The tortilla market is projected to grow from US$ 33.09 billion in 2023 to US$ 45.18 billion by 2031; it is estimated to register a CAGR of 4.0% from 2023 to 2031. Surging demand for organic and clean-label food products is likely to continue as a key tortilla market trend in the coming years.
Furthermore, tortilla manufacturers are expanding their business presence across various countries. Paulig, a parent company of Poco Loco and Santa Maria, opened a new tortilla factory in Belgium in September 2022 to meet the growing demand for Tex Mex products in Europe.
A growing number of health-conscious consumers without diagnosed gluten sensitivity are also adopting gluten-free diets as part of a broader wellness lifestyle. This trend is fueling innovation within the tortilla segment, encouraging manufacturers to diversify their product portfolios with alternative flours such as corn, almond, cassava, and chickpea. These gluten-free formulations not only cater to dietary restrictions but also appeal to consumers seeking novel textures and nutritional benefits.
Retailers are expanding their shelf space for gluten-free items, signaling a broader market acceptance and rising commercial viability. As foodservice providers and quick-service restaurants (QSRs) increasingly add gluten-free tortillas to their menus, this opens new revenue streams and deepens market penetration.
North America dominated the tortilla market in 2023, whereas Asia Pacific is expected to register the highest CAGR from 2023 to 2031. Australia is one of the rapidly growing markets for tortillas in Asia Pacific. In the country, the popularity of tortillas is influenced by their increased availability across various retail channels, including traditional grocery stores, hypermarkets, convenience stores, and online retailing. Consumers seek convenience, and manufacturers continually introduce new product variants, flavor profiles, healthier alternatives, and gluten-free and plant-based options to cater to different culinary needs and preferences, attracting consumers seeking quick meals or snacks. For instance, in October 2023, Doritos introduced a new flavor, Coriander. The Coriander flavor is described as being fragrant and indulgently soapy, offering a bold and unique taste experience. Along with Australia, the Japan tortilla market is also expected to register a significant growth from 2023 to 2031. The growing popularity of tortillas in Japan is attributed to a fusion of Japanese and Mexican culinary influences, as well as innovative offerings in convenience stores. The culinary landscape in Japan is witnessing a captivating trend as Japanese consumers are increasingly interested in fusion foods. There is a rising interest in blending traditional Japanese sushi culture with Latin American staple dishes, especially Mexican cuisine. This culinary fusion positively impacted Japan's tortilla industry, leading to a significant surge in sales. Convenience stores in Japan are introducing new food trends, with key chains such as Seven-Eleven Japan and FamilyMart introducing limited-edition items such as taco wraps. These small-scale steps familiarize Japanese consumers with Mexican cuisine and contribute to the trend in the Japanese market.
The regional trends and factors influencing the Tortilla Market throughout the forecast period have been thoroughly explained by the analysts at Insight Partners. This section also discusses Tortilla Market segments and geography across North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America.
The regional trends and factors influencing the Tortilla Market throughout the forecast period have been thoroughly explained by the analysts at Insight Partners. This section also discusses Tortilla Market segments and geography across North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America.
Report Attribute | Details |
---|---|
Market size in 2023 | US$ 33.09 Billion |
Market Size by 2031 | US$ 45.18 Billion |
Global CAGR (2023 - 2031) | 4.0% |
Historical Data | 2021-2022 |
Forecast period | 2024-2031 |
Segments Covered |
By Source
|
Regions and Countries Covered | North America
|
Market leaders and key company profiles |
The Tortilla Market market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.
Market players density refers to the distribution of firms or companies operating within a particular market or industry. It indicates how many competitors (market players) are present in a given market space relative to its size or total market value.
Major Companies operating in the Tortilla Market are:
Disclaimer: The companies listed above are not ranked in any particular order.
The "Tortilla Market Size and Forecast (2021–2031)" report provides a detailed analysis of the market covering below areas:
The List of Companies - Tortilla Market
The tortilla market size is projected to reach US$ 45.18 billion by 2031.
North America accounted for the largest share of the market in 2023.
The rising popularity of Mexican cuisine and strategic initiatives by key market players are significantly driving the market growth.
Surging demand for organic and clean-label food products is a key trend in the market in the future.
GRUMA SAB de CV, PepsiCo Inc, La Tortilla Factory Inc, Intersnack Group GmbH & Co KG, Aranda’s Tortilla Company Inc, Paulig Ltd, General Mills Inc, Conagra Brands Inc, Goya Foods Inc, Moctezuma Foods SRO, Komali Tortillas GmbH, Greendot Health Foods Pvt. Ltd., Paul’s Organics, Fresca Mexican Foods, Mi Rancho, Joy Food Products, Delibreads Europe S.L., Habanero Foods, Leighton Foods AS, and The Hain Celestial Group Inc are a few of the key players operating in the tortilla market.