Military Augmented Reality Market Size, Trends and Analysis by 2025

Military Augmented Reality (Dismounted Soldier Application) Market to 2025 - Global Analysis and Forecasts by Components (Lens, Display, Camera, Sensors, Memory & Processors/Controllers, and Others); Product Type (HMD, HUD, Smart Glasses, and Goggles); & Functions (Night Vision, Situation Awareness, Navigation, and Asset Management)

Publication Month : Feb 2018

  • Report Code : TIPTE100000801
  • Category : Aerospace and Defense
  • Status : Published
  • No. of Pages : 124
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The global military augmented reality market accounted to US$ 511.8 Mn in 2017 and is expected to grow at a CAGR of 17.4% during the forecast period 2018 – 2025, to account to US$ 1,797.5 by 2025.


The most prominent region in the military augmented reality market accounted for North America, pertaining to the significant investments from various companies in United States and advancements in augmented reality has led the commercial sector in the region to benefit greatly. Owing to the benefits of augmented reality, the technology has been incorporated in defense sector for training purpose as well as for battlefield operations, to offer the soldiers with an opportunity to view the actual world and simultaneously an overlay broadcast of the battlefield on the eyepiece. This factor has heavily boosted the military augmented reality market in the region in the recent years. Additionally, the presence of technological giants such as Google, Honeywell International Inc., Applied Research Associates Inc., Six15 Technologies, and Osterhout Design Group helps the military augmented reality market to escalate over the years. The United States Department of Defense works closely with these companies in order to design and manufacture products and technologies as per the requirements of the army, to strengthen the armed forces operating in a battlefield. The constant support from US DoD facilitates the market players operating in military augmented reality market to innovate, design and develop robust augmented reality devices for military forces. This factor has impacted positively on the growth of military augmented reality market.

 Lucrative Regional Markets

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Market Insights

North America with highest share in 2017 also, foresees the highest CAGR of 17.9% over the forecast period from 2018 to 2025

North America captures largest market share in military augmented reality market and is also fastest growing region in the market during the forecast period from 2018 to 2025. The growth of military augmented reality market in North America is attributed to the high defence spending and early adoption to the augmented reality technology in military for both training as well as live battlefield. A new helmet-mounted displays, named Tactical Augmented Reality (TAR) developed by US Naval Research Laboratory. Also, besides this large number companies located in US or other region across globe are also supplying AR devices for military application to US defence department. Pertaining to the increasing demand for augmented reality devices among the US soldiers, companies designing and offering augmented devices for military purposes are finding it easy to market their products, which is paving the growth path for military augmented reality market in North America region. Canada on the other hand, is also following the trends of the US in adoption of augmented reality with an objective to strengthen its dismounted soldiers, which is again helping the military augmented reality market to grow year on year. Asia Pacific military augmented reality market is estimated to be the second fastest growing region across the globe during the forecast period. The growth of military augmented reality market in Asia Pacific is majorly attributed to the technological adoption among the Chinese soldiers and Japanese soldiers.

Increase in Demand for Enhanced Situational Awareness


The military augmented reality market is expected to revolutionize the battlefield information generation concept in the coming years, as the demand for enhanced situational awareness is peaking at a rapid rate over the years. The major defense sectors across the globe are witnessing significant developments in the recent years, leading the defense forces to upgrade and strengthen their equipment and personnel. The recent development is the implementation of augmented reality among the military forces during combat operation. The augmented reality is expected to replace various tools and devices currently used by the forces, resulting in reduction in weight of equipment mounted on soldiers. The augmented reality is a combination of numerous tools and devices in one device or system. The new technology facilitates the soldiers by mapping their location and identifying friend or foe location. In addition, the device is also equipped with night vision capabilities, which is mitigating the scope of carrying extra night vision goggles. The equipment adds extra elements such as graphics and icons on top of soldier’s natural view, providing them with real time information such as maps, location of friends and foes. These benefits have increased the interest among the military forces to adopt the new technology which is driving the growth of military augmented reality market in the recent times.  Furthermore, from the soldier’s point of view, civilians and civilian vehicles are marked with special colors or indicators as a warning and enemy and enemy vehicle with different color for identification of potential threat, therefore enhancing the situational awareness. Hence, the increased demand for situational awareness, is a prominent driving factor bolstering the growth of this advanced technology among the defense forces in a combat operation, thereby driving the military augmented reality market.

