Europe Bread Market 2027 By Product Type, Nature, Distribution Channel

Europe Bread Market to 2027 - Regional Analysis and Forecasts By Product Type (Loaves, Baguettes, Rolls, Burger Buns, Sandwich Bread, Ciabatta, Others); Nature (Conventional, Organic); Distribution Channel (Hypermarkets and Supermarkets, Convenience and Retail Stores, Online, Others)

Publication Month : Jan 2020

  • Report Code : TIPRE00008092
  • Category : Food and Beverages
  • Status : Published
  • No. of Pages : 125
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The Europe bread market is accounted to US$ 91,115.1 Mn in 2018 and is expected to grow at a CAGR of 3.2% during the forecast period 2019 – 2027, to account to US$ 120,549.8 Mn by 2027.

Bread is among the household staples and there has been an increasing demand for greater variety of bread such as loaves, baguettes, rolls, burger buns, sandwich bread, ciabatta among others. The increasing use of these products by B2B industries such as HORECA, QSRs, cafes and others along with the household has driven the growth of market. Rest of Europe is dominating the Europe bread market followed by Germany. The rest of the European countries include Sweden, Poland, Bulgaria, Netherlands, Finland and Spain along with other European countries. Bulgaria, Netherlands, Finland and Spain are among the major bread market in Europe. Increasing disposable income and presence of industrial and craft bakers have supported the growth of market in these countries. In addition, the growing consumer inclination towards organic, clean label products will be providing great opportunities for local bakers in these countries which will be contributing to the growth of bread market during the forecast period.


Europe Bread Market

Europe Bread Market
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Market Insights

Strong growth in organised and unorganised distribution or retail network

The availability of a wide range of bread and related products at a reasonable rate has attracted consumers to buy from supermarkets and hypermarkets. Not only the household, but the B2B consumers also prefer to buy bread form these channels due to cost-effectiveness. Apart from this, improvement in the distribution channels in emerging countries like India has encouraged middle-class people to spend more on these food products. The artisanal bakery is among the important distribution channel for the bread market as these bakeries are famous for special and tailor-made bread such as multigrain bread, bread with fruits, nuts, and spices. These bakeries have helped the local bakers to cater to the consumer demand of specialty and functional bread effectively.


Product Type Insights

Based on product type, the Europe bread market is bifurcated as loaves, baguettes, rolls, burger buns, sandwich bread, ciabatta, and others. The loaves segment dominated the Europe bread market. A loaf is a type of bread with elongated and rounded structure. It is common to bake bread in a rectangular-shaped bread pan, which is also called as a loaf pan, as some kinds of bread dough tend to collapse and spread out during the baking process. Dough with a denser viscosity can be hand-molded into the preferred loaf shape and baked on a flat oven tray. The form of the dough with a diluter viscosity can be preserved with a bread pan of which the sides are higher than the unbaked dough.


Nature Insights

Based on product form, the Europe bread market is bifurcated as conventional and organic. The conventional segment dominated the Europe bread market. There are various preservatives that are used in conventional bread, such as Genetically Modified Organisms (GMOs). The GMOs are non-natural organisms that can affect the ecosystem. Other preservatives used are hydrogenated acid and artificial colors. These preservatives are generally added as shelf-life extenders for the bread. Approximately only 12% of whole food ingredients are found in conventional bread. The nutritional values of conventional bread sum up to a small amount of approximately 27% - 28%. These preservatives are also added to enhance the bread textures and dough conditioning.                                                                      

Distribution Channel Insights

The Europe Bread market is bifurcated based on distribution channel into hypermarkets and supermarkets, convenience stores & retail stores, online, and others. The convenience stores & retail stores segment accounted for the largest share in the Europe bread market. Convenience stores are the stores that are located in a limited area and is small in size as compared to hypermarkets & supermarkets. The main difference between a convenience store and a hypermarket or a supermarket is that the convenience stores are open till late at night. This adds an added bonus for the sales of a product, in this case, bread. The extended availability at nights and the early openings of the convenience stores in the morning are very beneficial for the people who are in a hurry and are shopping in haste. The convenience stores have limited staff and are located at almost every locality. These factors have attracted the consumers to the convenience stores and have boosted the sales of the bread significantly.

Rest of Europe Bread Market by Type

Rest of Europe Bread Market by Type
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EUROPE BREAD MARKET SEGMENTATION


Europe Bread Market – By Product Type

  • Loaves
  • Baguettes
  • Rolls
  • Burger Buns
  • Sandwich Bread
  • Ciabatta
  • Others


Europe Bread Market – By Nature

  • Conventional
  • Organic

Europe Bread Market – By Distribution Channel

  • Hypermarkets and Supermarkets
  • Convenience and Retail Stores
  • Online
  • Others


Europe Bread Market – By Country

  • Australia
  • China
  • India
  • Japan
  • Rest of APAC


Company Profiles

  • Associated British Foods plc
  • Cargill, Incorporated
  • Barilla G. e R. Fratelli S.p.A
  • Aryzta AG
  • Rich Products Corporation
  • Britannia Industries
  • CSC Brands, L.P.
  • Finsbury Food Group Plc
  • Goodman Fielder
  • Premier Foods Group Limited
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

Product Type, Nature, Distribution Channel

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

UK, Germany, France, Italy, Russia

The List of Companies - Europe Bread Market

  1. Associated British Foods plc
  2. Cargill, Incorporated
  3. Barilla G. e R. Fratelli S.p.A
  4. Aryzta AG
  5. Rich Products Corporation
  6. Britannia Industries
  7. CSC Brands, L.P.
  8. Finsbury Food Group Plc
  9. Goodman Fielder
  10. Premier Foods Group Limited

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • 3.1 Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • 3.2 Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • 3.3 Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • 3.4 Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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