The interactive display market was valued at US$ 11.31 billion in 2022 and is expected to reach US$ 18.52 billion by 2030; it is estimated to record a CAGR of 6.4% from 2022 to 2030.
Analyst Perspective:
The report includes growth prospects in light of current interactive display market trends and driving factors influencing the market growth. Increasing applications of the interactive display is expected to contribute to the growing interactive display market size. Growing investment in AI technologies and the expansion of the education, BFSI, and retail industries are likely to propel the interactive display market during the forecast period. Moreover, the rising adoption of advanced technologies such as AI and next-generation products is projected to benefit the interactive display market growth.
Interactive Display Market Report Overview:
An interactive display, also known as an interactive touchscreen, is a large wall-mounted device with a digital touchscreen input that allows users to generate visual presentations and manipulate on-screen data. An interactive display is a large tablet that offers dynamic opportunities to both students and teachers by providing familiar access to instruction. These devices are most commonly used in classrooms, meeting rooms, and other collaborative environments by enhancing engagement and facilitating interactive learning and collaboration among users. Growing digitalization and expansion of numerous industries such as education, retail & e-commerce, BFSI, and entertainment are driving the interactive display market growth.
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Interactive Display Market: Strategic Insights
Market Size Value in US$ 11.31 billion in 2022 Market Size Value by US$ 18.52 billion by 2030 Growth rate CAGR of 6.4% from 2022 to 2030 Forecast Period 2022-2030 Base Year 2022
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Interactive Display Market: Strategic Insights
| Market Size Value in | US$ 11.31 billion in 2022 |
| Market Size Value by | US$ 18.52 billion by 2030 |
| Growth rate | CAGR of 6.4% from 2022 to 2030 |
| Forecast Period | 2022-2030 |
| Base Year | 2022 |
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Interactive Display Market Driver:
Increasing Deployment of Interactive Display Across Various Industries Drives Global Interactive Display Market
Interactive display plays a significant role in understanding consumer's needs, wants, likes, and dislikes. These machines help companies to derive valuable insights and understand their customers' buying behavior. Major market players are engaged in developing innovative products or adding features to existing portfolios, such as color optimization and voice assistants. These additional features support companies in attracting new customers across the globe is driving the market. Moreover, increasing demand and adoption of interactive displays among various industries such as education, retail, BFSI, healthcare, and transportation is fueling the market. For instance, in January 2023, Queenstown Airport upgraded its terminal by installing a Common-use self-service (CUSS) to enhance passengers' experience in the airport. CUSS is a shared kiosk that helps the airport with an easy check-in process and minimizes queues. Growing digitalization and rising demand for digital learning platforms among consumers have also surged the adoption of interactive displays in the education industry. These boards allow learners to visualize and easily understand the concepts. Additionally, the pandemic caused a significant change in the education industry, leading to a rise in digital learning platforms and the use of display boards, positively favoring the market. The evolution of SMART board technology in the education industry further helps students or learners to perform well and improve their learning, which is anticipated to drive the overall market in the near future.
Report Segmentation and Scope:
The "Interactive Display Market analysis" has been carried out by considering the following segments: product, panel size, panel type, and industry vertical. Based on product, the market is segmented into interactive kiosks, interactive whiteboards, interactive tables, interactive video walls, and interactive monitors. In terms of panel size, the interactive display market is categorized into 17-32 inches, 32-65 inches, and above 65 inches. On the basis of panel type, the market is divided into flat, flexible, and transparent. Based on industry vertical, the market is divided into retail & hospitality, healthcare, BFSI, education, entertainment, and others. By region, the interactive display market is segmented into North America, Europe, Asia Pacific (APAC), the Middle East & Africa (MEA), and South America (SAM).
