Tortilla Market Share, Size, Growth, value, Trends 2027

Tortilla Market to 2027 - Global Analysis and Forecasts By Nature (Organic, Conventional); Source (Wheat, Corn); Product type (Tortilla chips, Taco shells, Tostadas, Flour tortillas, Corn tortillas, others); Distribution Channel (Hypermarkets/Supermarkets, Convenience stores, Online, Others)

Publication Month : Jan 2020

  • Report Code : TIPRE00007757
  • Category : Food and Beverages
  • Status : Published
  • No. of Pages : 172
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The tortilla market accounted for US$ 37,865.2 Mn in 2018 and is expected to grow at a CAGR of 5.2% during the forecast period 2019 - 2027, to account to US$ 59,444.8 Mn by 2027.

Tortilla is basically a thin and flatbread prepared from wheat and corn. Several types of tortillas are available in the global market, including tortilla chips, tostadas, taco shells, and many more. High nutritive properties associated with the tortilla are anticipated to fuel the market growth. Different types of tortillas are very popular in North America and European countries, mainly in the US, Italy also Mexico. An uncooked corn tortilla is prepared with nixtamalized corn at 46%, 3% fat, hydration consists of 45% carbohydrates, also 6% protein (table). In a 100-gram amount, a raw corn tortilla delivers 218 calories, and it is a rich source of phosphorus (45% Daily Value) and magnesium (20% DV). It is a moderate source of (10-19% DV) of vitamin B6, manganese, niacin, and zinc. Due to these nutritional properties, tortillas are quite popular among the consumers.

The studied market in the South and Central America is expected to grow at the highest CAGR of 5.6% during the forecast period. The growth of the tortilla market in this region is mainly attributed to the huge and easy availability of raw materials required to produce tortillas, along with the presence of prominent global market players. Growing expenditure on nutrition & health, disposable income, and consumer awareness towards healthy food products are some of the key factors driving the tortilla market in South America. The increase in population, along with the continuous advancement in the food and beverage industries, has had a positive impact mainly on the economy of Brazil & Argentina that has advanced to a large extent. Brazil holds the largest share in the South American tortilla market, followed by Argentina and the rest of SAM. social media has a wide impact on consumer buying behavior in Brazil, which further propels the tortilla products market. In addition, rise in demand for convenience food products is influencing the studied market growth in this region.

Global Tortilla Market

Global Tortilla Market
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Market Insights

High Nutritive Properties Associated with Tortilla

An uncooked corn tortilla made with nixtamalized corn at a 46% hydration mainly consists of 3% fat, 45% carbohydrates, and 6% protein. In a 100-gram amount, one raw corn tortilla delivers 218 calories and is a rich source of phosphorus (45% DV) as well as magnesium (20% DV). It is also a moderate source of (10–19% DV) of vitamin B6, manganese, niacin, and zinc. Due to these nutritional properties, tortillas are highly popular among consumers, mainly in North America and Europe. Corn tortillas are the base for several traditional Mexican dishes, including tacos, tostadas, enchiladas, chilaquiles, flautas, quesadillas, and tortilla soup. Warmed corn tortillas are usually served as an accompaniment to stews, grilled meats, soups, and other dishes. In the US, wheat flour tortillas are often utilized for burritos and quesadillas. Corn tortillas are also deeply fried to prepare crispy tortilla chips. These chips are often salted also can be eaten alone or accompanied with several salsas and dips such as guacamole. In nachos, tortilla chips are a prime ingredient. Flour tortilla contains 200 calories, total carbohydrate 36g (12% DV), and dietary fiber 1 g (4% DV). Manufacturers offer tortillas that are organic, non-GMO, low carb, wheat-free, whole grain, gluten-free, and even vegetable-infused alternatives. These properties help create demand for tortilla among health-conscious consumers.

Nature Insights

Based on nature, the global tortilla market is segmented into organic and conventional. The conventional segment accounted for the largest share of the global tortilla market in 2018; however, the organic segment is expected to register the fastest growth rate during the forecast period. Conventional tortilla is prepared using the raw material grown in a conventional form of farming. Raw material obtains from crops such as corn, wheat, and others is grown using pesticides, chemical herbicides, and other chemicals. Conventional farmers use antibiotics and growth hormones to grow the crops unnaturally. Conventional farming is economical and beneficial for the farmers to gain more revenue since this method is suitable for large-scale production and cost-effective.

Global Tortilla Market, by Nature– 2018 and 2027

Global Tortilla Market, by Nature– 2018 and 2027
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Source Insights

The tortilla market, based on source, is segmented into wheat and corn. The corn segment accounted for the largest share of the global tortilla market in 2018. The corn tortilla is known as the traditional form of a tortilla. Many corn tortillas are prepared in stores through an industrial nixtamalization process. Although traditional tortillas are prepared from 100% maize, they can also be prepared from dehydrated maize flour. Corn tortillas are low in fat also low in sodium, and contain potassium, calcium, and fiber. Nixtamalization is an important step in improving the maize tortilla's nutritional profile. In the corn tortilla, it is said that there are about 60 calories in an average serving with 1 gram of fat. Corn tortillas are a rich source of magnesium & fiber. Fiber is quite essential for digestion & cardiac health, while magnesium plays an important role in the brain, heart, and muscle. Consumers are very much considering the health factor due to the changing lifestyle, hence adopting this product.