Component Insights


Military augmented reality market consists of various components such as lens, display, camera, sensors, memory & processors/controllers and others. The others segment includes computational power and tracking systems. The most demanding component segment in military augmented reality market in 2017 accounted for display, as the wearer relies on this component completely. Displays are the screen on which the captured information is provided by the processing unit. The soldiers are facilitated by viewing the war field surrounding without moving from one place to another and can decide on the next move. In addition, the displays also provide information related to foreign language by converting the same to user’s language. Earlier the displays used in augmented reality displayed black and white projections, in order to maintain high contrast images. With the increasing demand for color projections, the researchers or manufacturers are innovating various technologies, and the recent technology showcased the color displays projects significantly more contrast even in bright light, enabling the wearer to understand the projections easily. The continuous advancements in the field of enhancing the quality of displays in augmented reality device, is helping the military augmented reality market to surge over the years.

Product Type Insights


The military augmented reality market is bifurcated on basis of product type such as helmet mounted display, heads up display, smart glasses and goggles. The military augmented reality market based on product type is dominated by helmet mounted display and the segment is expected to retain its dominance over the period from 2018 to 2025. On the other hand, the demand for smart glasses is rapidly increasing among the defense forces across the globe pertaining to their reduced weight and comfortable fit. The significant demand for smart glasses is foreseen to create substantial market space for players operating in military augmented reality market. Helmet mounted displays are best suitable for augmented reality in the defense sector. These helmet mounted displays are widely used by the defense aircraft pilots in order to understand the battlefield situation from a remote location, resulting in enhanced situational awareness. Currently, the technology is being implemented to the soldiers on the ground for the same purpose i.e. increase situational awareness. In addition, the information provided on the helmet mounted display is highly secured as this information is hidden from others, unlike to the traditional systems. Moreover, the helmet mounted displays facilitate in hands free navigation, mitigating the pain of carrying extra GDS locator, or night vision goggles among others, resulting in easy maneuverability of the military personnel. The demand for hands free navigation and secured data distribution among the defense forces is increasing at a rapid rate over the years. Attributing to the demands of defense forces, the companies operating in military augmented reality market, are integrating advanced technologies on to helmets, resulting in increase in adoption of helmet mounted display, thus, facilitating military augmented reality market to propel.

 Military Augmented Reality Market, by Components

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Military Augmented Reality (Dismounted Soldier Application) Market: Strategic Insights

military-augmented-reality-market
Market Size Value inUS$ 511.8 Million in 2017
Market Size Value byUS$ 1,797.5 Million by 2025
Growth rateCAGR of 17.4% from 2018-2025
Forecast Period2018-2025
Base Year2018
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Various market initiative were observed as the most adopted strategy in global military augmented reality market. Few of the recent market initiatives undertaken by the market players for the development of new technological solutions are listed below;

2017:ODG launched R-7HL, an updated version of R-7 smart glasses, built for industrial applications and extreme environments. R-7HL also meets Military Standard 810G certification for extreme temperatures, shocks, drops, low pressure scenarios, and vibrations.
2015:Israeli Defense Forces develops augmented reality combat goggles for U.S. Special Operations Command’s Tactical Assault Light Operator Suit (TALOS) that includes navigation instructions, translation of local languages and many more.

GLOBAL MILITARY AUGMENTED REALITY – MARKET SEGMENTATION


By Components

  • Lens
  • Display
  • Camera
  • Sensors
  • Memory & Processors/Controller
  • Others

By Product Type

  • HMD
  • HUD
  • Smart Glasses
  • Goggles

By Functions


  • Night Vision
  • Situation Awareness
  • Navigation
  • Asset Management

By Geography

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • France
    • Germany
    • Russia
    • UK
  • Asia Pacific (APAC)
    • China
    • India
    • Japan
  • Middle East & Africa (MEA)
    • Saudi Arabia
    • South Africa
    • UAE
  • South America (SAM)
    • Brazil

Company Profiles

  • BAE Systems
  • Applied Research Associated Inc.
  • Google LLC
  • Osterhout Design Group
  • Six15 Technologies
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

Components ; Product Type ; & Functions

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

US, Canada, Mexico, UK, Germany, Spain, Italy, France, India, China, Japan, South Korea, Australia, UAE, Saudi Arabia, South Africa, Brazil, Argentina

The List of Companies

1. BAE Systems
2. Applied Research Associates, Inc.
3. Google LLC
4. Osterhout Design Group
5. Six15 Technologies

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • 3.1 Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • 3.2 Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • 3.3 Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • 3.4 Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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