Breast Pump Market Research Report & Outlook 2028

[Research Report] The breast pump market accounted to US$ 2,574.00 million in 2020 and is expected to grow at a CAGR of 10.7% during 2021–2028 to reach US$ 5,778.97 million by 2028.

Market Insights and Analyst View:

Breast pump is a medical equipment that is used to extract milk from lactating woman’s breast. There are two types of breast pump that is handheld breast pumps and wearable breast pumps. It is available in battery-powered or manual technology. The breast pump is the most popular device in working women or those who frequently away from their baby. These devices have an adjustable suction level to avoid discomfort. A breast pump is available in two forms- single pump and double pumps, which help save and store milk for a later feeding period. Increase in number of working women in developing countries, increase in number of cesarean delivery, and increase in number of premature birth is fueling the growth of the global breast pump market. Increased awareness about use of breast pumps in countries such as India, China, Italy, and  Spain and technological advancement of products by companies is also creating opportunity for breast pump market growth.

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Breast Pump Market: Strategic Insights

Market Size Value in	US$ 2,574.00 Million in 2020
Market Size Value by	US$ 5,778.97 Million by 2028
Growth rate	CAGR of 10.7% from 2021-2028
Forecast Period	2021-2028
Base Year	2021

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Growth Drivers and Opportunities:

Now a days, it’s hard for working women to feed their babies when they are not around due to hectic working hours and fast paced lifestyle. Majority of the mothers produce little milk because in many cases a woman may induce lactation as the baby is out near her breast. The milk production can be increased by stimulation and the extra produced milk is stored and can be used later. The electric breast pumps enable to provide stimulation and help in the production of milk, and a woman can store the milk to feed the baby at some other time.

The women employment rate across the world is rising; the trend of increasing education for women is encouraging women employment. Across the world, approximately 40% of the total force is acquired by women. For instance, according to the International Labor Organization data for 2021, countries such as the US and Canada have comparatively high percentage of working women accounting for nearly 48%. Therefore, for the working women breast pump is considered as the best solution to feed babies in their absences. Below is the table depicting the percentage of working women in major countries.

Percentage of Working Female Population in Countries, 2022

Source: The Global Economy, in 2022

The breastfeeding in public or at the workplace becomes uncomfortable; therefore, governments across the world have taken initiatives where pumps can used to extract the milk. For instance, in US the working woman can take a break during the work hours in order to pump breast milk for her baby. Similarly, the Fair Labor Standards Act is made to support breastfeeding at working and public places. Thus, the presence of such laws for protecting working women rights and higher women employment rate are driving the breast pump market in forested period.

There are several reasons when a newborn is not able to get the mother’s milk. The reasons may include less lactation in a mother, and death caused immediately after delivery and hormonal imbalance, among others. However, feeding a newborn with mother’s milk is essential for its growth and nutrition. Therefore, in any of the condition as mentioned above, human milk bank is a best-considered solution.

In developed countries, there is a rising number of human milk banks, which are offering great help to the mother who has less production of milk. However, high sterilization and pasteurization are important for providing milk for a baby. For instance, in North America, Human Milk Banking Association of North America (HMBANA) has proposed accredited non-profit milk banks across the US and Canada. It has also introduced international guidelines for pasteurized donor human milk. Similarly, across Europe, there is a rise in the number of human milk banks, and among the European countries, Italy has the highest number of milk banks.

The milk banks also offer memberships for women who can produce more milk. Milk banks are offering a good cause for improving babies’ health. According to the Global Breastfeeding Score Card, it is stated that in countries such as China, India, Mexico, and others accounts more than 236,000 child death due to inadequate breastfeeding. Therefore, there has been increased in the awareness for the benefits of donating breast milk, and the awareness has demanded the growth in the breast or human milk banks across the world. There are nearly more than 600 human milk banks in the upper and middle-income countries around the world.

However, the need for awareness is required in the developing and growing nations of the world. Hence, it is expected that the rise in the breast milk banks is likely to create vital opportunities for the breast pump market during the forecast period.

Report Segmentation and Scope:

The “Global Breast Pump Market” is segmented based on technology, type, distribution channel, and geography. Based on technology, the breast pump market is segmented into electric breast pump and manual breast pump. Based on type, the breast pump market is segmented into closed system breast pump and open system breast pump. Based on distribution channel, the breast pump market is segmented consumers stores and online distribution. The breast pump market based on geography is segmented into North America (US, Canada, and Mexico), Europe (Germany, France, Italy, UK, Russia, and Rest of Europe), Asia Pacific (Australia, China, Japan, India, South Korea, and Rest of Asia Pacific), Middle East & Africa (South Africa, Saudi Arabia, UAE, and Rest of Middle East & Africa), and South & Central America (Brazil, Argentina, and Rest of South & Central America)

Segmental Analysis:

Based on technology, the breast pump market is bifurcated into electric breast pump and manual breast pump. According to the performed trend analysis, the electric breast pump segment held the largest share of the market in 2020 Moreover, the same segment is expected to grow at a fastest CAGR during the forecast period. The electric pumps are mostly used in hospital settings. Electric breast pumps are powered by an electric motor. The electric breast pump has powerful suction, and few breast pumps come with double pumping feature, that makes the breast-feeding job easier for lactating mothers. Electric pumps are mostly used in maternity hospitals and pediatric & neonatal clinics. Hospital-grade electric breast pumps are used by multiple mothers. Plastic tube provides suction to a horn that fits over the nipple. It is recommended to sterilize the horn part to prevent contamination. Electric breast pumps are used to provide more suction, faster pumping, and they also enable mothers to pump both breasts at the same time. Rental electric breast pumps are also available in the market for temporary medical conditions or for mothers who cannot afford a new pump.

