Ph icon +1-646-491-9876    |    +91-20-67278686

Over The Top (OTT) Market to 2025 - Global Analysis and Forecasts by Content Type (VoIP, Text & Image, Video), Platform (Smart Devices, Gaming Consoles, Set Top Box and Laptop, tablet & desktop) and Revenue Model (Digital Advertisement, Subscription, Rentals and Others)

Publication Month: Jun 2017 | No. of Pages: 179 | Report Code: TIPTE100000146 | Category: Media | Status: Published
       
Select License Type
  • OTT market is expected to grow US$ 158.4 Bn by 2025 from US$ 36.7 Bn in 2015. The growth in the market is highly influenced by the rising trend of cord cutting and increasing penetration of smart devices across the globe. OTT services have enabled its users to accesses their desirable content anywhere and anytime with the help of internet. Such transformations in the digital content sharing technology is anticipated to break the barriers of expensive and inflexible content sharing techniques.

    Key trend which will predominantly effect the market in coming year original content creation by the OTT players. Original content creation by leading OTT players, such as Amazon and Netflix have proved to be successful. These market leaders by creating their own proprietary content are expected to continue their investment in production of more attractive original content.

    OTT market by content type is segmented into Voice over Internet Protocol (VoIP), text & images and video. Large number of population across the globe are using the OTT in form of text, images, VoIP and Videos. However the video stream and video content sharing are popularizing rapidly across the globe.

    The overall market size has been derived using both primary and secondary source. The research process begins with an exhaustive secondary research using internal and external sources to obtain qualitative and quantitative information related to the market. Also, primary interview were conducted with industry participants and commentators in order to validate data and analysis. The participants who typically take part in such a process include industry expert such as VPs, business development managers, market intelligence managers and national sales managers, and external consultant such as valuation experts, research analysts and key opinion leaders specializing in the OTT industry.

    Table of Contents

    1 Table of Contents
    1.1 List of Tables
    1.2 List of Figures

    2 Introduction
    2.1 Scope of the Study
    2.2 The Insight Partners Research Report Guidance

    3 Key Takeaways
    OTT Market Landscape 17
    3.1 Market Overview
    3.2 Market Segmentation
    3.2.1 Global OTT Market - By Content Type
    3.2.2 Global OTT Market - By Platform
    3.2.3 Global OTT Market - By Revenue Model
    3.2.4 Global OTT Market - By Geography
    3.3 PEST Analysis
    3.3.1 North America PEST Analysis
    3.3.2 Europe PEST Analysis
    3.3.3 Asia Pacific PEST Analysis
    3.3.4 Middle East & Africa PEST Analysis
    3.3.5 South America PEST Analysis

    4 Global OTT Market - Key Industry Dynamics
    4.1 Key Market Drivers
    4.1.1 Gradual shift of user towards OTT service over tradition Pay-TV subscription with growing use of smart phones and other mobile devices
    4.1.2 The increasing ubiquitous and speed of broadband connections facilitating OTT content and video delivery growth globally
    4.1.3 Introduction of cloud service in OTT application market
    4.2 Key Market Restraints
    4.2.1 Regulatory and Linguistic Fragmentation
    4.2.2 Privacy and Security Risks and Breaches
    4.3 Key Market Opporunities
    4.3.1 Gearing up for the IoT
    4.3.2 Developing 5G will favor OTT market growth
    4.4 Future Trends
    4.4.1 Original content creation by global OTT media players:
    4.5 Impact Analysis of Drivers and Restraints

    5 OTT Market - Global
    5.1 Global OTT Market Overview
    5.2 Global OTT Market Forecast and Analysis

    6 Global OTT Market Analysis - By Content Type
    6.1 Overview
    6.2 Voice over IP
    6.2.1 Overview
    6.2.2 Global VoIP Market Revenue and Forecasts to 2025 (US$ Bn)
    6.3 Text and Images
    6.3.1 Overview
    6.3.2 Text and Images Market Revenue and Forecasts to 2025 (US$ Bn)
    6.4 Video
    6.4.1 Overview
    6.4.2 Video Market Revenue and Forecasts to 2025 (US$ Bn)

