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A2P SMS Market (Application-to-Person) to 2025 – Global Analysis and Forecasts by Type (Cloud API Messaging Platform, Traditional & Managed Messaging Services), Application (Pushed Content Services, Interactive Services, Promotional Campaigns, CRM Services, Other Services), Business Model (Small & Medium Enterprise, Large Enterprise) and Vertical (BFSI, Retail, Media & Entertainment, Travel & Transport, Hospitality, Others)

Publication Month: Aug 2017 | No. of Pages: 215 | Report Code: TIPTE100000559 | Category: Telecommunication | Status: Published
       
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  • A2P SMS is the communication taking place between an application and a subscriber over messaging services for various purposes. With the evolution of smartphones accompanied with the emergence of OTT players in the market, the MNO’s have seen a sharp dip in the revenues earned from P2P (Peer-to-Peer) messaging services. However, there has been a parallel increase in the A2P SMS revenues for MNOs globally.

    SMS can reach to a customer’s even in the remotest area where there is a network connection and eventually becomes the easiest mode of communication with the customer. Distinct from instant messaging services, SMS service can function on standard and basic mobiles and it doesn’t depend on an internet connection to work. The reach and flexibility of SMS services when compared to online services is much more and the advantage of pre-paid mobile users still receiving text messages even if they’re out of balance gives the mode an upper hand. Some of the key features of messaging is that it achieves higher read rate within minutes and boasts the highest engagement rate when compared to emails and OTT mobile messaging apps. Eventually, with customers more likely to open messages than emails, it is vivid that A2P market would be driven due to this.

    In our study, we have segmented the A2P SMS market by type, application, and business model and vertical. The type segment of A2P SMS market includes Cloud API Messaging Platform and Traditional & Managed Messaging Services. On the basis of applications the A2P SMS market is broadly segmented into Pushed Content Services, Interactive Services, Promotional Campaigns, CRM Services and Other Services. Moreover, the market for A2P SMS is bifurcated on the basis of vertical that have large applications of A2P SMSs that include BFSI, Retail, Media & Entertainment, Travel & Transport , Hospitality and other vertical sectors that find large applications of A2P SMSs. On the basis of geography, the A2P SMS market is analyzed into North America, Europe, Asia- Pacific (APAC), Middle East & Africa (MEA) and South America (SAM).

    The global A2P SMS market is estimated to grow at a CAGR of 4.4% during the forecast period 2016 – 2025 and accounts for US$ 62.10 Bn in the year 2025. One of the prime factors that are driving the demands for A2P SMS adoptions is increasing number of mobile phone subscribers globally making it ubiquitous devices for communication purposes. BFSI sector has witnessed large developments in the last decade. Consumer data safety and the importance of marketing strategies has been put forth as the prime factors while designing A2P campaigns for any industry vertical. The ubiquitous nature of SMS services has favored the growth of A2P SMS market significantly A2P messages are being used by banks, healthcare institutions for reminders, mobile event ticketing, One Time Passwords (OTP), flight & train updates, promotional activities and polling contests etc. to name a few. To be assured of maximum reach out to the customers, one can’t rely only on the services of OTT players. Instead, the maximum reach out can be achieved through SMS services. Reason being, globally still in many regions there are mobile phone users who do not subscribe for mobile internet services. As the OTT players generally require internet connection to ensure the delivery of messages, SMS services have been preferred by organizations in the recent past.

    The mobile phone user internet penetration in the world is still on the lower side. While in developed countries, the mobile phone user internet penetration is high, in many developing and under developed countries of the world, the penetration of mobile phone internet is very low and SMS is the best preferred medium for communication to ensure maximum reach. This fact validates the rise in the usage of A2P SMS and the growth of the market. The key players profiled in the report are DIMOCO Messaging GmBH, AANAM Technologies, Twilio Inc., CLX Communications AB, Infobip Ltd., Syniverse Technologies, Vonage, tyntec, Tanla Solutions and Trillian Group Ltd.

