Mobile value added services (MVAS) is the term used for defining the services that are offered by the telecommunication sector. Every service other than transmission of fax and voice calls are reflected in a mobile VAS. These services are majorly used for promotion of telecom operator's primary business. Mobile value added services are considered as a strategy to push the use of mobile device usage by the mobile subscribers and also to enhance the revenue opportunity for the operator's Average Revenue Per User (ARPU).
MARKET DYNAMICS
Rising penetration of smart phones is the most vital factor contributing to the revenue growth of the global Mobile Value-added Services (VAS) market. The rapidly growing applications market that heavily rely on internet are providing the telecom operator with an opportunity to enhance their Mobile VAS growth by offering these services at highly competitive pricing.[HN1]
MARKET SCOPE
The "Global Mobile Value-added Services (VAS) Market Analysis to 2028" is a specialized and in-depth study of the Mobile Value-added Services (VAS) industry[HN2] with a special focus on the global market trend analysis. The report aims to provide an overview of Mobile Value-added Services (VAS) market with detailed market segmentation by offering, type and geography. The global Mobile Value-added Services (VAS) market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading Mobile Value-added Services (VAS) market players and offers key trends and opportunities in the market.[HN3]
MARKET SEGMENTATION
The global Mobile Value-added Services (VAS) market is segmented on the basis of offering and type. Based type, the market is segmented as mobile Internet based and Content based. On the basis of the offerings the market is classified as advertising, Games, music and video streaming and money & m-commerce.[HN4]
REGIONAL FRAMEWORKThe report provides a detailed overview of the industry including both qualitative and quantitative information. It provides overview and forecast of the global Mobile Value-added Services (VAS) market based on various segments. It also provides market size and forecast estimates from year 2020 to 2028 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South & Central America. The Mobile Value-added Services (VAS) market by each region is later sub-segmented by respective countries and segments. The report covers analysis and forecast of 18 countries globally along with current trend and opportunities prevailing in the region.
The report analyzes factors affecting Mobile Value-added Services (VAS) market from both demand and supply side and further evaluates market dynamics effecting the market during the forecast period i.e., drivers, restraints, opportunities and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA and South & Central America after evaluating political, economic, social and technological factors effecting the Mobile Value-added Services (VAS) market in these regions.
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The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides overview and forecast of the global Mobile Value-added Services (VAS) market based on various segments. It also provides market size and forecast estimates from year 2020 to 2028 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South & Central America. The Mobile Value-added Services (VAS) market by each region is later sub-segmented by respective countries and segments. The report covers analysis and forecast of 18 countries globally along with current trend and opportunities prevailing in the region.
The report analyzes factors affecting Mobile Value-added Services (VAS) market from both demand and supply side and further evaluates market dynamics effecting the market during the forecast period i.e., drivers, restraints, opportunities and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA and South & Central America after evaluating political, economic, social and technological factors effecting the Mobile Value-added Services (VAS) market in these regions.
MARKET PLAYERSThe reports cover key developments in the Mobile Value-added Services (VAS) market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions and partnership & collaborations. These activities have paved way for expansion of business and customer base of market players. The market payers from Mobile Value-added Services (VAS) market are anticipated to lucrative growth opportunities in the future with the rising demand for Mobile Value-added Services (VAS) in the global market. Below mentioned is the list of few companies engaged in the Mobile Value-added Services (VAS) market.
The report also includes the profiles of key Mobile Value-added Services (VAS) companies along with their SWOT analysis and market strategies. In addition, the report focuses on leading industry players with information such as company profiles, components and services offered, financial information of last 3 years, key development in past five years.
- APPLE INC.
- VODAFONE GROUP PLC
- AIRTEL
- IDEA CELLULAR LTD
- AT&T
- ONMOBILE
- SPICE DIGITAL LIMITED
- COMVERSE TECHNOLOGY INC.
