Europe A2P and P2A Messaging Market 2027 Type, Business Model, Application, End-user and Country | The Insight Partners

A2P and P2A Messaging Market to 2027 - Global Analysis and Forecasts by Type (Traditional and Managed Messaging Services, Cloud API Messaging Platform); Business Model (Large Enterprise, SMEs); Application (Pushed Content Services, Interactive Services, Promotional Campaigns, CRM Services, Other Services); End-user (BFSI, Media and Entertainment, Travel and Transport, Hospitality, Retail, Others) and Geography

Report Code: TIPRE00008052 | No. of Pages: 150 | Category: Technology, Media and Telecommunications | Status: Upcoming
Covid

MARKET INTRODUCTION

Application-to-Person (A2P) is the procedure of sending mobile application messages through an application to a mobile user. A2P messaging is also called professional or enterprise SMS. Person-to-Application (P2A) is a procedure of sending a message from a mobile user to an application. It is called as mobile originated (MO). A2P messaging provides various benefits, such as increasing the efficiency of several corporate platforms and support services and progress communication. P2A messaging also suggests various advantages like an individual can easily interact with companies and service providers and with text messaging providing a quick, universal, and trusted route for client-business communications.

MARKET DYNAMICS

Growth in mobile payment and mobile banking applications increased mobile marketing by application developers and marketers, ability to receive messages without a data connection and rapid increase in mobile subscriber base are some of the important factors driving the growth of A2P and P2A messaging market. However, the changing nature of government rules and regulations across the globe and illegitimate grey route, which affect the mobile network operators revenue, are some of the major restraining factors of the A2P and P2A messaging market. Cumulative scope of application in the entertainment, media, and healthcare sectors is anticipated to fuel the A2P and P2A messaging market growth.

MARKET SCOPE 

The "Global A2P and P2A Messaging Market Analysis to 2027" is a specialized and in-depth study of the A2P and P2A messaging market with a special focus on the global market trend analysis. The report aims to provide an overview of A2P and P2A messaging market with detailed market segmentation by type, business model, application, end-user. The global A2P and P2A messaging market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading A2P and P2A messaging market players and offers key trends and opportunities in the A2P and P2A messaging market.

MARKET SEGMENTATION

The global A2P and P2A messaging market is segmented on the basis of type, business model, application, end-user. On the basis of type, the market is segmented as traditional and managed messaging services, cloud API messaging platform. On the basis of business model, the market is segmented as large enterprise, SMES. On the basis of application, the market is segmented as pushed content services, interactive services, promotional campaigns, CRM services, other services. On the basis of End-User, the market is segmented as BFSI, media and entertainment, travel and transport, hospitality, retail, others.

REGIONAL FRAMEWORK

The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides overview and forecast of the global A2P and P2A messaging market based on various segments. It also provides market size and forecast estimates from year 2017 to 2027 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America. The A2P and P2A messaging market by each region is later sub-segmented by respective countries and segments. The report covers analysis and forecast of 18 countries globally along with current trend and opportunities prevailing in the region.

The report analyzes factors affecting A2P and P2A messaging market from both demand and supply side and further evaluates market dynamics effecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA and South America after evaluating political, economic, social and technological factors effecting the A2P and P2A messaging market in these regions.



Get more information on this report :

MARKET PLAYERS

The reports cover key developments in the A2P and P2A messaging market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for expansion of business and customer base of market players. The market players from A2P and P2A messaging market are anticipated to lucrative growth opportunities in the future with the rising demand for A2P and P2A messaging market. Below mentioned is the list of few companies engaged in the A2P and P2A messaging market.

The report also includes the profiles of key A2P and P2A messaging market companies along with their SWOT analysis and market strategies. In addition, the report focuses on leading industry players with information such as company profiles, components and services offered, financial information of last 3 years, key development in past five years.

