North America Set Top Box (STB) Market Forecast to 2027 - COVID-19 Impact and Regional Analysis By Product (Cable, Satellite, IPTV, and Others) and Content Quality (Standard Definition (SD), High-Definition (HD), and 4K)

The North America set top box (STB) market is expected to grow from US$ 4,556.5 million in 2019 to US$ 5,112.1 million by 2027; it is estimated to grow at a CAGR of 1.6 % from 2020 to 2027.

The US, Canada, and Mexico are major economies in North America. Technical transformations in set-top box is expected to escalate the North America set top box (STB) market. Technological advancements have led to the introduction of a wide variety of STBs exhibiting different characteristics. This has eventually led to fierce rivalry among the set-top box providers. Digital video capture is one of the most desired functionality of set-top boxes as it allows audiences to record their favorite shows and watch them later as per their convenience. A standalone set-top box that allows viewers to transmit and record TV programs is an over-the-air digital video recorder (DVR) system. Apart from DVRs, subscription-based TV service providers also sell STBs to consumers. DISH, a US-based television provider, has integrated artificial intelligence (AI) in its new set-top boxes for enabling recording facilities. Companies are integrating features such as voice command with the help of technologies such as natural language processing (NLP) to simplify searching channels and shows. Interactive features such as video-on-demand and electronic program guide are also increasingly being incorporated in satellite STB units. In addition to basic features, the set-top box units also include a range of interactive and multimedia facilities directly via a consumer television device, such as internet browsing, email, and instant messaging. The DVR feature is also included in cable and satellite set-top boxes, enabling viewers to enjoy content at their convenience. Using MPEG-4.10 (H.264) and SMPTE 421 M (VC-1) allows more content sources and decreases the risk of early product obsolescence. Thus, the abovementioned technological advancements are contributing to the growth of the North America set top box (STB) market

Further, in case of COVID-19, North America is highly affected specially the US. Favorable government policies to boost innovation and reinforce infrastructure capabilities, North America have the highest acceptance and development rate of emerging technologies. Any impact on industries is therefore projected to have a negative influence on the region's economic development. Millions of Americans sit at home in the midst of the COVID-19 crisis and turn to their TVs as a primary source of news, information and entertainment. Cable news network viewing rose by 73 percent versus the same week in 2019. This rise tends to be powered by viewing, with increases of 102 percent and nearly 82 percent compared to the same week in 2019. Thus, this has created a huge demand on the set-top box market across the region. However, owing the nation-wide lockdown across major economies such as United States and Canada in the North America the region, the manufacturing of the same has being negatively impacted. Moreover, the supply chain of the set-top box market has also been adversely affected from both local and international players. Thus, owing to the above-mentioned factors set-top market is said to be negatively affected owing to the outbreak of the corona virus across the region.

With the new features and technologies, vendors can attract new customers and expand their footprints in emerging markets. This factor is likely to drive the North America set top box (STB) market. The North America set top box (STB) market is expected to grow at a good CAGR during the forecast period.

North America Set Top Box (STB) Market Segmentation

North America Set Top Box (STB) Market – By Product

• Cable
• Satellite                         
• IPTV            
• Others

North America Set Top Box (STB) Market – By Content Quality

• Standard Definition (SD)
• High-Definition (HD)
• 4K

North America Set Top Box (STB) Market, by Country

• US
• Canada
• Mexico

North America Set Top Box (STB) Market -Companies Mentioned

• Advanced Digital Broadcast SA
• Altech UEC
• CommScope
• COSHIP
• Huawei Technologies Co., Ltd
• Humax           
• Kaonmedia Co., Ltd.
• Sagemcom 
• Skyworth Group Co., Ltd. 
• Technicolor SA

North America Set Top Box (STB) Report Scope

1. Advanced Digital Broadcast SA
2. Altech UEC
3. CommScope
4. COSHIP
5. Huawei Technologies Co., Ltd
6. Humax
7. Kaonmedia Co., Ltd.
8. Sagemcom 
9. Skyworth Group Co., Ltd. 
10. Technicolor SA

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