In-vehicle Infotainment Market Size & Trends | Statistics 2025

In-vehicle Infotainment Market to 2025 - Global Analysis and Forecasts by Operating System (Microsoft, QNX, Linux); Interaction Type (Touch-based, Vice-enabled, Physically Button Controlled and Gestures); & Connectivity Technology (Wi-Fi, Bluetooth and NFC)

Publication Month : Feb 2018

  • Report Code : TIPTE100000796
  • Category : Automotive and Transportation
  • Status : Published
  • No. of Pages : 140
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The global in-vehicle infotainment market is expected to grow from US$ US$ 20.42 Bn in 2017 to US$ 33.16 Bn by 2025 at a CAGR of 6.2% between 2017 and 2025.

A device embedded in a car having capabilities of streaming through multimedia, can be used for navigation, can be used to control the climate inside a car by controlling the HVAC system of the car and also allow hands-free calling & receiving of text messages and updates together constitutes an in-vehicle infotainment system. However, the spectrum of functionalities offered in an in-vehicle infotainment system does not limit to the above-mentioned functionalities but is rather being stretched to broader horizons in the current scenario with increasing demands from the consumers for added luxuries. Additionally, technological advances in various fields such as consumer electronics, communication technologies and connectivity technologies are soon anticipated to result in convergence of technologies. As a result of longer times spend behind the wheels by driver, there has been a growing need to enhance the quality of time spent inside a car. Consequently, increased interests in connectivity and in-car infotainment have been driving the adoptions of such systems.

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In-vehicle Infotainment Market: Strategic Insights

in-vehicle-infotainment-market
Market Size Value inUS$ 20.42 Billion in 2017
Market Size Value byUS$ 33.16 Billion by 2025
Growth rateCAGR of 6.2% from 2018-2025
Forecast Period2018-2025
Base Year2018
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The in-vehicle infotainment market segmentation is done on the basis of operating system, interaction type and connectivity technology. The operating system segment of in-vehicle infotainment market includes the major OS used to operate the infotainment products that are Microsoft, QNX, Linux and Others. The major interaction types that are used for interaction by the drivers to operate an infotainment systems are touch-based, voice-enabled, physically button controlled and gestures. The various connectivity technologies used to connect to the infotainment systems are Bluetooth, Wi-Fi and NFC based on which the market has been segmented. On the basis of geography, the in-vehicle infotainment market is analyzed into North America, Europe, Asia- Pacific (APAC), Middle East & Africa (MEA) and South America (SAM).

As per the automobile associations, the global vehicular population had crossed 1 billion mark in the year 2010 itself which was driven by the aggressive growth rates in India and China in that fiscal year. The rise in the sales of vehicles and in particular passenger cars can be attributed to the steady increase in the disposable incomes of consumers. Developing economies witnessed a steady growth in the post-recession era and thus there was rise in the disposable incomes with consumers. In the western countries where consumers have huge disposable incomes at their disposal, it has been observed that with the rise of vehicular population, there has been significant changes in the selection parameters of passenger cars. Cost and fuel efficiency no longer stay as the primary criterion for purchasing. Instead the purchases more depend on the comfort and luxury provided in the car. Infotainment systems and the technology inside the car are increasingly becoming important to customers today.

APAC region is one of the most important global automotive hubs. China accounts for approximately 30% of the passenger car produced globally. Lower cost of labor wages and availability of skilled workmen in the region hands competitive advantage to the region for manufacturing of automobiles. Moreover, the Government in countries such as China and India that are two important manufacturing destinations for automotive OEMs have been rolling out favorable policies that have attracted significant foreign direct investments in the automobile and technology sector. Also, the semiconductor sector of APAC is very strong which is required for the development of an infotainment system for control and various other purposes. The prosperity of both industries augurs well for the advancements in the in-vehicle infotainment systems. Rising disposable incomes of consumers in these countries opens a wide potential market for infotainment suppliers for this region. Some of the global key players operating in the in-vehicle infotainment market are Harman International, Panasonic Corporation, Alpine Electronics Inc., Clarion Co., Ltd. and JVC Kenwood Corporation. Also, Continental AG, Denso Ten Limited, Garmin Ltd., Pioneer Corporation and Visteon Corporation are other key companies in the in-vehicle infotainment market.

Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

Operating System ; Interaction Type ; & Connectivity Technology

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

US, Canada, Mexico, UK, Germany, Spain, Italy, France, India, China, Japan, South Korea, Australia, UAE, Saudi Arabia, South Africa, Brazil, Argentina

The List of Companies

1. Alpine Electronics, Inc.
2. Clarion Co., Ltd.
3. Continental AG
4. Denso Ten Limited
5. Garmin Ltd.
6. Harman International
7. Pioneer Corporation
8. JVC Kenwood Corporation
9. Panasonic Corporation
10. Visteon Corporation.

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • 3.1 Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • 3.2 Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • 3.3 Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • 3.4 Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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