Electric breast pumps manufacturers continuously adopting advanced technologies in order to produce lighter and less noisy pumps. Few electric breast pump brands are Isis iQ Duo Breast Pump (Philips AVENT), Electric Swing Breast Pumps (Medela), Purely Yours Ultra Breast Pump by (Ameda AG), and Platinum Electric Breast Pump (Ameda).

Electric breast pump is growing at a CAGR of 11.0 % owing to rising adoption of technologically advanced products. The electric breast pump segment is further divided into double electric breast pump and single electric breast pump.

Breast Pump Market, by Technology – 2020 and 2028

Access Data

The global breast pump market, based on type is segmented into closed system breast pump and open system breast pump. In 2020, the closed system breast pump segment held the largest share of the market by technology segment. Moreover, the same segment is expected to witness growth in its demand at a fastest CAGR during the forecast period. The closed breast pumps are used widely as they serve the purpose of over spilling and prevents contamination of the milk. The closed pumps are designed in such a way that they have a barrier between the milk collection kit and the pump mechanism system. Therefore, the closed pumps are considered to be more hygienic the barrier, such as a filter prevents contamination. The filter catches milk before reaching the part of the working pump of the pump. Thus, the barriers in the closed breast pump can be stored and used for many years.

The market for the closed system breast pump is expected to grow in the coming years due to the rising numbers of players in the market that are offering closed system breast pumps. The players operating the segment include Ameda Inc., Ardo, Medela, Spectra Baby USA, Bailey, Freemie, Hygeia Health, Lansinoh, and others. The players have strong distribution networks that enable them to reach maximum customers across the world. Thus, the maximum reach to the customers is expected to grow the market for the closed system breast pump during the forecast period.

Based on distribution channel, the breast pump market is segmented into consumers stores and online distribution. In 2020, the consumers stores segment held the largest share of the market by distibution channel segment . However, online distribution is expected to witness growth in its demand at a fastest CAGR during the forecast period. Consumers’ stores offer hospital-grade breast pumps which are used by multiple users and on the rental base. The consumers’ stores also offer other related benefits to the customers, such as returning, repaying, and repairing benefits, among others. The consumer store is more convenient as a customer can buy the product at the same time when it is required. The store also allows the benefits to check the product before buying it. Most of the maternity homes and hospitals have their stores that provide breast pumps. Most of the hospital-grade breast pumps are covered under the insurance; thus, it helps customers to utilize the benefits. Therefore, buying a breast pump from the consumer stores are beneficial and owing to the above-mentioned factors it is expected that the market is likely to grow during the forecast period.

Regional Analysis:

Based on geography, the breast pump market is divided into five key regions: North America, Europe, Asia Pacific, South & Central America, and Middle East & Africa. In 2020, North America held the largest share of the global breast pump market. However, Asia Pacific is estimated to register the highest CAGR during the forecast period. The growth of the breast pump market is estimated to have a larger share in the United States. This is because the country serves various growth factors such as rising support for breastfeeding among women and increasing working women. Increase in introduction of laws that support women to breastfeed in public and the increase in government supports for working women is fueling the growth of US market. As per the U.S Department of Health & Human Services, it is stated that over 80% of mothers in the country has started breastfeeding nearly 6 in every ten mothers are working. Therefore, to support the working women initiatives such as the Fair Labor Standards Act and others are supporting the breast pumping at working place. Thus, support from the government has helped the growth of the breast pump market across the country.  The growth of the breast pump market in Canada is also expected to grow due to the rising number of women and increasing adoption of a breast pump. The country also has increased the laws for lactating women to continue to breastfeed babies continuously for the first six months. The market for breast pump in Mexico is expected to grow slower due to less breastfeeding at work and in public places. However, the market is expected to have several growth opportunities due to rising awareness about breastfeeding. The country has also enhanced the laws and legislation to breastfeed babies at the workplace.

