Asia Pacific Wet Pet Food Market to Grow at a CAGR of 5.8% to reach US$ 6,079.9 million from 2019 to 2027

Asia Pacific Wet Pet Food Market to 2027 - Regional Analysis and Forecasts by Product (Dog Food, Cat Food, Others); Packaging Type (Canned, Pouches, Others); Distribution Channel (Supermarkets and Hypermarkets, Specialized Pet Shops, Online, Others), and Country

Publication Month : Mar 2020

  • Report Code : TIPRE00009734
  • Category : Food and Beverages
  • Status : Published
  • No. of Pages : 109
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The Asia Pacific wet pet food market is accounted to US$ 3,670.4 Mn in 2018 and is expected to grow at a CAGR of 5.8% during the forecast period 2019 – 2027, to account to US$ 6,079.9 Mn by 2027.

Pet food, which is composed of a high percentage of water, ranging between 75% and 85%, along with other dry ingredients, is termed as wet pet food. The wet pet food is increasingly being preferred by pet owners as they help to boosts energy, builds muscles and lean mass, and stimulates the overall growth mechanism in animals. Consumption of wet pet food helps to provide the necessary nutrients such as proteins, vitamins, and minerals to pets to keep them healthy and hydrated. Moreover, such kinds of foods are considered as an ideal option for pets who cannot chew properly due to missing teeth, improper adjustment of jaws, or other related pet concerns. Such advantages offered by wet pet food makes them a popular and attractive option and the best source of hydration. However, the demand for wet pet food is always dependent upon the health of the pet and the choice of pet owners. The need for a wet pet is increasing across the globe with the rise in focus towards premiumization of pet food products and increase in consumer focus towards the health of their pets.  


Asia Pacific Wet Pet Food Market

Asia Pacific Wet Pet Food Market
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Market Insights   

Growing preference of pet owners toward buying superior pet food products to favor the Asia Pacific wet pet food market

Growing concerns among pet owners about pet nutrition and health are primarily driving the growth of the wet pet food market. Wet pet food contains animal and plant derivatives such as chicken, beef, lamb, meat broth, vegetable broth, and eggs. Also, the percentage of water ranges from 75% to 85%. Wet pet food is the best source of hydration. It also contains higher amounts of proteins and fats, minerals with added flavours and preservatives, making it more nutritional and tasty for pets. These nutrients offer various health benefits such as boosts energy, builds and tones muscles, and builds lean mass. It also helps fight infection, perform daily activities, repair teeth and bones, and improve stamina for better metabolism. All these advantages have raised the demand for wet pet food among pet owners. Nowadays, pet owners are more concern about their pet's nutrition. The shift in pet “ownership” to “parenting” has been identified as the major reason driving the growth of the market. Moreover, growing awareness about adequate diet for pet's overall health has forced buyers to opt for superior food products, which is likely to drive the growth of the wet pet food market.     

Product Insights

The Asia Pacific wet pet food market is segmented on the basis of product is segmented into dog food, cat food, and others. The dog food segment in the Asia Pacific wet pet food market is estimated to hold a leading share in the market, whereas the cat food segment is estimated to grow at the fastest rate. Dogs are among the most preferred pets food across Asia Pacific. They are omnivore and thus adopt traditional eating habits, such as meat and non-meat scraps. They require proper nutrition at every stage of their life. Therefore a complete diet program with an adequate combination of carbohydrates, minerals, proteins, fats, vitamins, and water is crucial to maintain healthy body weight. Wet pet food contains a higher amount of aforementioned nutrients, and thus, dog owners prefer buying wet pet food. Wet food helps dogs fight infection, perform daily activities, repair teeth and bones, and maintain their build and muscle tone.

Packaging Type Insights

The Asia Pacific wet pet food market is segmented on the basis of packaging type as canned, pouches, and others. The canned segment accounts for the largest share in the Asia Pacific wet pet food market, while the pouches segment also contributes a significant share in the market. Cans are ideal for pet food packaging. They preserve food for a long time and keep it fresh, clean, and free from contamination due to airtight packaging. Wet food is generally made from fresh meat products, and it contains 70–80% moisture. Thus, pet food manufacturers prefer cans for packaging as these are easy to transport over long distances. Materials such as plastic in the form of PVC, HDPE, PET, and metals such as steel and aluminium are used for canned pet food packaging. Growing concerns related to pet health among pet owners have raised the demand for products that are attractive, informative, and protective.

Distribution Channel Insights

The Asia Pacific wet pet food market is segmented on the basis of distribution channel is segmented into supermarkets & hypermarkets, specialized pet shops, online, and others. The supermarkets & hypermarkets segment in the Asia Pacific wet pet food market is estimated to hold a leading share in the market, whereas the online segment is estimated to grow at the fastest rate. Supermarkets and Hypermarkets are self-service shops offering a wide variety of pet products such as pet food, pet toys, pet homes, and other pet healthcare products. These also includes mass merchandisers, discounters, or mass/dollar/clubs. Wide array of these products are placed in eye-catching assortments into organized sections and shelves to attract customers. Supermarkets and hypermarkets offer an extensive choice of pet products of different bands to buyers at one place with affordable prices compared to other distribution channels.

Rest of Asia Pacific Wet Pet Food Market by Product

Rest of Asia Pacific Wet Pet Food Market by Product
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ASIA PACIFIC WET PET FOOD MARKET SEGMENTATION

Asia Pacific Wet Pet Food Market, by Product

  • Dog Food
  • Cat Food
  • Others

Asia Pacific Wet Pet Food Market, by Packaging Type

  • Canned
  • Pouches
  • Others

Asia Pacific Wet Pet Food Market, by Packaging Type

  • Supermarket and Hypermarket
  • Specialized Pet Shops
  • Online
  • Others

Company Profiles

  • De Haan Petfood
  • FirstMate Pet Foods
  • Little BigPaw
  • Mars, Incorporated
  • Monge SPA
  • Hill's Pet Nutrition, Inc.
  • Nestlé Purina Petcare
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

Product, Packaging Type, Distribution Channel, and Country

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

Australia, China, Japan, South Korea

The List of Companies - Asia Pacific Wet Pet Food Market

  1. De Haan Petfood
  2. FirstMate Pet Foods
  3. Little BigPaw
  4. Mars, Incorporated
  5. Monge SPA
  6. Hill's Pet Nutrition, Inc.
  7. Nestlé Purina Petcare  

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • 3.1 Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • 3.2 Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • 3.3 Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • 3.4 Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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