Europe Authentication and Brand Protection Market is expected to reach US$ 1477.17 Mn by 2027

Bar Codes Segment to Dominate Europe Authentication and Brand Protection Market during 2019–2027

According to The Insight Partners market research study on “Europe Authentication and Brand Protection Market to 2027 – COVID-19 Impact and Regional Analysis and Forecast by type, technology, and application,” is expected to reach US$ 1477.17 Mn by 2027 from US$ 872.24 Mn in 2019. The market is estimated to grow at a CAGR of 7.2% from 2020 to 2027. The report provides trends prevailing in the Europe authentication and brand protection market along with the drivers and restraints pertaining to the market growth. The rising demand of genuine products and an ever-growing concern over duplicate automotive and consumer electronic components are the major factors driving the growth of the Europe authentication and brand protection market. However, issues associated with authenticated labelling may hinder the growth of Europe authentication and brand protection market.

The market for Europe authentication and brand protection is segmented into type, technology, application, and country. Based on type, the market is segmented into overt, covert, forensic and digital. In 2019, the overt segment held the largest share in Europe authentication and brand protection market. Based on technology the Europe authentication and brand protection market is divided into Security printing and tamper proof labels, Security inks and coatings, OVDS and holograms, unique codes, bar codes, RFID, authentication ICS, and others. Authentication ICS is expected to be the fastest growing segment over the forecast period. On the basis of application the market is segmented into medical, automotive, food and beverages, chemical, consumer electronics and others. The Food and Beverage segment contributed a substantial share in the 2019. Furthermore in this present scenario of COVID 19 pandemic, the Europe Authentication and Brand protection market has been facing difficulties as most of the industries are facing severe impacts by the outbreak of COVID-19, and the virus critically affected several countries such as Italy, Spain, the UK, France, and Germany, among others. The majority of the countries have imposed lockdown or restricted human movement causing the industries to face a severe impact on production as a result of less labor footfall.

AlpVision SA, Authentic Vision, Applied DNA Sciences, Inc., Eastman Kodak Company, De La Rue PLC, Avery Dennison Corporation, Centro Grafico dg S.p.A., Giesecke + Devrient GmbH, 3M, and Arjo Solutions are among the leading companies in the Europe authentication and brand protection market. The companies are focused on adopting organic growth strategies such as product launches and expansions to sustain their position in the dynamic market. For instance, in 2019, Authentic Vision announced a strategic collaboration with IBM Research with an objective to combat product forging.

                                          Europe Authentication and Brand Protection Market, By Country, 2019 and 2027 (%)

                                             

• Overt
• Covert
• Forensic
• Digital

• Security Printing & Tamper Proof Labels
• Security Inks & Coatings
• OVDS and Holograms
• Unique Codes
• Bar Codes
• RFID
• Authentication ICS
• Others

Europe Authentication and Brand Protection Market – By Application

• Consumer Electronics
• Automotive
• Medical
• Chemical
• Food & Beverage
• Others

• France
• Germany
• UK
• Italy
• Russia
• Rest of Europe