Middle East and Africa Virtual Event Software Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Solution (Software and Services), Enterprise Size (SMEs and Large Enterprises), and End-User (Trade Show Organizers, Event Management Agencies, Corporates, Academic Organizations, and Others)

The virtual event software market in Middle East & Africa is expected to grow from US$ 669.07 million in 2021 to US$ 1,534.97 million by 2028; it is estimated to grow at a CAGR of 12.6% from 2021 to 2028.

With experiencing innovation in event industry, the virtual events are emerging as a new future of event industry. Emerging trend of digitization is projected to drive the scope of virtual event software market in forthcoming period. Below mentioned are some of the trends prevailing in virtual event that would help in penetration the future growth of virtual event software.

AR & VR Experiences

- Augmented and virtual realities are becoming as the latest trend in event industry. Augmented reality grabs attention and encourages participants to interact with other participants in event. This Solution enhances consumer experience, resulting in more social media shares, media attention, and engagement. Also, visual reality on the other side is a Solution which enable the user to step into computer-generated 3D world.

Event Apps

- in B2B sector, events apps are an upcoming trend in 2021. The event apps make entire functioning of events smoother and much faster. The trend is already getting used in B2C sector to accelerate communication and engagement during corporate planning of events. Event apps can be tailored according to individual requirements to organize event experience for delegates.

Facial Recognition

- This Solution is in its initial phase. Its primary requirement is to enhance registration process and speed up check-in for attendees. Through facial Solution, lesser waiting time will be achieved in registration process. Also, the Solution improves event security, which is a foremost consideration especially in case of larger events.

Live Translation

- With live translation, any live event can be available for participants globally. In such cases, the event in a native language can also result into international interest. Live translation feeds can be accessed via earpieces, headphones, and online access.

Live interpreters, event security, and projection mapping are another technology gaining momentum in virtual event will boost the scope of virtual event software, and thereby boosting the market growth.

As per World-o-meter, among Middle East and Africa countries, Turkey has faced the highest number of COVID-19 cases. Other major countries that are facing the economic impact of COVID-19 include Iran, Saudi Arabia, UAE, Egypt, Morocco, and Kuwait. The recent nationwide lockdown across South Africa, Saudi Arabia an UAE also have forced the companies to switch there shows and meetings virtually. Hence, the overall impact of COVID-19 on Middle East and Africa region is low to moderate.

With the new features and technologies, vendors can attract new customers and expand their footprints in emerging markets. This factor is likely to drive the Middle East & Africa virtual event software market. The Middle East & Africa virtual event software market is expected to grow at a good CAGR during the forecast period.

Middle East & Africa Virtual Event Software Market Segmentation

Middle East & Africa Virtual Event Software Market – By Solution

• Software
• Services

Middle East & Africa Virtual Event Software Market – By Enterprise Size

• SMEs
• Large Enterprises

Middle East & Africa Virtual Event Software Market – By End-User

• Trade Show Organizers
• Event Management Agencies
• Corporates
• Academic Organizations
• Others

Middle East & Africa Virtual Event Software Market – By Country

• South Africa
• Saudi Arabia
• UAE
• Rest of MEA   

Middle East & Africa Virtual Event Software Market – Companies Mentioned

• Hopin         
• InEvent Inc.                        
• Pathable, Inc.                      
• Hubilo Technologies Inc.  
• ubivent   
• Cvent Inc.                           
• vFairs LLC                             
• Whova Inc             

Middle East and Africa Virtual Event Software Report Scope

1. Hopin         
2. InEvent Inc.                        
3. Pathable, Inc.                      
4. Hubilo Technologies Inc.  
5. ubivent   
6. Cvent Inc.                           
7. vFairs LLC                            
8. Whova Inc                         

• Save and reduce time carrying out entry-level research by identifying the growth, size, leading players and segments in the Middle East & Africa virtual event software market.
• Highlights key business priorities in order to assist companies to realign their business strategies
• The key findings and recommendations highlight crucial progressive industry trends in the Middle East & Africa virtual event software market, thereby allowing players across the value chain to develop effective long-term strategies
• Develop/modify business expansion plans by using substantial growth offering developed and emerging markets
• Scrutinize in-depth Middle East & Africa market trends and outlook coupled with the factors driving the virtual event software market, as well as those hindering it
• Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing and distribution