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Social Media Analytics Market to 2025 - Global Analysis and Forecast by Type, Application and Vertical

Publication Month: Jul 2018 | No. of Pages: 150 | Report Code: TIPTE100000194 | Category: Technology, Media and Telecomunications | Status: Upcoming
       
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  • The social media has revolutionized the business world and has evolved as an industry itself. The demand for capable and skilled workforce in this field has increased, with the realization of power of social media by several companies. The social media Analytics facilitates the firms to collect data from social networking sites such as blogs and other media to understand and reduce the gap between customer and the company. This tool helps the organizations to serve its customer better and build effective marketing strategies to attract more and more customers. The social media today, has reached to a point where it has become a vital of any company’s functioning.

    As the market is expected to see high demand growth in the future, some of the major factors driving the growth of market include the increasing number of social media platform operators, greater focus on competitive intelligence and market, and increasing expenditure on analytics. The factors hindering the market are the complicated workflow of the application that slows down the process of analysis. High adoption rate in small and medium enterprises and growing cloud adoption trends are some of the upcoming opportunities that are expected to mold the future of the market.

    The global social media analytics market is bifurcated on the basis of types, verticals, application and region. In context with types of social media analytics the market is segmented into solution and services, in which services are further segmented into support & maintenance, consulting services and training & education. In accordance with type, consulting services are dominating the market currently but training and education is expected to take over the market in next few years. Similarly, the segmentation of market based on verticals has all the various industries that are benefiting from this market, that are BFSI, telecommunications & IT, retail, healthcare & life sciences, government, heavy engineering, media & entertainment, utilities, transportation & logistics and travel & hospitality among others. Monetary firms are exploring and examining in-depth social media analytics to improve decision outcomes and operational performance and to comprehend rapid time to value. On the basis of application the market is segmented into, multichannel campaign management, customer segmentation & targeting, customer behavioral analysis, marketing measurement and competitor benchmarking. The market worldwide is segmented into 5 major regions, Europe, North America, South America, Asia Pacific and Middle East and Africa. Here, North America has the largest share in the market followed by Europe and is expect to hold its dominance over the market in future, because countries like US and Canada with developed economies have high focus on development through technologies and R&D. Asia pacific is projected to grow rapidly in this market, as countries like India, China, Japan and others are investing largely into budget friendly research and analytics solutions.

    Major vendors providing social media analytics services and solutions worldwide are IBM Corporation, SAS Institute, Oracle Corporation, Salesforce.com, and Adobe Systems among others. The vendors have implemented various inorganic and organic growth strategies to extend their offerings in the market.

    1 Table of Contents
    1.1 List of Tables
    1.2 List of Figures

    2 Introduction
    2.1 The Insight Partners Research Report Guidance

    3 Key Takeaways

    4 Social Media Analytics Market Landscape
    4.1 Overview
    4.2 Definitions
    4.3 Market Segmentation
    4.3.1 By Type
    4.3.2 By Vertical
    4.3.3 By Application
    4.3.4 By Regions
    4.3.4.1 By Countries
    4.4 Value Chain Analysis

    5 Social Media Analytics Market – Key Industry Dynamics
    5.1 Key Market Drivers
    5.2 Key Market Restraints
    5.3 Key Market Opportunities
    5.4 Future Trends

    6 Social Media Analytics Market – Five Forces Analysis
    6.1 Porters Five Forces Analysis
    6.1.1 Bargaining Power of Suppliers
    6.1.2 Bargaining Power of Buyers
    6.1.3 Threat of Substitutes
    6.1.4 Threat of New Entrants
    6.1.5 Degree of Competition

    7 Social Media Analytics Market – Competitive Landscape
    7.1 Global Social Media Analytics Market Sales Revenue (US$ Bn), 2014 – 2025
    7.2 Social Media Analytics Market – Market Share Analysis of Market Positioning of Key Players, 2015
    7.2.1 Global Social Media Analytics Market, Market Share or Market Positioning of Key Players, 2015
    7.2.2 Social Media Analytics Market, Key Players by Region

    8 Global Social Media Analytics Market Revenue and Forecasts to 2025 – Type
    8.1 Overview
    8.1.1 Segment Share (%), 2015 & 2025
    8.2 Solution
    8.2.1 Overview
    8.2.2 Global Solution Market Revenue and Forecasts to 2025 (US$ Bn)
    8.3 Services
    8.3.1 Overview
    8.3.2 Global Services Market Revenue and Forecasts to 2025 (US$ Bn)

