E-commerce Payment Market Share, Size & Forecast to 2025

E-commerce Payment Market to 2025 - Global Analysis and Forecasts by Type (Credit Card, Debit Card, Digital Payment/E-Wallet, and Net Banking); and Industry (Fashion, Electronics & Media, Food & Personal Care, Furniture and Appliances, and Service Industry & Others)

Publication Month : Aug 2018

  • Report Code : TIPTE100000836
  • Category : Business and Financial Services
  • Status : Published
  • No. of Pages : 143
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The Global e-commerce payment market is expected to grow from US$ 24.26 Bn in 2017 to US$ 64.69 Bn by 2025 at a CAGR of 13.1% between 2018 and 2025.

E-commerce payment market is experiencing growth all across the globe, with the rising preference for making online payments due to the availability of several payment methods. Furthermore, the rising adoption of smartphones and availability of internet is also propelling the e-commerce payment market growth. Moreover, the increasing number of banking population and digitalization, the e-commerce payment market is anticipated to flourish during the forecast period. The report focuses on an in-depth segmentation of E-Commerce Payment market based by type, industry vertical and geography.

 E-Commerce Payment Market- Regional Analysis

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Market Insights

APAC is recognized as the leading region throughout the forecast period

The Asia Pacific region comprises of several developing countries such as South Korea, India, Indonesia, and Malaysia among others. These countries are witnessing a high growth in their population, resulting in growth of e-commerce payment market. The e-commerce industry of the region is blooming with increasing penetration of internet as well as high adoption of smartphones and tablets. Also, the governments of emerging economies are taking initiatives for improving the banking population thus, providing better platform to online payment industry. Recently, a shift has been noticed wherein, consumers across APAC are preferring to pay online via alternative payment methods such as e-wallets, bank transfers and credit & debit cards. The increasing use of these payment methods is expected to significantly contribute towards the growth of payment gateways in e-commerce industry during the forecast period. These factors are anticipated to further propel the demand for e-commerce payment market in APAC region.

Business Model in Retail remains untapped in Middle East region thus offering huge potential for industry players

Digital payments in the Middle East are at a breaking point as regulations, culture and technology witness paradigm shifts, opening the door for innovative companies to disrupt the oldest payment ecosystems. More than 80% of brick-and-mortar retail payments and 65% of e-commerce payments are still made in cash, and smartphone adoption exceeds 100% in several countries. Mobile penetration in the MEA region is on the verge of a new era that is driven by evolving consumer behavior, rapid industrialization, government ambitions, and changing economic condition. The opportunities have been identified in the growth in data access and revenues, which are becoming substantial and growing strongly; and also in digital payment services. This is being validated by the fact that the smartphone penetration in the region is greater than 65%. In addition, more than two-thirds of the population use the Internet, with penetration in the U.A.E. and Qatar exceeding 90%. The region has a substantial population of wealthy individuals with an appetite for luxury goods.

 E-Commerce Payment Market by Geography

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E-commerce Payment Market: Strategic Insights

e-commerce-payment-market
Market Size Value inUS$ 24.26 Billion in 2017
Market Size Value byUS$ 64.69 Billion by 2025
Growth rateCAGR of 13.1% from 2018-2025
Forecast Period2018-2025
Base Year2018
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Market initiative was observed as the most adopted strategy in global E-Commerce Payment market. Few of the recent strategies by some of the players in E-Commerce Payment market landscape are listed below-

2018:PayPal announced the extension of its partnership agreement with eBay. Through this agreement eBay continue to promote and accept PayPal Credit through marketplace platform.
2018:Alipay announced the launch itself in 20 European countries at the end of this year. The company signed contracts with over 40 digital wallets companies and 100 banks across Europe.
2018:Visa, Inc. announced the extension of its partnership with PayPal to Canada, for accelerating the implementation of reliable, secure, and appropriate mobile and digital payments for merchants and consumers.

Global E-Commerce Payment Market Segmentation

By Type

  • Credit Card
  • Debit Card
  • Digital Payment/ E-Wallet
  • Net Banking
  • Gift Cards
  • Others

By Industry

  • Fashion
  • Electronics & Media
  • Food & Personal Care
  • Furniture and Appliances
  • Service Industry
  • Others

By Geography

  • North America

    • U.S.
    • Canada
    • Mexico
  • Europe

    • France
    • Germany
    • Italy
    • Spain
    • UK
    • Rest of Europe
  • Asia Pacific (APAC)

    • Australia
    • China
    • India
    • Japan
    • Rest of APAC
  • Middle East and Africa (MEA)

    • Saudi Arabia
    • UAE
    • South Africa
    • Rest of MEA
  • South America (SAM)

    • Brazil
    • Rest of SAM

 Company Profiles

·         PayPal Holdings, Inc.

·         Amazon Payments, Inc.

·         CCBill, LLC

·         WePay Inc.

·         Alipay

·         Visa, Inc.

·         MasterCard Incorporated

·         Stripe Inc.

·         American Express Company

·         UnionPay International Co., Ltd.

Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

Type ; and Industry

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

US, Canada, Mexico, UK, Germany, Spain, Italy, France, India, China, Japan, South Korea, Australia, UAE, Saudi Arabia, South Africa, Brazil, Argentina

The List of Companies

1. PayPal Holdings, Inc.
2. Amazon Payments, Inc.
3. CCBill, LLC
4. WePay Inc.
5. Alipay
6. Visa, Inc.
7. MasterCard Incorporated
8. Stripe Inc.
9. American Express Company
10. UnionPay International Co., Ltd.




















The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • 3.1 Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • 3.2 Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • 3.3 Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • 3.4 Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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