The aesthetic injectable devices market size is projected to reach US$ 17.58 billion by 2031 from US$ 10.31 billion in 2024. The market is expected to register a CAGR of 8.1% during 2025–2031. The regenerative aesthetic treatments are likely to bring in new market trends during the forecast period.
Major aesthetic injectable devices consist of botulinum toxin (e.g., Botox), dermal fillers (e.g., hyaluronic acid-based), and collagen stimulators. The market growth is driven by rising applications across wrinkle reduction, lip enhancement, facial contouring, and scar correction. Advances in formulation and delivery technology, as well as better safety profiles, have supported greater patient acceptance. Expansion is strongest in Asia-Pacific, Europe, and North America. Emerging markets in South and Central America and the Middle East and Africa have highly potential. Medical tourism, influencer-driven aesthetic trends, and the increasing number of well-trained aesthetic practitioners accelerate product demand. However, regulatory challenges, cost barriers, and risks of adverse effects limit adoption in some segments. Overall, the market is poised for steady growth, supported by innovation, consumer demand, and expanding clinical indications.
The aesthetic injectable devices market is rapidly expanding due to the burgeoning demand for minimally invasive cosmetic procedures, soaring aging population, and desire for a youthful appearance. Prominent players operating in the market are focusing on innovations and collaborative efforts for enhanced product availability and reach. However, the high cost of treatments with recurring needs hinders market growth.
As per the data published by World Health Organization's (WHO) in October 2022, one in six people globally will be aged 60 or over by 2030. The number of individuals aged 60 and above will increase from 1 billion in 2020 to 1.4 billion by 2030 and to 2.1 billion by 2050. It is estimated that the population of those aged 80 or older will triple between 2020 and 2050, reaching 426 million. As collagen and elastin depletion accelerates with age, non-surgical options such as injectables become appealing to individuals seeking quick rejuvenation with minimal downtime. The age-related changes, including wrinkles, fine lines, volume loss, and skin laxity, fuel the demand for minimally invasive treatments such as botulinum toxin (e.g., Botox, Dysport, Xeomin) and hyaluronic acid fillers.
The desire for youthfulness spans generations. Even younger demographics are using injectables as a preventive measure, and a surge in the “preventative Botox” trend has been witnessed. With the rise of social media platforms and the prevalence of celebrity culture, people are constantly exposed to images of flawless skin, perfect features, and idealized beauty standards. This exposure has created a desire among individuals to achieve similar aesthetic goals and maintain a youthful appearance. The American Academy of Facial Plastic and Reconstructive Surgery has observed that social media users are transitioning from aesthetic treatments to achieve the static 'Instagram face' to seeking the more dynamic 'TikTok face.' They observed that 79% of facial plastic surgeons report a growing consumer demand for procedures that enhance selfie appearance, preserve the effects of previous treatments, and minimize visible signs of aging.
Given Botox’s advantages, it is no surprise that people from various age groups, genders, and backgrounds praise its effectiveness. In 2022, individuals between the ages of 35 and 50 accounted for nearly half of all Botox procedures, making them the most active demographic in the market. This age group seeks to combat visible signs of aging—something that the skin’s declining elasticity can't address on its own. As people age, the skin naturally loses collagen and elastin, leading to more noticeable wrinkles and sagging, driving the demand for Botox to manage or reverse these changes. Following this group, 4.4 million treatments were performed on the younger millennials, and Gen Z accounted for 2.2 million procedures. This age group, ranging from 18 to 34 years old, focuses on proactively preventing fine lines rather than waiting for them to develop into deep wrinkles. Thus, the rising demand for aesthetic injectables is driven by aging populations and social pressure for youthful, non-invasive beauty solutions.
Companies operating in the aesthetic injectable devices market are focusing on strategic developments. They are adopting strategies such as geographic expansions, new product developments, and technological advancements to boost their revenues. These strategies help them increase their sales, expand their geographic area, and enhance their capacity to cater to a larger customer base than their existing customer base. Strategic initiatives by companies significantly fuel market growth by fostering innovation, expanding market reach, and enhancing consumer engagement. The noteworthy developments in the aesthetic injectable devices market are mentioned below:
Thus, new product developments and marketing approvals are anticipated to create lucrative growth opportunities in the aesthetic injectable devices market in the upcoming years.
Key segments that contributed to the derivation of the Aesthetic Injectable Devices market analysis are product, device type, application, age group, gender, and end user.
