Ph icon +1-646-491-9876    |    +91-20-67278686

Automatic Number Plate Recognition (ANPR) Market to 2025 by Application (Vehicle Parking, Traffic Management, Security & Surveillance and Toll Enforcement), System Type (Mobile, Portable ANPR, Fixed ANPR) and End-Use Industry (Government and Commercial) – Global Analysis and Forecast

Publication Month: Aug 2017 | No. of Pages: 177 | Report Code: TIPTE100000124 | Category: Electronics and Semiconductor | Status: Published
       
Select License Type
  • Automatic Number Plate Recognition (ANPR) Market is expected to grow US$ 1654.4 million by 2025 from US$ 643.1 million in 2016.

    The sales of ANPR is largely influenced by numerous factors. Amongst the factors, application markets influence their sales. Vehicle Parking, Traffic Management, Security & Surveillance and Toll Enforcement are the applications for ANPR. These applications are expected to have a large impact on the growth of Automatic Number Plate Recognition (ANPR) Market.

    Potentially, security & surveillance and traffic management present larger opportunities as compared to other applications due to increasing traffic and increasing crime related activities.
    Law enforcement agencies need a better technology for better traffic management and detecting the verdict in the cases of crimes. Thus, these two sectors present bundle of opportunities for the ANPR vendor’s growth.

    Automatic Number Plate Recognition (ANPR) Market by end-user vertical is segmented into Government and Commercial. Government agencies and private companies have been looking for a better solution for providing better surveillance & security and management and reduce human effort for the same.

    Thus, a progress in the direction of better security and management is expected to drive the ANPR market.

    The overall Automatic Number Plate Recognition (ANPR) Market size has been derived using both primary and secondary source. The research process begins with an exhaustive secondary research using internal and external sources to obtain qualitative and quantitative information related to the Automatic Number Plate Recognition (ANPR) Market. Also, primary interview were conducted with industry participants and commentators in order to validate data and analysis. The participants who typically take part in such a process include industry expert such as VPs, business development managers, market intelligence managers and national sales managers, and external consultant such as valuation experts, research analysts and key opinion leaders specializing in the Automatic Number Plate Recognition (ANPR) Market.

    The key players profiled in the Automatic Number Plate Recognition (ANPR) Market report are
    3M Company
    ARH Inc.
    COBAN Technologies Inc.
    Digital Recognition Systems, Ltd
    Genetec Inc.
    Jenoptik AG
    Q-Free ASA
    Siemens AG
    Tattile S.R.L
    Vigilant Solutions

    Table of Contents

    1 Table of Contents 2
    1.1 List of Tables 9
    1.2 List of Figures 11

    2 Introduction 15
    2.1 Scope of the Study 15
    2.2 The Insight Partners Research Report Guidance 15

    3 Key Takeaways 17

    4 Automatic Number Plate Recognition Market Landscape 20
    4.1 Market Overview 20
    4.2 Market Segmentation 21
    4.2.1 Global Automatic Number Plate Recognition Market – By Application 22
    4.2.2 Global Automatic Number Plate Recognition Market – By System Types 23
    4.2.3 Global Automatic Number Plate Recognition Market – By End-user 23
    4.2.4 Global Automatic Number Plate Recognition Market – By Geography 23
    4.3 PEST Analysis 25
    4.3.1 North America PEST Analysis 25
    4.3.2 Europe PEST Analysis 27
    4.3.3 Asia Pacific PEST Analysis 30
    4.3.4 Middle East & Africa PEST Analysis 33
    4.3.5 South America PEST Analysis 36

    5 Global ANPR Market – Key Industry Dynamics 39
    5.1 Key Market Drivers 39
    5.1.1 Rising acceptance of smart parking concept worldwide 39
    5.1.2 Reinforcing infrastructure growth in developing economies 39
    5.1.3 Rising concern regarding security & surveillance, and traffic enforcement application 40
    5.2 Key Market Restraints 41
    5.2.1 Misinterpretation of ambiguous characters on number plate 41
    5.2.2 Inconsistencies in number plates around the globe 41
    5.3 Key Market Opporunities 42
    5.3.1 Increasing technological development 42
    5.4 Future Trends 43
    5.4.1 The portable ANPR system 43
    5.5 Impact Analysis of Drivers and Restraints 44