    7 Global OTT Market Analysis - By Platform
    7.1 Overview
    7.2 Smart Devices
    7.2.1 Overview
    7.2.2 Global Smart Devices Revenue and Forecasts to 2025 (US$ Bn)
    7.3 Gaming Consoles
    7.3.1 Overview
    7.3.2 Global Gaming Consoles Market Revenue and Forecasts to 2025 (US$ Bn)
    7.4 Set-top Box
    7.4.1 Overview
    7.4.2 Global Set-top Box Market Revenue and Forecasts to 2025 (US$ Bn)
    7.5 Laptops, Tablets & Desktops
    7.5.1 Overview
    7.5.2 Global Laptops, Tablets & Desktops Market Revenue and Forecasts to 2025 (US$ Bn)

    8 Global OTT Market Analysis - By Revenue Model
    8.1 Overview
    8.2 Digital Advertising
    8.2.1 Overview
    8.2.2 Global Digital Advertising Revenue and Forecasts to 2025 (US$ Bn)
    8.3 Subscription
    8.3.1 Overview
    8.3.2 Global Subscription Market Revenue and Forecasts to 2025 (US$ Bn)
    8.4 Rental
    8.4.1 Overview
    8.4.2 Global Rental Market Revenue and Forecasts to 2025 (US$ Bn)
    8.5 Others
    8.5.1 Overview
    8.5.2 Global Others Market Revenue and Forecasts to 2025 (US$ Bn)

    9 Global OTT - Geographical Analysis
    9.1 Overview
    9.2 North America OTT Revenue and Forecasts to 2025
    9.2.1 Overview
    9.2.2 North America OTT Revenue and Forecasts to 2025 (US$ Bn)
    9.2.3 North America OTT Breakdown by Key Countries
    9.2.3.1 U.S. OTT Revenue and Forecasts to 2025 (US$ Bn)
    9.2.3.2 Canada OTT Revenue and Forecasts to 2025 (US$ Bn)
    9.2.3.3 Mexico OTT Revenue and Forecasts to 2025 (US$ Bn)
    9.2.4 North America OTT Breakdown by Content Type
    9.2.5 North America OTT Breakdown by Platform
    9.2.6 North America OTT Breakdown by Revenue Model
    9.3 Europe OTT Revenue and Forecasts to 2025
    9.3.1 Overview
    9.3.2 Europe OTT Revenue and Forecasts to 2025 (US$ Bn)
    9.3.3 Europe OTT Breakdown by Key Countries
    9.3.3.1 France OTT Revenue and Forecasts to 2025 (US$ Bn)
    9.3.3.2 Germany OTT Revenue and Forecasts to 2025 (US$ Bn)
    9.3.3.3 UK OTT Revenue and Forecasts to 2025 (US$ Bn)
    9.3.3.4 Italy OTT Revenue and Forecasts to 2025 (US$ Bn)
    9.3.3.5 Spain OTT Revenue and Forecasts to 2025 (US$ Bn)
    9.3.4 Europe OTT Breakdown by Content Type
    9.3.5 Europe OTT Breakdown by Platform
    9.3.6 Europe OTT Breakdown by Revenue Model
    9.4 Asia Pacific (APAC) OTT Revenue and Forecasts to 2025
    9.4.1 Overview
    9.4.2 Asia Pacific OTT Revenue and Forecasts to 2025 (US$ Bn)
    9.4.3 Asia Pacific OTT Breakdown by Key Countries
    9.4.3.1 China OTT Revenue and Forecasts to 2025 (US$ Bn)
    9.4.3.2 India OTT Revenue and Forecasts to 2025 (US$ Bn)
    9.4.3.3 Australia OTT Revenue and Forecasts to 2025 (US$ Bn)
    9.4.3.4 Japan OTT Revenue and Forecasts to 2025 (US$ Bn)
    9.4.4 Asia Pacific OTT Breakdown by Content Type
    9.4.5 Asia Pacific OTT Breakdown by Platform
    9.4.6 Asia Pacific OTT Breakdown by Revenue Model
    9.5 Middle East & Africa (MEA) OTT Market Revenue and Forecasts to 2025
    9.5.1 Overview
    9.5.2 Middle East & Africa OTT Market Revenue and Forecasts to 2025 (US$ Bn)
    9.5.3 Middle East & Africa OTT Market Breakdown by Key Countries
    9.5.3.1 Saudi Arabia OTT Market Revenue and Forecasts to 2025 (US$ Mn)
    9.5.3.2 UAE OTT Market Revenue and Forecasts to 2025 (US$ Mn)
    9.5.3.3 South Africa OTT Market Revenue and Forecasts to 2025 (US$ Mn)
    9.5.4 Middle East & Africa OTT Market Breakdown by Content Type
    9.5.5 Middle East & Africa OTT Market Breakdown by Platform
    9.5.6 Middle East & Africa OTT Market Breakdown by Revenue Model
    9.6 South America OTT Market Revenue and Forecasts to 2025
    9.6.1 Overview
    9.6.2 South America OTT Market Revenue and Forecasts to 2025 (US$ Bn)
    9.6.3 South America OTT Market Breakdown by Key Countries
    9.6.3.1 Brazil OTT Market Revenue and Forecasts to 2025 (US$ Bn)
    9.6.4 South America OTT Market Breakdown by Content Type
    9.6.5 South America OTT Market Breakdown by Platform
    9.6.6 South America OTT Market Breakdown by Revenue Model

