Digitally Printed Wallpaper Market to Grow at a CAGR of 24.2% to reach US$ 17,676.0 million from 2020 to 2027

Digitally Printed Wallpaper Market Forecast to 2027 - COVID-19 Impact and Global Analysis By Substrate (Nonwoven, Vinyl, Paper, and Others), Printing Technology (Inkjet and Electrophotography), and End-User(Residential and Commercial)

  • Report Code : TIPRE00006045
  • Category : Technology, Media and Telecommunications
  • Status : Published
  • No. of Pages : 155
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The digitally printed wallpaper marketwas valued at US$ 3,253.3 million in 2019 and it is projected to reach US$ 17,676.0 million by 2027; it is expected to grow at a CAGR of 24.2% from 2020 to 2027.

Digital printing is an essentialpart of the graphics market. Digital wallpaper technologies provide more choices of substrates to the designers and developersowing to the usage of noncontact printing. This further removes the distortion of images, which usually occurs in the analogue process. Rising demand for digital printingleads to more significant development and adoption of digitally printed wallpaper technology. The global digitally printed wallpaper market is segmented into five major regions: North America, Europe, Asia Pacific (APAC), the Middle East and Africa (MEA), and South America (SAM). In 2019, APAC held the largest market share. However, MEA is anticipated to be the fastest-growing region during 2020–2027. Rapid urbanization in APAC leads to substantial investment by local and foreign players in the construction sector, particularly in residential projects. Further, digitally printed wallpapers are majorly used by interior designers and developers in remodeling and renovation projects. Furthermore, surging demand for new houses and risingliving standards are likely to boost demand for digitally printed wallpapers in the near future.

Impact of COVID-19 Pandemic on Digitally Printed WallpaperMarket

According to the latest report from World Health Organization (WHO), the US, Spain, Italy, France, Germany, the UK, Russia, Turkey, Brazil, Iran, India, and China are a fewof the worst affected countries due to COVID-19 outbreak. The outbreak was first reportedin Wuhan, China, inDecember 2019. The crisis is adversely affecting variousindustries across the world.The global economy is taking the worst hit,and it is likely to continue in 2021 also. The sharp decline in international trade is hindering the growth of the global economy. The production shutdowns, supply chainrestrictions, procurement management, labor scarcity, and border lockdowns to combat and contain the outbreak arerestraining the construction sector. Production slowdown in the construction industry is directly restrictingthe adoption of various ad-hoc products and solutions such as digitally printed wallpaper. Moreover,the construction companies and endusers arereducing their spending on adopting several technology-based products to deal with the current scenario, which is hindering the growth of the digitally printed wallpapers market.

Lucrative Regions for Digitally Printed Wallpaper Market

Lucrative Regions for Digitally Printed Wallpaper Market
  • Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.

Digitally Printed WallpaperMarket Insights

Growing Adoption of Digitally Printed Wallpaper in Diverse Sectors

The US is emerging as one of the leading markets with the increasing adoption of digitally printed wallpaper in the residential housing sector, owing to the significant growth in the demandforsingle-family homes. Increasing demand for digitally printed wallpapers from the commercial sectorssuch as businesses, hotels, and restaurantsboosts the growth of the digitally printed wallpaper market. Digitally printed wallpaper plays a vitalrole in the overall aesthetics of the structure. Most of the consumers prefer innovative and decorative wall tiles to make residential and commercial buildings more aesthetic. Innovative products have been introduced by market players—particularly in commercial areassuch as airports, shopping centers, offices, and retail outlets. Due to its ability to deliver a smooth andmonolithic look, these digital products are continually evolving.

Substrate-Based MarketInsights

Based on substrate, the digitally printed wallpaper market is segmentedinto nonwoven, vinyl, paper, and others. The vinyl substrate is witnessing the highest demand thanother substrates.Also, the market for vinyl segment is expected to growsignificantlyduring the forecast period.