    6 Automatic Number Plate Recognition Market – Global 45
    6.1 Global Automatic Number Plate Recognition Market Overview 45
    6.2 Global Automatic Number Plate Recognition Market Forecast and Analysis 46

    7 Global Automatic Number Plate Recognition Market Analysis – By Application 47
    7.1 Overview 47
    7.2 Vehicle Parking 48
    7.2.1 Overview 48
    7.2.2 Global Vehicle Parking Market Revenue and Forecasts to 2025 (US$ Mn) 49
    7.3 Traffic Management 50
    7.3.1 Overview 50
    7.3.2 Traffic Management Market Revenue and Forecasts to 2025 (US$ Mn) 50
    7.4 Security & Surveillance 52
    7.4.1 Overview 52
    7.4.2 Security & Surveillance Market Revenue and Forecasts to 2025 (US$ Mn) 52
    7.5 Toll Enforcement 53
    7.5.1 Overview 53
    7.5.2 Toll Enforcement Market Revenue and Forecasts to 2025 (US$ Mn) 53

    8 Global Automatic Number Plate Recognition Market Analysis – By System Type 54
    8.1 Overview 54
    8.2 Mobile 55
    8.2.1 Overview 55
    8.2.2 Global Mobile Market Revenue and Forecasts to 2025 (US$ Mn) 55
    8.3 Portable ANPR 57
    8.3.1 Overview 57
    8.3.2 Global Portable ANPR Market Revenue and Forecasts to 2025 (US$ Mn) 57
    8.4 Fixed ANPR 59
    8.4.1 Overview 59
    8.4.2 Global Fixed ANPR Market Revenue and Forecasts to 2025 (US$ Mn) 59

    9 Global Automatic Number Plate Recognition Market Analysis – By End-user 61
    9.1 Overview 61
    9.2 Government 62
    9.2.1 Overview 62
    9.2.2 Global Government Market Revenue and Forecasts to 2025 (US$ Mn) 62
    9.3 Commercial 64
    9.3.1 Overview 64
    9.3.2 Global Commercial Market Revenue and Forecasts to 2025 (US$ Mn) 64

