Europe Frozen Bakery Products Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Product Type (Breads and Rolls, Cakes and Pastries, Cookies and Biscuits, and Others), Category (Gluten-free and Conventional) and End-Use (Foodservice and Food Retail)

The Europe frozen bakery products market is expected to grow from US$ 7,897.44 million in 2021 to US$ 9,692.67 million by 2028; it is estimated to grow at a CAGR of 3.0% from 2021 to 2028. People are looking for healthier alternatives of the bakery products such as sugar-free, keto-free, and gluten-free products. According to the studies, 51% of the consumers in Europe prefer bakery goods that offer additional nutritional benefits. Moreover, gluten-free products are gaining high popularity among the people in the region as wheat is rapidly being viewed as an ingredient to avoid. This is projected to drive the demand for gluten-free frozen baked goods across Europe over the forecast period. Therefore, manufacturers are reducing the sugar-content in bakery products and using different ingredients and flours to produce healthier versions of baked goods. In Europe, many manufacturers are reducing the use of palm oil in bakery products to cater to the changing requirements of their consumers. Additionally, leading manufacturers such as the Europasrty SA and Associated British Foods Plc. are investing in research and development and product innovation to enhance their profitability and consumer base.
 

In case of COVID-19, Europe, especially France, witnessed an unprecedented rise in number of coronavirus cases, which led to the discontinuation of frozen bakery products manufacturing activities. Downfall in other food & beverages producing sectors has subsequently impacted the demand for frozen bakery products during the early months of 2020. Moreover, decline in the overall bakery products producing activities has led to the discontinuation of frozen bakery products manufacturing projects, thereby reducing the demand for frozen bakery products. Similar trend was witnessed in other European countries such as Russia, UK, Italy, Germany and Spain. However, the countries are likely to overcome this drop in demand with the economic activities regaining their pace, especially in the beginning of 2021.
 

With the new advancements and technologies, vendors can attract new customers and expand their footprints in emerging markets. This factor is likely to drive the Europe frozen bakery products market. The demand for frozen bakery products is surging, owing to rising consumer preference toward processed or convenience foods. In addition, the easy availability of frozen bakery products has influenced the buying pattern for the shoppers who are concerned with the dietary merchandise and rendered a firm place to the frozen bakery products in the list of daily consumables. Moreover, due to the growing food & beverages industry and improving economic conditions, consumers in developed and developing regions worldwide are moving toward convenience foods. The rural–urban migration has also increased in developing countries which has led to an increase in street vending, ready-to-eat, and convenience foods. As a result, there has been a notable rise in the consumption of ready-to-eat foods, which has resulted in a significant increase in the market for convenience foods. Further, frozen bakery products have also found a shelf in retail stores and supermarkets due to the diversification of distribution channels. In addition, other factors driving the demand for convenience foods include change in working demographics and a busy lifestyle. Therefore, the demand for frozen bakery products is expected to increase in response to the growing demand for convenience foods. The demand for convenience food is being fueled by the launch of longer-shelf-life frozen bakery products and an increase in the working population across the region, along with a rise in the female workforce. Consumers buy and store frozen bakery items in their busy schedules and consume them as required.
 

Europe Frozen Bakery Products Market Segmentation

• Europe Frozen Bakery Products Market – By Product Type
  • Breads and Rolls
  • Pizza and Pizza Crust
  • Cakes and Pastries
  • Cookies and Biscuits
  • Others
• Europe Frozen Bakery Products Market – By Category
  • Gluten-free
  • Conventional
• Europe Frozen Bakery Products Market – By End-Use
  • Foodservice
  • Food Retail
• Europe Frozen Bakery Products Market – By Country
  • Germany
  • UK
  • France
  • Italy
  • Russia
  • Rest of Europe

Europe Frozen Bakery Products Report Scope

1. Dawn Food Products, Inc.
2. Europastry, S.A
3. Lantmannen Unibake
4. Grupo Bimbo S.A.B. de C.V
5. Aryzta Ag
6. General Mills, Inc.
7. Conagra Brands, Inc.
8. Associated British Food Plc.

• Save and reduce time carrying out entry-level research by identifying the growth, size, leading players, and segments in the Europe frozen bakery products market.
• Highlights key business priorities in order to assist companies to realign their business strategies
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• Develop/modify business expansion plans by using substantial growth offering developed and emerging markets
• Scrutinize in-depth Europe market trends and outlook coupled with the factors driving the Europe frozen bakery products market, as well as those hindering it
• Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing and distribution