Digitally Printed WallpaperMarket, by Substrate– 2019 and 2027

Digitally Printed WallpaperMarket, by Substrate– 2019 and 2027
  • Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.

End-User-Based Market Insights

Based on end-user, the digitally printed wallpaper market is bifurcated into residential and commercial.The residential segment led the market with a higher share in 2019.However, the commercial segment is expected to register a higher growth rateduring the forecast period.

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Digitally Printed Wallpaper Market: Strategic Insights

digitally-printed-wallpaper-market
Market Size Value inUS$ 3,253.3Million in 2019
Market Size Value byUS$ 17,676.0Million by 2027
Growth rateCAGR of 24.2% from 2020-2027
Forecast Period2020-2027
Base Year2020
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The players operating in the digitally printed wallpaper market focus on strategies such as mergers, acquisitions, and market initiativesto maintain their positions in the market. A few developmentsby key players are listed below:

In 2020,A.S. CRÉATION TAPETEN AG announced its new wallpaper collection named “new life”, which offers striking designs, clear colors, and a mixture of graphic and floral patterns.

In 2020, Muraspec launched two brand new sophisticated designs Herringbone and Accord. The company claims that these are unique textured products made from specialty inks to enhance the luxurious look.

Global Digitally Printed WallpaperMarket – by Substrate

  • Nonwoven
  • Vinyl
  • Paper
  • Others


Global Digitally Printed WallpaperMarket – by Printing Technology

  • Inkjet
  • Electrophotography


Global Digitally Printed Wallpaper Market – by End-User

  • Residential
  • Commercial


Global Digitally Printed Wallpaper Market – byGeography

  • North America

    • US
    • Canada
    • Mexico
  • Europe

    • France
    • Germany
    • Italy
    • UK
    • Russia
    • Rest of Europe
  • Asia Pacific (APAC)

    • Australia
    • China
    • India
    • Japan
    • South Korea
    • Rest of APAC
  • Middle East &Africa (MEA)

    • South Africa
    • Saudi Arabia
    • UAE
    • Rest of MEA
  • South America (SAM)

    • Brazil
    • Argentina
    • Rest of SAM

CompanyProfiles

  • A.S. CRÉATION TAPETEN AG
  • Color X
  • Effective Visual Marketing Limited
  • Flavor Paper
  • John Mark Ltd
  • McRobb Display Ltd
  • Megaprint
  • Muraspec
  • MX Display Ltd.
  • Vision Sign and Digital LTD.
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

Substrate , Printing Technology , and End-User

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

Argentina, Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Russian Federation, Saudi Arabia, South Africa, South Korea, United Arab Emirates, United Kingdom, United States

Frequently Asked Questions


What are reasons behind digitally printed wallpaper market growth?

The growth of the digitally printed wallpaper market is primarily attributed to the various benefits associated with digitally printed wallpaper. Moreover, growing adoption of digitally printed wallpaper in diverse sectors is driving the growth of the market.

What are market opportunities for digitally printed wallpaper?

The organic growth of the construction industry with the demand for aesthetic and personalized interior is expected to provide growth opportunities for the digitally printed wallpaper market.

Which end-user segment is expected to dominate the market in the forecast period?

The digitally printed wallpaper market is led by residential segment with highest share and is expected to dominate in the forecast period. Rise in amount of housing modification along with increase in throwaway income level are creating the residential sector the fastest and best growing segment in the digitally printed wallpaper market across the globe.

The List of Companies - Digitally Printed Wallpaper Market

  1. A.S. CRÉATION TAPETEN AG
  2. Color X
  3. Effective Visual Marketing Limited
  4. Flavor Paper
  5. John Mark Ltd
  6. McRobb Display Ltd
  7. Megaprint
  8. Muraspec
  9. MX Display Ltd.
  10. Vision Sign and Digital LTD.

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • 3.1 Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • 3.2 Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • 3.3 Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • 3.4 Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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