  • AT T INC.
  • BEEPSEND AB
  • CLX COMMUNICATIONS
  • GLOBAL MESSAGE SERVICES
  • INFOBIP LTD.
  • MAHINDRA COMVIVA
  • SAP SE
  • TATA COMMUNICATION LTD.
  • TWILIO, INC.
  • TYNTEC GMBH

The Insight Partner' dedicated research and analysis team consist of experienced professionals with advanced statistical expertise and offer various customization options in the existing study.



Get more information on this report :

TABLE OF CONTENTS

1.INTRODUCTION
1.1.SCOPE OF THE STUDY
1.2.THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3.MARKET SEGMENTATION
1.3.1A2P And P2A Messaging Market - By Type
1.3.2A2P And P2A Messaging Market - By Business Model
1.3.3A2P And P2A Messaging Market - By Application
1.3.4A2P And P2A Messaging Market - By End-user
1.3.5A2P And P2A Messaging Market - By Region
1.3.5.1By Country

2.KEY TAKEAWAYS

3.RESEARCH METHODOLOGY

4.A2P AND P2A MESSAGING MARKET LANDSCAPE
4.1.OVERVIEW
4.2.PORTER’S FIVE FORCES ANALYSIS
4.2.1Bargaining Power of Buyers
4.2.1Bargaining Power of Suppliers
4.2.1Threat of Substitute
4.2.1Threat of New Entrants
4.2.1Competitive Rivalry
4.3.ECOSYSTEM ANALYSIS
4.4.EXPERT OPINIONS

5.A2P AND P2A MESSAGING MARKET - KEY MARKET DYNAMICS
5.1.KEY MARKET DRIVERS
5.2.KEY MARKET RESTRAINTS
5.3.KEY MARKET OPPORTUNITIES
5.4.FUTURE TRENDS
5.5.IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS

6.A2P AND P2A MESSAGING MARKET - GLOBAL MARKET ANALYSIS
6.1.A2P AND P2A MESSAGING - GLOBAL MARKET OVERVIEW
6.2.A2P AND P2A MESSAGING - GLOBAL MARKET AND FORECAST TO 2027
6.3.MARKET POSITIONING/MARKET SHARE

7.A2P AND P2A MESSAGING MARKET - REVENUE AND FORECASTS TO 2027 – TYPE
7.1.OVERVIEW
7.2.TYPE MARKET FORECASTS AND ANALYSIS
7.3.TRADITIONAL AND MANAGED MESSAGING SERVICES
7.3.1.Overview
7.3.2.Traditional and Managed Messaging Services Market Forecast and Analysis
7.4.CLOUD API MESSAGING PLATFORM
7.4.1.Overview
7.4.2.Cloud API Messaging Platform Market Forecast and Analysis

8.A2P AND P2A MESSAGING MARKET - REVENUE AND FORECASTS TO 2027 – BUSINESS MODEL
8.1.OVERVIEW
8.2.BUSINESS MODEL MARKET FORECASTS AND ANALYSIS
8.3.LARGE ENTERPRISE
8.3.1.Overview
8.3.2.Large Enterprise Market Forecast and Analysis
8.4.SMES
8.4.1.Overview
8.4.2.SMEs Market Forecast and Analysis

9.A2P AND P2A MESSAGING MARKET - REVENUE AND FORECASTS TO 2027 – APPLICATION
9.1.OVERVIEW
9.2.APPLICATION MARKET FORECASTS AND ANALYSIS
9.3.PUSHED CONTENT SERVICES
9.3.1.Overview
9.3.2.Pushed Content Services Market Forecast and Analysis
9.4.INTERACTIVE SERVICES
9.4.1.Overview
9.4.2.Interactive Services Market Forecast and Analysis
9.5.PROMOTIONAL CAMPAIGNS
9.5.1.Overview
9.5.2.Promotional Campaigns Market Forecast and Analysis
9.6.CRM SERVICES
9.6.1.Overview
9.6.2.CRM Services Market Forecast and Analysis
9.7.OTHER SERVICES
9.7.1.Overview
9.7.2.Other Services Market Forecast and Analysis

