Non-durable consumer goods

Non-durable consumer goods mainly include products with short life spans, e.g., cleaning products, office supplies, cigarettes and tobacco, medication, clothing, and footwear. The non-durable consumer goods industry has a major impact on the growth of the overall consumer goods industry. Based on demand trend, rising per capita disposable income, changing demographic trends, increasing global population, surging pene Non-durable consumer goods mainly include products with short life spans, e.g., cleaning products, office supplies, cigarettes and tobacco, medication, clothing, and footwear. The non-durable consumer goods industry has a major impact on the growth of the overall consumer goods industry. Based on demand trend, rising per capita disposable income, changing demographic trends, increasing global population, surging penetration of e-commerce, escalating health and wellness concerns are among the major determinants catalyzing the growth of the industry. However, supply and political trends that influence the industry growth are volatile input costs, limited labor availability, changing tax regimes, and rising trade protectionism. Prominent non-durable consumer goods brands are focusing on their R&D activities to launch innovative products catering to the changing consumer preferences. Moreover, the market players are expanding their global presence by investing in emerging economies. Companies such as The Coca-Cola Company and PepsiCo. earn more than half of their annual revenues from emerging economies. Further, the non-durable consumer goods providers focus on continuously updating their product portfolios to exploit the opportunities offered by the fastest-growing and most profitable product categories. For instance, Nestle, a major player in the non-durable consumer goods industry, is highly focused on updating its product line; it invested in the acquisition of Gerber (an infant nutrition brand), Purina (a pet food manufacturer), and Kraft’s, a frozen pizza business, amongst other similar acquisitions. Prominent players active in the non-durable consumer goods industry are Nestle, Procter & Gamble, The Coca Cola Company, PepsiCo, L’Oreal, Nike, and Unilever, among others.
In terms of geography, Asia-Pacific is expected to emerge as a dominating regional market in the global non-durable consumer goods industry, surpassing the western regional markets such as North America and Europe. The middle class consumers (daily expenditures from US$ 10–100 per person in purchasing parity terms) are expected to dominate the consumer goods industry as potential customers. According to the Organization for Economic Co-operation and Development (OECD), the global middle class population is expected to reach 4,884 million by 2030. Population in Asia-Pacific is expected to account for more than 65% of this population.
Prominent market reports published by The Insight Partners under this category focus on baby diapers, toothpaste, tobacco, wipes, smart diapers, denims, sun protection products, detergents, soaps, hair care products, skin care products, and so on.

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