The antibacterial personal wipes market in Europewas valued at US$ 1,396.84 million in 2018 and is projected to reach US$ 2,605.90 million by 2027; it is expected to grow at a CAGR of 7.9% from 2019 to 2027.
Rising demand for biodegradable antibacterial personal wipes is mainly attributed to the shift in consumer preference toward eco-friendly products and growing focus of governments on green procurement policies. Antibacterial personal wipes produced from biodegradable substances can be easily broken down anaerobically by bacteria or other living organisms over a period of time. This helps in reducing the accumulation of the waste in the environment. Therefore, biodegradable wipes are gaining high acceptance among the consumers in developed countries such as the Germany and the UK. Moreover, environmentalfriendly personal products are becoming increasingly popular, further driving the demand for biodegradable wipes globally.
Various R&D activities are undertaken by the key players to develop innovative products that have the least impact on the environment. Leading companies are focused on offering gentle antibacterial personal wipes biodegrade in 28 days and are made of 100% renewable plant fibres to ensure that no waste is generated that might pollute the environment. Therefore, the development of new and innovative biodegradable antibacterial personal wipes is projected to provide a huge growth opportunity for the key players operating in the Europe Antibacterial Personal Wipes market during the forecast period.
Rising demand for biodegradable antibacterial personal wipes is mainly attributed to the shift in consumer preference toward eco-friendly products and growing focus of governments on green procurement policies. Antibacterial personal Wipes produced from biodegradable substances can be easily broken down anaerobically by bacteria or other living organisms over a period of time. This helps in reducing the accumulation of the waste in the environment. Therefore, biodegradable wipes are gaining high acceptance among the consumers in developed countries such as the Germany and the UK. Moreover, environmental friendly personal products are becoming increasingly popular, further driving the demand for biodegradable wipes in Europe.
COVID-19 first began in Wuhan (China) inDecember 2019, and since then it has spread across the globeat a fast pace.China, Italy, Iran, Spain, the Republic of Korea, France, Germany, and the UK are among the mostaffected countries in terms of confirmed cases and reported deaths as of April 2020. According to the latest WHO figures, there are more than 6,040,609 confirmed cases,including 370,657 deaths. COVID-19 has affectedeconomies and industries in various countries due to lockdowns, travel bans, and business shutdowns. The global consumer goods industry is one of the major industries facing serious disruptions such as supply chain breaks, disruptions in manufacturing due to lockdownand office shutdowns as a result of this outbreak.For instance, the UK is the global hub of business and manufacturing.The lockdown of various plants and factories in leading countries such as the UK and Mexico has hampered the supply of raw materials.
Europe Antibacterial personal Wipes Market
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
Market Insights
Growing Demand for Antibacterial Personal Wipes Due to COVID-19
World Health Organization (WHO) announced that COVID-19, the novel form of a disease caused by the virus SARS-CoV-2, as a Europe pandemic. In December 2019, the outbreak of COVID-19had spread in China and later turned into pandemic causing thousands of deaths across the world. People infected by COVID-19 initially develop mild respiratory symptoms that may aggravate to severe illnesses, such as pneumonia, leading to breathlessness and ultimately resulting in death. As COVID-19 is transmitted through contact with an infected person or via respiratory droplets when an infected person coughs or sneezes, consumers are focusing on personal hygiene and household cleanliness. Surfaces play a significant role in transmitting pathogens. Hence, preventing surfaces from getting contaminated is important. Antibacterial personal wipes are mainly used in the medical sector, hotels and restaurants, schools, and colleges. Thus, antibacterial personal wipes and sanitizers are used in a large scale as a precautionary measure to fight against COVID-19. Rising awareness among the consumers in the developed and developing countries about the importance of hygienic products have propelled the demand for wipes Europe.