    1 Table of Contents

    1 Table of Contents 2
    1.1 List of Tables 10
    1.2 List of Figures 12
    2 Introduction 16
    2.1 The Insight Partners Research Report Guidance 16
    3 Key Takeaways 17
    4 A2P SMS Market Landscape 19
    4.1 Overview 19
    4.2 Market Segmentation 20
    4.2.1 Global A2P SMS Market – by Type 21
    4.2.2 Global A2P SMS Market – by Application 21
    4.2.3 Global A2P SMS Market – by Business Model 22
    4.2.4 Global A2P SMS Market – by Vertical 22
    4.2.5 Global A2P SMS Market – by Geography 22
    4.3 A2P SMS Market – Ecosystem 24
    5 Global A2P SMS Market – Key Industry Dynamics 26
    5.1 Key Market Drivers 26
    5.1.1 Ubiquitous nature of the SMS resulting in direct reach to the end customer 26
    5.1.2 Increase in the number of mobile phone subscribers globally 27
    5.1.3 High Rise in mobile based banking, healthcare services, retail & e-commerce transactional services 27
    5.2 Key Market Restraints 28
    5.2.1 Impact on the revenues of telecom operator’s due to the increased excavation of Grey Routes 28
    5.2.2 Illegal SIM farms threatening the revenues for A2P players 29
    5.3 Key Market Opportunities 29
    5.3.1 Creation of Business as a Service platform by A2P messaging vendors 29
    5.4 Future Trends 30
    5.4.1 Convergence with IP based messaging 30
    6 Global A2P SMS Market Analysis – Preferred Business Model 31
    6.1 Communication as a Platform Service Model 31
    6.2 Technology Roadmap 35
    6.3 Regulatory Overview and Limitations 35
    6.4 Competitive Product Mapping 40
    6.5 Grey Route Traffic Estimates 41
    6.5.1 Global Overview 41
    6.5.2 Regional Overview 41
    7 A2P SMS Market – Porters Five Forces Analysis 43
    7.1 Porters Five Forces Analysis 43
    7.1.1 Bargaining Power of Suppliers 44
    7.1.2 Bargaining Power of Buyers 44
    7.1.3 Threat of Substitutes 44
    7.1.4 Threat of New Entrants 44
    7.1.5 Degree of Competition 45
    8 A2P SMS Market – Competitive Landscape 46
    8.1 Global A2P SMS Market Revenue (US$ Bn), 2014 – 2025 46
    8.2 A2P SMS Market – Market Analysis of Key Players, 2015 48
    8.2.1 Global A2P SMS Market – Market Analysis of Key Players, 2015 48
    9 Global A2P SMS Market Analysis – by Type 50
    9.1 Overview 50
    9.2 Traditional & Managed Messaging Services 51
    9.2.1 Overview 51
    9.2.2 Global Traditional & Managed Messaging Services Market Revenue and Forecasts to 2025 (US$ Bn) 52
    9.3 Cloud API Messaging Platform 53
    9.3.1 Overview 53
    9.3.2 Global Cloud API Messaging Platform Market Revenue and Forecasts to 2025 (US$ Bn) 53
    10 Global A2P SMS Market Analysis –by Application 55
    10.1 Overview 55
    10.2 Pushed Content Services 56
    10.2.1 Overview 56
    10.2.2 Global Pushed Content Services Market Revenue and Forecasts to 2025 (US$ Bn) 57
    10.3 Interactive Services 58
    10.3.1 Overview 58
    10.3.2 Global Interactive Services Market Revenue and Forecasts to 2025 (US$ Bn) 58
    10.4 Promotional Campaigns 59
    10.4.1 Overview 59
    10.4.2 Global Promotional Campaigns Market Revenue and Forecasts to 2025 (US$ Bn) 60
    10.5 CRM Services 61
    10.5.1 Overview 61
    10.5.2 Global CRM Services Market Revenue and Forecasts to 2025 (US$ Bn) 61
    10.6 Other Services 62
    10.6.1 Overview 62
    10.6.2 Global Other Services Market Revenue and Forecasts to 2025 (US$ Bn) 63
    11 Global A2P SMS Market Analysis – by Business Model 64
    11.1 Overview 64
    11.2 Small and Medium Enterprise 65
    11.2.1 Overview 65
    11.2.2 Global Small and Medium Enterprise Market Revenue and Forecasts to 2025 (US$ Bn) 66
    11.3 Large Enterprise 67
    11.3.1 Overview 67
    11.3.2 Global Large Enterprise Market Revenue and Forecasts to 2025 (US$ Bn) 67
    12 Global A2P SMS Market Analysis –by Vertical 69
    12.1 Overview 69
    12.2 BFSI 70
    12.2.1 Overview 70
    12.2.2 Global BFSI Market Revenue and Forecasts to 2025 (US$ Bn) 71
    12.3 Media & Entertainment 72
    12.3.1 Overview 72
