The off-road motorcycle market is expected to register a CAGR of 5.3% during 2023–2031. The off-road motorcycle market is witnessing substantial growth worldwide, with emerging economies and increasing adventure activities offering growth opportunities.
The influencing factors such as the rise in disposable income, increase in evolution, the popularity of motocross events, and technological advancement in the off-road motorcycle industry drive the growth of the off-road motorcycle market. Additionally, the rising focus of automakers on improved performance and comfort and the adoption of electric and hybrid off-road motorcycles creates avenues for the players working in the off-road motorcycle market. For example, Torrot Electric Europa S.A. announced the launch of a new generation of motorcycles in the Motocross, Trial, Enduro, and Supermotard models in June 2021. The motorcycles introduced a simple and in-built battery exchange system, without connectors or any cables, which allowed the motorcycle to be ready to perform in less than 15 seconds.
Off-road motorcycles are gaining traction these days due to recent technological advancements, the increased popularity in biking culture through endorsement and media, as well as the environmental appeal of electric variants attracted by consumers. Additionally, the torque and higher ground clearance of Off-Road motorcycles provide a choice to those traveling across non-traditionally paved roads for professional events, leisure tours, rough terrain, or even water bodies as an adventure. There has been an increase in Off-Road motorcycling due to media popularity with competitions announced, travel shows and documentaries sporting professional drivers, who invest far more in equipment and vehicles, all these contributing to a lift in demand.
It is undeniable that the increasing appearance of off-road motorcycles in media, e.g., through competitions, travel shows, or documentaries, induced more people to take an interest in off-road motorcycling, consequently exploding the market. Another important factor is the image of off-road motorcycle adventures, which was represented in many forms of media and stirred up enthusiasts and possible riders to show their concerns with these tough machines.
Through these portrayals of those off-road motorcycle experiences in travel shows and documentaries, companies have been able to present off-road motorcycle riding in the mind of the consumer as an exciting experience. Showing the level of enjoyment individuals around the world have when riding on rocks, through trails, and on dirt has instilled the idea within consumers that they, too, would like to get out in nature and experience off-road motorcycle riding. The media fills consumer’s minds with aspirational imagery, photos, and videos, producing a compelling narrative that leads to consumer interest and demand for off-road motorcycles.
The expansion of sporting communities involving both professional drivers and enthusiasts has also propelled the growth of the off-road motorcycle market. By investing more in the sport, professional drivers have shown keen interest in owning the best equipment and vehicles for their activities. This has continuously expanded the market and patronage of off-road motorcycle companies to develop better products. The growth also has varied effects on the sporting community as well. For example, the expansion of professional communities in this field has also created more opportunities in the entertainment industry as more extreme sports events are held and pursued by the growing sporting community.
The emergence of electric off-road motorcycles and the need for automobile manufacturers for superior performance and comfort all create promising opportunities for prominent players in the off-road motorcycle market. The growing awareness of CO2 emissions is eventually pushing the growth of electric off-road motorcycles. Moreover, the evolution of technology and manufacturing hubs are contributing to the growth of the off-road motorcycle market. These advancements and evolutions of technology, as well as the switch to electric motorcycles, open new pathways for the differentiation of products and an opportunity to further explore new consumer segments.
Key segments that contributed to the derivation of the off-road motorcycle market analysis are communication type and engine capacity.
Off-road Motorcycle Market Report comprises a detailed analysis of five major geographic regions, which includes current and historical market size and forecasts for 2021 to 2031, covering North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA), and South & Central America. Each region is further sub-segmented into respective countries. This report provides analysis and forecasts of 18+ countries, covering off-road motorcycle market dynamics such as drivers, trends, and opportunities that are impacting the markets at the regional level. Also, the report covers PEST analysis, which involves the study of major factors that influence the off-road motorcycle market in these regions.
The regional trends and factors influencing the Off-Road Motorcycle Market throughout the forecast period have been thoroughly explained by the analysts at Insight Partners. This section also discusses Off-Road Motorcycle Market segments and geography across North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America.
| Report Attribute | Details |
|---|---|
| Market size in 2024 | US$ XX million |
| Market Size by 2031 | US$ XX Million |
| Global CAGR (2025 - 2031) | XX% |
| Historical Data | 2021-2023 |
| Forecast period | 2025-2031 |
| Segments Covered |
By Type
|
| Regions and Countries Covered | North America
|
| Market leaders and key company profiles |
The Off-Road Motorcycle Market market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.
Market players density refers to the distribution of firms or companies operating within a particular market or industry. It indicates how many competitors (market players) are present in a given market space relative to its size or total market value.
Major Companies operating in the Off-Road Motorcycle Market are:
Disclaimer: The companies listed above are not ranked in any particular order.
The off-road motorcycle market is evaluated by gathering qualitative and quantitative data post primary and secondary research, which includes important corporate publications, association data, and databases. A few of the developments in the off-road motorcycle market are listed below:
The “Off-road Motorcycle Market Size and Forecast (2021–2031)” report provides a detailed analysis of the market covering below areas:
The List of Companies
1. Husqvarna Motorcycles
2. Honda Motor Company
3. KTM AG
4. Kawasaki Motors Corp.
5. BMW AG
6. Ducati Motor Holding S.p.A.
7. Sherco
8. Suzuki Motorcycles
9. Triumph Motorcycles Limited
10. Yamaha Motor Corporation
The report can be delivered in PDF/PPT format; we can also share the Excel dataset based on the request.
Some of the customization options available based on request are additional 3–5 company profiles and country-specific analysis of 3–5 countries of your choice. Customizations are to be requested/discussed before making final order confirmation, as our team would review the same and check the feasibility.
The leading players operating in the off-road motorcycle market are ROKON (U.S.), Torrot (Spain), Husqvarna Motorcycles GmbH (Sweden), Kawasaki Heavy Industries Ltd, Alta Motors (California), Sherco (Spain), TRS Motorcycles (U.S.) Honda (Japan), Chritini Technologies (U.S.), and KTM (Austria).
The off-road motorcycle market is witnessing substantial growth worldwide, with emerging economies and increasing adventure activities offering growth opportunities.
The global off-road motorcycle market is expected to grow at a CAGR of 5.3% during the forecast period 2023 - 2031.
The increasing appearance of off-road motorcycles in media, e.g., through competitions, travel shows or documentaries is highly significant in off-road motorcycle market growth.