- ONE97 COMMUNICATION
- GOOGLE INC
[HN1]Market drives and opportunities
[HN2]Industry name
[HN3]Market scope
[HN4]Detailed segmentation
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Request discounts available for Start-Ups & Universities
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Mobile Value-added Services Market - By Offering
1.3.2 Mobile Value-added Services Market - By Type
1.3.3 Mobile Value-added Services Market - By Region
1.3.3.1 By Country
2. KEY TAKEWAYS
3. RESEARCH METHODOLOGY
4. MOBILE VALUE-ADDED SERVICES MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PEST ANALYSIS
4.2.1 North America - Pest Analysis
4.2.2 Europe - Pest Analysis
4.2.3 Asia-Pacific - Pest Analysis
4.2.4 Middle East and Africa - Pest Analysis
4.2.5 South and Central America - Pest Analysis
4.3. ECOSYSTEM ANALYSIS
4.4. EXPERT OPINIONS
5. MOBILE VALUE-ADDED SERVICES MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS, RESTRAINTS & EXPECTED INFLUENCE OF COVID-19 PANDEMIC
6. MOBILE VALUE-ADDED SERVICES MARKET - GLOBAL MARKET ANALYSIS
6.1. MOBILE VALUE-ADDED SERVICES - GLOBAL MARKET OVERVIEW
6.2. MOBILE VALUE-ADDED SERVICES - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING/MARKET SHARE
7. MOBILE VALUE-ADDED SERVICES MARKET - REVENUE AND FORECASTS TO 2028 - OFFERING
7.1. OVERVIEW
7.2. OFFERING MARKET FORECASTS AND ANALYSIS
7.3. ADVERTISING
7.3.1. Overview
7.3.2. advertising Market Forecast and Analysis
7.4. GAMES
7.4.1. Overview
7.4.2. Games Market Forecast and Analysis
7.5. MUSIC AND VIDEO
7.5.1. Overview
7.5.2. music and video Market Forecast and Analysis
7.6. STREAMING
7.6.1. Overview
7.6.2. streaming Market Forecast and Analysis
7.7. MONEY AND M-COMMERCE
7.7.1. Overview
7.7.2. money and m-commerce Market Forecast and Analysis
7.8. PUBLICATIONS
7.8.1. Overview
7.8.2. publications Market Forecast and Analysis
8. MOBILE VALUE-ADDED SERVICES MARKET - REVENUE AND FORECASTS TO 2028 - TYPE
8.1. OVERVIEW
8.2. TYPE MARKET FORECASTS AND ANALYSIS
8.3. MOBILE INTERNET BASED
8.3.1. Overview
8.3.2. mobile Internet based Market Forecast and Analysis
8.4. CONTENT BASED
8.4.1. Overview
8.4.2. Content Based Market Forecast and Analysis
9. MOBILE VALUE-ADDED SERVICES MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
9.1. NORTH AMERICA
9.1.1 North America Mobile Value-added Services Market Overview
9.1.2 North America Mobile Value-added Services Market Forecasts and Analysis
9.1.3 North America Mobile Value-added Services Market Forecasts and Analysis - By Offering
9.1.4 North America Mobile Value-added Services Market Forecasts and Analysis - By Type
9.1.5 North America Mobile Value-added Services Market Forecasts and Analysis - By Countries
9.1.5.1 United States Mobile Value-added Services Market
9.1.5.1.1 United States Mobile Value-added Services Market by Offering
9.1.5.1.2 United States Mobile Value-added Services Market by Type
9.1.5.2 Canada Mobile Value-added Services Market
9.1.5.2.1 Canada Mobile Value-added Services Market by Offering
9.1.5.2.2 Canada Mobile Value-added Services Market by Type
9.1.5.3 Mexico Mobile Value-added Services Market
9.1.5.3.1 Mexico Mobile Value-added Services Market by Offering
9.1.5.3.2 Mexico Mobile Value-added Services Market by Type
9.2. EUROPE
9.2.1 Europe Mobile Value-added Services Market Overview
9.2.2 Europe Mobile Value-added Services Market Forecasts and Analysis
9.2.3 Europe Mobile Value-added Services Market Forecasts and Analysis - By Offering
9.2.4 Europe Mobile Value-added Services Market Forecasts and Analysis - By Type
9.2.5 Europe Mobile Value-added Services Market Forecasts and Analysis - By Countries
9.2.5.1 Germany Mobile Value-added Services Market
