MENA Car Rental Services Market to Reach US$ 2.8 Bn at a CAGR of 5.5% in 2027

MENA Car Rental Services Market to 2027 - Regional Analysis and Forecasts By Rental Location (Non Airport, and On Airport & Train Station); Cab Category (Mini & Economy, Compact & Intermediate, Standard, Full Size, Premium, Luxury, and Special); Customer Type (B2B and B2C)

  • Report Code : TIPRE00008090
  • Category : Automotive and Transportation
  • Status : Published
  • No. of Pages : 138
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The MENA car rental services market accounted to US$ 1.7 Bn in 2018 and is expected to grow at a CAGR of 5.5% during the forecast period 2019 – 2027, to account to US$ 2.8 Bn by 2027.

Geographically, the MENA car rental services market is segmented into North Africa, Saudi Arabia, UAE, and the Rest of MENA. UAE led the MENA car rental services market in 2018 with a significant market share, as, Dubai is one of the most rapidly emerging business centers across the globe, as well as the attractive infrastructure of the city, is attracting huge tourists to visit the city. Thus, the demand for car rental services in the country is growing at a faster pace. Some of the prominent car rental service provider in the UAE market are Hertz, Europcar, SIXT, Thrifty, and Avis Hala. UAE is followed by Saudi Arabia and the growth is mainly driven by the country’s tourism industry. Moreover, the strong economic support has facilitated the consistent development in the car rental services resulting in significant sources of business for intelligent transportation-related services such as rate comparing tools, 24*7 customer service, and many more. The North African car rental service market is a combination of both leisure and the European customer base of leading car rental brands, which offers enhance the demand for short-term inbound rentals services. The Rest of the MENA market includes countries such as Tunisia, Mauritania, Oman, Qatar, Palestine, Morocco, Egypt, and Libya among others. The growth rate in the countries present in the rest of MENA for the car rental service market is growing at a sluggish rate.

Market Insights

The high cost of car ownership as compared to car rental

The car rental industry has been experiencing noteworthy changes pertaining to technological advances along with the significant changes in customer behavior and preference. Technological advancements allow car rental service providers to introduce innovative products and services to meet the continuously evolving customer needs. The consumer behavior toward the use of cars has been shifting over the past few years through car rental and car-sharing services. This transformation has accompanied the supply as well as the expansion of several services conventionally offered by companies that focus all their activities on the mobility market, including car rental companies.

Integration of technology-driven solutions to offer better customer services

Several car rental companies are focusing on offering advanced technology-driven solutions to their customers with intent to offer improved customer service as well as to distinguish their services from those offered by their competitors. In October 2019, Enterprise Holdings introduced Entegral, an integrated software solution capable of simplifying the post-accident process; this product enabled service providers to get customers on their way, back into their cars.

Rental Location  Insights

The non-airport segment led the MENA car rental services market, by rental location, with a share of 62.42% in 2018; it is anticipated to continue its dominance during the forecast period, growing at a CAGR of  5.7% of the MENA car rental services market during the forecast period. The non-airport rental location provides various types of advantages such as it offers customers a suitable and geographically wide-ranging network of car rental locations, and it contributes to higher vehicle use as a result of the longer average rental periods related to non-airport business.

Car Category  Insights

The car rental services market by car category was led by a compact & intermediate segment which held a market share of 21.95% in 2018. . A compact car offers much more interior space for passengers, along with trunk space. Small compact cars are an appropriate choice for extra storage space as well as ease of travel. Moreover, the intermediate car category can accommodate four adults and one child, along with space for two checked size baggage and one cabin size baggage.

Customer Type Insights

B2B segment led the MENA car rental services market with a market share of 51.14% in 2018. As B2B Companies across the region provide unique opportunities with the innovative technology in car rental services for executives and corporate travelers. Several companies have gained substantial share in the car rental services market by gaining large corporate contracts that could considerably impact the margins of the rental players.

Rest of MENA Car Rental Services Market by Car Category

Rest of MENA Car Rental Services Market by Car Category
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MENA Car Rental Services Market: Strategic Insights

mena-car-rental-services-market
Market Size Value inUS$ 1.7 Billion in 2018
Market Size Value byUS$ 2.8 Billion by 2027
Growth rateCAGR of 5.5% from 2019-2027
Forecast Period2019-2027
Base Year2019
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Some of the market Initiatives were observed to be the most adopted strategy in the MENA car rental services market. Few of the recent market initiatives are listed below:

MENA CAR RENTAL SERVICES MARKET SEGMENTATION

MENA Car Rental Services Market - By Rental Location

  • Non-Airport
  • On Airport & Train Station

MENA Car Rental Services Market - By Cab Category

  • Mini & Economy
  • Compact & Intermediate
  • Standard
  • Full Size
  • Premium
  • Luxury
  • Special

MENA Car Rental Services Market - By Customer Type

  • B2B
  • B2C

MENA Car Rental Services Market - By Country

  • North Africa
  • Saudi Arabia
  • UAE
  • Rest of MENA

MENA Car Rental Services Market - Company Profiles

  • ALAMO (Al Tayer Motors LLC)
  • Avis Budget Group, Inc.
  • Europcar Mobility Group S.A.
  • Auto Europe
  • Budget Rent a Car System, Inc.
  • Enterprise Holdings Inc.
  • Expedia Group
  • The Hertz Corporation
  • SIXT SE
  • Rhino Car Hire
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

Rental Location, Cab Category, Customer Type

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

US, Canada, Saudi Arabia

Frequently Asked Questions


What are reasons behind MENA car rental services industry growth?

The air-passenger traffic in developing countries of Middle East and North Africa is increasing with the demographic and economic growth, change in tourism trends, and development in existing and new routes. The growth of air-passenger traffic highly influences the on-airport segment. Airport locations usually generate higher revenue per unit as to the train stations located in downtown areas.

What are market opportunities for MENA car rental services Market?

In recent years, the car rental services market has noticed the development of economical offers to fulfil augmented demand for more reasonably priced services. The low-cost services segment comprises all low-price rental offers, including a reduced number of offerings and services along with a narrower choice of brands, categories, and car models. Several well-recognized market players have acquired car rental companies offering services to the customers who are conscious about the rent.

Which vehicle segment holds the major share in MENA car rental services market based on car category?

The car rental services market by car category was led by compact & intermediate segment which held a market share of 21.95% in 2018 and is anticipated to continue its dominance during the forecast period to account for 20.39% of the car rental services market share by 2027. . A compact car offers much more interior space for passengers, along with trunk space. Small compact cars are an appropriate choice for extra storage space as well as ease of travel. Moreover, the intermediate car category can accommodate four adults and one child, along with space for two checked size baggage and one cabin size baggage.

The List of Companies - MENA Car Rental Services Market

  1. ALAMO (Al Tayer Motors LLC)
  2. Avis Budget Group, Inc.
  3. Europcar Mobility Group S.A.
  4. Auto Europe
  5. Budget Rent a Car System, Inc.
  6. Enterprise Holdings Inc.
  7. Expedia Group
  8. The Hertz Corporation
  9. SIXT SE
  10. Rhino Car Hire

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • 3.1 Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • 3.2 Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • 3.3 Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • 3.4 Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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