10.A2P AND P2A MESSAGING MARKET - REVENUE AND FORECASTS TO 2027 – END-USER
10.1.OVERVIEW
10.2.END-USER MARKET FORECASTS AND ANALYSIS
10.3.BFSI
10.3.1.Overview
10.3.2.BFSI Market Forecast and Analysis
10.4.MEDIA AND ENTERTAINMENT
10.4.1.Overview
10.4.2.Media and Entertainment Market Forecast and Analysis
10.5.TRAVEL AND TRANSPORT
10.5.1.Overview
10.5.2.Travel and Transport Market Forecast and Analysis
10.6.HOSPITALITY
10.6.1.Overview
10.6.2.Hospitality Market Forecast and Analysis
10.7.RETAIL
10.7.1.Overview
10.7.2.Retail Market Forecast and Analysis
10.8.OTHERS
10.8.1.Overview
10.8.2.Others Market Forecast and Analysis

11.A2P AND P2A MESSAGING MARKET REVENUE AND FORECASTS TO 2027 – GEOGRAPHICAL ANALYSIS
11.1.NORTH AMERICA
11.1.1North America A2P And P2A Messaging Market Overview
11.1.2North America A2P And P2A Messaging Market Forecasts and Analysis
11.1.3North America A2P And P2A Messaging Market Forecasts and Analysis - By Type
11.1.4North America A2P And P2A Messaging Market Forecasts and Analysis - By Business Model
11.1.5North America A2P And P2A Messaging Market Forecasts and Analysis - By Application
11.1.6North America A2P And P2A Messaging Market Forecasts and Analysis - By End-user
11.1.7North America A2P And P2A Messaging Market Forecasts and Analysis - By Countries
11.1.7.1United States A2P And P2A Messaging Market
11.1.7.1.1United States A2P And P2A Messaging Market by Type
11.1.7.1.2United States A2P And P2A Messaging Market by Business Model
11.1.7.1.3United States A2P And P2A Messaging Market by Application
11.1.7.1.4United States A2P And P2A Messaging Market by End-user
11.1.7.2Canada A2P And P2A Messaging Market
11.1.7.2.1Canada A2P And P2A Messaging Market by Type
11.1.7.2.2Canada A2P And P2A Messaging Market by Business Model
11.1.7.2.3Canada A2P And P2A Messaging Market by Application
11.1.7.2.4Canada A2P And P2A Messaging Market by End-user
11.1.7.3Mexico A2P And P2A Messaging Market
11.1.7.3.1Mexico A2P And P2A Messaging Market by Type
11.1.7.3.2Mexico A2P And P2A Messaging Market by Business Model
11.1.7.3.3Mexico A2P And P2A Messaging Market by Application
11.1.7.3.4Mexico A2P And P2A Messaging Market by End-user
11.2.EUROPE
11.2.1Europe A2P And P2A Messaging Market Overview
11.2.2Europe A2P And P2A Messaging Market Forecasts and Analysis
11.2.3Europe A2P And P2A Messaging Market Forecasts and Analysis - By Type
11.2.4Europe A2P And P2A Messaging Market Forecasts and Analysis - By Business Model
11.2.5Europe A2P And P2A Messaging Market Forecasts and Analysis - By Application
11.2.6Europe A2P And P2A Messaging Market Forecasts and Analysis - By End-user
11.2.7Europe A2P And P2A Messaging Market Forecasts and Analysis - By Countries
11.2.7.1Germany A2P And P2A Messaging Market
11.2.7.1.1Germany A2P And P2A Messaging Market by Type
11.2.7.1.2Germany A2P And P2A Messaging Market by Business Model
11.2.7.1.3Germany A2P And P2A Messaging Market by Application
11.2.7.1.4Germany A2P And P2A Messaging Market by End-user
11.2.7.2France A2P And P2A Messaging Market
11.2.7.2.1France A2P And P2A Messaging Market by Type
11.2.7.2.2France A2P And P2A Messaging Market by Business Model
11.2.7.2.3France A2P And P2A Messaging Market by Application
11.2.7.2.4France A2P And P2A Messaging Market by End-user
11.2.7.3Italy A2P And P2A Messaging Market
11.2.7.3.1Italy A2P And P2A Messaging Market by Type
