Oral Care Market: Key Insights
According to our latest study on “Oral Care Market Forecast to 2028 – COVID-19 Impact and Global Analysis – by Product, Distribution Channel, and Geography,” the market is expected to reach US$ 47,380.58 million by 2028 from US$ 36,273.14 million in 2020; it is expected to grow at a CAGR of 3.4% from 2021 to 2028. The oral care market growth is attributed to the rising prevalence of oral diseases, increasing oral care products launches, and rising awareness regarding oral hygiene. However, the pricing pressure faced by prominent players is expected to hamper the growth of the oral care market. The oral care market report also studies the ongoing opportunities and market trends that can significantly impact the market growth potential.
Various devices and tools, including toothbrushes, toothpastes, and mouthwash, have been designed to help prevent oral problems such as bad breath, dry mouth, canker or cold sores, temporomandibular joint disorder (TMD), tooth decay, or thrush, and many others. The market report aims to develop an understanding of the oral care market scope and trends that are expected to drive the market.
Based on product, the oral care market can be segmented into toothpastes, toothbrushes and accessories, mouthwashes/rinses, denture products, dental prosthesis cleaning solutions, dental accessories/ancillaries, and other dental products. The toothpaste segment held the largest share of the oral care market in 2020 and is expected to continue its dominance during the forecast period. The toothpastes segment is further divided into sensitive toothpastes, herbal toothpastes, children toothpastes, and whitening toothpastes. Similarly, the toothbrush and accessories segment is further segmented into manual toothbrushes, electric toothbrushes, battery-powered toothbrushes, bamboo toothbrushes, disposable toothbrushes, and other toothbrushes. The mouthwashes/rinses segment of the oral care market is further bifurcated into non-medicated mouthwashes and medicated mouthwashes. The denture products segment is further subsegmented into denture fixatives, denture cleaners, and others. Also, the dental accessories/ancillaries segment of the oral care market is further segmented into cosmetic dental whitening products, dental flosses, breath fresheners, tongue scrapers, teeth-whitening strips, and others.
Rising awareness about oral hygiene and mounting prevalence of oral diseases are propelling the demand for oral care products. As a result, manufacturers of these products are focusing on product development through upraising R&D investments and adopting advanced technologies to develop new products or to upgrade their existing products. Procter & Gamble, Colgate-Palmolive, and Unilever plc are the major oral care product manufacturers with broad product portfolios. Electric toothbrushes improve oral care by removing plaque more effectively with their bristles, alongside improving gum health. Toothbrushes with various abilities are available in the market, e.g., they can vibrate from side to side or exhibit rotating back-and-forth action. In 2017, Phillips Sonicare launched Electric Toothbrushes—Amabrush, uFunbrush, and Unico—to clean the teeth in 3–10 seconds. In December 2020, Colgate-Palmolive launched Vedshakti Oil Pulling in India. It is an Ayurveda-based oil pulling launched to expand its Naturals portfolio. The oil pulling method involves swishing oil in mouth for a few minutes after waking up. In February 2021, Hello launched new, sustainable, and natural oral and personal care products. Its Naturally Healthy Mouthwash Refill Pouch is formulated with aloe vera, coconut oil, mint, and xylitol. The company’s product range includes vegan and cruelty-free offerings free from synthetic fragrances, dyes, and parabens.
Oral Care Market: Competition Landscape and Key Developments
Koninklijke Philips N.V.; Colgate-Palmolive Company; Procter & Gamble; GlaxoSmithKline Plc.; Unilever; Johnson and Johnson Services, Inc.; Perrigo Company plc; Lion Corporation; Sunstar Suisse S.A.; and Church & Dwight, Inc. are among the key companies operating in the oral care market. These companies commonly adopt product launches and expansion strategies to expand their footprint worldwide. They also expand their respective product portfolios to meet the growing demand. The oral care market players offer innovative products to cater to changing customer demands across the world, which also permits them to maintain their brand name globally.
Some of the recent developments in the oral care market include:
In April 2021, Lion Corporation launched SYSTEMA Toothbrush Super Premium. The product has super-tapered bristles that can reach deep into the gingival sulcus and completely clean gum disease-causing plaque.
In March 2021, Colgate-Palmolive Company CL partnered with Philips to introduce electric toothbrushes in Latin America. The move came after both the companies discovered that the usage of electric toothbrush in Latin America is low.