The squash rackets market is projected to reach US$ 414.40 million by 2031 from US$ 286.73 million in 2024. The market is expected to register a CAGR of 5.4% during 2025–2031. Technological integration in training kits and arenas is likely to bring new trends into the market during the forecast period.
The expansion of urban squash facilities, community centers, and school-based programs in countries such as the US, Egypt, and India is facilitating broader access to the sport. These developments are supported by a growing awareness of squash as a high-intensity cardiovascular activity that improves agility, hand-eye coordination, and overall fitness, making it appealing to health-conscious individuals belonging to various age groups. The e-commerce and direct-to-consumer channels are growing significantly across the globe. As online shopping continues to gain traction, e-commerce platforms offer squash racket manufacturers and brands a direct route to reach a broader and more diverse customer base, especially sports and fitness enthusiasts, worldwide.
Increasing participation, infrastructure development, and strategic initiatives by key players are a few of the prominent factors contributing to the market growth. In addition, the surging number of squash tournaments and growing participation in emerging markets contribute to the expanding global presence of the sport. The sport's inclusion in the 2028 Los Angeles Olympics further bolstered its profile, with the prospects of attracting new players and greater viewership. Technological advancements have led to the development of lightweight and durable rackets with enhanced performance, which makes them appealing to both amateur and professional players. The rise of online retail platforms has made purchasing squash rackets more accessible, broadening its market reach. In addition, customization options, such as adjustable weight and balance, allow players to tailor equipment to their preferences, fostering brand loyalty.
Several market players have undertaken strategic initiatives to strengthen their positions and capitalize on emerging opportunities. Mergers and acquisitions are prominent strategic initiatives adopted by key players to consolidate their market share and expand their product portfolios. Moreover, partnerships and collaborations play a vital role in the growth of squash rackets market players, enabling them to leverage shared expertise and expand their global footprint. For example, in November 2024, Amr Shabana, a squash legend, acquired Mahara Sports Management for an undisclosed amount. Shabana has also partnered with "ctrl+" (a marketing consultancy) to nurture athletic talent, foster training methods, and build partnerships with the public and private sectors.
Leading manufacturers often team up with sports retailers, professional athletes, and training academies to boost brand visibility, enhance product credibility, and access niche markets. For instance, in March 2024, World Squash announced a global partnership with HEAD, a sports equipment specialist and a popular brand in squash. The partnership will focus on squash development and a global marketing strategy to grow the sport ahead of its Olympic debut. HEAD will provide squash equipment to Member National Federations and Continental Federations, focusing on underserved territories and helping squash grow from juniors to masters. This collaboration strengthens HEAD's presence in emerging regions and reinforces its brand association with squash sports. Thus, such strategic alliances help manufacturers gain a competitive edge in a highly specialized squash rackets market.
The e-commerce and direct-to-consumer channels are growing significantly across the globe. As online shopping continues to gain traction among sports and fitness enthusiasts, e-commerce platforms offer squash racket manufacturers and brands direct means to reach a broader and more diverse customer base. By leveraging digital retail channels, companies can overcome the traditional limitations of physical retail, such as restricted shelf space and geographic distribution constraints. Moreover, the digital presence allows them to showcase an array of racket models, including premium, beginner, and niche options tailored to various needs. The online presence enhances brand visibility and allows manufacturers to connect directly with end users, fostering stronger brand engagement and loyalty. E-commerce and direct-to-consumer models enable brands to collect real-time consumer data and insights, helping them refine their product offerings, adjust pricing strategies, and personalize marketing efforts. The ability to offer customizable rackets, bundle deals, virtual consultations, and fast shipping further enriches the online shopping experience, increasing consumer satisfaction and encouraging repeat purchases. As health-conscious lifestyles and interest in racket sports continue to grow, the squash rackets market benefits significantly from the convenience, broader reach, and efficiency provided by e-commerce and direct-to-consumer channels. Thus, the growing e-commerce and direct-to-consumer channels are expected to offer lucrative opportunities in the squash rackets market during the forecast period.
Key segments that contributed to the derivation of the squash rackets market analysis are racket construction, racket balance, and distribution channel.
The geographical scope of the squash rackets market is mainly divided into five regions: North America, Asia Pacific, Europe, the Middle East & Africa, and South & Central America.
Europe held a significant market share in 2024. The region is experiencing an increasing participation in racket sports, a rising awareness about health and fitness, and a rising popularity of squash as both a recreational and competitive sport. The European Squash Fédération has adopted the Squash Players App (SPA) interactive map as its official venue data source, featuring over 3,400 venues in Europe and 7,000 worldwide. The map, powered by crowdsourcing, ensures accurate venue data and continues to expand, with squash-specific details contributed by a global community of players and enthusiasts. Investments in regional manufacturing by major sports equipment companies strengthen the supply chain for sports gear, including squash rackets. In March 2024, Amer Sports announced its plans to expand its manufacturing capacity in Europe. The company is expanding its production capacity in the region with a new Nordic ski factory in Bulgaria, which is nearing completion. It also has plans for a new Alpine binding factory in Oradea, Romania. This strategic shift to in-house manufacturing is anticipated to lower Europe's reliance on third-party producers and improve responsiveness to market demands. Alongside increasing public initiatives promoting physical activity and flourishing infrastructure for racket sports, such developments by market players are expected to drive demand for squash rackets across Europe.
The regional trends and factors influencing the Squash Rackets Market throughout the forecast period have been thoroughly explained by the analysts at Insight Partners. This section also discusses Squash Rackets Market segments and geography across North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America.
| Report Attribute | Details |
|---|---|
| Market size in 2024 | US$ 286.73 Million |
| Market Size by 2031 | US$ 414.40 Million |
| Global CAGR (2025 - 2031) | 5.4% |
| Historical Data | 2021-2023 |
| Forecast period | 2025-2031 |
| Segments Covered |
By Racket Construction
|
| Regions and Countries Covered | North America
|
| Market leaders and key company profiles |
The Squash Rackets Market market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.
Market players density refers to the distribution of firms or companies operating within a particular market or industry. It indicates how many competitors (market players) are present in a given market space relative to its size or total market value.
Major Companies operating in the Squash Rackets Market are:
Disclaimer: The companies listed above are not ranked in any particular order.
The squash rackets market is evaluated by gathering qualitative and quantitative data post primary and secondary research, which includes important corporate publications, association data, and databases. A recent key development in the squash rackets market is mentioned below:
The "Squash Rackets Market Size and Forecast (2021–2031)" report provides a detailed analysis of the market covering below areas:
The market size is projected to reach US$ 414.40 million by 2031.
Dunlop Sports, Tecnifibre, HEAD, Black Knight, Grays Hockey, Karakal (Worldwide) Limited, VICTOR Europe GmbH, Manta World Sport, Play Ashaway, XamsaSquash, PrinceSquash, Salming Australia, UNSQUASHABLE, Amer Sports, and Harrow Sport are among the key players operating in the squash rackets market.
The increasing participation, infrastructure development, and strategic initiatives by key players are major factors contributing to market growth.
The technological integration in squash-related activities is likely to emerge as a key trend in the market in the future.
Europe accounted for the largest share of the market in 2024.