[Research Report] The natural food colors market is projected to reach US$ 3.17 billion by 2028 from US$ 2.10 billion in 2022. It is expected to grow at a CAGR of 7.1% during 2022–2028.
There is an increase in demand for natural food colors, owing to increasing awareness among consumers about the harmful effects of synthetic colors and rising rules and regulations of governments regarding the use of synthetic colors. Most people nowadays have become health conscious and are opting for organic and natural products. Natural food colors are safe to consume and add to food's nutritional value. Additionally, natural food colors do not contain common allergy-prone ingredients. Instead, they contain antioxidants that reduce the risk of many diseases. All these factors are driving the market.
The market is projected to witness significant growth in the coming years due to the strong presence of prominent players such as Koninklijke DSM N.V., Sensient Technologies, and Archer Daniels Midland Company. A large variety of natural food colors have gained consumers' attention. There has been a growing trend toward consuming packaged RTE and RTC food products. This factor is projected to offer new opportunities to natural food color manufacturers during the forecast period.
In 2021, Europe held the key share of the global natural food colors market. However, Asia Pacific is estimated to register the highest CAGR in the market during the forecast period. The Asia Pacific market is segmented into China, India, Australia, Japan, South Korea, and the Rest of Asia Pacific. The food & beverages industry is one of the booming industries in Asia Pacific due to the rising population and changing eating habits of consumers. Consumers in developing countries are experiencing a sharp increase in their disposable income, raising their purchasing power. The rise in disposable income levels of consumers and the growth of the middle-class population are among the key factors driving the natural food colors market in the region.
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Natural Food Colors Market: Strategic Insights
Market Size Value in US$ 2.10 Billion in 2022 Market Size Value by US$ 3.17 Billion by 2028 Growth rate CAGR of 7.1% from 2022 to 2028 Forecast Period 2022-2028 Base Year 2022
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Natural Food Colors Market: Strategic Insights
| Market Size Value in | US$ 2.10 Billion in 2022 |
| Market Size Value by | US$ 3.17 Billion by 2028 |
| Growth rate | CAGR of 7.1% from 2022 to 2028 |
| Forecast Period | 2022-2028 |
| Base Year | 2022 |
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Impact of COVID-19 Pandemic on Natural Food Colors Market
Before the COVID-19 pandemic, the natural food colors market growth was primarily driven by the rising demand for organic and natural food products with high nutritional value. However, the market faced hurdles during the first quarter of 2020 due to business shutdown and raw material and labor shortages. The COVID-19 pandemic led to economic recession in the initial months of 2020, which created financial difficulties for low-income and mid-income consumers.
Moreover, due to restrictions, people stayed at home and cooked at home, creating a demand for packaged food products that are easy to cook. This surged the demand for RTE and RTC food products, leading to the natural food colors market growth. Consumers also became health conscious and preferred food products that are natural and safer to consume. This fueled the market growth during the COVID-19 pandemic.
Natural Food Colors Market Breakdown – by Region, 2021
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
Market Insights
Increasing Consumer Proclivity Toward Clean Label Products
Many people believe that food and beverage products are healthier only when they have a label with recognizable ingredients. The food & beverages industry has entered a phase of clean label products, leading manufacturers to adopt natural food colors to gain a competitive edge. Clean label products also attract more customers, as consumers are more comfortable consuming products with known ingredients.
Consumers’ proclivity toward clean labeled products is rising due to the rise in health awareness and food adulteration. This results in consumers looking to the labels before purchasing any products. This factor is expected to be a crucial driver for the natural food colors market.
Category Insights
Based on product type, the global natural food color market is segmented into carmine, anthocyanins, caramel, curcumin, annatto, carotenoids, chlorophyll, and others. In 2021, the carotenoids segment accounted for the largest revenue share, and the anthocyanins segment is expected to account for the highest growth rate over the forecast period. Natural food colors are derived from plants, animals, and other organic materials. They are safe to consume as they do not contain allergy-prone ingredients.
Natural Food Colors Market, by Type – 2021 and 2028
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- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
Koninklijke DSM N.V., Sensient Technologies, Archer Daniels Midland Company, Döhler Group, BASF SE, Naturex S.A, Aromata Group, Givaudan, Dupont, Oterra A/S, and Mane KANCOR are among the players operating in the market. These companies provide a wide range of product portfolios for the market. The companies have their presence in developing regions, providing lucrative market opportunities. Market players are developing high-quality, innovative products to meet customer requirements.
