Europe Baby Infant Formula Market

Europe Baby Infant Formula Market Forecast to 2027 – COVID-19 Impact and Analysis – by Product Type (Starting Milk Formula, Follow-on Milk Formula, Toddlers Milk Formula, and Special Milk Formula), Distribution Channel (Hypermarkets and Supermarkets, Convenience Stores, Specialty Stores, Online, and Others),and Product Category (Organic and Non-organic)

  • Report Code : TIPRE00015467
  • Category : Food and Beverages
  • Status : Published
  • No. of Pages : 171
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The Europe baby infant formula market was valued at US$ 7,766.00 million in 2019, and it is expected to grow at a CAGR of 3.9% from 2020 to 2027, to reach US$ 10,299.47 million by 2027.

Baby infant formula is the food designed and marketed for feeding babies and infants, typically 0–36 months of age. It comes in varieties such as standard infant milk or starting milk formula, follow-on milk, growing-up milk or toddlers’ milk, and specialty baby milk. It contains vitamins, minerals, and iron that are necessary for the overall development of the baby. Physicians or child nutritionists recommend these infant formulae as an alternative to breast milk. These processed baby food products act as a healthy and nutritious alternative and are very convenient to use. Thus, the working parents, especially mothers, who are resuming their jobs shortly after delivery prefer these baby infant milk formula for their babies. Apart from this, change in lifestyle, rise in middle-class population, and increase in disposable income and purchasing power of people in economies, such as Germany, the UK, and France, are expected to propel the growth of the baby infant formula market during the forecast period.

The COVID-19 pandemic originated in Wuhan, China, in December 2019, and since then, it has spread across the globe at a fast pace. As of September 2020, the US, Russia, India, Brazil, Mexico, and South Africa are among the worst-affected countries in terms of positive COVID-19 cases and reported deaths. According to the WHO figures updated in September 2020, ~29,734,104 confirmed cases and ~939,279 deaths have been reported globally. The pandemic has affected economies and industries due to enforced lockdowns, travel bans, and business shutdowns. Food & beverages is one of the world’s major industries suffering serious disruptions, such as supply chain breaks, technology events cancellations, and office shutdowns, as a result of this outbreak. The Europe economic breakdown due to COVID-19 is also affecting the growth of the baby infant formula market growth due to shutting down of factories and obstacles in supply chain.

Europe Baby Infant Formula Market

Market Insights

Growing Focus on Infant Care and Nutrition

Malnutrition during the first two years of age can lead to severe health ailments in the future, which can affect physical and mental health. Therefore, providing adequate nutrition to babies is the top priority for parents. Parents are becoming more critical about their purchasing decisions, with increasing inquisitiveness about the use of various ingredients in these products. Baby foods are fortified with adequate amounts of proteins and iron so that it helps in the proper development and growth of the baby. Parents are willing to spend high on premium food categories to provide the best food for their children. Growing awareness about factors influencing infants’ health and the importance of micronutrients in promoting growth is triggering market players in introducing better products. For example, Abbott Nutrition provides Similac Infant Formula, which provides immune support and has a unique blend of DHA, Lutein, and Vitamin E for brain and eye development.

Product Type Insights

Based on product type, the Europe baby infant formula market is segmented into starting milk formula, follow-on milk formula, toddler milk formula, and special milk formula. In 2019, the follow-on milk formula accounted for the largest market share. Follow-on milk formula refers to milk formula products intended for weaned infants, typically 6–12 months of age. It consists of protein, iron, calcium, vitamins, minerals and other micronutrients, such as linoleic acid and prebiotic, that are essential for the overall development of infants. Increasing number of working mothers’ acts as a significant driver for follow-on milk formula. As most of the working mothers resume their jobs shortly after their delivery, follow-on milk formula acts as a substitution to breast milk in such cases. It offers an attractive alternative to working mothers, fulfilling their need for healthy and nutritious food for their babies. Factors such as increasing number of working mothers and growing focus on infant care & nutrition are expected to drive the growth of this segment during the forecast period.

Europe Baby Infant Formula Market, by Product Type – 2019 and 2027

Distribution Channel Insights

Based on distribution channel, the baby infant formula market is segmented into hypermarkets and supermarkets, convenience stores, specialty stores, online, and others. Distribution channel plays a crucial role as it provides a larger exposure to the common market. Distribution channel provides the sellers an opportunity to infuse the marketplace with their goods and the buyers get a chance to purchase the goods. As consumers seek for convenient and easy buying options, baby infant formula is sold across various distribution channel in Europe. The hypermarkets and supermarkets segment dominated the Europe baby infant formula market whereas the specialty stores segment is expected to grow at fastest growth rate during the forecast period of 2020-2027.

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Europe Baby Infant Formula Market: Strategic Insights

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Several strategies are commonly adopted by companies to expand their footprint worldwide. FrieslandCampina, Danone SA, Nestle SA, Reckitt Benckiser Group plc, DANA DAIRY GROUP, HiPP, Holle baby food AG, AUSNUTRIA B.V., Field Roast, CREMILK GmbH are among the key players operating in the Europe baby infant formula market. These market players implement various strategies such as product launch and business expansion to enlarge the customer base and gain significant share, which, in turn, allows them to maintain their brand name.

Europe Baby Infant Formula Market – by Product Type

  • Starting Milk Formula
  • Follow-on Milk Formula
  • Toddlers Milk Formula
  • Special Milk Formula

Europe Baby Infant Formula Market – by Distribution Channel

  • Hypermarkets and Supermarkets
  • Convenience Stores
  • Specialty Stores
  • Online
  • Others

Europe Baby Infant Formula Market – by Product Category

  • Organic
  • Non-organic

Company Profiles

  • FrieslandCampina
  • Danone SA
  • Nestle SA
  • Reckitt Benckiser Group plc
  • DANA DAIRY GROUP
  • HiPP
  • Holle baby food AG
  • AUSNUTRIA B.V.
  • Field Roast
  • CREMILK GmbH
 
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

This text is related
to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

This text is related
to country scope.

The List of Companies - Europe Baby Infant Formula Market

  1. FrieslandCampina
  2. Danone SA
  3. Nestle SA
  4. Reckitt Benckiser Group plc
  5. DANA DAIRY GROUP
  6. HiPP
  7. Holle baby food AG
  8. AUSNUTRIA B.V.
  9. Field Roast
  10. CREMILK GmbH

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • 3.1 Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • 3.2 Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • 3.3 Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • 3.4 Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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