Commercial Segment to Dominate Europe Frozen Potato Market During 2021–2028
According to The Insight Partners market research study on “Europe Frozen Potato Market to 2028 – COVID-19 Impact and Regional Analysis and Forecast by Product and End User” is expected to reach US$ 24,705.33 million by 2028 from US$ 18,699.80 million in 2021. The market is estimated to grow at a CAGR of 4.1% from 2021 to 2028. The report provides trends prevailing in the Europe frozen potato market along with the drivers and restraints pertaining to the market growth. Growth of quick service restaurants and escalating demand for convenience food are the major factor driving the growth of the Europe frozen potato market. However, growing preference for fresh and natural products hinders the growth of Europe frozen potato market.
The Europe frozen potato market is segmented based on product, end user, and country. Based on product, Europe frozen potato market is categorized into french fries, hash brown, shaped, mashed, battered/cooked, topped/stuffed, and others. The french fries segment dominated the Europe frozen potato market in 2020 and same segment is expected to be fastest growing during forecast period. Based on end user, the Europe frozen potato market is bifurcated into residential and commercial. The commercial segment dominated the Europe frozen potato market in 2020 and same segment is expected to be fastest growing during forecast period. Based on country, the Europe frozen potato market is segmented into the UK, Germany, France, Italy, Russia, Netherland, and rest of Europe.
Agristo NV; Aviko B.V.; Bart’s Potato Company; Farm Frites International B.V.; Greenyard; Lamb Weston Holdings, Inc.; Mccain Foods Limited; and The Kraft Heinz Company are among the leading companies in the Europe frozen potato market. The companies are focused on adopting organic growth strategies such as product launches and expansions to sustain their position in the dynamic market. For instance, in 2019, McCain Foods Limited acquired 70% of Sérya, a Brazilian food company which operates in the pre-formed potato specialty market. With this investment, McCain Foods Limited continues to strengthen its expansion strategy in the Brazilian market.
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