Surface Computing Market Size and Forecasts (2021 - 2031), Global and Regional Share, Trends, and Growth Opportunity Analysis

Coverage: Surface Computing Market covers analysis by Components, Interface, and Applications, and Geography (North America, Europe, Asia Pacific, and South and Central America)

Publication Month : Apr 2024

  • Report Code : TIPTE100000175
  • Category : Technology, Media and Telecommunications
  • Status : Upcoming
  • No. of Pages : 150
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Since a decade, the computing technologies have been surprising with innovative and effective products and services. Unlike traditional computing technology, the recent trends have introduced new dimension of computing, reduced size of systems and increasing processing speed are the key innovations that industries and individual end-users looking for. Surface computing was one of such innovation which uses sensing and display techniques to integrate real objects and digital contents.

Surface computer was introduced by Microsoft in early 2007, during which the touch screen, stylus and tablet PCs were emerging into the main stream of the market. Microsoft had vision to develop on touch screen tactic to change the way people interact across the table with each other. Surface computing works on the basic principal of touch interface, the various touch interface would include direct interaction, multi-touch, multi-user, and object recognition. Surface computers are majorly found in retails, multiplexes, shopping malls, restaurants etc. Increasing feasibility of surface computer deployment will gain traction from various end-user such as education, the surface computer are expected to be utilized in next generation classrooms for interactive learning and training experience. Eventually this trend is expected to set applications in home entertainment in near future.

Some of the key challenges the market is experiencing currently include high price of surface computers, components required to deploy the surface computer are many and implementation is complex, and software associated with surface computer are limited. These are key factors which hinder the growth of the surface computing market. However key players in the market are more focused continuous R&D to make the product and service more flexible and feasible enabling users to make a move towards new computing trends. Hence the surface computing market is expected to adhere to growing trends by 2028.

The surface computing market is broadly classified into four segments which include components, interface, applications and geography. Some of the key components which are responsible for surface computer operation are sensors, infrared light source, processors, DLP projectors, memory, infrared cameras, and others. Interfaces are unique proposition of surface computing trends, they are further segmented into direct interaction, multi-touch, multi user experience, and object recognition. Some of the key application covered under application segment include entertainment, banking, industrial, education, retails, hotels and restaurants, and commercials. The global surface computing market is also divided by geography and include regions such as North America, Europe, APAC, South America (SAM) and Middle East Africa (MEA).

North America being one of the leading hub for technologies, companies in this region are more focused on offering solution and services to engage most of the manufacturers across the globe. Europe leads in industrial and manufacturing industries, surface computing also have role to play in these industries which will upsurge the market for surface computing in European regions. APAC is one of the key regions which include growing economies such as China, Japan, India, etc. hence this region is considered to be fastest growing and is estimated to gain major share of the market in near future. APAC will play a vital role in components manufacturing and service.

Some of the key players in global surface computing market include Microsoft Corporation, Planar Systems Inc., 3M Co., Viewsonic Corporation, Lenovo Group Ltd., Dell Inc., Hewlett-Packard Ltd., Samsung Electronics Co., Ltd., Toshiba Corporation, and Sony Corporation among others.


REGIONAL FRAMEWORK
World Geography

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Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

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to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

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to country scope.

Companies Mentioned
Microsoft Corporation
Planar Systems Inc.
3M Co.
Viewsonic Corporation
Lenovo Group Ltd.
Dell Inc.
Hewlett-Packard Ltd.
Samsung Electronics Co., Ltd.
Toshiba Corporation
Sony Corporation

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • 3.1 Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • 3.2 Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • 3.3 Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • 3.4 Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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