    12.3.2 Global Media & Entertainment Market Revenue and Forecasts to 2025 (US$ Bn) 72
    12.4 Travel & Transport 73
    12.4.1 Overview 73
    12.4.2 Global Travel &Transport Market Revenue and Forecasts to 2025 (US$ Bn) 74
    12.5 Hospitality 74
    12.5.1 Overview 74
    12.5.2 Global Hospitality Market Revenue and Forecasts to 2025 (US$ Bn) 75
    12.6 Retail 75
    12.6.1 Overview 75
    12.6.2 Global Retail Market Revenue and Forecasts to 2025 (US$ Bn) 76
    12.7 Others 77
    12.7.1 Overview 77
    12.7.2 Global Others Market Revenue and Forecasts to 2025 (US$ Bn) 78
    13 Global A2P SMS Market – Geographical Analysis 79
    13.1 Overview 79
    13.2 North America A2P SMS Market Revenue and Forecasts to 2025 81
    13.2.1 Overview 81
    13.2.2 North America A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 81
    13.2.3 North America A2P SMS Market Breakdown by Key Countries 83
    13.2.3.1 U.S. A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 85
    13.2.3.2 Canada A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 86
    13.2.3.3 Mexico A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 87
    13.2.4 North America A2P SMS Market Breakdown by Type 88
    13.2.5 North America A2P SMS Market Breakdown by Application 90
    13.2.6 North America A2P SMS Market Breakdown by Business Model 92
    13.2.7 North America A2P SMS Market Breakdown by Vertical 94
    13.3 Europe A2P SMS Market Revenue and Forecasts to 2025 96
    13.3.1 Overview 96
    13.3.2 Europe A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 97
    13.3.3 Europe A2P SMS Market Breakdown by Countries 97
    13.3.3.1 France A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 99
    13.3.3.2 Germany A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 100
    13.3.3.3 Italy A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 101
    13.3.3.4 Spain A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 102
    13.3.3.5 U.K A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 103
    13.3.3.6 Norway A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 104
    13.3.3.7 Sweden A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 105
    13.3.3.8 Denmark A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 106
    13.3.3.9 Hungary A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 107
    13.3.3.10 Bulgaria A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 108
    13.3.3.11 Montenegro A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 109
    13.3.3.12 Serbia A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 110
    13.3.3.13 Rest of Europe A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 111
    13.3.4 Europe A2P SMS Market Breakdown by Type 112
    13.3.5 Europe A2P SMS Market Breakdown by Application 114
    13.3.6 Europe A2P SMS Market Breakdown by Business Model 116
    13.3.7 Europe A2P SMS Market Breakdown by Vertical 118
    13.4 Asia Pacific (APAC) A2P SMS Market Revenue and Forecasts to 2025 120
    13.4.1 Overview 120
    13.4.2 Asia Pacific A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 120
    13.4.3 Asia Pacific A2P SMS Market Breakdown by Countries 121
    13.4.3.1 Australia A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 123
    13.4.3.2 China A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 124
    13.4.3.3 India A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 125
    13.4.3.4 Japan A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 126
    13.4.3.5 Pakistan A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 127
    13.4.3.6 Bangladesh A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 128
    13.4.3.7 Myanmar A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 129
    13.4.3.8 Thailand A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 130
    13.4.3.9 Malaysia A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 131
    13.4.3.10 Rest of APAC A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 132
    13.4.4 Asia Pacific A2P SMS Market Breakdown by Type 133