9.2.5.1.1 Germany Mobile Value-added Services Market by Offering
9.2.5.1.2 Germany Mobile Value-added Services Market by Type
9.2.5.2 France Mobile Value-added Services Market
9.2.5.2.1 France Mobile Value-added Services Market by Offering
9.2.5.2.2 France Mobile Value-added Services Market by Type
9.2.5.3 Italy Mobile Value-added Services Market
9.2.5.3.1 Italy Mobile Value-added Services Market by Offering
9.2.5.3.2 Italy Mobile Value-added Services Market by Type
9.2.5.4 United Kingdom Mobile Value-added Services Market
9.2.5.4.1 United Kingdom Mobile Value-added Services Market by Offering
9.2.5.4.2 United Kingdom Mobile Value-added Services Market by Type
9.2.5.5 Russia Mobile Value-added Services Market
9.2.5.5.1 Russia Mobile Value-added Services Market by Offering
9.2.5.5.2 Russia Mobile Value-added Services Market by Type
9.2.5.6 Rest of Europe Mobile Value-added Services Market
9.2.5.6.1 Rest of Europe Mobile Value-added Services Market by Offering
9.2.5.6.2 Rest of Europe Mobile Value-added Services Market by Type
9.3. ASIA-PACIFIC
9.3.1 Asia-Pacific Mobile Value-added Services Market Overview
9.3.2 Asia-Pacific Mobile Value-added Services Market Forecasts and Analysis
9.3.3 Asia-Pacific Mobile Value-added Services Market Forecasts and Analysis - By Offering
9.3.4 Asia-Pacific Mobile Value-added Services Market Forecasts and Analysis - By Type
9.3.5 Asia-Pacific Mobile Value-added Services Market Forecasts and Analysis - By Countries
9.3.5.1 Australia Mobile Value-added Services Market
9.3.5.1.1 Australia Mobile Value-added Services Market by Offering
9.3.5.1.2 Australia Mobile Value-added Services Market by Type
9.3.5.2 China Mobile Value-added Services Market
9.3.5.2.1 China Mobile Value-added Services Market by Offering
9.3.5.2.2 China Mobile Value-added Services Market by Type
9.3.5.3 India Mobile Value-added Services Market
9.3.5.3.1 India Mobile Value-added Services Market by Offering
9.3.5.3.2 India Mobile Value-added Services Market by Type
9.3.5.4 Japan Mobile Value-added Services Market
9.3.5.4.1 Japan Mobile Value-added Services Market by Offering
9.3.5.4.2 Japan Mobile Value-added Services Market by Type
9.3.5.5 South Korea Mobile Value-added Services Market
9.3.5.5.1 South Korea Mobile Value-added Services Market by Offering
9.3.5.5.2 South Korea Mobile Value-added Services Market by Type
9.3.5.6 Rest of Asia-Pacific Mobile Value-added Services Market
9.3.5.6.1 Rest of Asia-Pacific Mobile Value-added Services Market by Offering
9.3.5.6.2 Rest of Asia-Pacific Mobile Value-added Services Market by Type
9.4. MIDDLE EAST AND AFRICA
9.4.1 Middle East and Africa Mobile Value-added Services Market Overview
9.4.2 Middle East and Africa Mobile Value-added Services Market Forecasts and Analysis
9.4.3 Middle East and Africa Mobile Value-added Services Market Forecasts and Analysis - By Offering
9.4.4 Middle East and Africa Mobile Value-added Services Market Forecasts and Analysis - By Type
9.4.5 Middle East and Africa Mobile Value-added Services Market Forecasts and Analysis - By Countries
9.4.5.1 South Africa Mobile Value-added Services Market
9.4.5.1.1 South Africa Mobile Value-added Services Market by Offering
9.4.5.1.2 South Africa Mobile Value-added Services Market by Type
9.4.5.2 Saudi Arabia Mobile Value-added Services Market
9.4.5.2.1 Saudi Arabia Mobile Value-added Services Market by Offering
9.4.5.2.2 Saudi Arabia Mobile Value-added Services Market by Type
9.4.5.3 U.A.E Mobile Value-added Services Market
9.4.5.3.1 U.A.E Mobile Value-added Services Market by Offering
9.4.5.3.2 U.A.E Mobile Value-added Services Market by Type
9.4.5.4 Rest of Middle East and Africa Mobile Value-added Services Market