    10 Global Automatic Number Plate Recognition Market – Geographical Analysis 66
    10.1 Overview 66
    10.2 North America Automatic Number Plate Recognition Market Revenue and Forecasts to 2025 67
    10.2.1 Overview 67
    10.2.2 North America Automatic Number Plate Recognition Market Revenue and Forecasts to 2025 (US$ Mn) 69
    10.2.3 North America Automatic Number Plate Recognition Market Breakdown by Key Countries 70
    10.2.3.1 US Automatic Number Plate Recognition Market Revenue and Forecasts to 2025 (US$ Mn) 71
    10.2.3.2 Canada Automatic Number Plate Recognition Market Revenue and Forecasts to 2025 (US$ Mn) 72
    10.2.3.3 Mexico Automatic Number Plate Recognition Market Revenue and Forecasts to 2025 (US$ Mn) 73
    10.2.4 North America Automatic Number Plate Recognition Market Breakdown by Application 74
    10.2.5 North America Automatic Number Plate Recognition Market Breakdown by System Type 75
    10.2.6 North America Automatic Number Plate Recognition Market Breakdown by End-user 77
    10.3 Europe Automatic Number Plate Recognition Market Revenue and Forecasts to 2025 79
    10.3.1 Overview 79
    10.3.2 Europe Automatic Number Plate Recognition Market Revenue and Forecasts to 2025 (US$ Mn) 79
    10.3.3 Europe Automatic Number Plate Recognition Market Breakdown by Key Countries 81
    10.3.3.1 France Automatic Number Plate Recognition Market Revenue and Forecasts to 2025 (US$ Mn) 82
    10.3.3.2 Germany Automatic Number Plate Recognition Market Revenue and Forecasts to 2025 (US$ Mn) 83
    10.3.3.3 Italy Automatic Number Plate Recognition Market Revenue and Forecasts to 2025 (US$ Mn) 84
    10.3.3.4 Spain Automatic Number Plate Recognition Market Revenue and Forecasts to 2025 (US$ Mn) 85
    10.3.3.5 UK Automatic Number Plate Recognition Market Revenue and Forecasts to 2025 (US$ Mn) 86
    10.3.4 Europe Automatic Number Plate Recognition Market Breakdown by Application 87
    10.3.5 Europe Automatic Number Plate Recognition Market Breakdown by System Type 88
    10.3.6 Europe Automatic Number Plate Recognition Market Breakdown by End-user 90
    10.4 Asia Pacific (APAC) Automatic Number Plate Recognition Market Revenue and Forecasts to 2025 92
    10.4.1 Overview 92
    10.4.2 Asia Pacific Automatic Number Plate Recognition Market Revenue and Forecasts to 2025 (US$ Mn) 93
    10.4.3 Asia Pacific Automatic Number Plate Recognition Market Breakdown by Countries 94
    10.4.3.1 China Automatic Number Plate Recognition Market Revenue and Forecasts to 2025 (US$ Mn) 95
    10.4.3.2 India Automatic Number Plate Recognition Market Revenue and Forecasts to 2025 (US$ Mn) 97
    10.4.3.3 Japan Automatic Number Plate Recognition Market Revenue and Forecasts to 2025 (US$ Mn) 98
    10.4.3.4 Rest of APAC Automatic Number Plate Recognition Market Revenue and Forecasts to 2025 (US$ Mn) 99
    10.4.4 Asia Pacific Automatic Number Plate Recognition Market Breakdown by Application 100
    10.4.5 Asia Pacific Automatic Number Plate Recognition Market Breakdown by System Type 102
    10.4.6 Asia Pacific Automatic Number Plate Recognition Market Breakdown by End-user 103
    10.5 Middle East & Africa (MEA) Automatic Number Plate Recognition Market Revenue and Forecasts to 2025 105
    10.5.1 Overview 105
    10.5.2 Middle East & Africa Automatic Number Plate Recognition Market Revenue and Forecasts to 2025 (US$ Mn) 105
    10.5.3 Middle East & Africa Automatic Number Plate Recognition Market Breakdown by Key Countries 107
    10.5.3.1 Saudi Arabia Automatic Number Plate Recognition Market Revenue and Forecasts to 2025 (US$ Mn) 108
    10.5.3.2 UAE Automatic Number Plate Recognition Market Revenue and Forecasts to 2025 (US$ Mn) 109
    10.5.3.3 South Africa Automatic Number Plate Recognition Market Revenue and Forecasts to 2025 (US$ Mn) 110
    10.5.4 Middle East & Africa Automatic Number Plate Recognition Market Breakdown by Application 111
    10.5.5 Middle East & Africa Automatic Number Plate Recognition Market Breakdown by System Type 112
    10.5.6 Middle East & Africa Automatic Number Plate Recognition Market Breakdown by End-user 113
    10.6 South America Automatic Number Plate Recognition Market Revenue and Forecasts to 2025 115
    10.6.1 Overview 115
    10.6.2 South America Automatic Number Plate Recognition Market Revenue and Forecasts to 2025 (US$ Mn) 116
    10.6.3 South America Automatic Number Plate Recognition Market Breakdown by Key Countries 117
    10.6.3.1 Brazil Automatic Number Plate Recognition Market Revenue and Forecasts to 2025 (US$ Mn) 118
    10.6.4 South America Automatic Number Plate Recognition Market Breakdown by Application 119
    10.6.5 South America Automatic Number Plate Recognition Market Breakdown by System Type 120
    10.6.6 South America Automatic Number Plate Recognition Market Breakdown by End-user 121

    11 Industry Landscape 123
    11.1 Market Initative 123
    11.2 Merger and Acquisition 124
    11.3 New Development 125

    12 Competitive Landscape 126
    12.1 Competitive Product Mapping 126
    12.2 Market Positioning 127

    13 Global Automatic Number Plate Recognition Market – Key Company Profiles 128

    13.1. 3M Company 128
    13.1.1 Key Facts 128
    13.1.2 Business Description 128
    13.1.3 Financial Overview 129
    13.1.4 SWOT Analysis 130
    13.1.5 Key Developments 132

    13.2. ARH, Inc. 133
    13.2.1 Key Facts 133
    13.2.2 Business Description 133
    13.2.3 Financial Overview 134
    13.2.4 SWOT Analysis 134
    13.2.5 Key Developments 136

    13.3. COBAN Technologies, Inc. 137
    13.3.1 Key Facts 137
    13.3.2 Business Description 137
    13.3.3 Financial Overview 137
    13.3.4 SWOT Analysis 138
    13.3.5 Key Developments 140

