Beauty Devices
Consumer and Retail

A New Era of Grooming: How Beauty Devices are Changing the Men’s Market

Who said skincare and advanced grooming were exclusively for women? For years, the men’s grooming aisle largely consisted of basic shaving creams, aftershaves, and perhaps a simple moisturizer. But times, they are a-changin’. What’s driving this shift? A growing awareness among men about self-care and appearance, coupled with the accessibility of innovative beauty devices that […]