9.4.5.4.1 Rest of Middle East and Africa Mobile Value-added Services Market by Offering
9.4.5.4.2 Rest of Middle East and Africa Mobile Value-added Services Market by Type
9.5. SOUTH AND CENTRAL AMERICA
9.5.1 South and Central America Mobile Value-added Services Market Overview
9.5.2 South and Central America Mobile Value-added Services Market Forecasts and Analysis
9.5.3 South and Central America Mobile Value-added Services Market Forecasts and Analysis - By Offering
9.5.4 South and Central America Mobile Value-added Services Market Forecasts and Analysis - By Type
9.5.5 South and Central America Mobile Value-added Services Market Forecasts and Analysis - By Countries
9.5.5.1 Brazil Mobile Value-added Services Market
9.5.5.1.1 Brazil Mobile Value-added Services Market by Offering
9.5.5.1.2 Brazil Mobile Value-added Services Market by Type
9.5.5.2 Argentina Mobile Value-added Services Market
9.5.5.2.1 Argentina Mobile Value-added Services Market by Offering
9.5.5.2.2 Argentina Mobile Value-added Services Market by Type
9.5.5.3 Rest of South and Central America Mobile Value-added Services Market
9.5.5.3.1 Rest of South and Central America Mobile Value-added Services Market by Offering
9.5.5.3.2 Rest of South and Central America Mobile Value-added Services Market by Type
10. INDUSTRY LANDSCAPE
10.1. MERGERS AND ACQUISITIONS
10.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
10.3. NEW PRODUCT LAUNCHES
10.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
11. MOBILE VALUE-ADDED SERVICES MARKET, KEY COMPANY PROFILES
11.1. APPLE INC.
11.1.1. Key Facts
11.1.2. Business Description
11.1.3. Products and Services
11.1.4. Financial Overview
11.1.5. SWOT Analysis
11.1.6. Key Developments
11.2. VODAFONE GROUP PLC
11.2.1. Key Facts
11.2.2. Business Description
11.2.3. Products and Services
11.2.4. Financial Overview
11.2.5. SWOT Analysis
11.2.6. Key Developments
11.3. AIRTEL
11.3.1. Key Facts
11.3.2. Business Description
11.3.3. Products and Services
11.3.4. Financial Overview
11.3.5. SWOT Analysis
11.3.6. Key Developments
11.4. IDEA CELLULAR LTD
11.4.1. Key Facts
11.4.2. Business Description
11.4.3. Products and Services
11.4.4. Financial Overview
11.4.5. SWOT Analysis
11.4.6. Key Developments
11.5. ATANDT
11.5.1. Key Facts
11.5.2. Business Description
11.5.3. Products and Services
11.5.4. Financial Overview
11.5.5. SWOT Analysis
11.5.6. Key Developments
11.6. ONMOBILE
11.6.1. Key Facts
11.6.2. Business Description
11.6.3. Products and Services
11.6.4. Financial Overview
11.6.5. SWOT Analysis
11.6.6. Key Developments
11.7. SPICE DIGITAL LIMITED
11.7.1. Key Facts
11.7.2. Business Description
11.7.3. Products and Services
11.7.4. Financial Overview
11.7.5. SWOT Analysis
11.7.6. Key Developments
11.8. COMVERSE TECHNOLOGY INC.
11.8.1. Key Facts
11.8.2. Business Description
11.8.3. Products and Services
11.8.4. Financial Overview
11.8.5. SWOT Analysis
11.8.6. Key Developments
11.9. ONE97 COMMUNICATION
11.9.1. Key Facts
11.9.2. Business Description
11.9.3. Products and Services
11.9.4. Financial Overview
11.9.5. SWOT Analysis
11.9.6. Key Developments
11.10. GOOGLE INC
11.10.1. Key Facts
11.10.2. Business Description
11.10.3. Products and Services
11.10.4. Financial Overview
11.10.5. SWOT Analysis
11.10.6. Key Developments
12. APPENDIX
12.1. ABOUT THE INSIGHT PARTNERS
12.2. GLOSSARY OF TERMS
1. Apple Inc.
2. Vodafone Group Plc
3. Airtel
4. Idea Cellular Ltd
5. ATandT
6. OnMobile
7. Spice Digital Limited
8. Comverse Technology Inc.
9. One97 Communication
10. Google Inc
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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