Asia Pacific Blueberries Market Analysis and Forecast by Size, Share, Growth, Trends 2031

The Asia Pacific Blueberries Market size is expected to reach US$ 7,455.1 Million by 2031 from US$ 3,970.6 Million in 2023. The market is estimated to record a CAGR of 8.2% from 2023 to 2031.

Executive Summary and Asia Pacific Blueberries Market Analysis:

The entry of international market players and breeding companies in the Asian market fosters innovations and developments in the blueberries market. In March 2024, the US Highbush Blueberry Council, in partnership with the US Department of Agriculture, announced a trade mission to South Korea. The trade mission aimed at creating opportunities and developing potential strategies for boosting agri-exports to South Korea. In addition, the demand for blueberries in India is rising, with growing imports from the US, Canada, Poland, and Peru. Blueberries are available in supermarkets, gourmet stores, and online retailers, catering to a niche and expanding consumer demographic focused on health and wellness.

Asia Pacific Blueberries Market: Strategic Insights

Asia Pacific Blueberries Market Segmentation Analysis:

• By Form, the Asia Pacific Blueberries Market is segmented into Fresh, Frozen, and Dried. Fresh held the largest share of the market in 2023.
• By Category, the Asia Pacific Blueberries Market is segmented into Conventional and Organic. Conventional held the largest share of the market in 2023.
• By End Use, the Asia Pacific Blueberries Market is segmented into Food Service, Food Retail, and Food Processing. Food Retail held the largest share of the market in 2023.

Asia Pacific Blueberries Market Players Density: Understanding Its Impact on Business Dynamics

The Asia Pacific Blueberries Market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.

Asia Pacific Blueberries Market Outlook

Governments of major blueberry-producing countries are implementing multiple policies, financial incentives, campaigns, and research programs, especially to enhance productivity and improve quality. Such government initiatives aim at boosting domestic production and enhancing the country's position as an exporter of blueberries worldwide.

In August 2024, the government of Australia granted ~US$ 100,000 for the development of its robotic blueberry picking device that will reduce labor costs and increase the yield efficiency of produce. Also, China's top central document, released in February 2025, encourages regions to develop specialized industries tailored to their local conditions and to create unique brands. In the Honghe Yi and Hani Autonomous Prefecture in southwest China, blueberries—once considered an exotic fruit—are now becoming a key industry driving rural development. Further, in 2024, under the Japan International Cooperation Agency (JICA), a US$ 200 million horticulture loan project was launched to boost blueberry cultivation in Uzbekistan. Highlighted at the forum “Uzbekistan – the new world leader in Blueberry production,” the initiative leverages Polish expertise, aiming to strengthen local production and develop the country’s blueberry sector across key regions. Thus, government initiatives and funding for blueberry production are expected to create lucrative opportunities for the blueberries market during the forecast period.

Asia Pacific Blueberries Market Country Insights

By country, the Asia Pacific Blueberries Market is segmented into China, Japan, India, Australia, South Korea, Rest of APAC. The Rest of APAC held the largest share in 2023.

Singapore, Vietnam, Indonesia, Malaysia, Thailand, and Nepal are among the major countries in the Rest of Asia Pacific blueberries market. Due to unsuitable tropical climates, the domestic production of blueberries is limited in Southeast Asian countries. Blueberries are considered premium and niche products in Thailand and Malaysia due to their high price; however, these berries are becoming accessible to consumers through the expansion of supermarkets and hypermarkets, as well as online grocery platforms. The US, Peru, and Morocco are among the major suppliers of blueberries to Asian countries. In 2023, Morocco supplied 1,500 metric tons of fresh blueberries to Southeast Asia, a rise from 450 metric tons in 2019.

Asia Pacific Blueberries Market Company Profiles

Some of the key players operating in the market include SanLucar Fruit SLU, Surexport Compañia Agraria SL, North Bay Produce Inc, Agrovision Corp, Agroberries SpA, Costa Group Holdings Ltd, Qualiprim, Zalar Agri Sarl, Naturipe Farms LLC, RIKA, Raimy Société Agricole SARL, iBerry Morocco, DAIFRUITS SL, Reiter Affiliated Companies LLC, and FRESHROYAL SL.

These players are adopting various strategies such as expansion, product innovation, and mergers and acquisitions to provide innovative products to their consumers and increase their market share.

Asia Pacific Blueberries Market Research Methodology

The following methodology has been followed for the collection and analysis of data presented in this report:

Secondary Research

The research process begins with comprehensive secondary research, utilizing internal and external sources to gather qualitative and quantitative data for each market. Commonly referenced secondary research sources include, but are not limited to:

• Company websites, annual reports, financial statements, broker analyses, and investor presentations
• Industry trade journals and other relevant publications
• Government documents, statistical databases, and market reports
• News articles, press releases, and webcasts specific to companies operating in the market

Note:

Primary Research

The Insight Partners conducts a significant number of primary interviews each year with industry stakeholders and experts to validate its data analysis and gain valuable insights. These research interviews are designed to:

• Validate and refine findings from secondary research
• Enhance the expertise and market understanding of the analysis team
• Gain insights into market size, trends, growth patterns, competitive dynamics, and future prospects

Primary research is conducted via email interactions and telephone interviews, encompassing various markets, categories, segments, and sub-segments across different regions. Participants typically include:

• Industry stakeholders: Vice Presidents, Business Development Managers, Market Intelligence Managers, and National Sales Managers
• External experts: Valuation specialists, research analysts, and key opinion leaders with industry-specific expertise