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Real-Time Bidding Market 2025 – Global Analysis and Forecasts by Auction (Open Auction and Invitation-only Auction); Ad (RTB Image Ad and RTB Video Ad); and Device (Mobile Device and Desktop Device)

Publication Month: Jul 2018 | No. of Pages: 150 | Report Code: TIPTE100000592 | Category: Technology, Media and Telecomunications | Status: Upcoming
       
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  • Real-time bidding is used generally in advertising industry where advertising inventory is bought or sold via programmatic auctions, just as similar to financial markets. One of the major driver for the growth of real time bidding market is the improvement in ROI that inspires advertising agencies, media buyer agencies and publishers to take more interest in RTB based advertising.

    Increase in the mobile and video ads are also fueling the growth in the market of real time bidding, whereas security and privacy concerns can be restraining factors in the market. Surging demand for RTB-based direct ad sales and shifting of RTB advertisement to mobile web, will bring new opportunities in the market in coming years.

    The “Global Real-Time Bidding Market Analysis to 2025” is a specialized and in-depth study of the real-time bidding industry with a focus on the global market trend. The report aims to provide an overview of global real-time bidding market with detailed market segmentation by auction, ad, device and geography. The global real-time bidding market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading market players and offers key trends and opportunities in the market.

    The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides overview and forecast of the global real-time bidding market based on auction, ad and device. It also provides market size and forecast till 2025 for overall real-time bidding market with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America (SAM). The market by each region is later sub-segmented by respective countries and segments. The report covers analysis and forecast of 15 counties globally along with current trend and opportunities prevailing in the region.

    Besides this, the report analyzes factors affecting market from both demand and supply side and further evaluates market dynamics effecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA and South America after evaluating political, economic, social and technological factors effecting the market in these regions.

    Also, key real-time bidding market players influencing the market are profiled in the study along with their SWOT analysis and market strategies. The report also focuses on leading industry players with information such as company profiles, products and services offered, financial information of last 3 years, key development in past five years. Some of the key players influencing the market are Adap.tv, AppNexus, BrightRoll, Facebook, Google, SpotXchange, Tremor Video, TubeMogul, AOL and Microsoft.

    1 Introduction
    1.1 Scope of Study
    1.2 The Insight Partners Research Report Guidance

    2 Key Takeaways
    3 Real-Time Bidding Market Landscape
    3.1 Market Overview
    3.2 Market Segmentation
    3.2.1 Real-Time Bidding Market – By Auction
    3.2.2 Real-Time Bidding Market – By Ad
    3.2.3 Real-Time Bidding Market – By Device
    3.2.4 Real-Time Bidding Market – By Region
    3.2.4.1 By Countries
    3.3 PEST Analysis
    3.3.1 North America – PEST Analysis
    3.3.2 Europe – PEST Analysis
    3.3.3 Asia Pacific – PEST Analysis
    3.3.4 Middle East and Africa – PEST Analysis
    3.3.5 South America – PEST Analysis

    4 Real-Time Bidding Market – Key Industry Dynamics
    4.1 Key Market Drivers
    4.2 Key Market Restraints
    4.3 Key Market Opportunities
    4.4 Future Trends
    4.5 Impact Analysis

    5 Real-Time Bidding Market Analysis- Global
    5.1 Global Real-Time Bidding Market Overview
    5.2 Global Real-Time Bidding Market Forecasts and Analysis

    6 Real-Time Bidding Market Revenue and Forecasts to 2025 – Auction
    6.1 Overview
    6.2 Auction Market Forecasts and Analysis
    6.3 Open Auction Market
    6.3.1 Overview
    6.3.2 Open Auction Market Forecasts and Analysis
    6.4 Invitation-only Auction Market
    6.4.1 Overview
    6.4.2 Invitation-only Auction Market Forecasts and Analysis

    7 Real-Time Bidding Market Revenue and Forecasts to 2025 – Ad
    7.1 Overview
    7.2 Ad Market Forecasts and Analysis
    7.3 RTB Image Ad Market
    7.3.1 Overview
    7.3.2 RTB Image Ad Market Forecasts and Analysis
    7.4 RTB Video Ad Market
    7.4.1 Overview
    7.4.2 RTB Video Ad Market Forecasts and Analysis

    8 Real-Time Bidding Market Revenue and Forecasts to 2025 – Device
    8.1 Overview
    8.2 Device Market Forecasts and Analysis
    8.3 Mobile Device Market
    8.3.1 Overview
    8.3.2 Mobile Device Market Forecasts and Analysis
    8.4 Desktop Device Market
    8.4.1 Overview
    8.4.2 Desktop Device Market Forecasts and Analysis

