Europe Adult Diapers Market to Grow at a CAGR of 12.6% to reach US$ 8,167.44 Million from 2019 to 2027

Europe Adult Diapers Market Forecast to 2027 - COVID-19 Impact and Regional Analysis By Product Type (Pant Type, Pad Type, Tape Type, Others); Distribution Channel (Pharmacies, Convenience Store, Online, Others); End User (Household, Hospitals, Others); and Country

Publication Month : Jun 2020

  • Report Code : TIPRE00011391
  • Category : Chemicals and Materials
  • Status : Published
  • No. of Pages : 139
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The adult diapers market in Europe was valued at US$ 2,821.21 million in 2018 and is projected to reach US$ 8,167.44 million by 2027; it is expected to grow at a CAGR of 12.6% from 2019 to 2027.



Adult, or grown-up, diapers are commonly used by elderly individuals experiencing conditions such as dementia, extreme bowel looseness, versatility debilitation, and incontinence. There are various types of styles of adult diapers available in the market, based on the hip, waist, and leg cuff sizes, which help achieve a fair degree of a custom fit. The adult diapers are commonly used by elderly individuals experiencing conditions such as dementia, extreme bowel looseness, versatility debilitation, and incontinence. The increasing prevalence of incontinence and growing percentage of old populace are the major factors propelling the demand for adult diapers. Interminable infections, portability impedance, physical incapacities, dementia, and ailments related to mature age need to use older consideration items, including sterile diapers and napkins. Worldwide endeavors to improve the expectation for everyday comfort and prosperity of the elderly populace have been supporting the market for adult diapers. Based on product type, the Europe adult diapers market is categorized into pant type, pad type, tape type, and others. Based on distribution channel, the market is segmented into pharmacies, convenience stores, online, and others. Based on end user, the Europe adult diapers market is segmented into household, hospitals, and others.

On the back of the rising elderly population, Germany is the largest contributor to the Europe adult diapers market. The growing number of customer education programs, rising emphasis on elderly care, and normalization of social issues pertaining to incontinence are among the factors that are significantly contributing to the increasing demand for adult diapers in Germany.

The COVID-19 pandemic first began in Wuhan (China) in December 2019, and since then, it has spread at a fast pace worldwide. As of May 2020, Italy, Spain, France, Germany are among the most-affected countries in Europe in terms of confirmed cases and reported deaths. According to the latest WHO figures, there are ~5,939,234 confirmed cases globally, including 367,255 deaths. Covid-19 has affected economies and industries in various countries due to lockdowns, travel bans, and business shutdowns. The global consumer goods industry is one of the major segments suffering serious disruptions in the form of supply chain breaks and manufacturing disruptions due to lockdown and office shutdowns. China is the global hub of manufacturing and the largest raw material supplier for various industries. The lockdown of various plants and factories in regions such as Asia Pacific and Europe is affecting the global supply chains and negatively impacting the manufacturing, delivery schedules, and sales. These factors have also affected the adult diapers market in Europe.

Europe Adult Diapers Market

Europe Adult Diapers Market
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Market Insights

Increasing Acceptance of Adult Diaper Products

Increasing Acceptance toward Adult Diapers

People, nowadays, are less hesitant about discussing health issues such as hyper tonicity of bladder and incontinence. The gradual decrease in stigma and taboo associated with discussing these issues, as well as using products that help manage the same, has led to wider acceptance of adult diaper products. To increase the acceptance of adult diapers, various manufacturers are engaging customers through consumer education programs and promotional campaigns in a bid to dignify the use of adult diapers. Manufacturers have particularly been interested in developing products for managing incontinence in women who are at a risk of suffering from bladder weakness post childbirth. The rising acceptance of adult diapers among the female population is attributed to the marketing of adult diapers as feminine and discreet. To captivate the attention of buyers, many shopping malls are placing adult diapers in personal care aisle with products such as menstrual pads, perfumes, and deodorants. With the currently increasing acceptance for adult diapers among individuals suffering from disabilities, incontinence, and prostate disorders, the adult diaper manufacturers are likely to find lucrative business opportunities during the forecast period. Moreover, the high acceptance of these products among the burgeoning educated class, who are aware of personal care hygiene products, has led to significant growth of the market.

