVC Kenwood Corporation, Garmin Ltd., Clarion Corporation, Visteon Corporation and Continental AG are other key companies in the in-vehicle infotainment market.
The report segments the global in-vehicle infotainment market as follows:
Global In-Vehicle Infotainment Market – By Operating System
Global In-Vehicle Infotainment Market – By Interaction Type
Physically Button Controlled
Global In-Vehicle Infotainment Market – By Connectivity Technology
Global In-Vehicle Infotainment Market – By Geography
Rest of Europe
Asia Pacific (APAC)
Middle East & Africa (MEA)
South America (SAM)