According to The Insight Partners market research study on “MEA Frozen Potato Market to 2028 – COVID-19 Impact and Regional Analysis and Forecast by Product and End User” is expected to reach US$ 4,924.24 million by 2028 from US$ 3,814.27 million in 2021. The market is estimated to grow at a CAGR of 3.7% from 2021 to 2028. The report provides trends prevailing in the MEA frozen potato market along with the drivers and restraints pertaining to the market growth. Advancement in cold chain infrastructure and use of innovative technologies are the major factor driving the growth of the MEA frozen potato market. However, growing preference for fresh and natural products hinders the growth of MEA frozen potato market.
The MEA frozen potato market is segmented based on product, end user, and country. Based on product, MEA frozen potato market is categorized into french fries, hash brown, shaped, mashed, battered/cooked, topped/stuffed, and others. The french fries segment dominated the MEA frozen potato market in 2020 and same segment is expected to be fastest growing during forecast period. Based on end user, the MEA frozen potato market is bifurcated into residential and commercial. The commercial segment dominated the MEA frozen potato market in 2020 and same segment is expected to be fastest growing during forecast period. Based on country, the MEA frozen potato market is segmented into the UAE, Saudi Arabia, South Africa, Iran, and rest of MEA.
Agristo NV; Aviko B.V.; Bart’s Potato Company; Farm Frites International B.V.; Greenyard; Lamb Weston Holdings, Inc.; Mccain Foods Limited; and The Kraft Heinz Company are among the leading companies in the MEA frozen potato market. The companies are focused on adopting organic growth strategies such as product launches and expansions to sustain their position in the dynamic market. For instance, in 2019, Lamb Weston Holdings, Inc. signed a joint venture with Sociedad Comercial del Plata in Argentina to serve the nearly 2-billion-pound South American market. Lamb Weston Holdings, Inc. Alimentos Modernos S.A. will sell frozen potato products under the Rapipap and Morixe brands and will operate a manufacturing facility in Munro, Buenos Aires, Argentina, with annual capacity of approximately 130 million pounds of finished goods.
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