Sports Sunglasses Market Size Analysis & Forecast 2030

Sports Sunglasses Market Size and Forecasts (2020 - 2030), Global and Regional Share, Trends, and Growth Opportunity Analysis Report Coverage: By Type (Polarized and Non-Polarized), Category (Men, Women, Unisex, and Kids), Distribution Channel (Supermarkets & Hypermarkets, Specialty Stores, Online Retail, and Others), and Geography

Publication Month : Nov 2023

  • Report Code : TIPRE00022862
  • Category : Consumer Goods
  • Status : Published
  • No. of Pages : 149
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[Research Report] The sports sunglasses market size is projected to grow from US$ 5,597.08 million in 2022 to US$ 8,115.06 million by 2030; the market is expected to record a CAGR of 4.8% from 2022 to 2030.

Market Insights and Analyst View:

Sports sunglasses are protective eyewear used for improving visibility and comfort while playing outdoor sports. They minimize exposure to harsh sunlight to prevent any damage to the eyes. The lenses are manufactured using plastic or glass materials. They are coated with ultraviolet (UV) ray blockers and impact-resistant films that reduce glare and improve contrast to provide improved visibility in the field. The sunglasses are also available in polarized or non-polarized types with tinted and non-tinted lenses, which make them suitable for everyday wear. Sports sunglasses are generally used while performing sports activities such as cycling, swimming, mountain biking, cycling, baseball, cricket, and other outdoor activities. These factors drive the sports sunglasses market

Growth Drivers and Challenges:

Many people engage in various sports and outdoor activities. Sports enthusiasts understand the importance of safeguarding their eyes from potential risks such as dust, wind, and debris. Thus, they use sports sunglasses designed to provide optimal protection and enhance performance during sports activities. According to the Sports & Fitness Industry Association (SFIA), more than 76% of population (i.e., 236.9 million people) in the US participated in at least one activity in 2022, a 9.2% rise in total participation rates from 2017 and a 1.9% increase from 2021. Also, according to Eurostat, in 2019, around 44% of the European population practiced some physical activities at least once a week. Additionally, a diverse range of sports and outdoor pursuits has created a demand for sports sunglasses tailored to fulfill specific needs.

Moreover, the cultural shift toward a healthier and active lifestyle has increased the number of people performing sports and outdoor activities. This shift is not limited to competitive athletes but includes individuals participating in recreational sports, running, hiking, and other leisure activities. Sports sunglasses have become a fashion statement and a symbol of this active lifestyle.

Prolonged exposure to ultraviolet (UV) radiation, especially in outdoor settings, can lead to various eye conditions and diseases such as cataracts, photokeratitis, and pterygium. These conditions can result in discomfort, vision impairment, and, in some cases, permanent eye damage. When engaged in sports or other outdoor activities, individuals require clear and unimpaired vision to perform at their best. Excessive exposure to UV rays can lead to squinting, discomfort, and reduced visual clarity. Sports sunglasses with UV protection ensure that athletes can maintain optimal vision and focus during their activities, enhancing their overall performance.

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Sports Sunglasses Market: Strategic Insights

sport-sunglasses-market
Market Size Value inUS$ 5,597.08 million in 2022
Market Size Value byUS$ 8,115.06 million by 2030
Growth rateCAGR of 4.8% from 2022 to 2030
Forecast Period2022-2030
Base Year2022
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Report Segmentation and Scope:

The “Global Sports Sunglasses Market” is segmented on the basis of type, category, distribution channel, and geography. Based on type, the sports sunglasses market is bifurcated into polarized and non-polarized. In terms of category, the market is segmented into men, women, unisex, and kids. Based on distribution channel, the sports sunglasses market is segmented into supermarkets & hypermarkets, specialty stores, online retail, and others. By geography, the market is segmented into North America (the US, Canada, and Mexico), Europe (Germany, France, Italy, the UK, Russia, and the Rest of Europe), Asia Pacific (Australia, China, Japan, India, South Korea, and the Rest of Asia Pacific), the Middle East & Africa (South Africa, Saudi Arabia, the UAE, and the Rest of Middle East & Africa), and South & Central America (Brazil, Argentina, and Rest of South & Central America)

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Segmental Analysis:

Based on type, the sports sunglasses market is segmented into polarized and non-polarized. The non-polarized segment held a significant share of the market in 2022. The demand for non-polarized sports sunglasses is surging among athletes and fitness enthusiasts who need to protect their eyes during performance, along with ensuring overall well-being. Advancements in lens technology have resulted in the introduction of more lightweight, comfortable, and durable non-polarized sports sunglasses, appealing to a broader audience. Moreover, the fashion industry's influence on sports accessories has added to the popularity of stylish and functional non-polarized sports sunglasses among people seeking performance and aesthetics in their eyewear choices.