    13.4.5 Asia Pacific A2P SMS Market Breakdown by Application 135
    13.4.6 Asia Pacific A2P SMS Market Breakdown by Business Model 137
    13.4.7 Asia Pacific A2P SMS Market Breakdown by Vertical 139
    13.5 Middle East & Africa (MEA) A2P SMS Market Revenue and Forecasts to 2025 141
    13.5.1 Overview 141
    13.5.2 Middle East & Africa A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 141
    13.5.3 Middle East & Africa A2P SMS Market Breakdown by Countries 142
    13.5.3.1 South Africa A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 144
    13.5.3.2 Saudi Arabia A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 145
    13.5.3.3 UAE A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 146
    13.5.3.4 Rest of MEA A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 147
    13.5.4 Middle East & Africa A2P SMS Market Breakdown by Type 148
    13.5.5 Middle East & Africa A2P SMS Market Breakdown by Application 150
    13.5.6 Middle East & Africa A2P SMS Market Breakdown by Business Model 152
    13.5.7 Middle East & Africa A2P SMS Market Breakdown by Vertical 154
    13.6 South America (SAM) A2P SMS Market Revenue and Forecasts to 2025 156
    13.6.1 Overview 156
    13.6.2 South America A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 156
    13.6.3 South America A2P SMS Market Breakdown by Countries 157
    13.6.3.1 Brazil A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 159
    13.6.3.2 Rest of SAM A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 160
    13.6.4 South America A2P SMS Market Breakdown by Type 161
    13.6.5 South America A2P SMS Market Breakdown by Application 163
    13.6.6 South America A2P SMS Market Breakdown by Business Model 165
    13.6.7 South America A2P SMS Market Breakdown by Vertical 167
    14 A2P SMS Market, Key Company Profiles 170
    14.1 ANAM Technologies 170
    14.1.1 Key Facts 170
    14.1.2 Business Description 170
    14.1.3 Financial Overview 170
    14.1.4 SWOT Analysis 171
    14.1.5 Key Developments 173
    14.2 CLX Communications AB. 174
    14.2.1 Key Facts 174
    14.2.2 Business Description 174
    14.2.3 Financial Overview 175
    14.2.4 SWOT Analysis 176
    14.2.5 Key Developments 177
    14.3 DIMOCO Messaging GmBH 178
    14.3.1 Key Facts 178
    14.3.2 Business Description 178
    14.3.3 Financial Overview 179
    14.3.4 SWOT Analysis 179
    14.3.5 Key Developments 180
    14.4 Infobip ltd. 182
    14.4.1 Key Facts 182
    14.4.2 Business Description 182
    14.4.3 Financial Overview 182
    14.4.4 SWOT Analysis 183
    14.4.5 Key Developments 184
    14.5 Nexmo Inc. (acquired by Vonage) 186
    14.5.1 Key Facts 186
    14.5.2 Business Description 186
    14.5.3 Financial Overview 186
    14.5.4 SWOT Analysis 187
    14.5.5 Key Developments 188
    14.6 Syniverse Technologies, LLC 190
    14.6.1 Key Facts 190
    14.6.2 Business Description 190
    14.6.3 Financial Overview 190
    14.6.4 SWOT Analysis 191
    14.6.5 Key Developments 193
    14.7 Tanla Solutions 194
    14.7.1 Key Facts 194
    14.7.2 Business Description 194
    14.7.3 Financial Overview 195
    14.7.4 SWOT Analysis 196
    14.7.5 Key Developments 197
    14.8 Trillian Group Ltd. 198
    14.8.1 Key Facts 198
    14.8.2 Business Description 198
    14.8.3 Financial Overview 198
    14.8.4 SWOT Analysis 199
    14.8.5 Key Developments 201
    14.9 Twilio Inc. 202
    14.9.1 Key Facts 202
    14.9.2 Business Description 202
    14.9.3 Financial Overview 203
    14.9.4 SWOT Analysis 203
    14.9.5 Key Developments 205
    14.1 tyntec 206
    14.10.1 Key Facts 206
    14.10.2 Business Description 206
    14.10.3 Financial Overview 206
    14.10.4 SWOT Analysis 207
    14.10.5 Key Developments 208
    15 Company Name & Type 209
    15.1 Interconnect Vendors 209
    15.2 Aggregators 209
    16 Appendix 212
    16.1 About The Insight Partners 212
    16.2 Glossary of Terms 213
    16.3 Methodology 214
    16.3.1 Coverage 214
    16.3.2 Secondary Research 214
    16.3.3 Primary Research 215
    16.4 Contact Us 216
    16.5 Disclaimer 216


