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A2P SMS Market (Application-to-Person) to 2025 – Global Analysis and Forecasts by Type (Cloud API Messaging Platform, Traditional & Managed Messaging Services), Application (Pushed Content Services, Interactive Services, Promotional Campaigns, CRM Services, Other Services), Business Model (Small & Medium Enterprise, Large Enterprise) and Vertical (BFSI, Retail, Media & Entertainment, Travel & Transport, Hospitality, Others)

Publication Month: Aug 2017 | No. of Pages: 215 | Report Code: TIPTE100000559 | Category: Telecommunication | Status: Published
       
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  • A2P SMS is the communication taking place between an application and a subscriber over messaging services for various purposes. With the evolution of smartphones accompanied with the emergence of OTT players in the market, the MNO’s have seen a sharp dip in the revenues earned from P2P (Peer-to-Peer) messaging services. However, there has been a parallel increase in the A2P SMS revenues for MNOs globally.

    SMS can reach to a customer’s even in the remotest area where there is a network connection and eventually becomes the easiest mode of communication with the customer. Distinct from instant messaging services, SMS service can function on standard and basic mobiles and it doesn’t depend on an internet connection to work. The reach and flexibility of SMS services when compared to online services is much more and the advantage of pre-paid mobile users still receiving text messages even if they’re out of balance gives the mode an upper hand. Some of the key features of messaging is that it achieves higher read rate within minutes and boasts the highest engagement rate when compared to emails and OTT mobile messaging apps. Eventually, with customers more likely to open messages than emails, it is vivid that A2P market would be driven due to this.

    In our study, we have segmented the A2P SMS market by type, application, and business model and vertical. The type segment of A2P SMS market includes Cloud API Messaging Platform and Traditional & Managed Messaging Services. On the basis of applications the A2P SMS market is broadly segmented into Pushed Content Services, Interactive Services, Promotional Campaigns, CRM Services and Other Services. Moreover, the market for A2P SMS is bifurcated on the basis of vertical that have large applications of A2P SMSs that include BFSI, Retail, Media & Entertainment, Travel & Transport , Hospitality and other vertical sectors that find large applications of A2P SMSs. On the basis of geography, the A2P SMS market is analyzed into North America, Europe, Asia- Pacific (APAC), Middle East & Africa (MEA) and South America (SAM).

    The global A2P SMS market is estimated to grow at a CAGR of 4.4% during the forecast period 2016 – 2025 and accounts for US$ 62.10 Bn in the year 2025. One of the prime factors that are driving the demands for A2P SMS adoptions is increasing number of mobile phone subscribers globally making it ubiquitous devices for communication purposes. BFSI sector has witnessed large developments in the last decade. Consumer data safety and the importance of marketing strategies has been put forth as the prime factors while designing A2P campaigns for any industry vertical. The ubiquitous nature of SMS services has favored the growth of A2P SMS market significantly A2P messages are being used by banks, healthcare institutions for reminders, mobile event ticketing, One Time Passwords (OTP), flight & train updates, promotional activities and polling contests etc. to name a few. To be assured of maximum reach out to the customers, one can’t rely only on the services of OTT players. Instead, the maximum reach out can be achieved through SMS services. Reason being, globally still in many regions there are mobile phone users who do not subscribe for mobile internet services. As the OTT players generally require internet connection to ensure the delivery of messages, SMS services have been preferred by organizations in the recent past.

    The mobile phone user internet penetration in the world is still on the lower side. While in developed countries, the mobile phone user internet penetration is high, in many developing and under developed countries of the world, the penetration of mobile phone internet is very low and SMS is the best preferred medium for communication to ensure maximum reach. This fact validates the rise in the usage of A2P SMS and the growth of the market. The key players profiled in the report are DIMOCO Messaging GmBH, AANAM Technologies, Twilio Inc., CLX Communications AB, Infobip Ltd., Syniverse Technologies, Vonage, tyntec, Tanla Solutions and Trillian Group Ltd.