    10 Industry Landscape

    11 Competitive Landscape
    11.1 Competitive Product Mapping
    11.2 Market Positioning

    12 Global OTT Market - Key Company Profiles
    12.1 Akamai Technologies, Inc.
    12.1.1 Key Facts
    12.1.2 Business Description
    12.1.3 Financial Overview
    12.1.4 SWOT Analysis
    12.1.5 Key Developments
    12.2 Amazon.com, Inc.
    12.2.1 Key Facts
    12.2.2 Business Description
    12.2.3 Financial Overview
    12.2.4 SWOT Analysis
    12.2.5 Key Developments
    12.3 Apple, Inc.
    12.3.1 Key Facts
    12.3.2 Business Description
    12.3.3 Financial Overview
    12.3.4 SWOT Analysis
    12.3.5 Key Developments
    12.4 CBS Corporation, Inc.
    12.4.1 Key Facts
    12.4.2 Business Description
    12.4.3 Financial Overview
    12.4.4 SWOT Analysis
    12.4.5 Key Developments
    12.5 Facebook, Inc.
    12.5.1 Key Facts
    12.5.2 Business Description
    12.5.3 Financial Overview
    12.5.4 SWOT Analysis
    12.5.5 Key Developments
    12.6 Google, Inc.
    12.6.1 Key Facts
    12.6.2 Business Description
    12.6.3 Financial Overview
    12.6.4 SWOT Analysis
    12.6.5 Key Developments
    12.7 HBO NOW
    12.7.1 Key Facts
    12.7.2 Business Description
    12.7.3 Financial Overview
    12.7.4 SWOT Analysis
    12.7.5 Key Developments
    12.8 Hulu L.L.C.
    12.8.1 Key Facts
    12.8.2 Business Description
    12.8.3 Financial Overview
    12.8.4 SWOT Analysis
    12.8.5 Key Developments
    12.9 Netflix, Inc.
    12.9.1 Key Facts
    12.9.2 Business Description
    12.9.3 Financial Overview
    12.9.4 SWOT Analysis
    12.9.5 Key Developments
    12.1 Roku, Inc.
    12.10.1 Key Facts
    12.10.2 Business Description
    12.10.3 Financial Overview
    12.10.4 SWOT Analysis
    12.10.5 Key Developments

    13 Appendix
    13.1 About The Insight Partners
    13.2 Glossary of Terms
    13.3 Methodology
    13.3.1 Coverage
    13.3.2 Secondary Research
    13.3.3 Primary Research
    13.4 Contact Us
    13.5 Disclaimer