Product TypeInsights
Based on product types, the anti-bacterial personal wipes market is segmented into sanitizing, skincare, and wound cleaning. The sanitizing segment held the largest share of the market in 2019 and is estimated to register the highest CAGR in the market during the forecast period. Anti-bacterial personal wipes are used for cleaning and disinfecting purposes and often come folded and wrapped for convenience. They are made of tissue, paper, or nonwoven and contain anti-bacterial ingredients which are effective at killing 99.9% of harmful germs. Most anti-bacterial personal wipes offer protection from a broad range of bacteria and micro-organisms.
Rest of Europe Antibacterial personal Wipes Market, by Product Type– 2018 & 2027
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- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
Distribution Channel Insights
Based on distribution channel, the Europe anti-bacterial personal wipes market is further segmented into supermarkets and hypermarkets, convenience stores, online, and others. A distribution channel is a network through which a company offers its product range such as various goods and services until it meets its customers or purchasers through various media. Wholesalers, suppliers, and retailers, are powerful sources of distribution channel. Sometimes all of a company's product range, including both goods and services, uses multiple channels to brand the products. Supermarkets & hypermarket segment has led the Europe anti-bacterial personal wipes market, whereas others segment is expected to grow at the fastest growth rate during the forecast period.
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Europe Antibacterial Personal Wipes Market: Strategic Insights
Market Size Value in US$ 1,396.84 Million in 2018 Market Size Value by US$ 2,605.90 Million by 2027 Growth rate CAGR of 7.9% from 2019-2027 Forecast Period 2019-2027 Base Year 2019
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Europe Antibacterial Personal Wipes Market: Strategic Insights
| Market Size Value in | US$ 1,396.84 Million in 2018 |
| Market Size Value by | US$ 2,605.90 Million by 2027 |
| Growth rate | CAGR of 7.9% from 2019-2027 |
| Forecast Period | 2019-2027 |
| Base Year | 2019 |
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Shejal will walk you through a 15-minute call to present the report’s content and answer all queries if you have any.
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ConvaTec Group plc, Diamond Wipes International Inc, Edgewell Personal Care, Guardpack, Reckitt Benckiser Group plc , and Rocklineare among the key market playerspresent in the Europeantibacterial personal wipes market. These companies areimplementing new product development and mergers and acquisitionsgrowth strategies to enlarge the customer base and gain significant market share across the world, which in turnpermit the players to maintain their brand name globally.
Report Spotlights
- Progressive industry trends in the Europeantibacterial personal wipes market help players develop effective long-term strategies
- Business growth strategies adopted by developed and developing markets
- Quantitative analysis of the Europeantibacterial personal wipes market from 2017 to 2027
- Estimation ofantibacterial personal wipesdemand across various industries
- PEST analysis to illustrate the efficacy of buyers and suppliers operating in the industry to predict market growth
- Recent developments to understand the competitive market scenario and antibacterial personal wipes demand
- Market trends and outlook coupled with factors driving and restraining the growth of the Europeantibacterial personal wipes market
- Decision-making process by understanding strategies that underpin commercial interest with regard to Europeantibacterial personal wipes marketgrowth
- Europeantibacterial personal wipesmarket size at various nodes of market
- Detailed overview and segmentation of the Europeantibacterial personal wipes market, as well as its dynamics in the industry
- Europeantibacterial personal wipesmarket size in various countries with promising growth opportunities
By Product Type
- Sanitizing
- Skincare
- Wound Cleaning
By Distribution Channel
- Supermarket and Hypermarket
- Convenience Store
- Online
- Others
Company Profiles
- ConvaTec
- Diamond Wipes International Inc
- Edgewell Personal Care
- Guardpack
- Reckitt Benckiser
- Rockline Industries
- Uniwipe
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
Product Type, Distribution Channel, and Country
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
UK, Germany, France, Italy, Russia
The List of Companies - Europe Antibactrial Personal Wipes Market
- ConvaTec
- Diamond Wipes International Inc
- Edgewell Personal Care
- Guardpack
- Reckitt Benckiser
- Rockline Industries
- Uniwipe
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- Data Collection and Secondary Research:
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Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
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- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
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Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
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- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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