    Table of Contents

    1 Table of Contents 2
    1.1 List of Tables 10
    1.2 List of Figures 12

    2 Introduction 15
    2.1 The Insight Partners Research Report Guidance 15

    3 Key Takeaways 16

    4 A2P SMS Market Landscape 18
    4.1 Overview 18
    4.2 Market Segmentation 19
    4.2.1 Global A2P SMS Market – By Type 20
    4.2.2 Global A2P SMS Market – By Application 20
    4.2.3 Global A2P SMS Market – By Business Model 21
    4.2.4 Global A2P SMS Market – By Vertical 21
    4.2.5 Global A2P SMS Market – By Geography 21
    4.3 A2P SMS Market – Ecosystem 22

    5 Global A2P SMS Market – Key Industry Dynamics 24
    5.1 Key Market Drivers 24
    5.1.1 Ubiquitous nature of the SMS resulting in direct reach to the end customer 24
    5.1.2 Increase in the number of mobile phone subscribers globally 25
    5.1.3 High Rise in mobile based banking, healthcare services, retail & e-commerce transactional services 25
    5.2 Key Market Restraints 26
    5.2.1 Impact on the revenues of telecom operators due to the increased excavation of Grey Routes 26
    5.2.2 Illegal SIM farms threatening the revenues for A2P players 27
    5.3 Key Market Opportunities 27
    5.3.1 Creation of Business as a Service platform by A2P messaging vendors 27
    5.4 Future Trends 28
    5.4.1 Convergence with IP based messaging 28

    6 Global A2P SMS Market Analysis – Preffered Business Model 29
    6.1 Communication as a Platform Service Model 29
    6.2 Technology Roadmap 32
    6.3 Regulatory Overview and Limitations 32
    6.4 Competitive Product Mapping 37
    6.5 Grey Route Traffic Estimates 37
    6.5.1 Global Overview 37
    6.5.2 Regional Overview 38

    7 A2P SMS Market – Porters Five Forces Analysis 40
    7.1 Porters Five Forces Analysis 40
    7.1.1 Bargaining Power of Suppliers 41
    7.1.2 Bargaining Power of Buyers 41
    7.1.3 Threat of Substitutes 41
    7.1.4 Threat of New Entrants 41
    7.1.5 Degree of Competition 42

    8 A2P SMS Market – Competitive Landscape 43
    8.1 Global A2P SMS Market Revenue (US$ Bn), 2014 – 2025 43
    8.2 A2P SMS Market – Market Analysis of Key Players, 2015 45
    8.2.1 Global A2P SMS Market – Market Analysis of Key Players, 2015 45

    9 Global A2P SMS Market Analysis – By Type 47
    9.1 Overview 47
    9.2 Traditional & Managed Messaging Services 48
    9.2.1 Overview 48
    9.2.2 Global Traditional & Managed Messaging Services Market Revenue and Forecasts to 2025 (US$ Bn) 49
    9.3 Cloud API Messaging Platform 50
    9.3.1 Overview 50
    9.3.2 Global Cloud API Messaging Platform Market Revenue and Forecasts to 2025 (US$ Bn) 50

    10 Global A2P SMS Market Analysis –By Application 52
    10.1 Overview 52
    10.2 Pushed Content Services 53
    10.2.1 Overview 53
    10.2.2 Global Pushed Content Services Market Revenue and Forecasts to 2025 (US$ Bn) 54
    10.3 Interactive Services 55
    10.3.1 Overview 55
    10.3.2 Global Interactive Services Market Revenue and Forecasts to 2025 (US$ Bn) 55
    10.4 Promotional Campaigns 56
    10.4.1 Overview 56
    10.4.2 Global Promotional Campaigns Market Revenue and Forecasts to 2025 (US$ Bn) 57
    10.5 CRM Services 58
    10.5.1 Overview 58
    10.5.2 Global CRM Services Market Revenue and Forecasts to 2025 (US$ Bn) 58
    10.6 Other Services 59
    10.6.1 Overview 59
    10.6.2 Global Other Services Market Revenue and Forecasts to 2025 (US$ Bn) 60

    11 Global A2P SMS Market Analysis –By Business Model 61
    11.1 Overview 61
    11.2 Small and Medium Enterprise 62
    11.2.1 Overview 62
    11.2.2 Global Small and Medium Enterprise Market Revenue and Forecasts to 2025 (US$ Bn) 63
    11.3 Large Enterprise 64
    11.3.1 Overview 64
    11.3.2 Global Large Enterprise Market Revenue and Forecasts to 2025 (US$ Bn) 64

    12 Global A2P SMS Market Analysis –By Vertical 65

    12.1 Overview 65
    12.2 BFSI 67
    12.2.1 Overview 67
    12.2.2 Global BFSI Market Revenue and Forecasts to 2025 (US$ Bn) 67

    12.3 Media & Entertainment 68
    12.3.1 Overview 68
    12.3.2 Global Media & Entertainment Market Revenue and Forecasts to 2025 (US$ Bn) 69