    13.4. Digital Recognition Systems, Ltd. 141
    13.4.1. Key Facts 141
    13.4.2. Business Description 141
    13.4.3. Financial Overview 141
    13.4.4. SWOT Analysis 142
    13.4.5. Key Developments 143

    13.5. Genetec, Inc. 144
    13.5.1. Key Facts 144
    13.5.2. Business Description 144
    13.5.3. Financial Overview 145
    13.5.4. SWOT Analysis 145
    13.5.5. Key Developments 146

    13.6. Jenoptik AG 148
    13.6.1 Key Facts 148
    13.6.2 Business Description 148
    13.6.3 Financial Overview 149
    13.6.4 SWOT Analysis 150
    13.6.5 Key Developments 152

    13.7. Q-Free ASA 153
    13.7.1 Key Facts 153
    13.7.2 Business Description 153
    13.7.3 Financial Overview 154
    13.7.4 SWOT Analysis 155
    13.7.5 Key Developments 157

    13.8. Siemens AG 159
    13.8.1 Key Facts 159
    13.8.2 Business Description 159
    13.8.3 Financial Overview 160
    13.8.4 SWOT Analysis 161
    13.8.5 Key Developments 163

    13.9. Tattile s.r.l. 164
    13.9.1 Key Facts 164
    13.9.2 Business Description 164
    13.9.3 Financial Overview 165
    13.9.4 SWOT Analysis 165
    13.9.5 Key Developments 167

    13.10. Vigilant Solutions 168
    13.10.1. Key Facts 168
    13.10.2. Business Description 168
    13.10.3. Financial Overview 168
    13.10.4. SWOT Analysis 169
    13.10.5. Key Developments 170

    14 Appendix 172
    14.1 About The Insight Partners 172
    14.2 Glossary of Terms 173
    14.3 Methodology 175
    14.3.1 Coverage 175
    14.3.2 Secondary Research 175
    14.3.3 Primary Research 176
    14.4 Contact Us 177
    14.5 Disclaimer 177


    List of Tables

    Table 1: Global Automatic Number Plate Recognition Market Revenue and Forecasts to 2025 (US$ Mn) 46
    Table 2: North America Automatic Number Plate Recognition Market Revenue and Forecasts to 2025 – By Application (US$ Mn) 74
    Table 3: North America Automatic Number Plate Recognition Market Revenue and Forecasts to 2025 – By System Type (US$ Mn) 76
    Table 4: North America Automatic Number Plate Recognition Market Revenue and Forecasts to 2025 – By End-user (US$ Mn) 78
    Table 5: Europe Automatic Number Plate Recognition Market Revenue and Forecasts to 2025 – By Application (US$ Mn) 87
    Table 6: Europe Automatic Number Plate Recognition Market Revenue and Forecasts to 2025 – By System Type (US$ Mn) 89
    Table 7: Europe Automatic Number Plate Recognition Market Revenue and Forecasts to 2025 – By End-user (US$ Mn) 90
    Table 8: Asia Pacific Automatic Number Plate Recognition Market Revenue and Forecasts to 2025 – By Application (US$ Mn) 101
    Table 9: Asia Pacific Automatic Number Plate Recognition Market Revenue and Forecasts to 2025 – By System Type (US$ Mn) 102
    Table 10: Asia Pacific Automatic Number Plate Recognition Market Revenue and Forecasts to 2025 – By End-user (US$ Mn) 103
    Table 11: Middle East & Africa Automatic Number Plate Recognition Market Revenue and Forecasts to 2025 – By Application (US$ Mn) 111
    Table 12: Middle East & Africa Automatic Number Plate Recognition Market Revenue and Forecasts to 2025 – By System Type (US$ Mn) 113
    Table 13: Middle East & Africa Automatic Number Plate Recognition Market Revenue and Forecasts to 2025 – By End-user (US$ Mn) 114
    Table 14: South America Automatic Number Plate Recognition Market Revenue and Forecasts to 2025 – By Application (US$ Mn) 119
    Table 15: South America Automatic Number Plate Recognition Market Revenue and Forecasts to 2025 – By System Type (US$ Mn) 121
    Table 16: South America Automatic Number Plate Recognition Market Revenue and Forecasts to 2025 – By End-user (US$ Mn) 122
    Table 17: Glossary of Terms, Automatic Number Plate Recognition Market 173