Product Type Insights

The tortilla market, based on product type, is segmented into the tortilla chips, taco shells, tostadas, flour tortillas, corn tortillas, and others. In 2018, under the product type segment, the tortilla chips market led the global tortilla market. Tortilla chips are known as a type of snack that is prepared from corn, as corn is the traditional tortilla source. These chips are prepared from yellow corn usually; however, they can also be prepared of white, blue, or red corn also are amongst one of the quick bites’ sections in the market. Some manufacturers include many other ingredients, including wheat, sugar, food coloring, and monosodium glutamate. Tortilla chips are available in the stores as both flavored and unflavored. They tend to be larger, thinner, and less salty. They're not really triangular, but rather pie slice shapes. Tortillas are generally round in form; they're shaped like a pie or pizza with two straight edges and one curved. To be a triangle, they'd need to have three straight edges.

Distribution Channel Insights

The tortilla market, based on distribution channel, is segmented into the hypermarkets/supermarkets, convenience stores, online, and others. In 2018, under the distribution channel segment, the hypermarkets/supermarkets market led the global tortilla market. A supermarket is a usually type of self-service platform which gives the consumer a wide variety of options. These options vary from food, beverages up to household products, which are organized in sections and shelves. Products in supermarkets are placed in eye-catching assortments to attract customers. They normally offer a wide range of products from several brands under one roof and further sell them at relatively low prices compared to other distribution channels, and hence consumers prefer to shop from supermarkets. It is also convenient for a manufacturer to sell his product through supermarkets as in the case of sales through supermarkets, the producers sell his product to a distributor who then delivers these products in bulk to the supermarkets depending on its demand which means no wastage of the product. Tortillas are being widely available throughout the supermarkets/ hypermarkets globally, and they hold a major share in the sales of various tortilla products.

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Tortilla Market: Strategic Insights

tortilla-market
Market Size Value inUS$ 37,865.2 Million in 2018
Market Size Value byUS$ 59,444.8 Million by 2027
Growth rateCAGR of 5.2% from 2019-2027
Forecast Period2019-2027
Base Year2019
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Mergers and acquisitions, and research and development are the commonly adopted strategies by companies to expand their footprints worldwide, which is further impacting the size of the market. The players present in the tortilla market have been implementing the abovementioned strategies to expand their customer base and gain significant share in the global market, which also enables them to maintain their brand name globally.

Report Spotlights

  • Progressive industry trends in the global tortilla market to help players develop effective long-term strategies
  • Business growth strategies adopted by companies in developed and developing markets
  • Quantitative analysis of the global tortilla market from 2017 to 2027
  • Estimation of global tortilla demand generated by various industries
  • PEST analysis to illustrate the efficacy of buyers and suppliers operating in the tortilla ecosystem
  • Recent developments to understand the competitive market scenario and global tortilla demand
  • Market trends and outlook, coupled with factors driving and restraining the growth of the global tortilla market
  • Insights to help in decision-making process by understanding strategies which underpin commercial interest with regard to the tortilla market growth globally
  • Global tortilla market size at various nodes of the market
  • Detailed overview and segmentation of the global tortilla market, as well as the tortilla industry dynamics
  • Global tortilla market size in various regions with promising growth opportunities

Tortilla Market – By Nature

  • Organic
  • Conventional


Tortilla Market – By Source

  • Wheat
  • Corn


Tortilla Market – By Product Type

  • Tortilla chips
  • Taco shells
  • Tostadas
  • Flour tortillas
  • Corn tortillas
  • Others


Tortilla Market – By Distribution Channel

  • Hypermarkets/Supermarkets
  • Convenience stores
  • Online
  • Others


Company Profiles

  • GRUMA, S.A.B. de C.V
  • PepsiCo Inc.
  • Easy Foods Inc.
  • La Tortilla Factory
  • Liven, S.A.
  • Ole Mexican Foods Inc.
  • Catallia Mexican Foods
  • Aranda’s Tortilla Company, Inc.
  • Arevalo Tortilleria, Inc.
  • Azteca Foods, Inc.
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

Nature ; Source ; Product type ; Distribution Channel

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

Argentina, Australia, Brazil, Canada, China, France, Germany, India, Japan, Mexico, Saudi Arabia, South Africa, Spain, United Arab Emirates, United Kingdom, United States

Frequently Asked Questions


Which key factors drive the growth of tortilla across the globe?

The growing demand for plant-based products offered by manufacturers and high nutritive properties associated with tortilla have been the major factors that have been favoring the tortilla market all over the globe. Food and beverage manufacturers focus on market trends and consumer requirements to develop innovative products and increase the sales of their entire product line. Therefore, in the past few years, several companies have launched innovative tortilla products that offer healthy options to consumers.

Which global region is the largest market for tortilla?

The North America accounted for the largest tortilla market. Several domestic and international companies have a strong foothold in the North American region. In the North America region, the US is a major market for tortilla.

Which is the most widely used tortilla product type?

Flour tortilla is the most widely used tortilla product all over the globe. Flour tortillas used in dishes such as fajitas, big burritos and chimichangas are somewhat bigger and may also be thicker. The flour tortillas are easier and softer to roll. They are available in multiple flavors, taste, types etc. in the super markets, retails, food joints etc.

The List of Companies - Global Tortilla Market

  1. GRUMA, S.A.B. de C.V
  2. PepsiCo Inc.
  3. Easy Foods Inc.
  4. La Tortilla Factory
  5. Liven, S.A.
  6. Ole Mexican Foods Inc.
  7. Catallia Mexican Foods
  8. Aranda’s Tortilla Company, Inc.
  9. Arevalo Tortilleria, Inc.
  10. Azteca Foods, Inc

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • 3.1 Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • 3.2 Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • 3.3 Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • 3.4 Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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