11.2.7.3.2Italy A2P And P2A Messaging Market by Business Model
11.2.7.3.3Italy A2P And P2A Messaging Market by Application
11.2.7.3.4Italy A2P And P2A Messaging Market by End-user
11.2.7.4United Kingdom A2P And P2A Messaging Market
11.2.7.4.1United Kingdom A2P And P2A Messaging Market by Type
11.2.7.4.2United Kingdom A2P And P2A Messaging Market by Business Model
11.2.7.4.3United Kingdom A2P And P2A Messaging Market by Application
11.2.7.4.4United Kingdom A2P And P2A Messaging Market by End-user
11.2.7.5Russia A2P And P2A Messaging Market
11.2.7.5.1Russia A2P And P2A Messaging Market by Type
11.2.7.5.2Russia A2P And P2A Messaging Market by Business Model
11.2.7.5.3Russia A2P And P2A Messaging Market by Application
11.2.7.5.4Russia A2P And P2A Messaging Market by End-user
11.2.7.6Rest of Europe A2P And P2A Messaging Market
11.2.7.6.1Rest of Europe A2P And P2A Messaging Market by Type
11.2.7.6.2Rest of Europe A2P And P2A Messaging Market by Business Model
11.2.7.6.3Rest of Europe A2P And P2A Messaging Market by Application
11.2.7.6.4Rest of Europe A2P And P2A Messaging Market by End-user
11.3.ASIA-PACIFIC
11.3.1Asia-Pacific A2P And P2A Messaging Market Overview
11.3.2Asia-Pacific A2P And P2A Messaging Market Forecasts and Analysis
11.3.3Asia-Pacific A2P And P2A Messaging Market Forecasts and Analysis - By Type
11.3.4Asia-Pacific A2P And P2A Messaging Market Forecasts and Analysis - By Business Model
11.3.5Asia-Pacific A2P And P2A Messaging Market Forecasts and Analysis - By Application
11.3.6Asia-Pacific A2P And P2A Messaging Market Forecasts and Analysis - By End-user
11.3.7Asia-Pacific A2P And P2A Messaging Market Forecasts and Analysis - By Countries
11.3.7.1Australia A2P And P2A Messaging Market
11.3.7.1.1Australia A2P And P2A Messaging Market by Type
11.3.7.1.2Australia A2P And P2A Messaging Market by Business Model
11.3.7.1.3Australia A2P And P2A Messaging Market by Application
11.3.7.1.4Australia A2P And P2A Messaging Market by End-user
11.3.7.2China A2P And P2A Messaging Market
11.3.7.2.1China A2P And P2A Messaging Market by Type
11.3.7.2.2China A2P And P2A Messaging Market by Business Model
11.3.7.2.3China A2P And P2A Messaging Market by Application
11.3.7.2.4China A2P And P2A Messaging Market by End-user
11.3.7.3India A2P And P2A Messaging Market
11.3.7.3.1India A2P And P2A Messaging Market by Type
11.3.7.3.2India A2P And P2A Messaging Market by Business Model
11.3.7.3.3India A2P And P2A Messaging Market by Application
11.3.7.3.4India A2P And P2A Messaging Market by End-user
11.3.7.4Japan A2P And P2A Messaging Market
11.3.7.4.1Japan A2P And P2A Messaging Market by Type
11.3.7.4.2Japan A2P And P2A Messaging Market by Business Model
11.3.7.4.3Japan A2P And P2A Messaging Market by Application
11.3.7.4.4Japan A2P And P2A Messaging Market by End-user
11.3.7.5Rest of Asia-Pacific A2P And P2A Messaging Market
11.3.7.5.1Rest of Asia-Pacific A2P And P2A Messaging Market by Type
11.3.7.5.2Rest of Asia-Pacific A2P And P2A Messaging Market by Business Model
11.3.7.5.3Rest of Asia-Pacific A2P And P2A Messaging Market by Application
11.3.7.5.4Rest of Asia-Pacific A2P And P2A Messaging Market by End-user
11.4.MIDDLE EAST AND AFRICA
11.4.1Middle East and Africa A2P And P2A Messaging Market Overview
11.4.2Middle East and Africa A2P And P2A Messaging Market Forecasts and Analysis
11.4.3Middle East and Africa A2P And P2A Messaging Market Forecasts and Analysis - By Type