    1.1 List of Tables

    Table 1: A2P SMS Market – Porters Five Forces Analysis 43
    Table 2: Global A2P SMS Market Revenue (US$ Bn), 2014 – 2025 47
    Table 3: Prominent A2P SMS Messaging Service Providers Region Wise 48
    Table 4: North America A2P SMS Revenue and Forecasts to 2025 – by Type (US$ Bn) 90
    Table 5: North America A2P SMS Market Revenue and Forecasts to 2025 – by Application (US$ Bn) 92
    Table 6: North America A2P SMS Revenue and Forecasts to 2025 – by Business Model (US$ Bn) 94
    Table 7: North America A2P SMS Market Revenue and Forecasts to 2025 – by Vertical (US$ Bn) 96
    Table 8: Europe A2P SMS Revenue and Forecasts to 2025 – by Type (US$ Bn) 113
    Table 9: Europe A2P SMS Revenue and Forecasts to 2025 – by Application (US$ Bn) 115
    Table 10: Europe A2P SMS Revenue and Forecasts to 2025 – by Business Model (US$ Bn) 117
    Table 11: Europe A2P SMS Revenue and Forecasts to 2025 – by Vertical (US$ Bn) 119
    Table 12: Asia Pacific A2P SMS Market Revenue and Forecasts to 2025 – by Type (US$ Bn) 134
    Table 13: Asia Pacific A2P SMS Market Revenue and Forecasts to 2025 – by Application (US$ Bn) 136
    Table 14: Asia Pacific A2P SMS Market Revenue and Forecasts to 2025 – by Business Model (US$ Bn) 138
    Table 15: Asia Pacific A2P SMS Market Revenue and Forecasts to 2025 – by Vertical (US$ Bn) 140
    Table 16: Middle East & Africa A2P SMS Market Revenue and Forecasts to 2025 – by Type (US$ Bn) 149
    Table 17: Middle East & Africa A2P SMS Market Revenue and Forecasts to 2025 – by Application (US$ Bn) 151
    Table 18: Middle East & Africa A2P SMS Market Revenue and Forecasts to 2025 – by Business Model (US$ Bn) 153
    Table 19: Middle East & Africa A2P SMS Market Revenue and Forecasts to 2025 – by Vertical (US$ Bn) 155
    Table 20: South America A2P SMS Market Revenue and Forecasts to 2025 – by Type (US$ Bn) 162
    Table 21: South America A2P SMS Market Revenue and Forecasts to 2025 – by Application (US$ Bn) 164
    Table 22: South America A2P SMS Market Revenue and Forecasts to 2025 – by Business Model (US$ Bn) 166
    Table 23: South America A2P SMS Market Revenue and Forecasts to 2025 – by Vertical (US$ Bn) 168
    Table 24: ANAM Technologies, Key Facts, 2015 170
    Table 25: ANAM Technologies, SWOT Analysis 171
    Table 28: CLX Communications AB, Key Facts, 2015 174
    Table 29: CLX Communications AB, SWOT Analysis 176
    Table 32: DIMOCO Messaging GmBH, Key Facts, 2015 178
    Table 33: DIMOCO Messaging GmBH SWOT Analysis 179
    Table 34: Infobip ltd. Key Facts, 2015 182
    Table 35: Infobip ltd. ,SWOT Analysis 183
    Table 36: Nexmo Inc. Key Facts, 2015 186
    Table 37: Nexmo Inc. SWOT Analysis 187
    Table 38: Syniverse Technologies, LLC Key Facts, 2015 190
    Table 39: Syniverse Technologies, LLC SWOT Analysis 191
    Table 40: Tanla Solutions, Key Facts, 2015 194
    Table 41: Tanla Solutions, SWOT Analysis 196
    Table 42: Trillian Group Ltd. Key Facts, 2015 198
    Table 43: Trillian Group Ltd. SWOT Analysis 199
    Table 44: Twilio Inc. Key Facts, 2015 202
    Table 45: Twilio Inc. SWOT Analysis 203
    Table 46: tyntec Key Facts, 2015 206
    Table 47: tyntec SWOT Analysis 207
    Table 48: Glossary of Terms, A2P SMS Market 213


