市場洞察とアナリストの見解:
家庭用品とは、家庭内で調理、パン作り、家の整理整頓などの目的で使用される製品およびアイテムです。ライフスタイルの変化や在宅時間の増加などにより、機能的で見た目にも美しい家庭用品への需要が高まり、家庭用品市場は順調に成長しています。新型コロナウイルス感染症のパンデミック中、人々は自宅で過ごす時間を増やし、生活空間の改善に投資しました。さらに、電子商取引およびオンライン ショッピング プラットフォームの台頭により、消費者が自宅からさまざまな家庭用品にアクセスして購入することが容易になりました。これらの要因と、家庭用品会社が提供する革新的なデザインや持続可能なオプションが相まって、家庭用品市場の拡大を促進しています。
成長推進要因と課題:
ライフスタイルのダイナミックな変化と共働き世帯の増加により、家庭用品市場の拡大が見込まれています。可処分所得と世帯の生活水準の向上。可処分所得の増加に伴い、消費者は便利な生活を支える家庭用品やその他の電化製品に多額の費用を費やします。自分の個性をアピールするユニークなスタイルのため、新しい商品を購入する意欲が高まり、購入頻度が高くなります。さらに、単身世帯の増加により住宅改修の必要性が高まり、キッチン用品、調理器具、耐熱皿、食器、バスルーム必需品などの家庭用品の需要が高まっています。
さらに、都市化の進展により、需要が高まっています。住宅ユニット、そして最終的には家庭用品製品の需要です。米国国勢調査局と米国住宅都市開発省によると、米国は 2021 年に約 130 万戸の住宅の建設を完了しましたが、約 170 万戸の住宅が建設中です。同様に、ヨーロッパ諸国でも都市化が進み、住宅に対する膨大な需要が生じています。欧州委員会によると、欧州連合における住宅建築許可件数は2015年から2021年にかけて42.3%増加しました。 2021年、ヨーロッパで最も多くの住宅建設が着工されたのはフランス、ドイツ、ポーランドでした。したがって、さまざまな国で住宅ユニットの建設が増加しており、家庭用品の需要がさらに高まっています。このように、世帯数の増加に伴う家庭用品購入の増加が家庭用品市場の成長を推進しています。
しかし、開発途上国で活動している多くの未開発の小規模民間企業や露天商により、家庭用品市場は非常に細分化され、組織化されていません。 Business Standards に掲載された記事によると、2020 年の時点で、インドではキッチン用品市場の 80% が未組織でした。地元の中小企業は、低品質の原材料を使用して、調理器具、耐熱皿、バスルーム付属品、食器などの家庭用品を製造しています。低品質の原材料を使用すると、損傷しやすい低品質の最終製品が生成されます。また、メーカーはこれらの製品を低価格で提供しています。したがって、大多数の消費者は、手頃な価格と入手の容易さからこれらの製品を購入します。この要因は、大手家庭用品メーカーの顧客ベースの縮小につながります。
さらに、組織化されていない家庭用品市場では地元メーカーが規制基準を遵守していないことが多く、そのことが品質上の問題を引き起こし、消費者の製品に対する認識を妨げる可能性があります。家庭用品。さらに、偽造品の入手可能性により、主要企業のブランドイメージが損なわれる可能性があります。したがって、運営と規制の統一性の欠如が家庭用品市場の成長を妨げています。
戦略的洞察
レポートの細分化と範囲:
世界の家庭用品市場は、製品タイプ、流通チャネル、そして地理。製品タイプに基づいて、市場は調理器具およびベーキング用品、食器、キッチン家電、バスルーム必需品などに分類されます。流通チャネルごとに、市場はスーパーマーケットとハイパーマーケット、専門店、オンライン小売などに分類されます。世界の家庭用品市場は地理的に、北米、ヨーロッパ、アジア太平洋、中東およびアフリカ、南アメリカおよび中央アメリカに大きく分割されています。
セグメント分析:
製品タイプに基づいて、家庭用品市場は分類されています。調理器具や耐熱皿、食器、キッチン用品、バスルームの必需品などに。食器セグメントは、2022 年から 2030 年にかけて最も高い CAGR を記録すると予想されます。食器セグメントには、食器、カトラリー、ガラス製品、サーブウェアなどの製品が含まれます。家庭用品市場における食器の需要の急増は、新型コロナウイルス感染症のパンデミックによる食生活の変化に起因すると考えられます。自宅で食事をする人が増えるにつれ、人々は家庭での食事体験を向上させるため、美しく機能的な食器に注目し始めています。毎日の食事から特別な集まりまで、消費者は食事体験を向上させる食器セットを求めています。さらに、ユニークで職人技のデザインに対する評価の高まりが、食器の需要を促進する上で重要な役割を果たしています。消費者は、食卓に個性と個性をもたらす、手作りの芸術的な食器にますます惹かれています。したがって、よりパーソナライズされた、視覚的に印象的な食器の選択肢への移行が、食器セグメントの家庭用品市場の進歩に貢献しています。 Vivo - Villeroy & Boch Group、Corelle、Pyrex、Luminarc、Schott Zwiesel は、食器市場で活動する著名なプレーヤーの一部です。
