The interactive display market size is projected to reach US$ 18.51 billion by 2031 from US$ 11.30 billion in 2023. The market is expected to register a CAGR of 6.4% during 2023–2031. Growing demand for interactive retail displays is anticipated to be the key interactive display market trend during the forecast period.
Increasing applications of the interactive display is expected to contribute to the growing interactive display market size. Growing investment in AI technologies and the expansion of the education, BFSI, and retail industries are likely to propel the interactive display market during the forecast period. Moreover, the rising adoption of advanced technologies such as AI and next-generation products is projected to benefit the interactive display market growth.
An interactive display, also known as an interactive touchscreen, is a large wall-mounted device with a digital touchscreen input that allows users to generate visual presentations and manipulate on-screen data. An interactive display is a large tablet that offers dynamic opportunities to both students and teachers by providing familiar access to instruction. These devices are most commonly used in classrooms, meeting rooms, and other collaborative environments by enhancing engagement and facilitating interactive learning and collaboration among users. Growing digitalization and expansion of numerous industries such as education, retail & e-commerce, BFSI, and entertainment are driving the interactive display market growth.
Interactive display plays a significant role in understanding consumer's needs, wants, likes, and dislikes. These machines help companies to derive valuable insights and understand their customers' buying behavior. Major market players are engaged in developing innovative products or adding features to existing portfolios, such as color optimization and voice assistants. These additional features support companies in attracting new customers across the globe. Moreover, increasing demand and adoption of interactive displays among various industries such as education, retail, BFSI, healthcare, and transportation is fueling the market. For instance, in January 2023, Queenstown Airport upgraded its terminal by installing a Common-use self-service (CUSS) to enhance passengers' experience in the airport. CUSS is a shared kiosk that helps the airport with an easy check-in process and minimizes queues. Growing digitalization and rising demand for digital learning platforms among consumers have also surged the adoption of interactive displays in the education industry. These boards allow learners to visualize and easily understand the concepts. Additionally, the pandemic caused a significant change in the education industry, leading to a rise in digital learning platforms and the use of display boards. The evolution of SMART board technology in the education industry further helps students or learners to perform well and improve their learning, which is anticipated to drive the overall market in the near future.
Advanced technologies such as artificial intelligence (AI) and the Internet of Things (IoT) are being highly adopted by businesses to streamline operations effectively and attract new customers. Al technology enhances interactive display by adding significant features such as personalized content recommendations, gesture recognition, and adaptive user interfaces. This improves customer interaction by creating dynamic and engaging experiences based on behaviors and preferences. The integration of Al technology in interactive displays helps users analyze data for valuable insights and refine content delivery by making interactive displays more responsive.
The manufacturers of interactive displays are taking initiatives such as collaborating and partnering to develop AI-based and next-generation interactive displays in order to support industries, including retail & e-commerce, BFSI, healthcare, and education, which generates significant opportunities in the market. For instance:
Increasing investments in R&D activities to develop new technologies are also creating opportunities for market players. For instance, in October 2022, researchers at the Indian Institute of Technology (IIT) Madras developed a new display technology device, the interactive Touch Active Display (iTad). This device is capable of simulating textures such as sharp edges and gritted surfaces. This new display technology has a built-in multi-touch sensor used to detect the movement of a finger through software that controls electric fields via electro-adhesion. Thus, increasing investments in R&D for developing next-generation products are expected to offer lucrative opportunities to the interactive display market during the forecast period.
Key segments that contributed to the derivation of the interactive display market analysis are product, panel size, panel type, and industry vertical.
The geographic scope of the interactive display market report is mainly divided into five regions: North America, Asia Pacific, Europe, the Middle East & Africa, and South & Central America.
Asia Pacific dominated the interactive display marketin 2023, owing to the presence of key market players such as Samsung Electronics Co Ltd, LG Electronics Inc, Panasonic Holdings Corp, Sharp Electronics Corp, Hitachi Ltd, BenQ Corporation, and BOE Technology Group Co Ltd. These players are engaged in developing advanced products for different industries. For instance, in May 2023, LG Electronics Inc. launched the LG CreateBoard Interactive Whiteboard solution, which is ideal for digital classrooms. CreateBoard Interactive Whiteboard is integrated with 40 multi-touch points that offer the user an interactive, smooth drawing and writing experience. Moreover, growing investment in the education sector and constant technological advancements are driving the interactive display market, particularly in the world's largest technologically advanced countries such as China, Japan, and South Korea.
The regional trends and factors influencing the Interactive Display Market throughout the forecast period have been thoroughly explained by the analysts at Insight Partners. This section also discusses Interactive Display Market segments and geography across North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America.
| Report Attribute | Details |
|---|---|
| Market size in 2023 | US$ 11.30 Billion |
| Market Size by 2031 | US$ 18.51 Billion |
| Global CAGR (2023 - 2031) | 6.4% |
| Historical Data | 2021-2022 |
| Forecast period | 2024-2031 |
| Segments Covered |
By Product
|
| Regions and Countries Covered | North America
|
| Market leaders and key company profiles |
The Interactive Display Market market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.
Market players density refers to the distribution of firms or companies operating within a particular market or industry. It indicates how many competitors (market players) are present in a given market space relative to its size or total market value.
Major Companies operating in the Interactive Display Market are:
Disclaimer: The companies listed above are not ranked in any particular order.
The interactive display market is evaluated by gathering qualitative and quantitative data post primary and secondary research, which includes important corporate publications, association data, and databases. A few of the developments in the interactive display market are listed below:
(Source: Samsung Electronics, Press Release, May 2023)
The "Interactive Display Market Size and Forecast (2021–2031)" report provides a detailed analysis of the market covering below areas:
The List of Companies - Interactive Display Market
Samsung Electronics Co Ltd, Promethean Limited, LG Electronics Inc., BOE Technology Group Co Ltd, and ViewSonic Corporation are major players in the market.
The market is expected to reach a value of US$ 18.51 billion by 2031.
Rising demand for smart learning, increasing deployment of interactive displays across various industries, and rising need for effective collaboration are driving the market growth.
The market is anticipated to expand at a CAGR of 6.4% during 2023–2031.
Growing demand for interactive retail displays is a key trend in the market.
Asia Pacific dominated the interactive display market in 2023.