    1.2 List of Figures

    Figure 1: A2P SMS Market, Global Revenue (US$ Bn), 2015 & 2025 17
    Figure 2: A2P SMS Market Segmentation 20
    Figure 3: A2P SMS Market Segmentation 21
    Figure 4: A2P SMS Market – Ecosystem 25
    Figure 5: A2P SMS Market Competitive Product Mapping 40
    Figure 6: Grey Route Revenue Estimate, by region, 2015 (%) 41
    Figure 7: Grey Route SMS Traffic Estimate, by region, 2015 (%) 42
    Figure 8: A2P SMS Market – Porters Five Forces Analysis 43
    Figure 9: Global A2P SMS Market Revenue (US$ Bn), 2014 – 2025 46
    Figure 10: Global A2P SMS Market Breakdown by Type, 2015 (%) 50
    Figure 11: Global A2P SMS Market Breakdown by Type, 2025 (%) 51
    Figure 12: Global Traditional & Managed Messaging Services Market Revenue and Forecasts to 2025 (US$ Bn) 52
    Figure 13: Global Cloud API messaging platform Market Revenue and Forecasts to 2025 (US$ Bn) 54
    Figure 14: Global A2P SMS Market Breakdown by Application, 2015 (%) 55
    Figure 15: Global A2P SMS Market Breakdown by Application, 2025 (%) 56
    Figure 16: Global Pushed Content Services Market Revenue and Forecasts to 2025 (US$ Bn) 57
    Figure 17: Global Interactive Services Market Revenue and Forecasts to 2025 (US$ Bn) 59
    Figure 18: Global Promotional Campaigns Market Revenue and Forecasts to 2025 (US$ Bn) 60
    Figure 19: Global CRM Services Market Revenue and Forecasts to 2025 (US$ Bn) 62
    Figure 20: Global Other Services Market Revenue and Forecasts to 2025 (US$ Bn) 63
    Figure 21: Global A2P SMS Market Breakdown by Business Model, 2015 (%) 64
    Figure 22: Global A2P SMS Market Breakdown by Business Model, 2025 (%) 65
    Figure 23: Global Small and Medium Enterprise Market Revenue and Forecasts to 2025 (US$ Bn) 66
    Figure 24: Global Large Enterprise Market Revenue and Forecasts to 2025 (US$ Bn) 68
    Figure 25: Global A2P SMS Market Breakdown by Vertical, 2015 (%) 69
    Figure 26: Global A2P SMS Market Breakdown by Vertical, 2025 (%) 70
    Figure 27: Global BFSI Market Revenue and Forecasts to 2025 (US$ Bn) 71
    Figure 28: Global Media & Entertainment Market Revenue and Forecasts to 2025 (US$ Bn) 73
    Figure 29: Global Travel & Transport Market Revenue and Forecasts to 2025 (US$ Bn) 74
    Figure 30: Global Hospitality Market Revenue and Forecasts to 2025 (US$ Bn) 75
    Figure 31: Global Retail Market Revenue and Forecasts to 2025 (US$ Bn) 77
    Figure 32: Global Others Market Revenue and Forecasts to 2025 (US$ Bn) 78
    Figure 33: A2P SMS Market, Global Breakdown by Regions, 2015 (%) 79
    Figure 34: A2P SMS, Global Breakdown by Regions, 2025 (%) 80
    Figure 35: North America A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 82
    Figure 36: North America A2P SMS Market Breakdown by Key Countries, 2015 (%) 83
    Figure 37: North America A2P SMS Market Breakdown by Key Countries, 2025 (%) 84
    Figure 38: U.S. A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 85
    Figure 39: Canada A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 86
    Figure 40: Mexico A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 87
    Figure 41: North America A2P SMS Market Breakdown by Type, 2015 (%) 88
    Figure 42: North America A2P SMS Market Breakdown by Type, 2025 (%) 89
    Figure 43: North America A2P SMS Market Breakdown by Application, 2015 (%) 91
    Figure 44: North America A2P SMS Market Breakdown by Application, 2025 (%) 91
    Figure 45: North America A2P SMS Market Breakdown by Business Model, 2015 (%) 93
    Figure 46: North America A2P SMS Market Breakdown by Business Model, 2025 (%) 93
    Figure 47: North America A2P SMS Market Breakdown by Vertical, 2015 (%) 95