    9 Global Social Media Analytics Services Market Revenue and Forecasts to 2025 – Type
    9.1 Overview
    9.1.1 Segment Share (%), 2015 & 2025
    9.2 Support & Maintenance
    9.2.1 Overview
    9.2.2 Global Support & Maintenance Market Revenue and Forecasts to 2025 (US$ Bn)
    9.3 Consulting Services
    9.3.1 Overview
    9.3.2 Global Consulting Services Market Revenue and Forecasts to 2025 (US$ Bn)
    9.4 Training & Education
    9.4.1 Overview
    9.4.2 Global Training & Education Market Revenue and Forecasts to 2025 (US$ Bn)

    10 Global Services Social Media Analytics Market Revenue and Forecasts to 2025 – Vertical
    10.1 Overview
    10.1.1 Segment Share (%), 2015 & 2025
    10.2 BFSI
    10.2.1 Overview
    10.2.2 Global BFSI Market Revenue and Forecasts to 2025 (US$ Bn)
    10.3 Telecommunications & IT
    10.3.1 Overview
    10.3.2 Global Telecommunications & IT Market Revenue and Forecasts to 2025 (US$ Bn)
    10.4 Retail
    10.4.1 Overview
    10.4.2 Global Retail Market Revenue and Forecasts to 2025 (US$ Bn)
    10.5 Healthcare & Life Sciences
    10.5.1 Overview
    10.5.2 Global Healthcare & Life Sciences Market Revenue and Forecasts to 2025 (US$ Bn)
    10.6 Government
    10.6.1 Overview
    10.6.2 Global Government Market Revenue and Forecasts to 2025 (US$ Bn)
    10.7 Heavy Engineering
    10.7.1 Overview
    10.7.2 Global Heavy Engineering Market Revenue and Forecasts to 2025 (US$ Bn)
    10.8 Utilities
    10.8.1 Overview
    10.8.2 Global Utilities Market Revenue and Forecasts to 2025 (US$ Bn)
    10.9 Transportation & Logistics
    10.9.1 Overview
    10.9.2 Global Transportation & Logistics Market Revenue and Forecasts to 2025 (US$ Bn)
    10.10 Travel & Hospitality
    10.10.1 Overview
    10.10.2 Global Travel & Hospitality Market Revenue and Forecasts to 2025 (US$ Bn)

    11 Global Services Social Media Analytics Market Revenue and Forecasts to 2025 – Application
    11.1 Overview
    11.1.1 Segment Share (%), 2015 & 2025
    11.2 Multichannel Campaign Management
    11.2.1 Overview
    11.2.2 Global Multichannel Campaign Management Market Revenue and Forecasts to 2025 (US$ Bn)
    11.3 Customer Segmentation & Targeting
    11.3.1 Overview
    11.3.2 Global Customer Segmentation & Targeting Market Revenue and Forecasts to 2025 (US$ Bn)
    11.4 Customer Behavioral Analysis
    11.4.1 Overview
    11.4.2 Global Customer Behavioral Analysis Market Revenue and Forecasts to 2025 (US$ Bn)
    11.5 Marketing Measurement
    11.5.1 Overview
    11.5.2 Global Marketing Measurement Market Revenue and Forecasts to 2025 (US$ Bn)
    11.6 Competitor Benchmarking
    11.6.1 Overview
    11.6.2 Global Competitor Benchmarking Market Revenue and Forecasts to 2025 (US$ Bn)

