The b2b e-commerce platform market expected to grow from US$ 783.3 million in 2019 to US$ 1,909.1 million by 2027; it is estimated to grow at a CAGR of 11.8% from 2019 to 2027.
Increase in adoption of b2b e-commerce platform among SMEs in Asia Pacific region is attributing to the growth of the market. The growth in APAC region for the B2B e-commerce platform market is rising due to rapid urbanization and industrialization in countries such as China, Japan, and India. Also, the region is one of the biggest exporters of products, goods, and services. APAC is the global leader in e-commerce market size as it is a home to two out of the top five highest revenue generating e-commerce countries across the globe. China alone contributes over one-half of global e-commerce revenues. Other leading countries include Japan and South Korea.
In addition, India is growing at a rapid pace in e-commerce market. Further, the Southeast Asia is home to around 350 million online shoppers and represents a significant opportunity for international brands. The e-commerce industry growth in developing Asian markets has been propelled by the establishment of marketplaces such as Flipkart in India, broadband infrastructure and increased logistics. India, Malaysia, Indonesia, Philippines, and Vietnam are the five major countries in the Asia which are expected to grow at a significant growth rate in the e-commerce industry over a span of 5 years.
The B2B e-commerce market keeps on progressing and experiences high development in both developing and developed markets. Through the growth of nonbanking players in the payments industry, the e-commerce market is expanding at a rapid pace. It is also supporting the growth of MSMEs eventually. For instance, in India, strategic government initiatives such as, Skill India, Digital India, Startup India, and Make in India, have been propelled to make a favorable business condition in MSME sector. Besides the government initiatives, certain improvements have been observed in the private business portions. This situation has propelled the emergence of the business-to-business e-commerce players, who have not just grown to offer specialty administration to MSMEs but are also filling in as a stimulus to the growth of the MSMEs and India’s GDP. Pertaining to the fact the ecommerce industry and B2B transactions are escalating in different countries in Asia Pacific, the demand for robust software or platforms is significantly growing. The SMEs as well as large enterprises in the countries mentioned above are heavily emphasizing on the procurement of B2B ecommerce platform with an objective to upshoot respective annual profits and facilitate the end-users to easily and efficiently purchase their products. Thus, growing emphasize on ecommerce platforms among the B2B industry players in Asia-Pacific countries is driving the B2B e-commerce platform market.
Lucrative Regions in B2B E-commerce Platform Market
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
Market Insights–B2B E-commerce Platform Market
Integration of AI and Machine Learning in E-Commerce Platforms
Artificial Intelligence in e-commerce is revolutionizing the world of online shopping and satisfying expectations with the new e-commerce techniques and standards. In the present scenario, the growth of AI is accelerating rapidly, which in turn attracting the e-commerce solution providers to take certain steps toward future through new technologies. The key features of AI such as, Chatbots, recommendation engines, predictive sales, warehouse automation, voice command, and virtual assistant, are anticipated to drive the entire supply chain in the e-commerce sector. AI in e-commerce platform may further support in reducing customer attrition rate, improving the delivery over value of the business without any business leakages, and reducing high market costs. In addition, leading vendors are focusing to utilize machine learning in the cloud to provide smart B2B personalization i.e. converting data into insights which offer the best results, even for highly complex scenarios. For instance, optimizing a quote for price, discounting, and sales compensation on the basis of similar deal and customer profiles. Optimizing across this range of variables is extremely complex, however, using artificial intelligence and machine learning, is expected to result in a key competitive advantage for the B2B enterprises across the globe.
The traditional B2B commerce is becoming speedily outdated, which typically includes a CRM system, a list of contacts, and a team of sales representatives. The sales of B2B commerce are rapidly increasing and the customers in today’s time desire for a more digital experience just like B2C e-commerce experience on Alibaba and Amazon. As this trend continues through the forecast period, there is substantial market revenue potential for B2B e-commerce platform providers, thereby resulting in significant market growth. Thus, emerging trends such as artificial intelligence, machine-learning, and mobile B2B e-commerce is expected to drive the adoption of B2B e-commerce platforms as B2B merchants invest to sustain their market position within their respective industries. Thus, the integration of advanced technologies such as artificial intelligence and machine learning on the platforms, would definitely benefit the B2B e-commerce platform market players to generate higher revenues in the coming years, thereby, catalyzing the market growth.
Type-Based Insights
Based on type, the b2b e-commerce platform market is segmented into on-premise and cloud. The on-premise segment held the largest market share in 2018.
Enterprise Size-Based Insights
Based on enterprise size, the b2b e-commerce platform market is segmented into large enterprise and small & medium enterprises. The large enterprises segment held the largest market share in 2018.