    List of Tables

    Table 1: Global OTT Market Revenue and Forecasts to 2025 (US$ Bn)
    Table 2: North America OTT Revenue and Forecasts to 2025 - By Content Type (US$ Bn)
    Table 3: North America OTT Revenue and Forecasts to 2025 - By Platform (US$ Bn)
    Table 4: North America OTT Revenue and Forecasts to 2025 - By Platform (US$ Bn)
    Table 5: Europe OTT Revenue and Forecasts to 2025 - By Content Type (US$ Bn)
    Table 6: Europe OTT Revenue and Forecasts to 2025 - By Platform (US$ Bn)
    Table 7: Europe OTT Revenue and Forecasts to 2025 - By Revenue Model (US$ Bn)
    Table 8: Asia Pacific OTT Revenue and Forecasts to 2025 - By Content Type (US$ Bn)
    Table 9: Asia Pacific OTT Revenue and Forecasts to 2025 - By Platform (US$ Bn)
    Table 10: Asia Pacific OTT Revenue and Forecasts to 2025 - By Revenue Model (US$ Bn)
    Table 11: Middle East & Africa OTT Market Revenue and Forecasts to 2025 - By Content Type (US$ Mn)
    Table 12: Middle East & Africa OTT Market Revenue and Forecasts to 2025 - By Platform (US$ Mn)
    Table 13: Middle East & Africa OTT Market Revenue and Forecasts to 2025 - By Revenue Model (US$ Mn)
    Table 14: South America OTT Market Revenue and Forecasts to 2025 - By Content Type (US$ Bn)
    Table 15: South America OTT Market Revenue and Forecasts to 2025 - By Platform (US$ Bn)
    Table 16: South America OTT Market Revenue and Forecasts to 2025 - By Revenue Model (US$ Bn)
    Table 17: Glossary of Terms, OTT Market

