TV Transmitter Market to Reach US$ 975.2 Mn at a CAGR of 4.7% in 2027

TV Transmitter Market to 2027 - Global Analysis and Forecasts By Transmitter Type (UHF, and VH); by Distribution Chanel (Company Owned, and Third Party); by Application (Small TV Station, and Large TV Station)

Publication Month : Dec 2019

  • Report Code : TIPRE00007760
  • Category : Electronics and Semiconductor
  • Status : Published
  • No. of Pages : 151
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The global TV transmitter market accounted to US$ 662.6 Mn in 2018 and is expected to grow at a CAGR of 4.7% during the forecast period 2019 – 2027, to account to US$ 975.2 Mn by 2027.

Geographically, the TV Transmitter market is segmented into North America, APAC, Europe, MEA, and SAM regions. Asia-Pacific led the TV Transmitter market in 2018 with a significant market share and is anticipated to lose its dominance in the coming years to the Middle East & Africa region. Deployment of 5G and smart cities has commenced in few countries of Asia. Also, The trend of implementing digital terrestrial television (DTT) is growing, as it is considered to be the most dynamic and technically complex broadcasting platform. Earlier, the TV broadcasting was served to stationary receivers at home. As the trends are changing, the users are demanding for infotainment, information, and entertainment on any device, anywhere, and at any time, also, at the highest possible service quality. Modern broadcasting methods are trying to cope with these requirements that can only be contented by digital technologies.

The Europe is the second-largest market in the TV Transmitter market. Apart from Asia-Pacific and Europe, North America remains at the third-largest geographic segment in the TV Transmitter market. The European TV transmitter market is growing at a high pace, influenced as in communication sectors; terrestrial broadcasting networks are presently becoming exposed and deregulated to market forces. The factors such as rapid developments, digitalization of the economy, adequate government support, increasing education awareness are contributing to the fueling the growth of broadcasting and free to air sector. Which, in turn, increases the market for TV transmitter. 

Lucrative Regional TV Transmitter Market

Lucrative Regional TV Transmitter Market
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Market Insights

Growing Over-The-Top (OTT) offerings through OTT services and multi-channel network

The OTT media service industry has grown tremendously; consumers are increasingly accessing media outside their confined space. The OTT content is evolving from the niche to mass-based content. The rise in the number of devices capable of supporting digital media, also increasing internet access speed, has provided consumers with an option to access the media content. Media consumption across the globe has witnessed a tremendous increase with a significant leap from traditional media to new (digital) media.

Increasing demand for the improved broadcasting platform

There are various benefits that are increasing the installation of digital terrestrial television broadcasting (DTTB). DTTB platform is easy to install and use, in specific with TV sets having built-in tuners and using small indoor or outdoor antennas. DTTB is considered to be cost-effective for citizens as it can offer free-to-air as well as pay access to content at a very low installation cost. This is expected to provide huge opportunities for TV Transmitter companies and thus, positively impacting the TV Transmitter market

Transmitter Type Insights

The global TV Transmitter market by type is segmented into UHF and VHF. UHF segment dominates the TV Transmitter market heavily. However, VHF is projected to continue its dominance throughout the forecast period from 2019 – 2027. These two segments have different frequency ranges such as UHF has low, medium, and high. Whereas, VHF has low and medium.

Distribution Channel Insights

The TV Transmitter market by technology is further segmented into company owned and third party. Compnay owned segment of the TV Transmitter market dominate the distribution channel segment in 2018. Whereas, third party segment is expected to continue its dominance throughout the forecast period from 2019 – 2027. Due to presence of  several third-party sources with respect to the requirement, between the first and second parties, the third party segment is expected to increase.

Frequency Range Insights

The TV Transmitter market on the basis of frequency range is segmented into 1 GHz, 20-30 GHz, 40-60 GHz, and 70 GHz and above. 20-30 GHz frequency segment of the TV Transmitter market dominates the frequency range segment and is expected to continue its dominance throughout the forecast period from 2019 – 2027. Due to constant increase in the requirement of reliable internet connectivity, demand for 4G connection is rising, and so the scope of 20-30 GHz is also booming.

Application Insights

The TV Transmitter market by application is further segmented into small TV Station and large TV station. Large TV station segment of the TV Transmitter market dominated the application segment. Whereas, small TV station is expected to dominante the market throughout the forecast period from 2019 – 2027. Small TV stations or low power TV stations are operated by varied groups and organizations, including large and small businesses and local governments, thus increasing its demand during the forecast period.