    List of Figures

    Figure 1: Automatic Number Plate Recognition, Global Revenue (US$ Mn), 2016 & 2025 17
    Figure 2: APAC Automatic Number Plate Recognition Market, Global Revenue (US$ Mn), 2016 & 2025 19
    Figure 3: Automatic Number Plate Recognition Market Segmentation 21
    Figure 4: Automatic Number Plate Recognition Market Segmentation 22
    Figure 5: North America PEST Analysis 25
    Figure 6: Europe PEST Analysis 27
    Figure 7: APAC PEST Analysis 30
    Figure 8: MEA PEST Analysis 33
    Figure 9: SAM PEST Analysis 36
    Figure 10: ANPR Market Impact Analysis of Driver and Restraints 44
    Figure 11: Global Automatic Number Plate Recognition Market Breakdown By Application, 2016 & 2025 (%) 47
    Figure 12: Vehicle Parking Market Revenue and Forecasts to 2025 (US$ Mn) 49
    Figure 13: Traffic Management Market Revenue and Forecasts to 2025 (US$ Mn) 51
    Figure 14: Security & Surveillance Market Revenue and Forecasts to 2025 (US$ Mn) 52
    Figure 15: Toll Enforcement Market Revenue and Forecasts to 2025 (US$ Mn) 53
    Figure 16: Global Automatic Number Plate Recognition Market Breakdown By System Type, 2016 & 2025 (%) 54
    Figure 17: Global Mobile Market Revenue and Forecasts to 2025 (US$ Mn) 56
    Figure 18: Global Portable ANPR Market Revenue and Forecasts to 2025 (US$ Mn) 58
    Figure 19: Global Fixed ANPR Market Revenue and Forecasts to 2025 (US$ Mn) 60
    Figure 20: Global Automatic Number Plate Recognition Market Breakdown By End-user, 2016 & 2025 (%) 61
    Figure 21: Global Government Market Revenue and Forecasts to 2025 (US$ Mn) 63
    Figure 22: Global Commercial Market Revenue and Forecasts to 2025 (US$ Mn) 65
    Figure 23: Automatic Number Plate Recognition Market, Global Breakdown by Regions, 2016 & 2025 (%) 66
    Figure 24: North America Automatic Number Plate Recognition Market Revenue and Forecasts to 2025 (US$ Mn) 69
    Figure 25: North America Automatic Number Plate Recognition Market Breakdown by Key Countries, 2016 & 2025 (%) 70
    Figure 26: US Automatic Number Plate Recognition Market Revenue and Forecasts to 2025 (US$ Mn) 71
    Figure 27: Canada Automatic Number Plate Recognition Market Revenue and Forecasts to 2025 (US$ Mn) 72
    Figure 28: Mexico Automatic Number Plate Recognition Market Revenue and Forecasts to 2025 (US$ Mn) 73
    Figure 29: North America Automatic Number Plate Recognition Market Breakdown by Application, 2016 & 2025 (%) 74
    Figure 30: North America Automatic Number Plate Recognition Market Breakdown by System Type, 2016 & 2025 (%) 75
    Figure 31: North America Automatic Number Plate Recognition Market Breakdown by End-user, 2016 & 2025 (%) 77
    Figure 32: Europe Automatic Number Plate Recognition Market Revenue and Forecasts to 2025 (US$ Mn) 80
    Figure 33: Europe Automatic Number Plate Recognition Market Breakdown by Key Countries, 2016 & 2025 (%) 81
    Figure 34: France Automatic Number Plate Recognition Market Revenue and Forecasts to 2025 (US$ Mn) 82
    Figure 35: Germany Automatic Number Plate Recognition Market Revenue and Forecasts to 2025 (US$ Mn) 83
    Figure 36: Italy Automatic Number Plate Recognition Market Revenue and Forecasts to 2025 (US$ Mn) 84
    Figure 37: Spain Automatic Number Plate Recognition Market Revenue and Forecasts to 2025 (US$ Mn) 85
    Figure 38: UK Automatic Number Plate Recognition Market Revenue and Forecasts to 2025 (US$ Mn) 86
    Figure 39: Europe Automatic Number Plate Recognition Market Breakdown by Application, 2016 & 2025 (%) 87
    Figure 40: Europe Automatic Number Plate Recognition Market Breakdown by System Type, 2016 & 2025 (%) 88
    Figure 41: Europe Automatic Number Plate Recognition Market Breakdown by End-user, 2016 & 2025 (%) 90
    Figure 42: Asia Pacific Automatic Number Plate Recognition Market Revenue and Forecasts to 2025 (US$ Mn) 94