    List of Figures

    Figure 1: APAC OTT Market, Revenue (US$ Bn), 2016 & 2025
    Figure 2: Digital Advertising Market, Revenue (US$ Bn), 2016 & 2025
    Figure 3: OTT Market Segmentation
    Figure 4: OTT Market Segmentation
    Figure 5: North America PEST Analysis
    Figure 6: Europe PEST Analysis
    Figure 7: APAC PEST Analysis
    Figure 8: MEA PEST Analysis
    Figure 9: SAM PEST Analysis
    Figure 10: OTT Market Impact Analysis of Driver and Restraints
    Figure 11: Global OTT Market Breakdown By Content Type, 2016 & 2025 (%)
    Figure 12: VoIP Market Revenue and Forecasts to 2025 (US$ Bn)
    Figure 13: Text and Images Market Revenue and Forecasts to 2025 (US$ Bn)
    Figure 14: Video Market Revenue and Forecasts to 2025 (US$ Bn)
    Figure 15: Global OTT Market Breakdown By Platform, 2016 & 2025 (%) 48
    Figure 16: Global Smart Devices Market Revenue and Forecasts to 2025 (US$ Bn)
    Figure 17: Global Gaming Consoles Market Revenue and Forecasts to 2025 (US$ Bn)
    Figure 18: Global Set-top Box Market Revenue and Forecasts to 2025 (US$ Bn)
    Figure 19: Global Laptops, Tablets & Desktops Market Revenue and Forecasts to 2025 (US$ Bn)
    Figure 20: Global OTT Market Breakdown By Revenue Model, 2016 & 2025 (%)
    Figure 21: Global Digital Advertising Market Revenue and Forecasts to 2025 (US$ Bn)
    Figure 22: Global Subscription Market Revenue and Forecasts to 2025 (US$ Bn)
    Figure 23: Global Rental Market Revenue and Forecasts to 2025 (US$ Bn)
    Figure 24: Global Others Market Revenue and Forecasts to 2025 (US$ Bn)
    Figure 25: OTT, Global Breakdown by Regions, 2016 & 2025 (%)
    Figure 26: North America OTT Revenue and Forecasts to 2025 (US$ Bn)
    Figure 27: North America OTT Breakdown by Key Countries, 2016 & 2025 (%)
    Figure 28: U.S. OTT Revenue and Forecasts to 2025 (US$ Bn)
    Figure 29: Canada OTT Revenue and Forecasts to 2025 (US$ Bn)
    Figure 30: Mexico OTT Revenue and Forecasts to 2025 (US$ Bn)
    Figure 31: North America OTT Breakdown by Content Type, 2016 & 2025 (%)
    Figure 32: North America OTT Breakdown By Platform, 2016 & 2025 (%)
    Figure 33: North America OTT Breakdown By Revenue Model, 2016 & 2025 (%)
    Figure 34: Europe OTT Revenue and Forecasts to 2025 (US$ Bn)
    Figure 35: Europe OTT Breakdown by Key Countries, 2016 (%) 77
    Figure 36: France OTT Revenue and Forecasts to 2025 (US$ Bn)
    Figure 37: Germany OTT Revenue and Forecasts to 2025 (US$ Bn)
    Figure 38: UK OTT Revenue and Forecasts to 2025 (US$ Bn)
    Figure 39: Italy OTT Revenue and Forecasts to 2025 (US$ Bn)
    Figure 40: Spain OTT Revenue and Forecasts to 2025 (US$ Bn)
    Figure 41: Europe OTT Breakdown by Content Type, 2016 & 2025 (%)
    Figure 42: Europe OTT Breakdown By Platform, 2016 & 2025 (%)
    Figure 43: Europe OTT Breakdown By Revenue Model, 2016 & 2025 (%)
    Figure 44: Asia Pacific OTT Revenue and Forecasts to 2025 (US$ Bn)
    Figure 45: Asia Pacific OTT Breakdown by Key Countries, 2016 (%)
    Figure 46: China OTT Revenue and Forecasts to 2025 (US$ Bn)
    Figure 47: India OTT Revenue and Forecasts to 2025 (US$ Bn)
    Figure 48: Australia OTT Revenue and Forecasts to 2025 (US$ Bn)
    Figure 49: Japan OTT Revenue and Forecasts to 2025 (US$ Bn)
    Figure 50: Asia Pacific OTT Breakdown by Content Type, 2016 & 2025 (%)
    Figure 51: Asia Pacific OTT Breakdown By Platform, 2016 & 2025(%)
    Figure 52: Asia Pacific OTT Breakdown By Revenue Model, 2016 & 2025 (%)
    Figure 53: Middle East & Africa OTT Market Revenue and Forecasts to 2025 (US$ Mn)
    Figure 54: Middle East & Africa OTT Market Breakdown by Key Countries, 2016 & 2025 (%)
    Figure 55: Saudi Arabia OTT Market Revenue and Forecasts to 2025 (US$ Mn)
    Figure 56: UAE OTT Market Revenue and Forecasts to 2025 (US$ Mn)
    Figure 57: South Africa OTT Market Revenue and Forecasts to 2025 (US$ Mn)
    Figure 58: Middle East & Africa OTT Market Breakdown by Content Type, 2016 & 2025 (%)
    Figure 59: Middle East & Africa OTT Market Breakdown by Platform, 2016 & 2025 (%)
    Figure 60: Middle East & Africa OTT Market Breakdown by Revenue Model, 2016 & 2025 (%)
    Figure 61: South America OTT Market Revenue and Forecasts to 2025 (US$ Bn)
    Figure 62: South America OTT Market Breakdown by Key Countries, 2016 & 2025 (%)
    Figure 63: Brazil OTT Market Revenue and Forecasts to 2025 (US$ Bn)
    Figure 64: South America OTT Market Breakdown by Content Type, 2016 & 2025 (%)
    Figure 65: South America OTT Market Breakdown by Platform, 2016 & 2025 (%)
    Figure 66: South America OTT Market Breakdown by Revenue Model, 2016 & 2025 (%)
    Figure 67: OTT Market Competitive Product Mapping 122
    Figure 68: OTT Market Competitive Product Mapping 123

    Companies Mentioned

    1. Akamai Technologies, Inc.
    2. Amazon.com, Inc.
    3. Apple, Inc.
    4. CBS Corporation, Inc
    5. Facebook, Inc.
    6. Google, Inc.
    7. HBO NOW
    8. Hulu L.L.C.
    9. Netflix, Inc.
    !0. Roku, Inc.

    - Save and reduce time carrying out entry-level research by identifying the growth, size, leading players and segments in the global OTT market

    - Highlights key business priorities to assist companies to realign their business strategies

    - The key findings and recommendations highlight crucial progressive industry trends in the OTT market, thereby allowing players across the value chain to develop effective long-term strategies

    - Develop/modify business expansion plans by using substantial growth offering developed and emerging markets

    - Scrutinize in-depth global market trends and outlook coupled with the factors driving the market, as well as those hindering it

    - Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing and distribution