The geographic scope of the aesthetic injectable devices market report mainly focuses on five regions: North America, Asia Pacific, Europe, South & Central America, and the Middle East & Africa. In terms of revenue, North America dominated the market in 2024. It is expected to continue its dominance in the global market during the forecast period. The US is the largest market for aesthetic injectable devices in the world. A rise in the development of noninvasive and minimally invasive aesthetic devices, and an upsurge in nonsurgical aesthetic procedures, fuel the growth of the aesthetic injectable devices market in the US. According to the 2023 Global Survey by the International Society of Aesthetic Plastic Surgery (ISAPS), ~6.19 million aesthetic procedures were performed in the US. Of these, nearly 4.4 million were nonsurgical procedures, with injectable treatments making up the majority. Botulinum toxin procedures accounted for ~2.5 million, while hyaluronic acid procedures comprised ~0.71 million. Consumers increasingly prefer minimally invasive procedures that yield natural results that do not appear overly done. As a result, the spending on aesthetic procedures has also grown significantly in the country.
Market players are launching new products alongside receiving approvals from the corresponding regulatory bodies. In March 2023, Galderma introduced FACE, an aesthetic visualization tool powered by augmented reality. This tool enables aesthetic professionals and patients to preview potential injectable treatment outcomes during the planning phase, before the procedure is performed. In April 2023, the company announced that the US FDA approved Sculptra (injectable poly-L-lactic acid, or PLLA-SCA) for treating fine lines and wrinkles in the cheek area. In May 2023, Allergan Aesthetics, an AbbVie company, received FDA approval for SKINVIVE by Juvéderm. It is the first and only hyaluronic acid intradermal microdroplet injection in the US designed to enhance cheek skin smoothness in adults over 21 years of age. Clinical results show effects lasting up to six months with optimal treatment. In June 2023, Galderma secured FDA approval for Restylane Eyelight, a hyaluronic acid dermal filler developed to address undereye hollows or dark shadows in adults over 21. It is the first and only product in the US formulated with NASHA Technology for this purpose, delivering natural-looking results by restoring volume under the eyes. In July 2024, Merz Aesthetics announced FDA approval of XEOMIN (incobotulinumtoxin A) as the first and only neurotoxin approved for simultaneous treatment of forehead lines, frown lines, and crow’s feet. In October 2024, Allergan Aesthetics announced FDA approval of BOTOX Cosmetic for the temporary improvement in the appearance of moderate to severe vertical platysma bands (connecting the jaw and neck) in adults. That same month, Allergan Aesthetics announced the nationwide launch of JUVÉDERM VOLUMA XC for treating temple hollowing. Following its FDA approval in March 2024, JUVÉDERM VOLUMA XC remains the first and only hyaluronic acid filler approved for moderate to severe temple hollowing in adults aged more than 21. In February 2025, Evolus, Inc. received FDA approval for Evolysse Form and Evolysse Smooth, injectable hyaluronic acid gels. Developed using Symatese’s proprietary Cold-X technology, these products are designed to preserve the hyaluronic acid molecule’s natural structure, offering long-lasting, natural-looking results.
The regional trends and factors influencing the Aesthetic Injectable Devices Market throughout the forecast period have been thoroughly explained by the analysts at Insight Partners. This section also discusses Aesthetic Injectable Devices Market segments and geography across North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America.
Report Attribute | Details |
---|---|
Market size in 2024 | US$ 10.31 Billion |
Market Size by | US$ 17.58 Billion in 2031 |
Global CAGR (2025 - 2031) | 8.1% |
Historical Data | 2021-2023 |
Forecast period | 2025-2031 |
Segments Covered |
By Product
|
Regions and Countries Covered | North America
|
Market leaders and key company profiles |
The Aesthetic Injectable Devices Market market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.
Market players density refers to the distribution of firms or companies operating within a particular market or industry. It indicates how many competitors (market players) are present in a given market space relative to its size or total market value.
Major Companies operating in the Aesthetic Injectable Devices Market are:
Disclaimer: The companies listed above are not ranked in any particular order.
The aesthetic injectable devices market is evaluated by gathering qualitative and quantitative data post primary and secondary research, which includes important corporate publications, association data, and databases. Key developments witnessed in the aesthetic injectable devices market are as follows:
The "Aesthetic Injectable Devices Market Size and Forecast (2021–2031)" report provides a detailed analysis of the market covering below areas:
The List of Companies - Aesthetic Injectable Devices Market
The burgeoning demand for minimally invasive cosmetic procedures, soaring aging population, and desire for youthful appearance are among the significant factors fueling the market growth.
North America dominated the market in 2024.
Merz Pharma GmbH & Co KGaA, AbbVie Inc, Hugel Inc, Galderma SA, Medytox Inc, Sinclair Pharma Ltd, Revance Therapeutics Inc, Evolus Inc, Ipsen SA, Mesoestetic E-Commerce SL, Sinopharm Group Co Ltd, Laboratoires Vivacy, S.A.S. are among the key players operating in the market.
The regenerative aesthetic treatments are likely to emerge as a new growth trend in the market in the coming years.
The market is expected to register a CAGR of 8.1% during 2025–2031.
The market value is expected to reach US$ 17.58 billion by 2031.