    12 Global Social Media Analytics Market Revenue and Forecasts to 2025 – Geographical Analysis
    12.1 Overview
    12.1.1 Segment Share (%), 2015 & 2025
    12.2 North America
    12.2.1 Overview
    12.2.1.1 Segment Share (%), 2015 & 2025
    12.2.2 U.S.
    12.2.2.1 U.S. Social Media Analytics Market Revenue Forecasts to 2025 (US$ Bn)
    12.2.3 Canada
    12.2.3.1 Canada Social Media Analytics Market Revenue Forecasts to 2025 (US$ Bn)
    12.2.4 Mexico
    12.2.4.1 Mexico Social Media Analytics Market Revenue Forecasts to 2025 (US$ Bn)
    12.3 Europe
    12.3.1 Overview
    12.3.1.1 Segment Share (%), 2015 & 2025
    12.3.2 France
    12.3.2.1 France Social Media Analytics Market Revenue Forecasts to 2025 (US$ Bn)
    12.3.3 Germany
    12.3.3.1 Germany Social Media Analytics Market Revenue Forecasts to 2025 (US$ Bn)
    12.3.4 Italy
    12.3.4.1 Italy Social Media Analytics Market Revenue Forecasts to 2025 (US$ Bn)
    12.3.5 Spain
    12.3.5.1 Spain Social Media Analytics Market Revenue Forecasts to 2025 (US$ Bn)
    12.3.6 U.K
    12.3.6.1 U.K Social Media Analytics Market Revenue Forecasts to 2025 (US$ Bn)
    12.3.7 Rest of Europe
    12.3.7.1 Rest of Europe Social Media Analytics Market Revenue Forecasts to 2025 (US$ Bn)
    12.4 Asia Pacific (APAC)
    12.4.1 Overview
    12.4.1.1 Segment Share (%), 2015 & 2025
    12.4.2 Australia
    12.4.2.1 Australia Social Media Analytics Market Revenue Forecasts to 2025 (US$ Bn)
    12.4.3 China
    12.4.3.1 China Social Media Analytics Market Revenue Forecasts to 2025 (US$ Bn)
    12.4.4 India
    12.4.4.1 India Social Media Analytics Market Revenue Forecasts to 2025 (US$ Bn)
    12.4.5 Japan
    12.4.5.1 Japan Social Media Analytics Market Revenue Forecasts to 2025 (US$ Bn)
    12.4.6 Rest of APAC
    12.4.6.1 Rest of APAC Social Media Analytics Market Revenue Forecasts to 2025 (US$ Bn)
    12.5 Middle East & Africa (MEA)
    12.5.1 Overview
    12.5.1.1 Segment Share (%), 2015 & 2025
    12.5.2 Saudi Arabia
    12.5.2.1 Saudi Arabia Social Media Analytics Market Revenue Forecasts to 2025 (US$ Bn)
    12.5.3 South Africa
    12.5.3.1 South Africa Social Media Analytics Market Revenue Forecasts to 2025 (US$ Bn)
    12.5.4 UAE
    12.5.4.1 UAE Social Media Analytics Market Revenue Forecasts to 2025 (US$ Bn)
    12.5.5 Rest of MEA
    12.5.5.1 Rest of MEA Social Media Analytics Market Revenue Forecasts to 2025 (US$ Bn)
    12.6 South America (SAM)
    12.6.1 Overview
    12.6.1.1 Segment Share (%), 2015 & 2025
    12.6.2 Brazil
    12.6.2.1 Brazil Social Media Analytics Market Revenue Forecasts to 2025 (US$ Bn)
    12.6.3 Rest of SAM
    12.6.3.1 Rest of SAM Social Media Analytics Market Revenue Forecasts to 2025 (US$ Bn)

    13 Global Social Media Analytics Market, Key Company Profiles
    13.1 IBM Corporation
    13.1.1 Key Facts
    13.1.2 Business Description
    13.1.3 Financial Overview
    13.1.4 SWOT Analysis
    13.1.5 Key Developments
    13.2 SAS Institute
    13.2.1 Key Facts
    13.2.2 Business Description
    13.2.3 Financial Overview
    13.2.4 SWOT Analysis
    13.2.5 Key Developments
    13.3 Oracle Corporation
    13.3.1 Key Facts
    13.3.2 Business Description
    13.3.3 Financial Overview
    13.3.4 SWOT Analysis
    13.3.5 Key Developments
    13.4 Salesforce.com
    13.4.1 Key Facts
    13.4.2 Business Description
    13.4.3 Financial Overview
    13.4.4 SWOT Analysis
    13.4.5 Key Developments
    13.5 Adobe Systems
    13.5.1 Key Facts
    13.5.2 Business Description
    13.5.3 Financial Overview
    13.5.4 SWOT Analysis
    13.5.5 Key Developments

    14 Appendix
    14.1 About The Insight Partners
    14.2 Glossary of Terms
    14.3 Methodology
    14.3.1 Coverage
    14.3.2 Secondary Research
    14.3.3 Primary Research
    14.4 Contact Us
    14.5 Disclaimer

    Companies Mentioned
    IBM Corporation
    SAS Institute
    Oracle Corporation
    Salesforce.com
    Adobe Systems