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Regional Analysis:

Based on geography, the sports sunglasses market is segmented into five key regions—North America, Europe, Asia Pacific, South & Central America, and the Middle East & Africa. North America dominated the global sports sunglasses market. The regional market was valued at US$ 1,791 million in 2022. Europe is the second major contributor to the market, which holds almost 25% of the global market.  The Middle East & Africa is expected to register a CAGR of 6.5% in the sports sunglasses market during the forecast period. In North America, the market is expected to grow significantly owing to rising participation in sports and increasing awareness related to eye protection. According to the Sports & Fitness Industry Association (SFIA), more than 76% of all Americans, or 236.9 million people, participated in at least one sports activity during 2022. Hence, the expanding participation of North Americans in different sports categories further fuels the demand for sports sunglasses across the region. Moreover, the market in the Middle East & Africa has seen prominent growth owing to extensive government investments in the sports sector. For instance, Gulf Cooperation Council (GCC) member states, including Saudi Arabia and the UAE, spent over US$ 65 billion on sports development in 2022, with a prime focus on football and e-sports, which are deemed to have the most significant potential for revenue growth. The increasing awareness about the importance of sports and physical fitness among individuals and fitness enthusiasts propels the demand for sports sunglasses in the Middle East & Africa.

Industry Developments and Future Opportunities:

Various initiatives taken by key players operating in the sports sunglasses market are listed below:

  1. In December 2022, SunGod, a British eyewear brand, collaborated with a London-based crit cycling team to launch Tekkerz Vulcanz, the Vulcanz Sunglasses. The model includes a photochromic lens, ultraviolet light memory polymer frame, and hydrophilic ear socks and nose pads.

COVID-19 Pandemic Impact:

The COVID-19 pandemic adversely affected almost all industries in various countries. Lockdowns, travel restrictions, and business shutdowns in North America, Europe, Asia Pacific (APAC), South & Central America, and the Middle East & Africa (MEA) hampered the growth of several industries, including the consumer goods industry. The shutdown of manufacturing units disturbed global supply chains, manufacturing activities, delivery schedules, and essential and nonessential product sales. Various companies reported delays in product deliveries and a slump in their product sales in 2020. Also, in the early period of the crisis, manufacturers were majorly dependent on the existing inventory. Due to the pandemic-induced economic recession, consumers became more cautious and selective in purchasing decisions. They significantly limited nonessential purchases due to lower incomes and uncertain earning prospects, especially in developing regions.

By the end of 2021, many countries were fully vaccinated, and governments announced relaxations in certain regulations, including lockdowns and travel bans. Changing lifestyle trends post-pandemic such as increasing emphasis on comfort, convenience, and personalization influenced the demand for sports sunglasses. The growth of online retail during the pandemic also provided opportunities for sports sunglasses manufacturers. Along with this, the relaxation of trade restrictions aided in import and export operations, positively impacting the sports sunglasses market growth.

Competitive Landscape and Key Companies:

Columbia Sportswear Co, EssilorLuxottica SA, Liberty Sport Inc, Under Armour Inc, Nike Inc, Rapha Racing Ltd, Puma SE, Decathlon SE, Adidas AG, and Safilo Group SpA are among the prominent players operating in the global sports sunglasses market. These market players adopt strategic development initiatives to expand, further driving the market growth. 

Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

Type, Category, Distribution Channel, and Geography

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

This text is related
to country scope.

Frequently Asked Questions


Can you list some major players operating in the global sports sunglasses market?

The major players operating in the global sports sunglasses market are Decathlon, Adidas AG, Luxottica Group, Liberty Sport, Nike Inc, Puma SE, Safilo Group Spa, Under Armour Inc, Columbia Sportswear Company, and Rapha Racing LimitedInc among others.

In 2022, which region held the largest share of the global sports sunglasses market?

In 2022, North America region accounted for the largest share of the global sports sunglasses market. The North America sports sunglasses market is segmented into the US, Canada, and Mexico. The regional market is influenced by diverse consumer preferences, including choices between polarized and non-polarized sports sunglasses, and a range of availability of specific designs for all the genders such as men, women, unisex, and kids. In north America, the sports sunglasses sales are driven by different retail channels including supermarkets, specialty stores, online retail platforms, eyecare clinics, and fashion boutiques, catering to a wide range of customers. Also, participation in sports events and exposure through fitness centers play a significant role, as sports enthusiasts seek specialized eyewear for their activities, boosting the demand for sports sunglasses across the region. According to the Sports & Fitness Industry Association (SFIA), more than 76% of all Americans, or 236.9 million people, participated in at least one sports activity during 2022, and based on trend analysis, due to the COVID-19 pandemic disruption, the US saw a 9.2% increase in total participation rates from 2017 and a 1.9% increase from 2021. Thus, the rising peoples participation in sports activities created a higher demand for sports-specific sunglasses, enhancing the market as more individuals engage in outdoor sports and recreational activities.