Asia Pacific TV Transmitter Market by Application

Asia Pacific TV Transmitter Market by Application
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TV Transmitter Market: Strategic Insights

tv-transmitter-market
Market Size Value inUS$ 662.6 Million in 2018
Market Size Value byUS$ 975.2 Million by 2027
Growth rateCAGR of 4.7% from 2019-2027
Forecast Period2019-2027
Base Year2019
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Some of the market Initiatives were observed to be most adopted strategy in the global TV Transmitter market. Few of the recent market initiatives are listed below:

2019:

GatesAir Inc. received TV transmission order from Doordarshan, India’s national broadcaster, to strengthen analog UHF television coverage in the Jammu region. This deal further supports the company to expand its business in Northern India.

2019:

The Grupo Globo media enterprise introduced the first 5G Broadcast field trial in Brazil with equipment from Rohde & Schwarz. Under the cooperation between Grupo Globo and Rohde & Schwarz, Rohde & Schwarz supplied an R&S TMU9evo transmitter and the R&S BSCC network component.

2019:

Egatel introduced its broadcast newest stuff in Asymmetric Wideband-Doherty technology and the latest solutions for low-power VHF equipment at the IBC, RAI, Amsterdam.

2018:

Hitachi selected ABonAir Ltd. to provide the leading wireless video system to the Myanmar Radio and Television Authority and enable live video transmission from the most challenging environment.

GLOBAL TV TRANSMITTER MARKET SEGMENTATION

Global TV Transmitter Market – By Transmitter Type

  • UHF
    • Low
    • Medium
    • High
  • VHF
    • Low
    • Medium

Global TV Transmitter Market - By Distribution Channel

  • Company Owned
  • Third Party

Global TV Transmitter Market - By Application

  • Small TV Station
  • Large TV Station

Global TV Transmitter Market - By Geography

  • North America

    • U.S.
    • Canada
    • Mexico
  • Europe

    • France
    • Germany
    • Spain
    • Russia
    • Rest of Europe
  • Asia Pacific (APAC)

    • South Korea
    • Taiwan
    • China
    • India
    • Japan
    • Rest of APAC
  • Middle East & Africa

    • South Africa
    • Saudi Arabia
    • UAE
    • Rest of Middle East and Africa
  • South America

    • Brazil
    • Argentina
    • Rest of South America

Global TV Transmitter Market - Company Profiles

  • 8BTSI CORP.
  • BBEF Electronics Group Co., Ltd
  • Egatel S.L.
  • Gatesair, Inc.
  • Gigamega Technology Co. Ltd
  • Gospell Digital Technology Co., Ltd.
  • Hitachi Kokusai Electric Inc.
  • NEC Corporation
  • Plisch Gmbh
  • Rohde & Schwarz GMBH & Co. KG.
  • Toshiba Corporation
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

Transmitter Type ; by Distribution Chanel ; by Application

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

US, Canada, Mexico, UK, Germany, Spain, Italy, France, India, China, Japan, South Korea, Australia, UAE, Saudi Arabia, South Africa, Brazil, Argentina

Frequently Asked Questions


What are reasons behind APAC digital terrestrial television industry growth?

The growth of the TV transmitter market in APAC is primarily attributed to the factors such as rapid developments, digitalization of the economy, adequate government support, increasing education awareness, and rising incomes of the middle class are attributing the smooth transition of the economies in APAC from the developing stage towards a developed phase. Which, in turn, fueling the growth of broadcasting and free to air sector.

What are market opportunities for TV transmitter?

Technology advancements on transmission networks require significant investments, as to bring a clear cost benefit in the longer term period such as switch-over from analog to digital terrestrial networks. Digital technology helps spectrum to be used more efficiently. Therefore, more content per MHz is able to be delivered. In addition, digital networks are generally cost-effective to operate, which, in turn, acts as an opportunity for higher investments. Thus, growth of digital terrestrial television broadcasting platform has encouraged the usage of TV transmitters and is expected to increase its demand.

Which TV transmitter type is most commonly used for broadcasting?

UHF TV transmitter is mostly used for digital terrestrial television broadcasting. UHF broadcasting is carried out with the help of high-frequency vacuum tubes. Ultra-high frequency (UHF) is known as the radio frequencies in the range between 300 megahertz (MHz) and three gigahertz (GHz). The lower frequency signals fall into the VHF (very high frequency) or lower bands. UHF TV transmitters are used for cell phones, television broadcasting, satellite communication including GPS, direct to home broadcasting, Wi-Fi and Bluetooth, other applications.

The List of Companies

  1. 8BTSI CORP.
  2. BBEF Electronics Group Co., Ltd
  3. Egatel S.L.
  4. Gatesair, Inc.
  5. Gigamega Technology Co. Ltd
  6. Gospell Digital Technology Co., Ltd.
  7. Hitachi Kokusai Electric Inc.
  8. NEC Corporation
  9. Plisch Gmbh
  10. Rohde & Schwarz GMBH & Co. KG.
  11. Toshiba Corporation

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

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  • Validates and strengthens in-house secondary research findings
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Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

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Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • 3.1 Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • 3.2 Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • 3.3 Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • 3.4 Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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