Real-Time Bidding Market 2025 Growth Trends, Share - Global Analysis and Forecasts

Real-Time Bidding Market 2025 - Global Analysis and Forecasts by Auction (Open Auction and Invitation-only Auction); Ad (RTB Image Ad and RTB Video Ad); and Device (Mobile Device and Desktop Device)

Report Code: TIPTE100000592 | No. of Pages: 150 | Category: Technology, Media and Telecommunications | Status: Upcoming
Real-time bidding is used generally in advertising industry where advertising inventory is bought or sold via programmatic auctions, just as similar to financial markets. One of the major driver for the growth of real time bidding market is the improvement in ROI that inspires advertising agencies, media buyer agencies and publishers to take more interest in RTB based advertising.

Increase in the mobile and video ads are also fueling the growth in the market of real time bidding, whereas security and privacy concerns can be restraining factors in the market. Surging demand for RTB-based direct ad sales and shifting of RTB advertisement to mobile web, will bring new opportunities in the market in coming years.

The "Global Real-Time Bidding Market Analysis to 2025" is a specialized and in-depth study of the real-time bidding industry with a focus on the global market trend. The report aims to provide an overview of global real-time bidding market with detailed market segmentation by auction, ad, device and geography. The global real-time bidding market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading market players and offers key trends and opportunities in the market.

The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides overview and forecast of the global real-time bidding market based on auction, ad and device. It also provides market size and forecast till 2025 for overall real-time bidding market with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America (SAM). The market by each region is later sub-segmented by respective countries and segments. The report covers analysis and forecast of 15 counties globally along with current trend and opportunities prevailing in the region.

Besides this, the report analyzes factors affecting market from both demand and supply side and further evaluates market dynamics effecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA and South America after evaluating political, economic, social and technological factors effecting the market in these regions.

Also, key real-time bidding market players influencing the market are profiled in the study along with their SWOT analysis and market strategies. The report also focuses on leading industry players with information such as company profiles, products and services offered, financial information of last 3 years, key development in past five years. Some of the key players influencing the market are Adap.tv, AppNexus, BrightRoll, Facebook, Google, SpotXchange, Tremor Video, TubeMogul, AOL and Microsoft.
1 Introduction
1.1 Scope of Study
1.2 The Insight Partners Research Report Guidance

2 Key Takeaways
3 Real-Time Bidding Market Landscape
3.1 Market Overview
3.2 Market Segmentation
3.2.1 Real-Time Bidding Market - By Auction
3.2.2 Real-Time Bidding Market - By Ad
3.2.3 Real-Time Bidding Market - By Device
3.2.4 Real-Time Bidding Market - By Region
3.2.4.1 By Countries
3.3 PEST Analysis
3.3.1 North America - PEST Analysis
3.3.2 Europe - PEST Analysis
3.3.3 Asia Pacific - PEST Analysis
3.3.4 Middle East and Africa - PEST Analysis
3.3.5 South America - PEST Analysis

4 Real-Time Bidding Market - Key Industry Dynamics
4.1 Key Market Drivers
4.2 Key Market Restraints
4.3 Key Market Opportunities
4.4 Future Trends
4.5 Impact Analysis

5 Real-Time Bidding Market Analysis- Global
5.1 Global Real-Time Bidding Market Overview
5.2 Global Real-Time Bidding Market Forecasts and Analysis

6 Real-Time Bidding Market Revenue and Forecasts to 2025 - Auction
6.1 Overview
6.2 Auction Market Forecasts and Analysis
6.3 Open Auction Market
6.3.1 Overview
6.3.2 Open Auction Market Forecasts and Analysis
6.4 Invitation-only Auction Market
6.4.1 Overview
6.4.2 Invitation-only Auction Market Forecasts and Analysis

7 Real-Time Bidding Market Revenue and Forecasts to 2025 - Ad
7.1 Overview
7.2 Ad Market Forecasts and Analysis
7.3 RTB Image Ad Market
7.3.1 Overview
7.3.2 RTB Image Ad Market Forecasts and Analysis
7.4 RTB Video Ad Market
7.4.1 Overview
7.4.2 RTB Video Ad Market Forecasts and Analysis

8 Real-Time Bidding Market Revenue and Forecasts to 2025 - Device
8.1 Overview
8.2 Device Market Forecasts and Analysis
8.3 Mobile Device Market
8.3.1 Overview
8.3.2 Mobile Device Market Forecasts and Analysis
8.4 Desktop Device Market
8.4.1 Overview
8.4.2 Desktop Device Market Forecasts and Analysis

