North America Equine Supplement Products Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Supplements (Proteins, Vitamins, Enzymes, Electrolytes, and Others), Application (Performance Enhancement/Recovery, Join Disorder Prevention, and Others), Distribution Channel (Veterinary Hospital Pharmacies, Retail Pharmacies, and Others)

The North America equine supplement products market is expected to grow from US$ 38,620.83 thousand in 2021 to US$ 50,929.11 thousand by 2028; it is estimated to grow at a CAGR of 4.0% from 2021 to 2028.

A deficiency in nutritional requirement in terms of protein, caloric intake, calcium, phosphorous, sodium chloride, copper, and selenium may result in nutritional diseases among equines. The signs of nutritional deficiency are usually non-specific, and the diagnosis is generally complicated. Various non-specific metabolic changes among equines may result from maldigestion, inadequate intake, or malabsorption. Some of the internal organs in horses also exhibit some atrophy. Moreover, growth, performance ability, and reproduction rates are also hampered in equines due to the shortage of nutritious feeds. In case of protein deficiency, the equines result in poor-quality hair coat and hoof growth, as well as inappetence and loss of weight. Horses of all ages that are fed with pasture or grass hay and supplemented with large amounts of grain-based concentrates and wheat bran are most profound to develop relative or absolute calcium deficiencies resulting in nutritional secondary hyperparathyroidism. This indicates the need for appropriate nutrient provision to the horses in the form of external supplements, which, in turn propels the growth of the equine supplement products market during the forecast years. 

In case of COVID-19, in North America, especially the US, witnessed an unprecedented rise in number of coronavirus cases, which led to the discontinuation of equine supplement products manufacturing activities. Downfall of other healthcare products manufacturing sectors has negatively impacted the demand for equine supplement products during the early months of 2020. Moreover, decline in the overall supplements manufacturing activities has led to discontinuation of equine supplement products manufacturing projects, thereby reducing the demand for equine supplement products. Similar trend was witnessed in other North America countries, i.e., Mexico, Canada, Panama and Costa Rica. However, the countries are likely to overcome thus drop in demand with the economic activities regaining their pace, especially in the beginning of the 2021. 

With the new advancements and technologies, vendors can attract new customers and expand their footprints in emerging markets. This factor is likely to drive the North America equine supplement products market. The equine supplement products market is characterized by the presence of various small and big companies. The market players are adopting the strategies such as new product launch, regional expansion, and technological advancements to increase their market share. Market players are investing in R&D to develop advanced technologies and gain more revenue share. For instance, in June 2020, Cargill Animal Nutrition has launched Empower Digestive Balance supplement to its Nutrena product lineup. Empower Digestive Balance is a pelleted topdress that brings multiple nutritional technologies into one product to support the health of the digestive tract of horse. Further, in September 2019, Purina Animal Nutrition has launched Purina Omolene line for wholesome nutrition in horse. Purina Omolene horse feed line contains outlast gastric support supplement. This feed line provides gastric support in every meal of horse. The market players are also likely to enter strategic ventures for bringing in new products to the market. For instance, in August 2020, Plusvital entered into partnership with Texas-based EnviroEquine company to supply Plusvital’s scientifically based range of supplements in US equine markets.

North America Equine Supplement Products Market Segmentation

North America Equine Supplement Products Market – By Supplements

• Electrolytes/Minerals
• Vitamins
• Proteins/Amino Acids
• Enzymes

North America Equine Supplement Products Market – By Application

• Performance Enhancement/Recovery
• Join Disorder Prevention
• Others

North America Equine Supplement Products Market – By Distribution Channel

• Veterinary Hospital Pharmacies
• Retail Pharmacies
• Others

North America Equine Supplement Products Market – By Country

• US
• Canada
• Mexico

North America Equine Supplement Products Report Scope

1. Boehringer Ingelheim International GmbH
2. Kentucky Equine Research
3. Lallemand, Inc.
4. Plusvital Limited
5. Purina Animal Nutrition LLC
6. Vetoquinol SA
7. Virbac
8. Zoetis Inc.
9. Cargill, Incorporated

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