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B2B E-Commerce Platform Market: Strategic Insights
Market Size Value in US$ 783.3 Million in 2019 Market Size Value by US$ 1,909.1 Million by 2027 Growth rate CAGR of 11.8% from 2020-2027 Forecast Period 2020-2027 Base Year 2020
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B2B E-Commerce Platform Market: Strategic Insights
| Market Size Value in | US$ 783.3 Million in 2019 |
| Market Size Value by | US$ 1,909.1 Million by 2027 |
| Growth rate | CAGR of 11.8% from 2020-2027 |
| Forecast Period | 2020-2027 |
| Base Year | 2020 |
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Players operating in the b2b e-commerce platform market are mainly focused on the development of advanced and efficient products.
- In 2018, Shopify Inc. launched Shopify AR, to make selling with Augmented Reality (AR) accessible for small businesses. Shopify AR is considered to revolutionize mobile shopping by bringing products to life through 3D models shoppers can size up, examine from all angles, and even place in the environment around them, directly through the Safari browser on iOS 12 devices - without the need for a separate mobile app.
- In 2018, Salesforce.com, Inc. acquired CloudCraze Software LLC, a B2B commerce platform built natively on Salesforce and a Visionary in the 2017 Gartner Magic Quadrant for Digital Commerce. CloudCraze offers B2B commerce experiences for some of the global companies including The Coca-Cola Company, Cummins Inc., Ecolab Inc., Land O'Lakes, Inc. and WABCO. This acquisition helped the commerce cloud of the company to offer a B2B commerce solution designed specifically for businesses, to provide exceptional ecommerce experiences for their business customers.
The b2b e-commerce platform market has been segmented as follows:
B2B E-commerce Platform Market – by Type
- On-Premises
- Cloud
B2B E-commerce Platform Market – by Enterprise Size
- SMEs
- Large Enterprise
Global B2B E-commerce Platform Market – By End User Industry
- Automotive
- Electrical & Electronics
- General Industries
- Others
B2B E-commerce Platform Market – by Geography
- North America
- US
- Canada
- Mexico
- Europe
- France
- Germany
- Italy
- Russia
- U.K
- Rest of Europe
- Asia Pacific (APAC)
- Japan
- China
- Australia
- India
- South Korea
- Rest of APAC
- Middle East and Africa (MEA)
- Saudi Arabia
- UAE
- South Africa
- Rest of MEA
- South America (SAM)
- Brazil
- Rest of SAM
B2B E-commerce Platform Market – Company Profiles
- Apttus Corporation
- Big Cartel, LLC
- Infomart2000 Corp. (3dcart)
- Insite Software Solutions, Inc.
- KIBO Software, Inc.
- Magneto IT Solutions Pvt. Ltd.
- Salesforce.com, Inc.
- Shopify Inc.
- Volusion, LLC.
- Woocommerce (Automattic Inc.)
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
Type ; Enterprise Size ; End-user Industry
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Russian Federation, Saudi Arabia, South Africa, South Korea, United Arab Emirates, United Kingdom, United States
Frequently Asked Questions
The Asia-Pacific region is foreseen to grow at a prime rate during the forecast period in the B2B e-commerce platform market. This is majorly attributed to the fact that China, Japan, India, South Korea, are the major contributors to the B2B e-commerce platform market in APAC. The region has a more progressive economic outlook than other areas of the world. It has enormous growth potential, with fast-growing countries such as China and India and developed nations such as Japan. Rapid developments, digitalization of the economy, adequate government support, increasing education awareness, and rising incomes of the middle class are some of the attributable factors that have ensured a smooth transition of these economies from the developing stage towards a developed phase, which in turn is supporting the growth B2B e-commerce platform market in the present scenario
The growth in APAC region for the B2B e-commerce platform market is rising due to rapid urbanization and industrialization in countries such as China, Japan, and India. Also, the region is one of the biggest exporters of products, goods, and services. APAC is the global leader in e-commerce market size as it is a home to two out of the top five highest revenue generating e-commerce countries across the globe. China alone contributes over one-half of global e-commerce revenues. Other leading countries include Japan and South Korea. In addition, India is growing at a rapid pace in e-commerce market, which drives the B2B E-commerce platform market.
In the current scenario, SMEs are realizing the advantages of adopting new e-commerce strategy, which includes increased customer satisfaction & retention strategy and international brand exposure approach. While e-commerce is an affordable and easy way to sell and advertise, the SME owners must make sure that they frequently review and update their e-commerce strategy. . Pertaining to the issues associated with SMEs such as interference from middlemen, poor accessibility, opaque pricing of business goods, incompetence to market to potential clients, there is a proliferation in retailers adopting e-commerce strategies to advertise their products, market their brand, and drive sales. These loopholes are being plugged progressively through the advent of B2B e-commerce platforms across the globe. The smarter technology is supporting SMEs to explore ample opportunities through the help of the internet and experience enormous benefits in terms of brand awareness and increase their sales.
The List of Companies - B2B E-Commerce Platform Market
- Apttus Corporation
- Big Cartel, LLC
- Infomart2000 Corp. (3dcart)
- Insite Software Solutions, Inc.
- KIBO Software, Inc.
- Magneto IT Solutions Pvt. Ltd.
- Salesforce.com, Inc.
- Shopify Inc.
- Volusion, LLC.
- Woocommerce (Automattic Inc.)
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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