India Green Tea Market Forecast to 2027 - COVID-19 Impact and Country Analysis By Type (Green Tea Bags, Green Tea Instant Mixes, Iced Green Tea, Loose Leaf, Others); Flavor (Lemon, Aloe Vera, Cinnamon, Vanilla, Basil, Others); Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Online, Others)

Publication Month: May 2020 | Report Code: TIPRE00010739 | No. of Pages: 75 | Category: Food and Beverages | Status: Published
Covid

The India Green tea market was valued at US$ 1,247.36 Mn in 2018 and is projected to reach US$ 2,112.47 Mn by 2027; it is expected to grow at a CAGR of 6.1% during 2020–2027.

 

Green tea is prepared from the Camellia sinensis plant. The leaf buds and dried leaves of these plants are used in the preparation of the green tea. It is prepared by pan-frying and steaming these leaves, followed by drying them. Green tea is known to be effective against depression, and various types of cancers such as lung cancer, liver cancer, colon cancer, and gastric cancer, among various health issues. Some of the scientific studies have also proven that the consumption of green tea helps enhance the thinking skills and lower cholesterol as well as triglycerides levels in the body. Green tea has gained the attraction of Indianconsumers over the past few years, mainly due to its health benefits. Regular consumption of green tea boosts the immune system, helps maintain weight within desired limits, reduces physical stress, and keeps check on skin redness. The consumers in India prefer beverages that offer functional benefits, which ultimately propels the demand for green tea in the country. This encourages them to seek for green tea products as a preferred alternative to sugar-laden beverages.

 

On the basis of type, the green tea market is segmented into green tea bags, green tea instant mixes, iced green tea, loose leaf, and others. In 2018, the green tea bags segment dominated the market with a share of 36.9% of the total market. The bags are thin and porous, filled with tea leaves. They can be opened and emptied thus allowing the full-leaf tea to be filled by the tea brewer or consumers. The tea bags have a string attached, to make it easier to remove them from the brewing vessel. Various types of tea leave such as green tea, black tea, and white tea are filled in the tea bags.

 

Market Insights

Merger and acquisition activities and product launches fuel green tea market growth in India

The demand for green tea varieties with unique flavors, rich aroma and taste is providing growth impetus to the green tea market. The majority of market share is captured by big players such as Unilever and Tata Global Beverages. These top players are continuously focusing on their R&D activities for improving their respective product portfolios. Moreover, they are trying to get the maximum client base in India through merger and acquisition activities involving players with promising prospects in the local market.

 

Type MarketInsights

The green tea market, based on type, is segmented into green tea bags, green tea instant mixes, iced green tea, and loose leaf, and others. The green tea bagssegment accounted for the largest share of the Indiangreen teamarket in 2018; the market for the loose leafsegmentis expected to grow at the highest CAGR during the forecast period. The bags are generally made of filter paper, food-grade plastic, or silk cotton. The green tea bags are available in different flavors such as ginger, mint, and lemon. As the consumption of green tea helps enhance brain function, reduce fat levels, lower cancer risk, and so on, green tea is being used in the manufacture of cosmetics and pharmaceutical products in the form of tea bags.

 

India Green Tea Market, by Type - 2018 and 2027

India Green Tea Market, by Type - 2018 and 2027

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Flavors Insights

Based on flavor, the India green teamarket is segmented into lemon, aloe vera, cinnamon, vanilla, basil, and others. In 2018, the lemon segment held the share of 34.0% in the market in India.The others segment is expected to register the highest CAGR in the market during 2019–2027.The culture of drinking green tea was originated from the ancient dynasties of China, and the popularization of this culture is mainly ascribed to its health benefits. Green tea farming is widespread across Asia, which involves producing various sorts and strains such asmint green tea, tulsi green tea, and jasmine green tea. The rich antioxidant concoction of green tea, with natural flavors, boosts the body energy levelsand improves digestion. Basil, or tulsi, plays an important role in herbal remedies and in the rich medicinal legacy of India—Ayurveda. The abundance of phytonutrients and antioxidants in tulsi green tea helps protect the body against harmful free radicals, which otherwise lead to oxidative stress. The green tea flavored with jasmine flower essence offers same health benefits as that of normal green tea with enhanced taste.

 

Distribution Channel-Based Market Insights

The India green tea market is further segmented on the basis of the distribution channel into supermarkets and hypermarkets, convenience stores, online, and others.In 2018, the supermarkets and hypermarkets segment accounted for the largest share of the market, whereas the others segment is expected to register the fastest CAGR during the forecast period. The sales of green tea in hypermarkets and supermarkets are increasing continuously with the increasing footfall at these places, especially that of health-conscious buyers. The wide availability of green tea products of various brands at affordable prices has encouraged customers to buy green tea from hypermarkets and supermarkets.