地域分析:
家庭用品市場は、次の 5 つの主要地域に分類されています。アメリカ、ヨーロッパ、アジア太平洋、中南米、中東、アフリカ。アジア太平洋地域は、同年の市場規模が1,206億3,000万米ドルに達し、2022年の世界の家庭用品市場を支配しました。ヨーロッパは 2 番目に大きな貢献国であり、世界市場の 23% 以上のシェアを占めています。アジア太平洋地域は、2022 年から 2030 年にかけて 5% 以上の大幅な CAGR を記録すると予想されています。都市化の進展と中産階級の可処分所得は、先進的なキッチン家電やスタイリッシュな食器など、現代的で便利な家庭用品の需要を促進する主な要因です。
新型コロナウイルス感染症のパンデミックの影響:
新型コロナウイルス感染症のパンデミック当初は、製造部門の閉鎖、労働力不足、サプライチェーンの混乱、金融不安により、世界の家庭用品市場が妨げられました。新型コロナウイルス感染症（ＣＯＶＩＤ－１９）の発生による経済低迷によるさまざまな業界の操業中断により、家庭用品の供給が抑制された。さらに、さまざまな店舗が閉店し、家庭用品の販売も制限された。それにもかかわらず、2021年にさまざまな国で以前に課されていた制限が撤回されたため、ビジネスは軌道に乗り始めました。さらに、各国政府による新型コロナウイルス感染症ワクチン接種推進の実施により状況が緩和され、世界中でビジネス活動が増加しました。家庭用品市場を含むいくつかの市場は、ロックダウンや移動制限の緩和後に成長を報告した。
競争環境と主要企業:
ブラッドショー・ホーム社、デンビー・ポタリー、HF・クアーズ社、インター・イケア・ホールディングBv、ハツラー・マニュファクチャリングCo Inc、TTK Prestige Ltd、Newell Brands Inc、BSH Hausgerate GmbH、Kohler Co、および Haier US Appliance Solutions Inc は、世界の家庭用品市場で活動する著名なプレーヤーの 1 つです。
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
Frequently Asked Questions
Based on distribution channel, the housewares market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. Buying convenience and accessibility are the significant characteristics of supermarkets and hypermarkets. These stores are typically located in areas that are easily accessible by the masses, making it convenient for customers to check and purchase housewares alongside completing the planned shopping. Many supermarkets and hypermarkets have introduced their private label houseware brands, offering consumers superior-quality products at competitive prices. Supermarkets and hypermarkets have extended operating hours, which allows customers to shop at convenient hours. Also, these larger retail establishments often have the advantage of bulk purchasing power, which allows them to offer products at competitive prices. Moreover, supermarkets and hypermarkets tend to stock a variety of houseware in different product types, brands, and varieties, providing customers with a more elaborate range of selections. Walmart, Costco Wholesale Corporation, Tesco, Target, and Bed Bath & Beyond are some of the supermarkets and hypermarket stores offering houseware products.