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
Segmental Analysis:
Based on product, the interactive display market is segmented into interactive kiosks, interactive whiteboards, interactive tables, interactive video walls, and interactive monitors. The interactive kiosks segment is anticipated to hold a significant interactive display market share by 2030. Growing digitalization and the rising deployment of display screens in malls, retail stores, hotels, and schools. An interactive kiosk is a self-contained electronic device with an integrated touch screen or other input method that enables user interaction. These kiosks can be used for a variety of purposes, such as selling products, providing information, processing transactions, or conducting surveys. The growth of the interactive kiosks segment is attributed to the increasing demand for reciprocal self-services in numerous industries, including retail, BFSI, transportation, education, and healthcare. Several interactive kiosks, such as smart vending machines, automated teller machines (ATMs), and other touch-enabled self-service solutions, support companies in delivering good consumer service. Thus, all these factors are positively influencing the market for the interactive kiosks segment.
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
Regional Analysis:
In terms of geography, Asia Pacific dominated the interactive display market share, owing to the presence of key market players such as Samsung Electronics Co Ltd, LG Electronics Inc, Panasonic Holdings Corp, Sharp Electronics Corp, Hitachi Ltd, BenQ Corporation, and BOE Technology Group Co Ltd. These players are engaged in developing advanced products for different industries. For instance, in May 2023, LG Electronics Inc. launched the LG CreateBoard Interactive Whiteboard solution, which is ideal for digital classrooms. CreateBoard Interactive Whiteboard is integrated with 40 multi-touch points that offer the user an interactive, smooth drawing and writing experience. Moreover, growing investment in the education sector and constant technological advancements are driving the interactive display market, particularly in the world's largest technologically advanced countries such as China, Japan, and South Korea.
Key Player Analysis:
Samsung Electronics Co Ltd, Promethean Limited, LG Electronics Inc, BOE Technology Group Co Ltd, ViewSonic Corporation, Panasonic Holdings Corp, Sharp Electronics Corp, Hitachi Ltd, BenQ Corporation, and SMART Technologies ULC, are among the key players profiled in the interactive display market report. The interactive display market forecast can help stakeholders to plan their growth strategies.
Recent Developments:
The interactive display market players highly adopt inorganic and organic strategies. A few recent key market developments are listed below:
- In September 2023, Elo Touch Solutions introduced the 2799L open frame display, which was specially designed for retail and related sectors. The 2799L open frame display is a highly durable customized solution with a 27-inch screen, making it suitable for outdoor use.
- In May 2023, Samsung Electronics USA showcased Tizen at the National Restaurant Association (NRA) 2023. Tizen is a new interactive kiosk technology that provides greater flexibility by offering a more convenient dining experience to consumers.
- In May 2023, Sharp Electronics Corp introduced a Multisync M751 display specifically manufactured for high-end conferencing. It is a professional display with advanced features that help the user achieve a clear and bright corporate presentation. Multisync M751 display is also suitable for large-scale applications, including retail, restaurants, and other commercial sectors.
- In March 2023, Sharp Electronics Corp collaborated with E Ink Holdings Inc. to develop and market ePaper posters. Sharp Electronics Corp uses E Ink Holdings Inc.'s technology to manufacture digital signage.
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
Product, Panel Size, Panel Type, and Industry Vertical
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
Frequently Asked Questions
The estimated global market size for the interactive display market in 2022 is expected to be around US$ 11.31 billion
Increasing deployment of interactive display across various industries, growing digitalization, and the expansion of the BFSI and e-commerce industries are driving the interactive display market.
Rising demand for touch-based devices are anticipated to play a significant role in the interactive display market in the coming years.
Microsoft Corp, Amazon Web Services Inc, Alphabet Inc, Oracle Corp, International Business Machines Corp, Salesforce Inc, SAP SE, Hewlett Packard Enterprise Development LP, SAS Institute Inc, and Snowflake Inc are the key market players expected to hold a major market share of interactive display market in 2022
Asia Pacific is expected to register highest CAGR in the interactive display market during the forecast period (2022-2030)
China, US, and India are expected to register high growth rate during the forecast period
The US is expected to hold a major market share of interactive display market in 2022
Interactive kiosks segment is expected to hold a major market share of interactive display market in 2022
The global market size of interactive display market by 2030 will be around US$ 18.52 billion
The interactive display market is expected to register an incremental growth value of US$ 7.2 billion during the forecast period
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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