Asia Pacific Retail Execution Software Market to Grow at a CAGR of 9.5% to reach US$ 90.49 million from 2020 to 2027

Asia Pacific Retail Execution Software Market Forecast to 2027 - COVID-19 Impact and Regional Analysis By Enterprise Size (SMEs and Large Enterprises); Application (Retail Operations, Field Service Management, Mobile Forms Automation, Field Sales, Trade Promotion Management, Employee Engagement, and Others)

  • Report Code : TIPRE00020990
  • Category : Technology, Media and Telecommunications
  • Status : Published
  • No. of Pages : 97
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The retail execution software market in APAC is expected to grow from US$ 50.14 million in 2019 to US$ 90.49 million by 2027; it is estimated to grow at a CAGR of 9.5% from 2020 to 2027.



The Australia, China, India, Japan, and South Korea are major economies in APAC. Big data analytics technology being adopted in retail Industry is the major factor driving the growth of the APAC retail execution software market. Big data analytics technology has a huge potential to transform the retail execution completely. With the adoption of big data solutions in the overall retail industry, the efficiency of distribution and production networks can be improved. With the real-time insights, customers can track their purchase orders on their devices and check the status. The integration of analytics dashboard in the retail execution software helps in tracking and evaluating the performance of retail execution agents. Further, the retail and e-commerce industry across all the regions has witnessed numerous transformations from the past few years. The growth in the industry has prompted retail execution software players to leverage big data analytics for the purpose of making smarter business decisions and earning higher profit. The use of this technology also provides valuable information on high traffic congestion and popular retail execution areas, thereby enhancing the retail execution operations. With the use of this technology, retailers would be able to evaluate customer interactions across the channels, such as mobile, social, and web. For instance, retailers can categorize their supply chain to provide consumers with different types of products, where they can select features, such as color or size. Thus, integration of big data analytics technology in the retail industry is anticipated to provide substantial business opportunities for retail execution software providers.

The COVID-19 outbreak has negatively affected the APAC region. APAC is characterized by the presence of a large number of developing countries, positive economic outlook, high industrial presence, huge population, and rise in disposable income. All these factors make APAC a major driving region for various markets, including retail execution software. A large number of smartphone users, online shoppers, and the growing e-commerce sector in this region present a huge opportunity for the growth of the global retail execution software market. Due to the pandemic, social distancing and staying home have pushed the consumers toward online shopping. Nevertheless, uncertain consumer demand and supply chain problems have affected the e-commerce industry in the region. The e-commerce industry includes healthcare, beauty & personal care, and electronics. The coronavirus outbreak had an impact on these industries owing to the uncertainty in the supply chain and consumer demand. The e-commerce supply chains are mainly strained by the pandemic and factory closures in China. The lockdown of various factories in China is affecting the global supply chains and negatively impacting manufacturing, retail execution schedules, and sales of various products and services. China has recently emerged from a 2-month containment phase and moved into the mitigation stage; however, the economic growth is still declining due to uncertainty around the COVID-19 outbreak. The governments are taking drastic measures to reduce the effects of coronavirus outbreak by announcing lockdowns, travel bans, and trade bans. All these measures are expected to have a negative impact on the adoption and growth of retail execution software, especially in the logistics and e-commerce sector in 2020 and 2021.

With the new features and technologies, vendors can attract new customers and expand their footprints in emerging markets. This factor is likely to drive the APAC retail execution software market. The APAC retail execution software market is expected to grow at a good CAGR during the forecast period.

  • Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
APAC Retail Execution Software Market Segmentation   

APAC Retail Execution Software Market – By Enterprise Size

  • SMEs
  • Large Enterprises

APAC Retail Execution Software Market – By Application

  • Retail Operations
  • Field Service Management
  • Mobile Forms Automation
  • Field Sales
  • Trade Promotion Management
  • Employee Engagement
  • Others

APAC Retail Execution Software Market, by Country

  • China
  • Japan
  • South Korea
  • India
  • Australia
  • Rest of APAC

APAC Retail Execution Software Market - Companies Mentioned

  • Bizom (Mobisy Technologies Private Limited
  • EdgeCG (StayinFront, Inc.)
  • Trax Technology Solutions Pte Ltd.
  • WINIT
  • XTEL (Kantar Group)
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

Enterprise Size, Application

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

Australia, China, Japan, South Korea

  1. Bizom (Mobisy Technologies Private Limited
  2. EdgeCG (StayinFront, Inc.)
  3. Trax Technology Solutions Pte Ltd.
  4. WINIT
  5. XTEL (Kantar Group)

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • 3.1 Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • 3.2 Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • 3.3 Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • 3.4 Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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