 

India Green Tea Market –Type

  • Green Tea Bags
  • Green Tea Instant Mixes
  • Iced Green Tea
  • Loose Leaf
  • Others

India Green Tea Market – By Flavor

 

  • Lemon
  • Aloe Vera
  • Cinnamon
  • Vanilla
  • Basil
  • Others

India Green Tea Market – By Distribution Channel

 

  • Supermarkets and Hypermarkets
  • Convenience Stores
  • Online
  • Others

 

Company Profiles

  • TATA Global Beverages
  • Unilever
  • Nestlé
  • Associated British Foods plc
  • ITO EN
  • Dilmah Ceylon Tea Company PLC

 

1.           Introduction

1.1         Scope of the Study

1.2         The Insight Partners Research Report Guidance

1.3         Market Segmentation

2.           Key Takeaways

3.           Research Methodology

3.1         Coverage

3.2         Secondary Research

3.3         Primary Research

4.           Green tea Market Landscape

4.1         Market Overview

5.           India Green tea Market – Key Industry Dynamics

5.1         Market Drivers

5.1.1        Health benefits of flavored green tea

5.1.2        Cumulative M&A activities and product launches

5.2         Market Restraints

5.2.1        Higher price of green tea as compared to other tea

5.3         Market Opportunities

5.3.1        Introduction of new flavours and attractive packaging

5.4         Future Trends

5.4.1        Surge in consumption of premium RTD green tea flavoured beverages

5.5         Impact Analysis of Drivers and Restraints

6.           Green tea – India Market Analysis

6.1         India Green Tea Market Overview

6.2         India Green Tea Market Forecast and Analysis

7.           Green Tea Market Analysis – By Type

7.1         Overview

7.2         Green Tea Market, by Type, (2018 & 2027)

7.3         Green Tea Bags

7.3.1        Overview

7.3.2        Green Tea Bags in Green Tea Market, Revenue Forecast to 2027 (US$ Mn)

7.4         Green Tea Instant Mixes

7.4.1        Overview

7.4.2        Green Tea Instant Mixes in Green Tea Market, Revenue and Forecast to 2027 (US$ Mn)

7.5         Iced Green Tea

7.5.1        Overview

7.5.2        Iced Green Tea in Green Tea Market, Revenue and Forecast to 2027 (US$ Mn)

7.6         Loose Leaf

7.6.1        Overview

7.6.2        Loose Leaf in Green Tea Market, Revenue and Forecast to 2027 (US$ Mn)

7.7         Others

7.7.1        Overview

7.7.2        Others in Green Tea Market, Revenue and Forecast to 2027 (US$ Mn)

8.           Green Tea Market Analysis – By Flavours

8.1         Overview

8.2         Green Tea Market Breakdown, by Flavours, 2018 & 2027

8.3         Lemon

8.3.1        Overview

8.3.2        Lemon Green Tea Market, Revenue Forecast to 2027 (US$ Mn)

8.4         Aloe Vera

8.4.1        Overview

8.4.2        Aloe Vera Green Tea Market, Revenue and Forecast to 2027 (US$ Mn)

8.5         Cinnamon

8.5.1        Overview

8.5.2        Cinnamon Green Tea Market, Revenue and Forecast to 2027 (US$ Mn)

8.6         Vanilla

8.6.1        Overview

8.6.2        Vanilla Green Tea Market, Revenue and Forecast to 2027 (US$ Mn)

8.7         Basil

8.7.1        Overview

8.7.2        Basil Green Tea Market, Revenue and Forecast to 2027 (US$ Mn)

8.8         Others

8.8.1        Overview

8.8.2        Others Green Tea Market, Revenue and Forecast to 2027 (US$ Mn)

9.           India Green Tea Market Analysis – By Distribution Channel

9.1         Overview

9.2         India Green Tea Market Breakdown, By Distribution Channel, 2018 & 2027

9.3         Hypermarkets and Supermarkets

9.3.1        India Green Tea Market Revenue Via Hypermarkets and Supermarkets Revenue and Forecast, to 2027 (US$ Mn)

9.4         Convenience Store

9.4.1        India Green Tea Market Revenue Via Convenience Stores Revenue and Forecast, to 2027 (US$ Mn)

9.5         Online Stores

9.5.1        India Green Tea Market Revenue Via Online Stores Revenue and Forecast, to 2027 (US$ Mn)

9.6         Others

9.6.1        India Green Tea Market Via Other Retailers Forecasts to 2027 (US$ Mn)

10.        Industry Landscape

10.1      Merger & Acquisition

10.2      Product News

11.        COMPANY PROFILES

11.1      TATA India Beverages

11.1.1     Key Facts

11.1.2     Business Description

11.1.3     Products and Services

11.1.4     Financial Overview

11.1.5     SWOT Analysis