    Figure 43: Asia Pacific Automatic Number Plate Recognition Market Breakdown by Key Countries, 2016 & 2025 (%) 95
    Figure 44: China Automatic Number Plate Recognition Market Revenue and Forecasts to 2025 (US$ Mn) 95
    Figure 45: India Automatic Number Plate Recognition Market Revenue and Forecasts to 2025 (US$ Mn) 97
    Figure 46: Japan Automatic Number Plate Recognition Market Revenue and Forecasts to 2025 (US$ Mn) 98
    Figure 47: Rest of APAC Automatic Number Plate Recognition Market Revenue and Forecasts to 2025 (US$ Mn) 99
    Figure 48: Asia Pacific Automatic Number Plate Recognition Market Breakdown by Application, 2016 & 2025 (%) 100
    Figure 49: Asia Pacific Automatic Number Plate Recognition Market Breakdown by System Type, 2016 & 2025 (%) 102
    Figure 50: Asia Pacific Automatic Number Plate Recognition Market Breakdown By End-user, 2016 & 2025 (%) 103
    Figure 51: Middle East & Africa Automatic Number Plate Recognition Market Revenue and Forecasts to 2025 (US$ Mn) 106
    Figure 52: Middle East & Africa Automatic Number Plate Recognition Market Breakdown by Key Countries, 2016 & 2025 (%) 107
    Figure 53: Saudi Arabia Automatic Number Plate Recognition Market Revenue and Forecasts to 2025 (US$ Mn) 108
    Figure 54: UAE Automatic Number Plate Recognition Market Revenue and Forecasts to 2025 (US$ Mn) 109
    Figure 55: South Africa Automatic Number Plate Recognition Market Revenue and Forecasts to 2025 (US$ Mn) 110
    Figure 56: Middle East & Africa Automatic Number Plate Recognition Market Breakdown by Application, 2016 & 2025 (%) 111
    Figure 57: Middle East & Africa Automatic Number Plate Recognition Market Breakdown by System Application, 2016 & 2025 (%) 112
    Figure 58: Middle East & Africa Automatic Number Plate Recognition Market Breakdown by End-user, 2016 & 2025 (%) 113
    Figure 59: South America Automatic Number Plate Recognition Market Revenue and Forecasts to 2025 (US$ Mn) 116
    Figure 60: South America Automatic Number Plate Recognition Market Breakdown by Key Countries, 2016 & 2025 (%) 117
    Figure 61: Brazil Automatic Number Plate Recognition Market Revenue and Forecasts to 2025 (US$ Mn) 118
    Figure 62: South America Automatic Number Plate Recognition Market Breakdown by Application, 2016 & 2025 (%) 119
    Figure 63: South America Automatic Number Plate Recognition Market Breakdown by System Type, 2016 & 2025 (%) 120
    Figure 64: South America Automatic Number Plate Recognition Market Breakdown by End-user, 2016 & 2025 (%) 121
    Figure 65: Ball Valve Market Competitive Product Mapping 126

    Companies Mentioned

    1. 3m Company
    2. ARH, Inc.
    3. COBAN Technologies, Inc.
    4. Digital Recognition Systems, Ltd.
    5. Genetec, Inc.
    6. Jenoptik AG
    7. Q-Free ASA
    8. Siemens AG
    9. Tattile S.R.L
    10. Vigilant Solutions

    - Save and reduce time carrying out entry-level research by identifying the growth, size, leading players and segments in the global ANPR market
    - Highlights key business priorities to assist companies to realign their business strategies
    - The key findings and recommendations highlight crucial progressive industry trends in the ANPR market, thereby allowing players across the value chain to develop effective long-term strategies
    - Develop/modify business expansion plans by using substantial growth offering developed and emerging markets
    - Scrutinize in-depth global market trends and outlook coupled with the factors driving the market, as well as those hindering it
    - Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing and distribution
    - Examine the political, economic, social and technology impact of the five regions namely: North America, Europe, Asia Pacific, Middle East & Africa and South America.