Industry

Europe Sexual Wellness Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Pharmaceutical Product (Capsules, Tablets, Oral Liquids, and Sprays), Non-Pharmaceutical Product (Sex Toys, Condoms, Intrauterine Devices, Contraceptive Implants, and Others), and Distribution Channel (Retail Pharmacies, Online Distribution, and Hospitals Pharmacies) 

Report Code : 

TIPRE00026287

No. of Pages : 131
Published Month : Dec 2021
Category : Life Sciences

The Europe sexual wellness market is expected to grow from US$ 14,691.30 million in 2021 to US$ 22,432.32 million by 2028; it is estimated to grow at a CAGR of 6.2% from 2021 to 2028.


The UK, Germany, France, Italy, and Spain are major economies in Europe. Despite the long history of stigma, sexual wellness is now gaining traction as it is considered a part of an integrated, holistic care approach. As a result, the sexual wellness market is witnessing an unprecedented rise in investments in the development and production of these products, and consolidation of sales channels. The market players are focusing on the development of advanced products with enhanced capabilities. Several investments by market players are bolstering the growth of the Europe sexual wellness market.

Countries in Europe, especially France, are highly affected due to the COVID-19 outbreak. EU and its member states are experiencing an economic and social crisis, in addition to the sanitary crisis; urges the Member States to consider the health impact of COVID-19 through a gender lens and to ensure the continuation of a full range of SRH services through the health systems in all circumstances, in line with international human rights standards; insists on countering any attempts to restrict SRHR during the pandemic and beyond; further calls on Member States to direct additional efforts and resources to rebuilding a health system which recognizes that SRHR are essential for the health and well-being of all persons. UNFPA’s projections from April 2020 stated that 47 million women in 114 low- and middle-income countries are expected to be unable to use modern contraceptives if the lockdown or supply chain disruptions continue for six months. The COVID-19 pandemic and the life-altering interruptions of migration have altered sexual priorities to the point where even defining appropriate sexual wellbeing timeframes is difficult. There may be resource constraints in monitoring that necessitates a multidimensional measure, as well as political opposition to elevating sexual well-being alongside risk-focused outcomes. Recognizing these issues, we present four ways in which sexual well-being is crucial to core functions of contemporary public health. The member states to ensure full access to contraception during the COVID-19 pandemic and, through joint efforts, to prevent disruptions in production and supply chains emphasize the examples of good practice such as accessible contraceptives for all women below a certain age group and/or teleconsultations in accessing contraceptives. 

With the new features and technologies, vendors can attract new customers and expand their footprints in emerging markets. This factor is likely to drive the Europe sexual wellness market. The Europe sexual wellness market is expected to grow at a good CAGR during the forecast period.    

Europe Sexual Wellness Market Revenue and Forecast to 2028 (US$ Million)

Europe Sexual Wellness Market Segmentation     

Europe Sexual Wellness Market – By Pharmaceutical Product

  • Capsules
  • Tablets
  • Oral Liquids
  • Sprays

Europe Sexual Wellness Market – By Non-Pharmaceutical Product

  • Sex Toys
  • Condoms
  • Intrauterine Devices
  • Contraceptive Implants
  • Others

Europe Sexual Wellness Market – By Distribution Channel

  • Retail Pharmacies
  • Online Distribution
  • Hospitals Pharmacies

Europe Sexual Wellness Market, by Country

  • Germany 
  • France
  • UK
  • Italy 
  • Spain 
  • Rest of Europe

Europe Sexual Wellness Market - Companies Mentioned

  • Bayer AG
  • Church & Dwight, Inc.
  • FUN FACTORY GmbH
  • LELO
  • LIFESTYLES HEALTHCARE PTE LTD
  • Lovehoney Group Ltd.
  • Reckitt Benckiser Group Plc
  • TENGA Co., Ltd.

Europe Sexual Wellness Report Scope

Report Attribute Details
Market size in 2021 US$ 14,691.30 Million
Market Size by 2028 US$ 22,432.32 Million
Global CAGR (2021 - 2028) 6.2%
Historical Data 2019-2020
Forecast period 2022-2028
Segments Covered By Pharmaceutical Product
  • Capsules
  • Tablets
  • Oral Liquids
  • Sprays
By Non-Pharmaceutical Product
  • Sex Toys
  • Condoms
  • Intrauterine Devices
  • Contraceptive Implants
By Distribution Channel
  • Retail Pharmacies
  • Online Distribution
  • Hospitals Pharmacies
Regions and Countries Covered Europe
  • UK
  • Germany
  • France
  • Russia
  • Italy
  • Rest of Europe
Market leaders and key company profiles
  • Bayer AG
  • Church & Dwight, Inc.
  • FUN FACTORY GmbH
  • LELO
  • LIFESTYLES HEALTHCARE PTE LTD
  • Lovehoney Group Ltd.
  • Reckitt Benckiser Group Plc
  • TENGA Co., Ltd.
    1. Bayer AG
    2. Church & Dwight, Inc.
    3. FUN FACTORY GmbH
    4. LELO
    5. LIFESTYLES HEALTHCARE PTE LTD
    6. Lovehoney Group Ltd.
    7. Reckitt Benckiser Group Plc
    8. TENGA Co., Ltd.
    • Save and reduce time carrying out entry-level research by identifying the growth, size, leading players, and segments in the Europe sexual wellness market.   
    • Highlights key business priorities in order to assist companies to realign their business strategies
    • The key findings and recommendations highlight crucial progressive industry trends in the Europe sexual wellness market, thereby allowing players across the value chain to develop effective long-term strategies
    • Develop/modify business expansion plans by using substantial growth offering developed and emerging markets
    • Scrutinize in-depth Europe market trends and outlook coupled with the factors driving the sexual wellness market, as well as those hindering it 
    • Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing, and distribution  
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