9 Real-Time Bidding Market Revenue and Forecasts to 2025 - Geographical Analysis
9.1 North America
9.1.1 North America Real-Time Bidding Market Overview
9.1.2 North America Real-Time Bidding Market Forecasts and Analysis
9.1.2.1 North America Market Forecasts and Analysis - By Countries
9.1.2.1.1 US market
9.1.2.1.2 Canada market
9.1.2.1.3 Mexico market
9.1.2.2 North America Market Forecasts and Analysis - By Auction
9.1.2.3 North America Market Forecasts and Analysis - By Ad
9.1.2.4 North America Market Forecasts and Analysis - By Device
9.2 Europe
9.2.1 Europe Real-Time Bidding Market Overview
9.2.2 Europe Real-Time Bidding Market Forecasts and Analysis
9.2.2.1 Europe Market Forecasts and Analysis - By Countries
9.2.2.1.1 France market
9.2.2.1.2 Germany market
9.2.2.1.3 Italy market
9.2.2.1.4 Spain market
9.2.2.1.5 UK market
9.2.2.2 Europe Market Forecasts and Analysis - By Auction
9.2.2.3 Europe Market Forecasts and Analysis - By Ad
9.2.2.4 Europe Market Forecasts and Analysis - By Device
9.3 Asia pacific (APAC)
9.3.1 Asia Pacific Real-Time Bidding Market Overview
9.3.2 Asia Pacific Real-Time Bidding Market Forecasts and Analysis
9.3.2.1 Asia Pacific Market Forecasts and Analysis - By Countries
9.3.2.1.1 Australia market
9.3.2.1.2 China market
9.3.2.1.3 India market
9.3.2.1.4 Japan market
9.3.2.2 Asia Pacific Market Forecasts and Analysis - By Auction
9.3.2.3 Asia Pacific Market Forecasts and Analysis - By Ad
9.3.2.4 Asia Pacific Market Forecasts and Analysis - By Device
9.4 Middle East and Africa (MEA)
9.4.1 Middle East and Africa Real-Time Bidding Market Overview
9.4.2 Middle East and Africa Real-Time Bidding Market Forecasts and Analysis
9.4.2.1 Middle East and Africa Market Forecasts and Analysis - By Countries
9.4.2.1.1 South Africa market
9.4.2.1.2 Saudi Arabia market
9.4.2.1.3 UAE market
9.4.2.2 Middle East and Africa Market Forecasts and Analysis - By Auction
9.4.2.3 Middle East and Africa Market Forecasts and Analysis - By Ad
9.4.2.4 Middle East and Africa Market Forecasts and Analysis - By Device
9.5 South America (SAM)
9.5.1 South America Real-Time Bidding Market Overview
9.5.2 South America Real-Time Bidding Market Forecasts and Analysis
9.5.2.1 South America Market Forecasts and Analysis - By Countries
9.5.2.1.1 Brazil market
9.5.2.2 South America Market Forecasts and Analysis - By Auction
9.5.2.3 South America Market Forecasts and Analysis - By Ad
9.5.2.4 South America Market Forecasts and Analysis - By Device
10 Industry Landscape
10.1 Mergers & acquisitions
10.2 Market Initiatives
10.3 New developments
10.4 Investment scenarios

11 Competitive Landscape
11.1 Competitive Product mapping
11.2 Market Positioning/ Market Share

12 Real-Time Bidding Market, Key Company Profiles
12.1 Adap.tv
12.1.1 Key Facts
12.1.2 Business Description
12.1.3 Products and services
12.1.4 Financial Overview
12.1.5 SWOT Analysis
12.1.6 Key Developments
12.2 AppNexus
12.2.1 Key Facts
12.2.2 Business Description
12.2.3 Products and services
12.2.4 Financial Overview
12.2.5 SWOT Analysis
12.2.6 Key Developments
12.3 BrightRoll
12.3.1 Key Facts
12.3.2 Business Description
12.3.3 Products and services
12.3.4 Financial Overview
12.3.5 SWOT Analysis
12.3.6 Key Developments
12.4 Facebook
12.4.1 Key Facts
12.4.2 Business Description
12.4.3 Products and services
12.4.4 Financial Overview
12.4.5 SWOT Analysis
12.4.6 Key Developments
12.5 Google
12.5.1 Key Facts
12.5.2 Business Description
12.5.3 Products and services
12.5.4 Financial Overview
12.5.5 SWOT Analysis
12.5.6 Key Developments
12.6 SpotXchange
12.6.1 Key Facts
12.6.2 Business Description
12.6.3 Products and services
12.6.4 Financial Overview
12.6.5 SWOT Analysis
12.6.6 Key Developments
12.7 Tremor Video
12.7.1 Key Facts
12.7.2 Business Description
12.7.3 Products and services
12.7.4 Financial Overview
12.7.5 SWOT Analysis
12.7.6 Key Developments
12.8 TubeMogul
12.8.1 Key Facts
12.8.2 Business Description
12.8.3 Products and services
12.8.4 Financial Overview
12.8.5 SWOT Analysis
12.8.6 Key Developments
12.9 AOL
12.9.1 Key Facts
12.9.2 Business Description
12.9.3 Products and services
12.9.4 Financial Overview
12.9.5 SWOT Analysis
12.9.6 Key Developments
12.10 Microsoft
12.10.1 Key Facts
12.10.2 Business Description
12.10.3 Products and services
12.10.4 Financial Overview
12.10.5 SWOT Analysis
12.10.6 Key Developments

13 Appendix
13.1 About The Insight Partners
13.2 Glossary of Terms
13.3 Research Methodology

Technology, Media and Telecommunications
The list of companies

1. Adap.tv
2. AppNexus
3. BrightRoll
4. Facebook
5. Google
6. SpotXchange
7. Tremor Video
8. TubeMogul
9. AOL
10. Microsoft

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