The Asia Pacific breast pump market is analyzed on the basis of the five major countries such as China, Japan, India, Australia, South Korea, and rest of Asia Pacific. The breast pump market in the region is largely held by countries such as China, Japan, and India. The growth of the market is majorly contributed by China, and the growth is attributed by the maximum production of breast pumps and the availability of the product through the widest e-commerce chain. In Japan, the market growth is expected to grow due to the rise in government support and increased birth rate. Whereas in India the growth is defined by the rising numbers of milk banks across the country and increased number of preterm births. On the other hand, countries such as South Korea and Australia serve several growth opportunities for the growth market during the forecast period. The growth opportunities are majorly contributed by the government support for feeding breast milk to the babies. The rising numbers of human milk banks across the country are likely to increase the demand for breast pumps in the coming years. Also, the country is into the phase of development, which has enabled the growth of various healthcare industries. The country is experiencing a growth of awareness about health and hygiene, which has increased the use of breast pumps. The most widely used breast pumps in the market are offered by Koninklijke Philips N.V., Medela, and Pigeon Corporation, among others. Also, India has the highest rate of preterm births among countries across the world. According to the WHO’s data published in 2020, states that approximately 13,400,000 were born prematurely. The rise in the number of preterm births is likely to increase the demand for human breast milk. Also, across the country, there are more than ten milk banks which are demanding the donors, which eventually is expected to increase the demand for breast pumps in the coming years. Moreover, the country established its first milk bank in 1989 in the state of Maharashtra. Since then, the country has increased awareness regarding the benefits of human milk across the country. Thus, the rise in the demand for breast milk is likely to increase the growth of breast pumps market during forecast years

Industry Developments and Future Opportunities:

Various initiatives taken by key players operating in the global breast pump market are listed below:

1. In March 2021, Philips Avent has launched of the Philips Avent Double Electric Breast Pump, Advanced. This breast pump featured with innovative Natural Motion Technology and a compact, portable design; the new breast pump was created to meet the demands of the modern mother who is balancing a busy lifestyle while breastfeeding.
2. In March 2021, Ardo Medical, Inc. and VGM Group entered into collaboration in the area of breast pumps and breastfeeding support products. Ardo will offer VGM its new product lines for breastfeeding mothers.
3. In June 2020, Ameda has launched the MYA JOY hospital strength personal breast pump. Ameda Mya Joy combines safe & powerful pumping in an incredibly small and portable design for moms on-the-go. Mya Joy also features HygieniKit - the world's only FDA-cleared pump kit that helps protect breastmilk from contaminants.
4. In September 2020, Medela and Rebecca Minkoff entered into collaboration to launch new and limited-edition breast pump tote as part of breastfeeding. Rebecca Minkoff is leader in accessible luxury handbags, accessories and apparel.
5. In October 2020, Medela and Aeroflow Breastpumps entered into partnership. This partnership is aimed at promoting the new breast pump named as In Style with MaxFlow breast pump. Both the companies in partnership has arranged national contest of pumping room makeover and five winners will receive US$1,000 to create their dream pumping space within their home and the new Pump in Style with MaxFlow breast pump.

Covid-19 Impact: 

The COVID-19 pandemic affected economies and industries in various countries across the globe. Lockdowns, travel restrictions, and business shutdowns in North America, Europe, Asia Pacific (APAC), South & Central America (SAM), and the Middle East & Africa (MEA) hampered the growth of several industries, including the healthcare industry. The chaotic situation was created in the medical industry across the countries, increased demand for COVID diagnostics and therapeutics have dramatically increased in the hospitals. In the US, due to an increasing number of infected patients, healthcare professionals and leading organizations distract the flow of healthcare resources from research & development to primary care, which slowed down the process of innovation. The COVID-19 outbreak has led to a shortage of important life-saving medical tools and devices along with many other significant medical supplies that can help curb the surge in pandemic. With the lockdown imposed and the manufacturing units coming to a halt, the supply for a broad range of devices like nipple care products, breast pump, breast milk storage bags, breast milk bottles, nipple shields, breast shells have dropped significantly. Furthermore, the COVID-19 pandemic has undeniably introduced even more panic and fear into the previously anxiety-provoking situation of a breast-feeding accessories diagnosis. In addition, the COVID-19 pandemic is perplexing healthcare institutions in the region with unprecedented operational and clinical challenges Due to the current pandemic, NHS Breast Screening Program has also been suspended to avoid anxiety associated with a breast cancer diagnosis. Due to new clinical practice breast oncologist are prioritizing their patients and making difficult choices by offering less treatment. Moreover, the shift of priorities from breast pump to coronavirus diagnosis and treatment devices are leading to a decline in breast pumps, leading to a decrease in market growth up to the certain extent.

Competitive Landscape and Key Companies:

Some of the prominent players operating in the global breast pump market include Pigeon Corporation, Ardo medical, Inc., Ameda, Inc., Koninklijke Philips N.V., Medela LLC, Evenflo Feeding, Albert Hohlkörper GmbH & Co. KG, Mayborn Group Limited, Hygeia Healthcare, Linco Baby Merchandise Work’s Co Ltd, and Spectra Baby USA. These companies focus on new product launches and geographical expansions to meet the growing consumer demand worldwide and increase their product range in specialty portfolios. They have a widespread global presence, which provides them to serve a large set of customers and subsequently increases their market share. The report offers trend analysis of the breast pump market emphasizing on various parameters such as technological advancements, market dynamics, and competitive landscape analysis of leading market players across the globe.