    Figure 48: North America A2P SMS Market Breakdown by Vertical, 2025 (%) 95
    Figure 49: Europe A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 97
    Figure 50: Europe A2P SMS Market Breakdown by Key Countries, 2015 (%) 98
    Figure 51: Europe A2P SMS Market Breakdown by Key Countries, 2025 (%) 98
    Figure 52: France A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 99
    Figure 53: Germany A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 100
    Figure 54: Italy A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 101
    Figure 55: Spain A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 102
    Figure 56: U.K A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 103
    Figure 57: Norway A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 104
    Figure 58: Sweden A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 105
    Figure 59: Denmark A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 106
    Figure 60: Hungary A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 107
    Figure 61: Bulgaria A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 108
    Figure 62: Montenegro A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 109
    Figure 63: Serbia A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 110
    Figure 64: Rest of Europe A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 111
    Figure 65: Europe A2P SMS Market Breakdown by Type, 2015 (%) 112
    Figure 66: Europe A2P SMS Market Breakdown by Type, 2025 (%) 113
    Figure 67: Europe A2P SMS Market Breakdown by Application, 2015 (%) 114
    Figure 68: Europe A2P SMS Market Breakdown by Application Market, 2025 (%) 115
    Figure 69: Europe A2P SMS Market Breakdown by Business Model, 2015 (%) 116
    Figure 70: Europe A2P SMS Market Breakdown by Business Model, 2025 (%) 117
    Figure 71: Europe A2P SMS Market Breakdown by Vertical, 2015 (%) 118
    Figure 72: Europe A2P SMS Market Breakdown by Application Market, 2025 (%) 119
    Figure 73: Asia Pacific A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 121
    Figure 74: Asia Pacific A2P SMS Market Breakdown by Key Countries, 2015 (%) 122
    Figure 75: Asia Pacific A2P SMS Market Breakdown by Key Countries, 2025 (%) 122
    Figure 76: Australia A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 123
    Figure 77: China A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 124
    Figure 78: India A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 125
    Figure 79: Japan A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 126
    Figure 80: Pakistan A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 127
    Figure 81: Bangladesh A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 128
    Figure 82: Myanmar A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 129
    Figure 83: Thailand A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 130
    Figure 84: Malaysia A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 131
    Figure 85: Rest of APAC A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 132
    Figure 86: Asia Pacific A2P SMS Market Breakdown by Type, 2015 (%) 133
    Figure 87: Asia Pacific A2P SMS Market Breakdown by Type, 2025 (%) 134
    Figure 88: Asia Pacific A2P SMS Market Breakdown by Application, 2015 (%) 135
    Figure 89: Asia Pacific A2P SMS Market Breakdown by Application, 2025 (%) 136
    Figure 90: Asia Pacific A2P SMS Market Breakdown by Business Model, 2015 (%) 137
    Figure 91: Asia Pacific A2P SMS Market Breakdown by Business Model, 2025 (%) 138
    Figure 92: Asia Pacific A2P SMS Market Breakdown by Vertical, 2015 (%) 139
    Figure 93: Asia Pacific A2P SMS Market Breakdown by Vertical, 2025 (%) 140