The major players operating in the global housewares market are Bradshaw Home Inc, Denby Pottery, HF Coors Co Inc, Inter Ikea Holding Bv, Hutzler Manufacturing Co Inc, TTK Prestige Ltd, Newell Brands Inc, BSH Hausgerate GmbH, Kohler Co, and Haier US Appliance Solutions Inc among others.
Dynamic changes in lifestyle and the rising dual income families led to an upsurge in disposable incomes and improved living standards of households. With increasing disposable incomes, consumers spend significant amounts on housewares and other appliances supporting convenient living. They are often willing to purchase new products owing to their unique styles, which appeal to their individuality, resulting in a higher buying frequency. Moreover, a burgeoning number of single-person households triggers the need for home modifications, thereby driving the demand for housewares such as kitchen appliances, cookware, bakeware, tableware, and bathroom essentials. Further, a rise in urbanization has been bolstering the demand for residential units and, ultimately, homewares products. As per the US Census Bureau and the US Department of Housing and Urban Development, the US completed construction of ~1,337,800 housing units in 2021, whereas construction of 1,702,000 housing units was in progress. Similarly, rising urbanization in European countries has created a huge demand for residential housing. For instance, according to the European Commission, between 2015 to 2021, residential building permits increased by 42.3%. In 2021, France, Germany, and Poland had the most residential construction starts in Europe. Thus, the increasing construction of housing units across various countries further boosts the demand for housewares.
Based on product type, the housewares market is categorized into cookware and bakeware, tableware, kitchen appliances, bathroom essentials, and others. The tableware segment is expected to register the highest CAGR during 2022–2030. The tableware segment includes products such as crockery, cutlery, glassware, and serveware. A surge in demand for tableware in the housewares market can be attributed to transformed dining habits during the COVID-19 pandemic. With more people dining at home, people have started focusing on aesthetic and functional tableware, as it enhances home dining experiences. From everyday meals to special gatherings, consumers are looking for tableware sets that elevate their dining experience. Furthermore, the growing appreciation for unique and artisanal designs plays a significant role in driving the demand for tableware. Consumers are increasingly drawn to handcrafted and artistically inspired tableware pieces that bring a touch of individuality and personality to their dining settings. Thus, a shift toward more personalized and visually striking tableware choices has contributed to the progress of the housewares market for the tableware segment. Vivo - Villeroy & Boch Group, Corelle, Pyrex, Luminarc, and Schott Zwiesel are a few of the prominent players operating in the market for tableware.
Smart appliances can be operated using smartphones or tablets connected via Bluetooth, near–field communication (NFC), or Wi-Fi. These technologies allow users to control their smart appliances via an app. Manufacturers are continuously modifying and developing smart home appliances to support easy lifestyles, which especially appeals to tech-savvy consumers. Well-known brands have been developing devices with automation and hi-tech features for smart homes. Moreover, voice assistants and artificial intelligence (AI) are bringing significant evolution into smart housewares.
Energy-saving appliances, notifications enabled on connected devices, and Wi-Fi capabilities are the key functional upgrades in smart kitchen appliances. For example, smart microwaves can seamlessly download cooking instructions, read barcodes on food products, and offer AI voice assistants to enable a completely hands-free experience. Whirlpool, in January 2022, announced that some of its smart, Wi-Fi-connected microwave would be upgraded to incorporate an air fry mode via a software update to replicate the crispy reheating specifications. Thus, the incorporation of innovative technologies into housewares is likely to bring new trends in the housewares market in the coming years.
The List of Companies - Houseware Market
- Bradshaw Home Inc
- The Denby Pottery Co Ltd
- HF Coors Co Inc
- Inter Ikea Holding Bv
- Hutzler Manufacturing Co Inc
- TTK Prestige Ltd, Newell Brands Inc
- BSH Hausgerate Gmbh
- Kohler Co
- Haier US Appliance Solutions Inc.
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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