    12.4 Travel & Transport 69
    12.4.1 Overview 69
    12.4.2 Global Travel &Transport Market Revenue and Forecasts to 2025 (US$ Bn) 70

    12.5 Hospitality 71
    12.5.1 Overview 71
    12.5.2 Global Hospitality Market Revenue and Forecasts to 2025 (US$ Bn) 71
    12.6 Retail 72
    12.6.1 Overview 72
    12.6.2 Global Retail Market Revenue and Forecasts to 2025 (US$ Bn) 73

    12.7 Others 73
    12.7.1 Overview 73
    12.7.2 Global Others Market Revenue and Forecasts to 2025 (US$ Bn) 74

    13 Global A2P SMS Market – Geographical Analysis 76

    13.1 Overview 76

    13.2 North America A2P SMS Market Revenue and Forecasts to 2025 77
    13.2.1 Overview 77
    13.2.2 North America A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 78
    13.2.3 North America A2P SMS Market Breakdown by Key Countries 79
    13.2.3.1 U.S. A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 81
    13.2.3.2 Canada A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 82
    13.2.3.3 Mexico A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 83
    13.2.4 North America A2P SMS Market Breakdown by Type 83
    13.2.5 North America A2P SMS Market Breakdown by Application 85
    13.2.6 North America A2P SMS Market Breakdown by Business Model 87
    13.2.7 North America A2P SMS Market Breakdown by Vertical 89

    13.3 Europe A2P SMS Market Revenue and Forecasts to 2025 91
    13.3.1 Overview 91
    13.3.2 Europe A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 92
    13.3.3 Europe A2P SMS Market Breakdown by Countries 92
    13.3.3.1 France A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 94
    13.3.3.2 Germany A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 95
    13.3.3.3 Italy A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 96
    13.3.3.4 Spain A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 97
    13.3.3.5 U.K A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 98
    13.3.3.6 Norway A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 98
    13.3.3.7 Sweden A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 99
    13.3.3.8 Denmark A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 100
    13.3.3.9 Hungary A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 101
    13.3.3.10 Bulgaria A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 102
    13.3.3.11 Montenegro A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 103
    13.3.3.12 Serbia A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 105
    13.3.3.13 Rest of Europe A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 105
    13.3.4 Europe A2P SMS Market Breakdown by Type 107
    13.3.5 Europe A2P SMS Market Breakdown by Application 109
    13.3.6 Europe A2P SMS Market Breakdown by Business Model 111
    13.3.7 Europe A2P SMS Market Breakdown by Vertical 113

    13.4 Asia Pacific (APAC) A2P SMS Market Revenue and Forecasts to 2025 115
    13.4.1 Overview 115
    13.4.2 Asia Pacific A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 115
    13.4.3 Asia Pacific A2P SMS Market Breakdown by Countries 116
    13.4.3.1 Australia A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 118
    13.4.3.2 China A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 119
    13.4.3.3 India A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 120
    13.4.3.4 Japan A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 121
    13.4.3.5 Pakistan A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 121
    13.4.3.6 Bangladesh A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 122
    13.4.3.7 Myanmar A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 123
    13.4.3.8 Thailand A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 124
    13.4.3.9 Malaysia A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 125
    13.4.3.10 Rest of APAC A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 127
    13.4.4 Asia Pacific A2P SMS Market Breakdown by Type 128
    13.4.5 Asia Pacific A2P SMS Market Breakdown by Application 130
    13.4.6 Asia Pacific A2P SMS Market Breakdown by Business Model 132
    13.4.7 Asia Pacific A2P SMS Market Breakdown by Vertical 134

    13.5 Middle East & Africa (MEA) A2P SMS Market Revenue and Forecasts to 2025 136
    13.5.1 Overview 136
    13.5.2 Middle East & Africa A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 136
    13.5.3 Middle East & Africa A2P SMS Market Breakdown by Countries 137
    13.5.3.1 South Africa A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 139
    13.5.3.2 Saudi Arabia A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 140
    13.5.3.3 UAE A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 141
    13.5.3.4 Rest of MEA A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 142
    13.5.4 Middle East & Africa A2P SMS Market Breakdown by Type 143
    13.5.5 Middle East & Africa A2P SMS Market Breakdown by Application 145
    13.5.6 Middle East & Africa A2P SMS Market Breakdown by Business Model 147
    13.5.7 Middle East & Africa A2P SMS Market Breakdown by Vertical 149