    9 Real-Time Bidding Market Revenue and Forecasts to 2025 – Geographical Analysis
    9.1 North America
    9.1.1 North America Real-Time Bidding Market Overview
    9.1.2 North America Real-Time Bidding Market Forecasts and Analysis
    9.1.2.1 North America Market Forecasts and Analysis – By Countries
    9.1.2.1.1 US market
    9.1.2.1.2 Canada market
    9.1.2.1.3 Mexico market
    9.1.2.2 North America Market Forecasts and Analysis – By Auction
    9.1.2.3 North America Market Forecasts and Analysis – By Ad
    9.1.2.4 North America Market Forecasts and Analysis – By Device
    9.2 Europe
    9.2.1 Europe Real-Time Bidding Market Overview
    9.2.2 Europe Real-Time Bidding Market Forecasts and Analysis
    9.2.2.1 Europe Market Forecasts and Analysis – By Countries
    9.2.2.1.1 France market
    9.2.2.1.2 Germany market
    9.2.2.1.3 Italy market
    9.2.2.1.4 Spain market
    9.2.2.1.5 UK market
    9.2.2.2 Europe Market Forecasts and Analysis – By Auction
    9.2.2.3 Europe Market Forecasts and Analysis – By Ad
    9.2.2.4 Europe Market Forecasts and Analysis – By Device
    9.3 Asia pacific (APAC)
    9.3.1 Asia Pacific Real-Time Bidding Market Overview
    9.3.2 Asia Pacific Real-Time Bidding Market Forecasts and Analysis
    9.3.2.1 Asia Pacific Market Forecasts and Analysis – By Countries
    9.3.2.1.1 Australia market
    9.3.2.1.2 China market
    9.3.2.1.3 India market
    9.3.2.1.4 Japan market
    9.3.2.2 Asia Pacific Market Forecasts and Analysis – By Auction
    9.3.2.3 Asia Pacific Market Forecasts and Analysis – By Ad
    9.3.2.4 Asia Pacific Market Forecasts and Analysis – By Device
    9.4 Middle East and Africa (MEA)
    9.4.1 Middle East and Africa Real-Time Bidding Market Overview
    9.4.2 Middle East and Africa Real-Time Bidding Market Forecasts and Analysis
    9.4.2.1 Middle East and Africa Market Forecasts and Analysis – By Countries
    9.4.2.1.1 South Africa market
    9.4.2.1.2 Saudi Arabia market
    9.4.2.1.3 UAE market
    9.4.2.2 Middle East and Africa Market Forecasts and Analysis – By Auction
    9.4.2.3 Middle East and Africa Market Forecasts and Analysis – By Ad
    9.4.2.4 Middle East and Africa Market Forecasts and Analysis – By Device
    9.5 South America (SAM)
    9.5.1 South America Real-Time Bidding Market Overview
    9.5.2 South America Real-Time Bidding Market Forecasts and Analysis
    9.5.2.1 South America Market Forecasts and Analysis – By Countries
    9.5.2.1.1 Brazil market
    9.5.2.2 South America Market Forecasts and Analysis – By Auction
    9.5.2.3 South America Market Forecasts and Analysis – By Ad
    9.5.2.4 South America Market Forecasts and Analysis – By Device
    10 Industry Landscape
    10.1 Mergers & acquisitions
    10.2 Market Initiatives
    10.3 New developments
    10.4 Investment scenarios

    11 Competitive Landscape
    11.1 Competitive Product mapping
    11.2 Market Positioning/ Market Share

    12 Real-Time Bidding Market, Key Company Profiles
    12.1 Adap.tv
    12.1.1 Key Facts
    12.1.2 Business Description
    12.1.3 Products and services
    12.1.4 Financial Overview
    12.1.5 SWOT Analysis
    12.1.6 Key Developments
    12.2 AppNexus
    12.2.1 Key Facts
    12.2.2 Business Description
    12.2.3 Products and services
    12.2.4 Financial Overview
    12.2.5 SWOT Analysis
    12.2.6 Key Developments
    12.3 BrightRoll
    12.3.1 Key Facts
    12.3.2 Business Description
    12.3.3 Products and services
    12.3.4 Financial Overview
    12.3.5 SWOT Analysis
    12.3.6 Key Developments
    12.4 Facebook
    12.4.1 Key Facts
    12.4.2 Business Description
    12.4.3 Products and services
    12.4.4 Financial Overview
    12.4.5 SWOT Analysis
    12.4.6 Key Developments
    12.5 Google
    12.5.1 Key Facts
    12.5.2 Business Description
    12.5.3 Products and services
    12.5.4 Financial Overview
    12.5.5 SWOT Analysis
    12.5.6 Key Developments
    12.6 SpotXchange
    12.6.1 Key Facts
    12.6.2 Business Description
    12.6.3 Products and services
    12.6.4 Financial Overview
    12.6.5 SWOT Analysis
    12.6.6 Key Developments
    12.7 Tremor Video
    12.7.1 Key Facts
    12.7.2 Business Description
    12.7.3 Products and services
    12.7.4 Financial Overview
    12.7.5 SWOT Analysis
    12.7.6 Key Developments
    12.8 TubeMogul
    12.8.1 Key Facts
    12.8.2 Business Description
    12.8.3 Products and services
    12.8.4 Financial Overview
    12.8.5 SWOT Analysis
    12.8.6 Key Developments
    12.9 AOL
    12.9.1 Key Facts
    12.9.2 Business Description
    12.9.3 Products and services
    12.9.4 Financial Overview
    12.9.5 SWOT Analysis
    12.9.6 Key Developments
    12.10 Microsoft
    12.10.1 Key Facts
    12.10.2 Business Description
    12.10.3 Products and services
    12.10.4 Financial Overview
    12.10.5 SWOT Analysis
    12.10.6 Key Developments

    13 Appendix
    13.1 About The Insight Partners
    13.2 Glossary of Terms
    13.3 Research Methodology

    The list of companies

    1. Adap.tv
    2. AppNexus
    3. BrightRoll
    4. Facebook
    5. Google
    6. SpotXchange
    7. Tremor Video
    8. TubeMogul
    9. AOL
    10. Microsoft