11.1.6     Key Developments

11.2      Unilever

11.2.1     Key Facts

11.2.2     Business Description

11.2.3     Products and Services

11.2.4     Financial Overview

11.2.5     SWOT Analysis

11.2.6     Key Developments

11.3      Nestlé

11.3.1     Key Facts

11.3.2     Business Description

11.3.3     Products And Services

11.3.4     Financial Overview

11.3.5     SWOT Analysis

11.3.6     Key Developments

11.4      Associated British Foods plc

11.4.1     Key Facts

11.4.2     Business Description

11.4.3     Products and Services

11.4.4     Financial Overview

11.4.5     SWOT Analysis

11.4.6     Key Developments

11.5      ITO EN

11.5.1     Key Facts

11.5.2     Business Description

11.5.3     Products and Services

11.5.4     Financial Overview

11.5.5     SWOT Analysis

11.5.6     Key Developments

11.6      Dilmah Ceylon Tea Company PLC

11.6.1     Key Facts

11.6.2     Business Description

11.6.3     Products and Services

11.6.4     Financial Overview

11.6.5     SWOT Analysis

11.6.6     Key Developments

12.        Appendix

12.1      About the Insight Partners

12.2      Glossary

 


LIST OF TABLES

Table 1.             India Green tea Market Revenue and Forecasts to 2027 (US$ Mn)

Table 2.             Glossary of Terms, India Green tea Market

 


LIST OF FIGURES

Figure 1.           India Green Tea Market Segmentations

Figure 3.           India Green Tea Market Overview

Figure 4.           Food and Beverages Held Largest Share in The India Green Tea Market by Type

Figure 5.           India Green Tea Market, Industry Landscape

Figure 6.           Blueberry Extract Market Impact Analysis of Driver and Restraints

Figure 7.           India Green Tea Market Forecast and Analysis, (US$ Mn)

Figure 8.           Green Tea Market Breakdown, by Type, 2018 & 2027 (%)

Figure 9.           Green Tea Bags in Green Tea Market, Revenue and Forecast, 2017–2027 (US$ Mn)

Figure 10.        Green Tea Instant Mixes in Green Tea Market, Revenue and Forecast, 2017–2027 (US$ Mn)

Figure 11.        Iced Green Tea in Green Tea Market, Revenue and Forecast, 2017–2027 (US$ Mn)

Figure 12.        Loose Leaf in Green Tea Market, Revenue and Forecast, 2017–2027 (US$ Mn)

Figure 13.        Others in Green Tea Market, Revenue and Forecast, 2017–2027 (US$ Mn)

Figure 14.        Green Tea Market Breakdown, by Flavours, 2018 & 2027 (%)

Figure 15.        Lemon Green Tea Market, Revenue and Forecast, 2017–2027 (US$ Mn)

Figure 16.        Aloe Vera Green Tea Market, Revenue and Forecast, 2017–2027 (US$ Mn)

Figure 17.        Cinnamon Green Tea Market, Revenue and Forecast, 2017–2027 (US$ Mn)

Figure 18.        Vanilla Green Tea Market, Revenue and Forecast, 2017–2027 (US$ Mn)

Figure 19.        Basil Green Tea Market, Revenue and Forecast, 2017–2027 (US$ Mn)

Figure 20.        Others Green Tea Market, Revenue and Forecast, 2017–2027 (US$ Mn)

Figure 21.        India Green Tea Market Breakdown by Distribution Channel, 2018 & 2027 (%)

Figure 22.        India Green Tea Market Revenue Via Hypermarkets and Supermarkets Forecast, to 2027 (US$ Mn)

Figure 23.        India Green Tea Market Revenue Via Convenience Stores Revenue and Forecasts to 2027 (US$ Mn)

Figure 24.        India Green Tea Market Revenue Via Online Revenue and Forecasts to 2027 (US$ Mn)

Figure 25.        India Green Tea Market Revenue Via Other Retailers Forecasts to 2027 (US$ Mn)

 

The List of Companies - India Green Tea Market

  1. TATA Global Beverages
  2. Unilever
  3. Nestlé
  4. Associated British Foods plc
  5. ITO EN
  6. Dilmah Ceylon Tea Company PLC
  • Highlights key business priorities in order to assist companies to realign their business strategies.
  • The key findings and recommendations highlight crucial progressive industry trends in the India Green Tea market, thereby allowing players to develop effective long term strategies.
  • Develop/modify business expansion plans by using substantial growth offering developed and emerging markets.
  • Scrutinize in-depth the market trends and outlook coupled with the factors driving the market, as well as those hindering it.
  • Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to products, segmentation and industry verticals.
TIPRE00010739
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