    13.6 South America (SAM) A2P SMS Market Revenue and Forecasts to 2025 151
    13.6.1 Overview 151
    13.6.2 South America A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 151
    13.6.3 South America A2P SMS Market Breakdown by Countries 152
    13.6.3.1 Brazil A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 154
    13.6.3.2 Rest of SAM A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 155
    13.6.4 South America A2P SMS Market Breakdown by Type 156
    13.6.5 South America A2P SMS Market Breakdown by Application 158
    13.6.6 South America A2P SMS Market Breakdown by Business Model 160
    13.6.7 South America A2P SMS Market Breakdown by Vertical 162

    14 A2P SMS Market, Key Company Profiles 165

    14.1 ANAM Technologies 165
    14.1.1 Key Facts 165
    14.1.2 Business Description 165
    14.1.3 Financial Overview 165
    14.1.4 SWOT Analysis 166
    14.1.5 Key Developments 168

    14.2 Beepsend AB (acquired by Twillo Inc.) 169
    14.2.1 Key Facts 169
    14.2.2 Business Description 169
    14.2.3 Financial Overview 169
    14.2.4 SWOT Analysis 170
    14.2.5 Key Developments 171

    14.3 CLX Communications AB. 172
    14.3.1 Key Facts 172
    14.3.2 Business Description 172
    14.3.3 Financial Overview 173
    14.3.4 SWOT Analysis 174
    14.3.5 Key Developments 175

    14.4 Dialogue Communications Ltd. (acquired by Clx Commuications AB) 176
    14.4.1 Key Facts 176
    14.4.2 Business Description 176
    14.4.3 Financial Overview 176
    14.4.4 SWOT Analysis 177
    14.4.5 Key Developments 178

    14.5 DIMOCO Messaging GmBH 180
    14.5.1 Key Facts 180
    14.5.2 Business Description 180
    14.5.3 Financial Overview 181
    14.5.4 SWOT Analysis 181
    14.5.5 Key Developments 182

    14.6 Infobip ltd. 184
    14.6.1 Key Facts 184
    14.6.2 Business Description 184
    14.6.3 Financial Overview 184
    14.6.4 SWOT Analysis 185
    14.6.5 Key Developments 186

    14.7 Nexmo Inc. (acquired by Vonage) 188
    14.7.1 Key Facts 188
    14.7.2 Business Description 188
    14.7.3 Financial Overview 188
    14.7.4 SWOT Analysis 189
    14.7.5 Key Developments 190

    14.8 Syniverse Technologies, LLC 192
    14.8.1 Key Facts 192
    14.8.2 Business Description 192
    14.8.3 Financial Overview 192
    14.8.4 SWOT Analysis 193
    14.8.5 Key Developments 195

    14.9 Tanla Solutions 196
    14.9.1 Key Facts 196
    14.9.2 Business Description 196
    14.9.3 Financial Overview 197
    14.9.4 SWOT Analysis 198
    14.9.5 Key Developments 199

    14.10 Trillian Group Ltd. 200
    14.10.1 Key Facts 200
    14.10.2 Business Description 200
    14.10.3 Financial Overview 200
    14.10.4 SWOT Analysis 201
    14.10.5 Key Developments 203

    14.11 Twilio Inc. 204
    14.11.1 Key Facts 204
    14.11.2 Business Description 204
    14.11.3 Financial Overview 205
    14.11.4 SWOT Analysis 205
    14.11.5 Key Developments 207
    14.12 tyntec 208

    14.12.1 Key Facts 208
    14.12.2 Business Description 208
    14.12.3 Financial Overview 208
    14.12.4 SWOT Analysis 209
    14.12.5 Key Developments 210

    15 Appendix 211
    15.1 About The Insight Partners 211
    15.2 Glossary of Terms 212
    15.3 Methodology 212
    15.3.1 Coverage 213
    15.3.2 Secondary Research 213
    15.3.3 Primary Research 214
    15.4 Contact Us 214
    15.5 Disclaimer 215

    Companies Mentioned

    1. ANAM Technologies
    2. Beepsend AB (acquired by Twilio Inc.)
    3. CLX Communications AB.
    4. Dialogue Communications Ltd. (acquired by CLX Commuications AB)
    5. DIMOCO Messaging GmBH
    6. Infobip Ltd.
    7. Nexmo Inc. (acquired by Vonage)
    8. Syniverse Technologies, LLC
    9. Tanla Solutions
    10. Trillian Group Ltd.
    11. Twilio Inc.
    12. tyntec

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