Product Type Insights

Based on product type, the Europe adult diapers market is segmented into pant type, pad type, tape type, and others. The pant type segment held the largest share of the Europe adult diapers market in 2018. Pant-style adult diapers are the most popular ones as they confer flexibility and feature breathable waistband, which makes them easy to use and enables air to pass through, preventing the development of rashes. It also enables the leg to pass down effortlessly, preventing side leakage, and its thin absorption sheet offers a good fit. The pant type adult diapers are known for their capability to absorb huge volumes of fluids and moisture; they are made from spongy material that feels comfortable and soft against the skin, and soaks up urinary discharge. These pant type diapers are convenient for both men and women with incontinence issues or impaired mobility.

Europe Adult Diapers Market, by Product Type – 2018 and 2027

Europe Adult Diapers Market, by Product Type – 2018 and 2027
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Distribution Channel Insights

Based on distribution channel, the Europe adult diapers market is segmented into pharmacies, convenience store, online, and others. Pharmacies held the largest share of the market in 2018. In numerous developing countries, pharmacy retailing is the most preferred channel for consumers to purchase adult diapers. The increasing network of pharmacy chains is pushing the market players to involve pharmacy stores as sales points. Consumers suffering from severe incontinence, diarrhea, and other conditions are rapidly adopting adult diaper products.

End User Insights

Based on end user, the Europe adult diapers market is segmented into household, hospitals, and others. The hospitals segment led market with the largest share, and it is expected to continue to be the largest market shareholder during the forecast period. The adult diapers are extensively used in hospitals, as a facilitator for the nursing care of elderly patients having issues associated with the urinary and intestinal elimination. With the growing hospitalizations among severely ill adults, it is necessary to know the profile of patients who use the adult diaper to establish strategies for care-giving. The adoption of adult diapers is growing rapidly, owing to increasing urinary incontinence incidence and growing number of hospitals in the region. Market players are involving various distribution channels to offer their adult diaper products to several hospitals across the region.

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Europe Adult Diapers Market: Strategic Insights

europe-adult-diapers-market
Market Size Value inUS$ 2,821.21 Million in 2018
Market Size Value byUS$ 8,167.44 Million by 2027
Growth rateCAGR of 12.6% from 2019-2027
Forecast Period2019-2027
Base Year2019
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Domtar Corporation, Drylock Technologies, Kimberly-Clark Corporation, Essity, Ontex, Abena, and Chiaus are among the key market players operating in the Europe adult diapers market. These companies are implementing new product developments, and mergers and acquisitions strategies to expand their customer base and gain significant share in the global market, which, in turn, allows them to maintain their brand name globally.

Europe Adult Diapers Market, by Product Type

  • Pant Type
  • Pad Type
  • Tape Type
  • Others


Europe Adult Diapers Market, by Distribution Channel

  • Pharmacies
  • Convenience Stores
  • Online
  • Others


Europe Adult Diapers Market, by End User

  • Household
  • Hospitals
  • Others


Company Profiles

  • Domtar Corporation
  • Drylock Technologies
  • Kimberly-Clark Corporation
  • Essity AB
  • Ontex Group
  • Abena A/S
  • Chiaus
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

Product Type, Distribution Channel, End User, and Country

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

UK, Germany, France, Italy, Russia

The List of Companies - Europe Adult Diapers Market

  1. Domtar Corporation
  2. Drylock Technologies
  3. Kimberly-Clark Corporation
  4. Essity AB
  5. Ontex Group
  6. Abena A/S
  7. Chiaus
  8. Procter & Gamble
  9. SCA Hygiene
  10. Johnson & Johnson
  11. Unicharm

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

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  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
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Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • 3.1 Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • 3.2 Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • 3.3 Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • 3.4 Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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