Report Spotlights
- Progressive industry trends in the market to help players develop effective long-term strategies
- Business growth strategies adopted by developed and developing markets
- Quantitative analysis of the natural food colors products market size from 2020 to 2028
- Estimation of global natural food colors market demand
- PEST analysis to illustrate the efficacy of buyers and suppliers operating in the industry
- Recent developments to understand the competitive market scenario
- Market trends and outlook and factors driving and restraining the growth of the natural food colors market
- Assistance in the decision-making process by highlighting market strategies that underpin commercial interest, leading to the market growth
- The size of the natural food colors market at various nodes
- Detailed overview and segmentation of the market, as well as the natural food colors industry dynamics
- Natural food colors market size in various regions with promising growth opportunities
The "Natural Food Colors Market Analysis to 2028" is a specialized and in-depth study of the consumer goods industry with a special focus on the global natural food colors market trend analysis. The report aims to provide an overview of the market with detailed market segmentation.
The natural food colors market is analyzed based on type, form, application, and geography. Based on type, the global natural food colors market is segmented into carmine, anthocyanins, caramel, curcumin, annatto, carotenoids, chlorophyll, and others. In terms of form, the global natural food colors market is segmented into liquid & gel and powder. Based on application, the global natural food colors market is segmented into bakery and confectionery, dairy and frozen desserts, beverages, sauces; dressings; and condiments, RTC and RTE products, meat; poultry; and seafood, and others. By geography, the market is broadly segmented into North America, Europe, Asia Pacific (APAC), the Middle East & Africa (MEA), and South & Central America.
Company Profiles
Koninklijke DSM N.V., Sensient Technologies, Archer Daniels Midland Company, Döhler Group, BASF SE, Naturex S.A, Aromata Group, Givaudan, Dupont, Oterra A/S, and Mane KANCOR are among the prominent players operating in the global natural food colors market.
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
Type, Form, and Application
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
Argentina, Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Russian Federation, Saudi Arabia, South Africa, South Korea, United Arab Emirates, United Kingdom, United States
Frequently Asked Questions
The major players operating in the global natural food colors market are Koninklijke DSM N.V., Sensient Technologies, Archer Daniels Midland Company, Döhler Group, BASF SE, Naturex S.A, Aromata Group, Givaudan, Dupont, Oterra A/S, and Mane KANCOR.
In 2021, Europe accounted for the largest share of the global natural food colors market. The growth of the natural food colors industry is also attributed to the rising awareness regarding the harmful effects of synthetic colors. People are trying to consume organic and natural food products as they are safe and healthy for human body. This factor is driving the growth of the natural food colors market in the region.
Rising consumer concerns about synthetic ingredients and increasing consumer proclivity towards clean label products are drivers of natural food colors market. Natural food colors contain antioxidants which are helpful in reducing risk of various diseases. Increasing health awareness among consumers have risen the demand for natural and organic food products.
Based on the segment type, anthocyanins is expected to be the fastest-growing segment during the forecast period. Anthocyanins possess antidiabetic, anticancer, anti-inflammatory, antimicrobial, and anti-obesity effects, as well as prevention of cardiovascular diseases (CVDs). Therefore, anthocyanins extracted from edible plants have various health benefits.
Based on the application, beverages segment accounted for the highest share of the global market in 2021. The beverages industry is growing rapidly, and people are preferring beverages which contain natural ingredients.
Availability of a wide range of natural food colors has allowed consumers to opt for natural food products instead of synthetic ones. There is a wide range of natural food colors that is available in the market. Newly introduced colors, and trends have increased the product portfolios of many companies. Manufacturers such as Naturex, Oterra, and Kancor offer wide range of natural food colors in the market. Growing trends of mix and match colors has also affected in increasing the range of colors. Aromata Group has recently added a range of shades range, that has many different colors used in sweet and savory applications.
The List of Companies - Natural Food Colors Market
- Koninklijke DSM N.V.
- Sensient Technologies
- Archer Daniels Midland Company
- Döhler Group
- BASF SE
- Naturex S.A
- Aromata Group
- Givaudan
- Dupont
- Oterra A/S
- Mane KANCOR
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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