    Figure 94: MEA A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 142
    Figure 95: Middle East & Africa A2P SMS Market Breakdown by Key Countries, 2015 (%) 143
    Figure 96: Middle East & Africa A2P SMS Market Breakdown by Key Countries, 2025 (%) 143
    Figure 97: South Africa A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 144
    Figure 98: Saudi Arabia A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 145
    Figure 99: UAE A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 146
    Figure 100: Rest of MEA A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 147
    Figure 101: Middle East & Africa A2P SMS Market Breakdown by Type, 2015 (%) 148
    Figure 102: Middle East & Africa A2P SMS Market Breakdown by Type, 2025 (%) 149
    Figure 103: Middle East & Africa A2P SMS Market Breakdown by Application, 2015 (%) 150
    Figure 104: Middle East & Africa A2P SMS Market Breakdown by Application, 2025 (%) 151
    Figure 105: Middle East & Africa A2P SMS Market Breakdown by Business Model, 2015 (%) 152
    Figure 106: Middle East & Africa A2P SMS Market Breakdown by Business Model, 2025 (%) 153
    Figure 107: Middle East & Africa A2P SMS Market Breakdown by Vertical, 2015 (%) 154
    Figure 108: Middle East & Africa A2P SMS Market Breakdown by Vertical, 2025 (%) 155
    Figure 109: South America A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 157
    Figure 110: South America A2P SMS Market Breakdown by Key Countries, 2015 (%) 158
    Figure 111: South America A2P SMS Market Breakdown by Key Countries, 2025 (%) 158
    Figure 112: Brazil A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 159
    Figure 113: Rest of SAM A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 160
    Figure 114: South America A2P SMS Market Breakdown by Type, 2015 (%) 161
    Figure 115: South America A2P SMS Market Breakdown by Type, 2025 (%) 162
    Figure 116: South America A2P SMS Market Breakdown by Application, 2015 (%) 163
    Figure 117: South America A2P SMS Market Breakdown by Application 2025 (%) 164
    Figure 118: South America A2P SMS Market Breakdown by Business Model, 2015 (%) 165
    Figure 119: South America A2P SMS Market Breakdown by Business Model, 2025 (%) 166
    Figure 120: South America A2P SMS Market Breakdown by Vertical, 2015 (%) 167
    Figure 121: South America A2P SMS Market Breakdown by Vertical 2025 (%) 168
    Figure 122: CLX Communications AB, Annual Revenue (US$ Mn) 175
    Figure 123: CLX Communications AB, Gross Profit (US$ Mn) 175
    Figure 124: Tanla Solutions, Annual Revenue (US$ Mn) 195
    Figure 125: Tanla Solutions, R&D Expenses (US$ Mn) and Operating Profit (US$ Mn) 195

    Companies Mentioned

    1. ANAM Technologies
    2. CLX Communications AB.
    3. DIMOCO Messaging GmBH
    4. Infobip Ltd.
    5. Nexmo Inc. (acquired by Vonage)
    6. Syniverse Technologies, LLC
    7. Tanla Solutions
    8. Trillian Group Ltd.
    9. Twilio Inc.
    10. tyntec

    Reasons to Buy

    - Highlights key business priorities in order to assist companies to realign their business strategies.

    - The key findings and recommendations highlight crucial progressive industry trends in the modular data center market, thereby allowing players to develop effective long term strategies.

    - Develop/modify business expansion plans by using substantial growth offering developed and emerging markets.

    - Scrutinize in-depth global market trends and outlook coupled with the factors driving the market, as well as those hindering it.

    - Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to products, segmentation and industry verticals.