11.4.4Middle East and Africa A2P And P2A Messaging Market Forecasts and Analysis - By Business Model
11.4.5Middle East and Africa A2P And P2A Messaging Market Forecasts and Analysis - By Application
11.4.6Middle East and Africa A2P And P2A Messaging Market Forecasts and Analysis - By End-user
11.4.7Middle East and Africa A2P And P2A Messaging Market Forecasts and Analysis - By Countries
11.4.7.1South Africa A2P And P2A Messaging Market
11.4.7.1.1South Africa A2P And P2A Messaging Market by Type
11.4.7.1.2South Africa A2P And P2A Messaging Market by Business Model
11.4.7.1.3South Africa A2P And P2A Messaging Market by Application
11.4.7.1.4South Africa A2P And P2A Messaging Market by End-user
11.4.7.2Saudi Arabia A2P And P2A Messaging Market
11.4.7.2.1Saudi Arabia A2P And P2A Messaging Market by Type
11.4.7.2.2Saudi Arabia A2P And P2A Messaging Market by Business Model
11.4.7.2.3Saudi Arabia A2P And P2A Messaging Market by Application
11.4.7.2.4Saudi Arabia A2P And P2A Messaging Market by End-user
11.4.7.3U.A.E A2P And P2A Messaging Market
11.4.7.3.1U.A.E A2P And P2A Messaging Market by Type
11.4.7.3.2U.A.E A2P And P2A Messaging Market by Business Model
11.4.7.3.3U.A.E A2P And P2A Messaging Market by Application
11.4.7.3.4U.A.E A2P And P2A Messaging Market by End-user
11.4.7.4Rest of Middle East and Africa A2P And P2A Messaging Market
11.4.7.4.1Rest of Middle East and Africa A2P And P2A Messaging Market by Type
11.4.7.4.2Rest of Middle East and Africa A2P And P2A Messaging Market by Business Model
11.4.7.4.3Rest of Middle East and Africa A2P And P2A Messaging Market by Application
11.4.7.4.4Rest of Middle East and Africa A2P And P2A Messaging Market by End-user
11.5.SOUTH AND CENTRAL AMERICA
11.5.1South and Central America A2P And P2A Messaging Market Overview
11.5.2South and Central America A2P And P2A Messaging Market Forecasts and Analysis
11.5.3South and Central America A2P And P2A Messaging Market Forecasts and Analysis - By Type
11.5.4South and Central America A2P And P2A Messaging Market Forecasts and Analysis - By Business Model
11.5.5South and Central America A2P And P2A Messaging Market Forecasts and Analysis - By Application
11.5.6South and Central America A2P And P2A Messaging Market Forecasts and Analysis - By End-user
11.5.7South and Central America A2P And P2A Messaging Market Forecasts and Analysis - By Countries
11.5.7.1Brazil A2P And P2A Messaging Market
11.5.7.1.1Brazil A2P And P2A Messaging Market by Type
11.5.7.1.2Brazil A2P And P2A Messaging Market by Business Model
11.5.7.1.3Brazil A2P And P2A Messaging Market by Application
11.5.7.1.4Brazil A2P And P2A Messaging Market by End-user
11.5.7.2Argentina A2P And P2A Messaging Market
11.5.7.2.1Argentina A2P And P2A Messaging Market by Type
11.5.7.2.2Argentina A2P And P2A Messaging Market by Business Model
11.5.7.2.3Argentina A2P And P2A Messaging Market by Application
11.5.7.2.4Argentina A2P And P2A Messaging Market by End-user
11.5.7.3Rest of South and Central America A2P And P2A Messaging Market
11.5.7.3.1Rest of South and Central America A2P And P2A Messaging Market by Type
11.5.7.3.2Rest of South and Central America A2P And P2A Messaging Market by Business Model
11.5.7.3.3Rest of South and Central America A2P And P2A Messaging Market by Application
11.5.7.3.4Rest of South and Central America A2P And P2A Messaging Market by End-user