Which type segment is the fastest growing in the sports sunglasses globally?

Based on type, the sports sunglasses market is categorized into polarized and non-polarized. The polarized segment is expected to register the highest CAGR during 2022–2030. Polarized sports sunglasses are specially crafted eyewear designed for athletes and outdoor enthusiasts. These sports sunglasses feature polarized lenses with a unique filter to block horizontal light waves, reducing glare and enhancing visibility. In sports, precision and clarity are paramount; it is widely used in sailing and watersports, fishing, skiing, running, cycling, and driving, providing several benefits. They significantly improve contrast and depth perception, enabling sporty individuals to see clearly even in bright sunlight or challenging light conditions. These sunglasses enhance focus, reduce eye strain, and promote better performance and safety across various sports activities by eliminating glare from surfaces like water, snow, or roads. The demand for polarized sports sunglasses is surging due to several key factors. Firstly, there's a growing emphasis on eye protection among sports individuals and athletes, driven by increased awareness of UV radiation's harmful effects and the importance of preserving eye health. Another factor driving the market growth is the need for specialized eyewear that enhances performance, which has risen as sports and outdoor activities continue to gain popularity.

What are the drivers for the growth of the global sports sunglasses market?

The surge in participation in sports activities has become a significant driver for the sports sunglasses market for several compelling reasons. First and foremost, as more people engage in various sports and outdoor activities, there is an increased need for protective eyewear. Sports enthusiasts understand the importance of safeguarding their eyes from potential risks such as impact, dust, wind, and debris. This awareness has fueled the demand for specialized sports sunglasses designed to provide optimal protection and enhance performance during these activities. According to Sports & Fitness Industry Association (SFIA), more than 76% of all Americans, or 236.9 million people, participated in at least one activity during the 2022 calendar year, the United States saw a 9.2% increase in total participation rates from 2017 and a 1.9% increase from 2021. Also, according to Eurostat, In 2019, around 44 % of the European population practiced some physical activities at least once a week. Therefore, the surge in participation in physical activities and sports activities has ultimately surged the demand for sports sunglasses. Additionally, the diverse range of sports and outdoor pursuits has created a demand for sports sunglasses tailored to specific needs. For instance, sunglasses designed for cycling often feature aerodynamic designs and interchangeable lenses for varying light conditions, whereas those meant for water sports may have polarized lenses to reduce glare. This customization is driven by participants in different sports who require specialized equipment, including sunglasses, to achieve their best performance. The market has responded by offering various sports sunglasses catering to these specific requirements, appealing to a broader audience of athletes.

Based on the distribution channel, which segment led the global sports sunglasses market in 2022?

Based on distribution channel, the sports sunglasses market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. Specialty stores are experiencing a surge in demand for sports sunglasses because of their expertise and focused product range. Customers explicitly looking for high-quality sports eyewear prefer these stores as they offer a curated selection, often from well-known brands. The staff in these stores are knowledgeable about the products, providing personalized recommendations based on the customer's needs. Moreover, specialty stores often host events or collaborations with athletes, creating a unique shopping experience enthusiasts appreciate. The emphasis on expertise and a tailored shopping experience make specialty stores a hot sport for sports sunglasses enthusiasts.

What are the trends observed in the global sports sunglasses market?

Sustainability and eco-friendly products have emerged as a significant trend in the sports sunglasses market, reflecting a growing awareness and commitment to environmental responsibility among consumers and manufacturers alike. This trend can be attributed to several key factors that highlight the importance of sustainability in the industry. Consumers are increasingly demanding products that align with their eco-conscious values. As environmental concerns become more pronounced, individuals participating in outdoor activities and sports seek products that minimize their ecological footprint. Sports sunglasses made from sustainable materials, such as recycled plastics, bamboo, or other biodegradable options, have gained popularity. These materials reduce the environmental impact of manufacturing and offer a more sustainable end-of-life cycle, which resonates with eco-conscious consumers.

The List of Companies - Sports Sunglasses Market

  1. Decathlon
  2. Adidas AG
  3. Luxottica Group
  4. Liberty Sport
  5. Nike Inc
  6. Puma SE
  7. Safilo Group Spa
  8. Under Armour Inc
  9. Columbia Sportswear Company
  10. Rapha Racing Limited

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • 3.1 Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • 3.2 Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • 3.3 Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • 3.4 Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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