Asia Pacific Tortilla Market to Reach US$ 2,972.2 Mn at a CAGR of 4.6% in 2027

Asia Pacific Tortilla Market to 2027- Regional Analysis and Forecasts by Nature (Organic, Conventional); Source (Wheat, Corn); Product type (Tortilla chips, Taco shells, Tostadas, Flour tortillas, Corn tortillas, others); Distribution Channel (Hypermarkets/Supermarkets, Convenience stores, Online, Food Service)

Publication Month : Feb 2020

  • Report Code : TIPRE00008347
  • Category : Food and Beverages
  • Status : Published
  • No. of Pages : 114
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The Asia Pacific tortilla market is accounted to US$ 1,995.2 Mn in 2018 and is expected to grow at a CAGR of 4.6% during the forecast period 2019 – 2027, to account to US$ 2,972.2 Mn by 2027.

The tortilla is a thin and flatbread made up of wheat and corn. Different types of tortillas are available in the market, including tortilla chips, taco shells, tostadas, and many more. High nutritive properties associated with a tortilla is expected to fuel the market growth. China is dominating the Asia Pacific tortilla market, followed by Japan. The food industry in China is changing rapidly. As the population continues to grow, foodservice operators have to meet new consumer demands as tastes are changing and becoming westernized. Furthermore, new technology is being introduced to the foodservice industry. The use of modern technology is thriving in the Chinese food industry, with foodservice operators using e-menus, mobile ordering, online reservations, and payment apps. The foodservice industry plays a vital role in the high consumption of tortillas in the Asia Pacific region.

Asia Pacific Tortilla Market

Asia Pacific Tortilla Market
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Market Insights

            

Growing demand for plant-based products offered by manufacturers

Consumers are educated on the various harmful effects related to health and the environment due to the use of synthetic products. Increasing awareness about the side-effects of antibiotics and hormones that are present in animal-based products is one of the critical factors that has been escalating the demand for plant-based products. Due to this, consumers are more inclined towards the products containing natural ingredients. Food and beverage manufacturers focus on market trends and consumer requirements to develop innovative products and increase the sales of their entire product line. Therefore, in the past few years, several companies have launched innovative tortilla products that offer healthy options to consumers. Manufacturers offer different types of tortilla, such as tortilla chips, taco shells, tostadas, flour tortillas, and corn tortillas, for consumers.

Product Type Insights

Based on product type, the Asia Pacific tortilla market is bifurcated as tortilla chips, taco shells, tostadas, flour tortillas, corn tortillas, and others. In 2018, the flour tortillas segment led the Asia Pacific tortilla market, followed by corn tortillas. A flour tortilla is a type of smooth, thin flat-brown product made out of wheat flour. Initially, the tortillas were created from the corn tortilla, but later on, the flour tortillas were also discovered. These tortillas are usually filled with many stuffing like beef, chopped potatoes, fried beans, cheese, and hot sauces. Flour tortillas used in dishes such as fajitas, big burritos, and chimichangas are somewhat more significant and may also be thicker. The flour tortillas are smoother and softer to roll. They are available in multiple flavors, tastes, types, etc. in the supermarkets, retails, food joints, etc. The flour tortilla comes with many types in the food industry, and its increasing options is making its market significantly high in the Asia Pacific.

Nature Insights

Based on nature, the Asia Pacific tortilla market is bifurcated as conventional and organic. The conventional segment dominated the Asia Pacific tortilla market. The conventional tortillas are produced using raw materials, comprising of pesticidal and chemical products. The conventional form of tortillas is made with the use of synthetic or chemical products during the cultivation and processing of these agricultural crops. Enzymes are catalysts that are natural and biodegradable and can be used in baked goods as alternatives to chemical compounds. They modify and act on various tortilla components that help in extending the shelf life, improve dough handling and machinability properties, enhance mixing tolerance and proofing stability, improve crumb whiteness and structure, produce a more intense crust color, and, as a result of these, allow for the replacement of chemical additives.

Source Insights

Based on the source, the Asia Pacific tortilla market is bifurcated as wheat and corn. The corn segment dominated the Asia Pacific tortilla market. The corn tortilla is the traditional form of the tortilla. Many corn tortillas were developed in stores through an industrial nixtamalization process. Although traditional tortillas are made from 100% maize, they can be made from dehydrated maize flour. Corn tortillas are low in fat, low in sodium, and contain calcium, potassium, and fiber. Nixtamalization is an important step in improving maize tortilla's nutritional profile. The various chemical properties of corn like energy enhancer, folic acid, gluten-free in nature, has favored the product's market on a significant scale.

Distribution Channel Insights

The Asia Pacific Tortilla market is bifurcated based on distribution channel into hypermarkets/supermarkets, convenience stores, online, and food service. The hypermarkets/supermarkets segment was estimated to account for the largest share in the Asia Pacific tortilla market. It is convenient for a manufacturer to sell his product through hypermarket/supermarkets, as in the case of sales through hypermarket/supermarkets, the manufacturer sells his product to a distributor who then provides these products in bulk to the supermarkets depending upon its demand which means no wastage of the product. Tortillas are being widely channeled through the supermarkets/ hypermarkets, and their share is one of the major in the sales of the various tortilla product. The sales of tortillas in supermarkets are increasing day by day due to the increasing footfall of middle-class consumers in the supermarket. The wide availability of tortilla products from various brands at lower price encouraged the consumer to buy tortilla from supermarkets that have ultimately favored the tortilla market in the Asia Pacific region.

Rest of APAC Tortilla Market by Product Type

Rest of APAC Tortilla Market
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ASIA PACIFIC TORTILLA MARKET SEGMENTATION

Asia Pacific Tortilla Market – By Product Type

  • Tortilla chips
  • Taco shells
  • Tostadas
  • Flour tortillas
  • Corn Tortilla
  • Others


Asia Pacific Tortilla Market – By Nature

  • Conventional
  • Organic


Asia Pacific Tortilla Market – By Source

  • Wheat
  • Corn

Asia Pacific Tortilla Market – By Distribution Channel

  • Hypermarkets and Supermarkets
  • Convenience Stores
  • Online
  • Food Service


Asia Pacific Tortilla Market – By Country

  • China
  • Australia
  • India
  • Japan
  • Rest of APAC

Company Profiles

  • Gruma, S.A.B. de C.V
  • PepsiCo Inc.
  • Aranda’s Tortilla Company, Inc.
  • Conagra Brands Inc.
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

Nature, Source, Product type, Distribution Channel

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

Australia, China, Japan, South Korea

The List of Companies - Asia Pacific Tortilla Market

  1. Gruma, S.A.B. de C.V
  2. PepsiCo Inc.
  3. Aranda’s Tortilla Company, Inc.
  4. Conagra Brands Inc.

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • 3.1 Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • 3.2 Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • 3.3 Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • 3.4 Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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