12.INDUSTRY LANDSCAPE
12.1.MERGERS AND ACQUISITIONS
12.2.AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
12.3.NEW PRODUCT LAUNCHES
12.4.EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS

13.A2P AND P2A MESSAGING MARKET, KEY COMPANY PROFILES
13.1.AT T INC.
13.1.1.Key Facts
13.1.2.Business Description
13.1.3.Products and Services
13.1.4.Financial Overview
13.1.5.SWOT Analysis
13.1.6.Key Developments
13.2.BEEPSEND AB
13.2.1.Key Facts
13.2.2.Business Description
13.2.3.Products and Services
13.2.4.Financial Overview
13.2.5.SWOT Analysis
13.2.6.Key Developments
13.3.CLX COMMUNICATIONS
13.3.1.Key Facts
13.3.2.Business Description
13.3.3.Products and Services
13.3.4.Financial Overview
13.3.5.SWOT Analysis
13.3.6.Key Developments
13.4.GLOBAL MESSAGE SERVICES
13.4.1.Key Facts
13.4.2.Business Description
13.4.3.Products and Services
13.4.4.Financial Overview
13.4.5.SWOT Analysis
13.4.6.Key Developments
13.5.INFOBIP LTD.
13.5.1.Key Facts
13.5.2.Business Description
13.5.3.Products and Services
13.5.4.Financial Overview
13.5.5.SWOT Analysis
13.5.6.Key Developments
13.6.MAHINDRA COMVIVA
13.6.1.Key Facts
13.6.2.Business Description
13.6.3.Products and Services
13.6.4.Financial Overview
13.6.5.SWOT Analysis
13.6.6.Key Developments
13.7.SAP SE
13.7.1.Key Facts
13.7.2.Business Description
13.7.3.Products and Services
13.7.4.Financial Overview
13.7.5.SWOT Analysis
13.7.6.Key Developments
13.8.TATA COMMUNICATION LTD.
13.8.1.Key Facts
13.8.2.Business Description
13.8.3.Products and Services
13.8.4.Financial Overview
13.8.5.SWOT Analysis
13.8.6.Key Developments
13.9.TWILIO, INC.
13.9.1.Key Facts
13.9.2.Business Description
13.9.3.Products and Services
13.9.4.Financial Overview
13.9.5.SWOT Analysis
13.9.6.Key Developments
13.10.TYNTEC GMBH
13.10.1.Key Facts
13.10.2.Business Description
13.10.3.Products and Services
13.10.4.Financial Overview
13.10.5.SWOT Analysis
13.10.6.Key Developments

14.APPENDIX
14.1.ABOUT THE INSIGHT PARTNERS
14.2.GLOSSARY OF TERMS

The List of Companies
  1. AT T Inc.
  2. Beepsend AB
  3. CLX Communications
  4. GLOBAL MESSAGE SERVICES
  5. Infobip Ltd.
  6. Mahindra Comviva
  7. SAP SE
  8. Tata Communication Ltd.
  9. Twilio, Inc.
  10. Tyntec GmbH
TIPRE00008052
Your data will never be shared with third parties, however, we may send you information from time to time about our products that may be of interest to you. By submitting your details, you agree to be contacted by us. You may contact us at any time to opt-out.

Pricing

Free

20%

customization on Pre-Booking